CLOSE
Original image
Honey Nut Cheerios

Why the Mascot Is Missing From Honey Nut Cheerios Boxes

Original image
Honey Nut Cheerios

It's no mystery that the bee population is in trouble. Between 2008 and 2013, the bee population in the U.S. declined by about 30 percent. Across the border, Canada's bee population is also in decline, due to habitat degradation and the use of harmful pesticides. Now, Honey Nut Cheerios is becoming part of the conversation. Their new Canadian boxes will soon temporarily be hitting the shelves without their bee mascot, Buzz, according to Adweek

"This is the first time in the brand's history that we've taken 'Buzz' off the box," Emma Eriksson, director of Marketing for General Mills Canada, said. "One-third of the foods we depend on for our survival are made possible by the natural pollination work that bees provide. With ongoing losses in bee populations being reported across Canada, we wanted to leverage our packaging to draw attention to this important cause and issue a call to action to Canadians to help plant 35 million wildflowers—one for every person in Canada."

The campaign, which runs from March to July, is meant to draw attention to the declining bee populations and inform people how to get involved. Along with the missing bee, the company set up a website called Bring Back the Bees. The site explains why bees are important and what we can do to protect them. Honey Nut Cheerios is giving away 35 million seeds for free to help bring back the little fuzzy insects. They are also offering a contest that will give winners a $5000 garden makeover.

The brand will be making an appearance at the Canada Blooms Festival and handing out an impressive 50,000 Veseys wildflower seed packs to guests.

[h/t Adweek]

Original image
iStock
arrow
Food
Thanks to a Wet Winter, New Zealand Faces a Potential Potato Chip Shortage
Original image
iStock

New Zealand has plenty of unique and tasty snacks, but kiwis also love potato chips. The universal comfort food is in danger Down Under, however, as an unusually wet winter has devastated the island country’s tuber crops, according to BBC News.

Twenty percent of New Zealand’s annual potato crop was wiped out from a series of major storms and floods that ravaged the nation’s North and South Islands, The Guardian reports. In some regions, up to 30 percent of potato crops were affected, with the varieties used to make chips bearing the brunt of the damage.

Potato prices spiked as farmers struggled, but the crisis—now dubbed “chipocalypse” by media outlets—didn't really make the mainstream news until supermarket chain Pak’nSave posted announcements in potato chip aisles that warned customers of a salty snack shortage until the New Year.

Pak’nSave has since rescinded this explanation, claiming instead that they made an ordering error. However, other supermarket chains say they’re working directly with potato chip suppliers to avoid any potential shortfalls, and are aware that supplies might be limited for the foreseeable future.

New Zealand’s potato farming crisis extends far beyond the snack bars at rugby matches and vending machines. Last year’s potato crops either rotted or remained un-harvested, and the ground is still too wet to plant new ones. This hurts New Zealand’s economy: The nation is the world’s ninth-largest exporter of potatoes.

Plus, potatoes “are a food staple, and this is becoming a food security issue as the effects of climate change take their toll on our potato crop,” says Chris Claridge, the chief executive of industry group Potatoes New Zealand, according to The Guardian.

In the meantime, New Zealanders are preparing to hunker down for a few long months of potential potato peril—and according to some social media users, kale chips are not a suitable alternative. “Chipocalypse” indeed.

[h/t BBC News]

Original image
iStock
arrow
Food
50 Sweet Facts About Your Favorite Halloween Candies
Original image
iStock

It’s no surprise that candy delights kids and adults alike. We love sweets so much that the average American eats about 22 pounds of candy each year. Whether you’re looking to impress your friends or simply brush up on your candy trivia, check out these 50 sweet facts about your favorite candies.

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios