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Kraft Changed Its Macaroni & Cheese Recipe—and No One Noticed

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Kraft secretly changed the recipe for its classic Kraft Macaroni & Cheese—and no one could tell the difference, Fortune reports. Since adjusting the formula in December, the food company has sold more than 50 million blue boxes of the new recipe without even hinting that it’s different in its advertising or with its packaging.

The reason for the change is simple: Kraft felt threatened by other popular instant macaroni and cheese dinners on the market, like Annie’s Homegrown, which offers nearly two dozen varieties of boxed macaroni and cheese, all of them made with real cheese and no artificial preservatives or flavors. Now Kraft can make the same claim. The new recipe is more natural, as Kraft replaced artificial ingredients and synthetic colors with paprika and turmeric to maintain the product’s iconic bright orange color. Kraft also stopped using artificial flavors and preservatives.

“We knew the new product tasted just as good as the old, exactly in line with what fans had expected,” Greg Guidotti, vice president of meals at Kraft Heinz told Fortune. “We wanted fans to experience that new recipe for themselves without being prompted.”

[h/t Fortune]

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Here's the Right Way to Pronounce Kitchenware Brand Le Creuset

If you were never quite sure how to pronounce the name of beloved French kitchenware brand Le Creuset, don't fret: For the longest time, southern chef, author, and PBS personality Vivian Howard wasn't sure either.

In this video from Le Creuset, shared by Food & Wine, Howard prepares to sear some meat in her bright orange Le Creuset pot and explains, "For the longest time I had such a crush on them but I could never verbalize it because I didn’t know how to say it and I was so afraid of sounding like a big old redneck." Listen closely as she demonstrates the official, Le Creuset-endorsed pronunciation at 0:51.

Le Creuset is known for its colorful, cast-iron cookware, which is revered by pro chefs and home cooks everywhere. The company first introduced their durable pots to the world in 1925. Especially popular are their Dutch ovens, which are thick cast-iron pots that have been around since the 18th century and are used for slow-cooking dishes like roasts, stews, and casseroles.

[h/t Food & Wine]

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Amazon Will Now Deliver Whole Foods Groceries To Your Door
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Since its acquisition of Whole Foods for $13.7 billion in 2017, Amazon has slowly been ramping up synergy between the two brands. An Amazon Go concept convenience store in Seattle allows customers to enter, scan their cell phone, and walk out with groceries without having to stand in line; select Amazon products, like their Echo devices, have made their way onto retail shelves.

Now, consumers in Austin, Dallas, Cincinnati, and Virginia Beach can use their status as an Amazon Prime customer to get free home delivery of their Whole Foods groceries. Beginning Thursday, February 8, the market will drop off orders within two hours. (One-hour delivery carries a $7.99 charge.)

“We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” Whole Foods Market co-founder and CEO John Mackey said in a statement. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Most everything in the store is eligible for delivery, though we’re not certain they’d deliver a live lobster. “Select” alcohol is also available. You can visit primenow.com to see if you’re in their delivery region. Keep checking, as they plan to expand throughout 2018.

If you’re not near a Whole Foods at all, other regional grocery chains like Wegman’s also offer home delivery on a subscription-based pricing structure.

[h/t The Verge]

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