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Peeps Milk Makes a Triumphant Return for Easter

Marshmallow Peeps can be found just about everywhere during the Easter season—including in the dairy aisle. Back by popular demand, Carlinville, Illinois’s Prairie Farms Dairy is giving its Peeps Milk a national rollout.

As if the variety of shapes, colors, and flavors of the (mostly) solid marshmallow treat didn’t offer enough options for your next sugar fix, you can now choose to drink the sugary candies in one of several flavors, including Chocolate Marshmallow, Egg Nog, and Strawberry Créme. Peeps Milk also comes in a new Orange Créme flavor, which is available exclusively at Walmart.

Last year, Prairie Farms introduced Peeps Milk in select markets throughout the Midwest. This year, they’re making it available from coast to coast.

For the culinarily inclined, each carton also comes with some recipes to help heighten your Peeps Milk experience, such as Easter Egg Nog Shakes and Chocolate Marshmallow Peeps Cupcakes, while more can be found on Prairie Farms' YouTube page. We'll drink to that!

 [h/t BuzzFeed]

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The Origins of 11 Easter Traditions
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Come Sunday, many people will find themselves scouring their yards for plastic eggs and gnawing the ears off of chocolate rabbits. What possesses us to do such strange things? Pagan rituals and old superstitions, mostly. Here are the reasons behind 11 of our favorite Easter traditions.

1. DYEING EASTER EGGS

The tradition of decorating eggs of all kinds—even ostrich eggs—may go all the way back to the ancient pagans. It’s easy to see why eggs represent rebirth and life, so associating them with spring and new growth isn’t much of a stretch. To celebrate the new season, it’s said that people colored eggs and gave them to friends and family as gifts.

When Christians came along, they likely incorporated the tradition into their celebrations. According to some legends, Mary or Mary Magdalene could be responsible for our annual trek to the store to buy vinegar and dye tablets. As the story goes, Mary brought eggs with her to Jesus’ crucifixion, and blood from his wounds fell on the eggs, coloring them red. Another tells us that Mary Magdalene brought a basket of cooked eggs to share with other women at Jesus’ tomb three days after his death. When they rolled back the stone and found the tomb empty, the eggs turned red.

2. THE EASTER BUNNY

At first glance, it’s hard to imagine what a giant rabbit has to do with any type of religious holiday. But according to Time, the tradition again dates back to the pagans. They celebrated a goddess of fertility named Eostre—and you may recall that fertility is exactly the trait rabbits are most famous for. It’s thought that German immigrants brought their tradition of an egg-laying hare called "Osterhase" to the U.S. in the 1700s.

3. HOLLOW CHOCOLATE BUNNIES

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Now that we know why Easter is associated with rabbits, little chocolate leporidae actually make sense. But why are so many of them hollow inside? As it turns out, it’s not just to get kids used to disappointment at a young age. According to the R.M. Palmer company, one of the oldest makers of chocolate bunnies in the U.S., the empty insides are really just in consideration of your teeth. "If you had a larger-size bunny and it was solid chocolate, it would be like a brick; you’d be breaking teeth," Mark Schlott, executive vice-president of operations, told Smithsonian.

Of course, there’s also the "wow" factor—confectioners can make a larger, more impressive-looking bunny for a reasonable price if there’s nothing inside of it.

4. EASTER BASKETS

If you squint at an Easter basket, especially one stuffed with faux shredded grass, you can totally see its origins as a nest. Remember the German Osterhase tradition? Well, there was more to it—to encourage this mythical bunny to stop by their houses, children would fashion nests for it to come and lay its colored eggs. Over time (and maybe to contain the mess), the nests evolved into baskets.

5. HOT CROSS BUNS

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Like the bunny and the eggs, it’s difficult to pinpoint exactly when people started making hot cross buns—sweet rolls studded with raisins or currants and marked with a cross on top—during the week leading up to Easter Sunday. It’s said the tradition started in the 12th century with a monk who was inspired to mark his rolls to celebrate Good Friday.

The first written record we have of them dates back to an issue of Poor Robin’s Almanac from the 1730s: "Good Friday comes this Month, the old woman runs, With one or two a Penny, hot cross Bunns [sic]."

6. EASTER FASHION PARADES

There’s an old superstition that wearing new clothes on Easter means good luck for the rest of the year. You could say it has something to do with rebirth and renewal, but mostly, it sounds like an excuse to go shopping. Either way, fancy new finery deserves to be seen for more than 60 minutes during Easter services, so in the mid-1800s, parishioners in New York arranged themselves into a little post-church fashion show as they left their Fifth Avenue churches. The tradition continues today, though the term "finery" seems to be a bit broader now.

7. SUNRISE SERVICES

As the story goes, Mary opened Jesus’s tomb at dawn on Easter morning to find it empty. In honor of the occasion, many churches hold services at sunrise so parishioners can experience the event similar to how it happened. The first one on record was held in 1732 in Saxony, Germany, by a group of young men. The next year, the entire congregation attended the early-morning ceremony, and soon, the sunrise service had caught on across the country. By 1773, sunrise services had spread to the U.S.—the first was held in Winston-Salem, North Carolina.

8. EASTER HAM

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Believe it or not, even that juicy ham on your dining room table dates back to pagan rituals honoring spring and the goddess Eostre. The tradition goes back to at least 6th-century Germany, according to Bruce Kraig, the founder of the Culinary Historians of Chicago. Hunters often slaughtered hogs in the forest in the fall, then left them to cure all winter. By spring, pork was one of the only meats ready to go for spring celebrations. As with other pagan rituals, Christianity adapted the tradition for their own needs as the religion spread.

9. GOOD FRIDAY KITES

If you happen to find yourself in Bermuda on Good Friday, you may be surprised to see legions of kites dotting the sky. According to local legend, a teacher once used a kite to give her students a visual of how Jesus ascended into heaven. The analogy quickly caught on, and today, flying a simple kite made of tissue paper and sticks is still a colorful pastime.

10. EGG KNOCKING

Also known as egg tapping or egg jarping, egg knocking is a sport where two competitors tap the pointed ends of their eggs against each other to see which one cracks and which one "survives." The game apparently goes back to medieval Europe, but when it comes to modern-day egg knocking, Marksville, Louisiana, is uncrackable. Since 1956, local families have gathered at the courthouse square on Easter Sunday to battle their eggs. Some families even prepare months in advance, giving their chickens special feed in hopes of producing stronger eggs.

11. OSTERBRUNNEN

Immanuel Giel, Wikimedia Commons // Public Domain

The German tradition of Osterbrunnen—decorating public wells and fountains with elaborate greenery and Easter egg décor—only began about a century ago. It’s said that German villagers wanted to honor both Easter and the gift of water, which also represents life and renewal. Neighboring villages began to compete to see which of them could create the most fanciful fountains, and by 1980, approximately 200 villages were participating in the event. It’s even spread stateside—the town of Frankenmuth, a Bavarian-style village in Michigan, has adopted the Osterbrunnen tradition in the month surrounding Easter.

This piece originally ran in 2017.

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12 Behind-the-Scenes Secrets of Easter Bunnies
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Every year, thousands of families, church groups, and event planners enlist entertainment companies to dispatch a costumed bunny for their Easter celebrations. These performers often endure oppressive heat, frightened children, and other indignities to bring joy to the season.

It can be a thankless job, which is why mental_floss approached several hares and their handlers for some insight into what makes for a successful appearance, the numerous occupational hazards, and why they can be harassed while holding a giant carrot. Here’s a glimpse of what goes on under the ears.

1. THEY MIGHT BE WATCHING NETFLIX UNDER THE MASK.

Has a bunny ever seemed slow to respond to your child? He or she might be in the middle of a binge-watch. Jennifer Ellison, the sales and marketing manager for San Diego Kids’ Party Rentals and a bunny wrangler during the Easter season, says that extended party engagements might lead their furry foot soldiers to seek distractions while in costume. “We book the bunny by the hour and he is often booked for multiple hour blocks,” she says. “Listening to music definitely helps the time pass.” One of her bunny friends who does a lot of shopping mall appearances has even rigged up a harness that can cradle a smart phone. “It sits above the bunny's nose, resting right at eye level for the performer inside, easily allowing the performer to stream Netflix, scroll through Facebook, or check emails.”

2. THEY CAN’T WALK ON WET GRASS.

Bunnies that appear at private functions, like backyard parties or egg hunts, have to maintain the illusion of being a character and not a human in a furry costume. According to Albert Joseph, the owner of Albert Joseph Entertainment in San Francisco and a 30-year veteran of Easter engagements, one of the cardinal rules is never to set foot on wet grass. Why? “They wear regular shoes under their giant bunny feet,” he says. “If they step on wet grass and then walk on cement, they’ll make a human foot print, not a bunny print.”

3. THERE’S A REASON THEY MIGHT NOT PICK UP YOUR KID.

Bunnies might be amenable to posing for a photo with your child on their lap, but they’re probably not going to grab the little tyke and sweep them off their feet. According to Steve Rothenberg, a veteran performer and owner of Talk of the Town Entertainment in Rockville, Maryland, deadlifting a kid is against the rules. “The last thing you want is to lift them up and have them knock off your head,” he says.

4. GIANT CARROTS WILL INVITE INAPPROPRIATE BEHAVIOR.

Joseph’s warren of party bunnies usually come equipped with a three-foot-long giant carrot as a prop. While children are amused by the oversized vegetable, the adults at the parties usually can’t help making observations. “Practically every visit, there’s always someone saying, ‘My, what a big carrot you have,’” he says.

On one occasion, Joseph attended a function at a retirement home. One of the women, who he estimated to be in her 80s, commented on his big feet in a lascivious manner. “She told me she was in room 37.”

5. CLOTHES MAKE THE BUNNY.

While “naked” (i.e., unclothed) bunnies remain popular, Ellison’s lineup also includes Mr. Bunny, a “classy lad with a top hat and vest,” and a Mrs. Bunny sporting a purple dress. Why would kids care if a bunny has sartorial sense? “Kids can probably better relate to a giant, furry character if it's dressed like a human,” Ellison says. “[And] we just thought the costumes looked cute.”

6. THEY CAN’T WEAR DARK CLOTHING UNDERNEATH.

If a bunny wants to wear a black shirt under his or her fur, it stands to reason there wouldn’t be any issue: It's all hidden from sight. But Joseph insists that his cast stick with white apparel only. In addition to being cooler, it serves a practical function. “There’s always an opportunity to see a little something around the neckline or near the feet,” he says. Light clothing helps preserve the character.

7. THEY USE AN UPHOLSTERY CLEANER FOR THEIR HEADS.

Most bunny costumes can be tossed in any regular washing machine, with the feet going in a larger commercial-use unit. But the heads, which are typically massive and unwieldy, get special attention. “You know those upholstery cleaners you can rent from a grocery store?” Joseph asks. “We use those. There’s a wand attachment to it for cleaning carpet.”

8. THERE’S A TRICK TO KEEPING COOL.

Costumes made of fake fur in the spring can be a recipe for disaster—or at least some lightheadedness. While none of the bunnies we profiled had experienced fainting spells, Ellison says that the trick to staying cool is actually adding a layer underneath the outfit. “Light, breathable clothing underneath the suit usually does the trick, but some people choose to wear an ice vest under the suit as well.”

Many bunnies also work in intervals: 45 to 50 minutes “on,” and 10 to 15 minutes in a private area to cool off and drink water. “Clients are usually understanding and sympathetic of the bunny and will allow even more breaks if necessary,” Ellison says.

9. MINTS ARE ESSENTIAL.

Bunnies may favor carrots and grass, but their human operators need something other than that in order to deal with the humidity. Rothenberg says that his bunnies usually nibble on mints while working a crowd. “They’ll typically chew gum or have some kind of mint to keep their throat from drying out,” he says.

10. THEY USE BUNNY HANDLERS TO PREVENT KNOCKDOWNS.

Any professional bunny knows that having an assistant watching their back is the best way to ensure an appearance goes smoothly. “Your vision is limited and you can’t really look to the left or right,” Rothenberg says. “Having an assistant prevents kids from running up behind you.”

11. THEY HAVE DAMAGED BUTTS.

In order to ease apprehensive kids, Joseph advocates for his bunnies to squat near a child rather than bend over. “It gets them at a child’s level so they can touch and feel for themselves,” he says. “But a bunny that does a lot of squatting winds up needing their [costume] butts re-sewn. I’ve repaired a lot of them.” Joseph will also invite mothers to sit on the bunny’s lap so fearful children are more likely to approach. “You don’t want to prod the kid,” he says.

12. THEY’RE NOT JUST FOR EASTER.

While bunny costume season is a fleeting few weeks, companies are happy to roll out their rabbits for other occasions. Once, Ellison sent out a bunny for a customer’s Alice in Wonderland-themed gathering. “The client wanted the White Rabbit, so we dressed up our bunny in a vest and top hat and gave him an over-sized pocket watch. It worked out great.”

All images courtesy of iStock/Getty. This piece originally ran in 2017.

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