kirin / sweet love story
kirin / sweet love story

New Campaign From Glico and Kirin Lets You Play Matchmaker With Packaging

kirin / sweet love story
kirin / sweet love story

This week in genius marketing: Glico and Kirin teamed up to create a joint packaging campaign for their most popular products. When you put a specially-packaged Kirin tea (called "gogo no kocha") next to a box of Glico's specially-packaged Pocky (the midi variety), the illustrations line up to show a couple canoodling. Since both products are releasing new products at the same time—"teagurt"-flavored tea and lemon-flavored Pocky—they decided to celebrate with the "Sweet Love Story" collaboration.

Kirin's new bottles of tea each feature one of six different well-dressed characters; Glico's new Pocky will have one of two yellow-clad characters (because lemon!). Shops and consumers can mix and match the drinks and snacks to create 12 different variations of a cute couple sharing a romantic moment. The campaign has already gotten some praise from Japan's LGBT community for including same-sex couples.

This is the second time the two companies teamed up to tell a love story. In 2010, they paired their apple tea and custard Pocky with illustrations of princes and princesses.

This packaging is pretty clever, because just trying one product means splitting up a couple. Trying both the tea and Pocky lets the buyer indulge their inner matchmaker, which is pretty strong in all of us. Plus, who can deny a tasty snack and beverage combo?

[h/t Spoon & Tamago]

Fearless Man Slices 26 Watermelons on His Stomach in 60 Seconds, Setting New Record

Ashrita Furman, a 63-year-old New Yorker who holds the world record for setting the most Guinness World Records, just achieved another one. This time, it was for the most watermelons sliced on top of his stomach in 60 seconds, Nerdist reports.

Furman came up with the idea for the record himself, and while he didn’t have any competition, Guinness stipulated that he had to slice at least 20 watermelons to be recognized. He managed to cut through 26 melons with his tool of choice, a katana, in less than a minute. (He walked away without a scratch.)

Check out this spectacle (and serious ab workout) for yourself:

“I’m really thrilled,” Furman told Reuters after pulling off the feat. “My first reaction is I’m relieved that I didn’t kill myself and the second is that I’m exhilarated because it is not only a skillful record, but also it’s something that I invented and now it’s out there and other people can challenge it.”

Furman, who has been called “Mr. Versatility,” currently holds more than 200 Guinness records. He set his very first record in 1979 after completing 27,000 jumping jacks, and he hasn’t slowed down since. In the past near-40 years he has set the record for—among other feats—the most knives caught in a minute (54); the greatest distance traveled while juggling on a pogo stick (4 miles, 30 feet); and most grapes caught in his mouth in one minute (86).

[h/t Nerdist]

Recall Alert: Swiss Rolls And Bread Sold at Walmart and Food Lion Linked to Salmonella
Evan-Amos, Wikimedia Commons // CC 1.0

New items have been added to the list of foods being recalled due to possible salmonella contamination. According to Fox Carolina, snack cakes and bread products produced by Flowers Foods, Inc. have been pulled from stores in Georgia, North Carolina, and South Carolina.

The baked goods company, based in Georgia, has reason to believe the whey powder it buys from a third-party supplier is tainted with salmonella. The ingredient is added to its Swiss rolls, which are sold under various brands, as well as its Captain John Derst’s Old Fashioned Bread. Popular chains that normally sell Flowers Foods products include Walmart and Food Lion.

The U.S. is in the middle of a salmonella outbreak. In June, Kellogg's recalled Honey Smacks due to contamination and the CDC is still urging consumers to avoid the brand. The cereal has sickened dozens of people since early March. So far, there have been no reported illnesses connected to the potential Flower Foods contamination.

You can find the full list of recalled items below. If you have one of these products in your kitchen, throw it out immediately or return it to the store where you bought it to be reimbursed.

  • Mrs. Freshley's Swiss Rolls
  • H-E-B Swiss Rolls
  • Food Lion Swiss Rolls
  • Baker's Treat Swiss Rolls
  • Market Square Swiss Rolls
  • Great Value Swiss Rolls
  • Captain John Derst's Old Fashioned Bread

[h/t Fox Carolina]


More from mental floss studios