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12 Facts About Chips Ahoy! To Chew On

It wasn’t the first massed-produced chocolate chip cookie—that honor goes to Nestle Toll House for its late-1930s version—but it is America’s best-selling one. Since 1963, Nabisco’s iconic Chips Ahoy! has been at the top of the cookie game thanks to a combination of clever marketing and straight-up scrumptiousness. And though it's a favorite for both kids and adults, here are 12 facts about the treats we bet you didn’t know.

1. CHIPS AHOY! MAY HAVE GOTTEN ITS NAME FROM CHARLES DICKENS. OR DONALD DUCK.

Nabisco has only ever said that the name was inspired by the nautical term "ships ahoy." But the play on the phrase does have precedent: An 1859 story in Charles Dickens’s The Uncommercial Traveller includes the passage, "Chips ahoy! Old boy! We've pretty well eat them too, and we'll drown the crew, and will eat them too!" Walt Disney jumped on board, too, with an animated Donald Duck short of the same name in 1956.

2. THE ORIGINAL MASCOT WAS CALLED COOKIE MAN.

The first Chips Ahoy! mascot was a live-action superhero named Mort Meek, whose antics appeared in comic strips on packaging and on TV spots during Saturday morning cartoons. The storylines often portrayed Mort Meek enjoying all "16 chocolate chips" in his cookie when a thieving villain with a sweet tooth would attack. Mort Meek would slip away, Superman-style, and reemerge as Cookie Man to save the day.

3. IN THE 2000s, COOKIE MAN WAS REPLACED BY COOKIE GUY.

After a decades-long absence, Chips Ahoy! brought back their mascot in 2002, this time in the form of animated cookies. They also tweaked the moniker and, in 2014, debuted a more humanlike form of Cookie Guy (one who walks with legs, rather than just gliding around) to better reflect what a spokesperson told The New York Times was the brand’s “lighthearted, playful, [and] slightly mischievous” spirit. The rule-breaking Cookie Guy pulls all sorts of rogue antics, from walking through doors that explicitly say "No Food Allowed," to ever-so-slightly disturbing a "Do Not Disturb" sign.

4. THERE ARE ACTUALLY FIVE COOKIE GUYS.

Or so claims Nabisco’s parent company, Mondelez International. The five “guys” that make up the cookie gang are Chipper, Soft, Stroppy, Chunky, and Cheeky.

5. JOEY LAWRENCE STARRED IN AN EARLY COMMERCIAL.

Before he was Blossom’s big bro (and your middle-school crush), Joey Lawrence was a child actor just tryin’ to earn a buck. In an early-'80s spot, he comes home from school embarrassed, whining that a classmate kissed him in front of everyone. His mother consoles him with a plate of milk and cookies, as one does.

6. NEW YORK JETS COACH TODD BOWLES IS A HUGE FAN.

Cookies, apparently, are the "lone vice" football coach Todd Bowles allows himself. After saying his preferred way to celebrate a win was with a glass of milk and a stack of Chips Ahoy!, the company sent Bowles a care package full of boxes of the cookies, plus a personalized coffee mug to congratulate him on the team’s 3-1 season start last year. Bowles doled out one cookie to each player from his "personal stash" after they beat the Patriots later in 2015.

Another athletic fan? St. Louis Cardinals pitcher Michael Wacha, who told a radio show that baseball fans were good with letting him just live his life—and make his cookie purchases. "The fans here are great," Wacha said. "If they do see me out … buying Chips Ahoy!, they don't bother me too much. They just say 'Great game,' or 'Good luck tonight.'"

7. THE NUMBER OF CHIPS IN EACH COOKIE HAS CHANGED OVER THE YEARS.

The ads of the 1960s often showed Cookie Man meticulously counting the chocolate morsels in a cookie with the tagline "Chips Ahoy: The 16-chip cookie." In response to increased competition in the '80s, the company began promising 32 chips per cookie (they later scaled that back to 24) and changed the slogan to "Betcha Bite a Chip." By the next decade, Chips Ahoy! was touting the number included in an entire "1000-chip delicious" bag.

8. A BUNCH OF THIRD-GRADERS GOT NATIONWIDE ATTENTION WHEN THEY CHALLENGED THE COMPANY’S 1000-CHIP CLAIM.

In 1996, a third-grade class in Wadesboro, North Carolina, counted only 680 chips in a bag of Chips Ahoy! and wrote to Nabisco in protest. The company, in turn, staged a public recount. It turned out that that the kids had only counted the chips on the cookie’s surface; once the cookies were dissolved in water and all of the cookies' chips were on view, the total reached 1181 chips. Sales jumped 20 percent as a result.

9. U.S. AIR FORCE CADETS WERE AMONG THE PARTICIPANTS IN CHIPS AHOY!'S 1000 CHIP CHALLENGE.

Following the counting stunt in North Carolina, Chips Ahoy! launched a chip-counting campaign in 1999, which challenged the public to creatively confirm each cookie’s amount of chips. They attracted entries from, among others, statistics students at the Air Force Academy, who analyzed 42 bags to conclude that 93 percent of them did indeed contain at least 1000 chips.

10. THEY’VE BEEN KNOWN TO INCITE VIOLENCE, BUT ODDLY, ONLY IN ILLINOIS.

On at least two occasions, Chips Ahoy! has been implicated in serious crimes. A Decatur, Illinois, woman claimed in 2014 her roommate became hysterical when she ate three of his cookies for breakfast, and subsequently tried to strangle her in the bathtub. Elsewhere in the state the following year, Belleville police responded to shots fired stemming from an argument over $8 and a bag of Chips Ahoy! cookies.

11. BUT THEY'VE ALSO SAVED LIVES.

In March 1985, four fishermen were rescued after spending 42 hours adrift in a rubber life raft off of Nantucket. The crew had been forced to abandon its 67-foot trawler after huge waves flooded the boat’s engine room, which proved to be a smart move when the craft sank just minutes later. The four men survived almost two days in rough conditions in part because they had five bags of their favorite cookies to help keep them afloat. After they were rescued, one of the fishermen gave this explanation for their survival: "Everyone did plenty of praying and eating Chips Ahoy! chocolate chip cookies … Without God, and the supply of cookies, I don’t think we would have made it. The cookies saved us."

12. CHIPS AHOY! CAN BE THE BASE ALL OF YOUR NEW FAVORITE RECIPES.

Sure, Chips Ahoy! are tasty on their own, but that doesn’t mean they can’t kick it up a notch, too. Mondelez maintains a website full of recipes for snackers who want to use their favorite packaged cookies as a building block for something more ambitious. In the mood for a Chips Ahoy Sweet Plantain Quesadilla? What about a birthday party-perfect Hedgehog Cake? Chips Ahoy! are a surprisingly versatile ingredient.

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Live Smarter
The Only Way to Answer ‘What Is Your Greatest Weakness?’ In a Job Interview
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Thanks in part to the influence of Silicon Valley and its focus on the psychological probing of job applicants, interview questions have been steadily getting more and more abstract. As part of the interview process, today's job seekers might be asked to describe a vending machine to someone who’s never seen one before, or plan a fantasy date with a famous historical figure.

Even if the company you’re approaching isn’t fully on board with prodding your brain, at some point you may still come up against one of the most common queries applicants face: "What is your greatest weakness?"

"Some 'experts' will tell you to try and turn a strength into a 'weakness,' to make yourself look good," writes Inc. contributor Justin Bariso. "That advice is garbage."

"Think about it," Bariso continues. "Interviewers are asking the same question to countless candidates. Just try and guess how many times they hear the answers 'being a perfectionist' or 'working too much.' (Hint: way too often.)"

While responding that you work too hard might seem like a reliable method of moving the conversation along, there’s a better way. And it involves being sincere.

"The fact is, it's not easy to identify one's own weaknesses," Bariso writes. "Doing so takes intense self-reflection, critical thinking, and the ability to accept negative feedback—qualities that have gone severely missing in a world that promotes instant gratification and demands quick (often thoughtless) replies to serious issues."

Bariso believes the question is an effective way to reveal an applicant’s self-awareness, which is why companies often use it in their vetting process. By being self-aware, people (and employees) can correct behavior that might be affecting job performance. So the key is to give this question some actual thought before it’s ever posed to you.

What is your actual greatest weakness? It could be that, in a desire to please everyone, you wind up making decisions based on the urge to avoid disappointing others. That’s a weakness that sounds authentic.

Pondering the question also has another benefit: It prompts you to think of areas in your life that could use some course-correcting. Even if you don’t land that job—or even if the question is never posed to you—you’ve still made time for self-reflection. The result could mean a more confident and capable presence for that next interview.

[h/t Inc.]

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Words
This Is the Most Commonly Misspelled Word on Job Resumes
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by Reader's Digest Editors

Your resume is your first chance to make a good impression with hiring managers. One misspelled word might not seem like a huge deal, but it can mean the difference between looking competent and appearing lazy. A 2014 Accountemps survey of 300 senior managers found that 63 percent of employers would reject a job candidate who had just one or two typos on their resume.

Most misspellings on resumes slip through the cracks because spellcheck doesn’t catch them. The most common misspelling on resumes is a shockingly simple word—or so you’d think.

Career coach and resume writer Jared Redick of Resume Studio in San Francisco tells Business Insider that the most common misspelling he sees by far is confusing “lead” with “led.” If you’re talking about how you run meetings at your current job, the correct spelling is “lead,” which is in the present tense. If the bullet point is from a former position, use lead’s past tense: led. Yes, “lead” as in the metal can also be pronounced “led,” but most people have no need to discuss chemical elements on their job resumes.

 
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Other spelling mistakes Redick has seen pop up over and over again on resumes is spelling “definitely” as “definately” (which spellcheck thankfully should catch) and adding an e in “judgment” (“judgement” is the British spelling, but “judgment” is preferred in American English).

To avoid the cringe factor of noticing little typos after sending out your application—especially if your misspelling actually is a real word that spellcheck recognizes—always proofread your resume before submitting. Slowly reading it out loud will take just a few minutes, but it could mean the difference between an interview and a rejection.

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