Why No One Wanted A&W's Third-Pound Burger

Getty
Getty

Americans have loved McDonald’s Quarter Pounder ever since a franchisee introduced the iconic burger to the country in 1972. In the 1980s, A&W attempted to capitalize on the success of the Quarter Pounder—and drum up a little competition for Ronald and friends—by introducing a third-pound burger. The bigger burger gave consumers more bang for their collective buck. It was priced the same as the Quarter Pounder but delivered more meat. It even outperformed McDonald’s in blind taste tests, with consumers preferring the flavor of A&W’s burger.

But when it came down to actually purchasing the third-pound burgers, most Americans simply would not do it. Baffled, A&W ordered more tests and focus groups. After chatting with people who snubbed the A&W burger for the smaller Quarter Pounder, the reason became clear: Americans suck at fractions. Alfred Taubman, who owned A&W at the time, wrote about the confusion in his book Threshold Resistance:

More than half of the participants in the Yankelovich focus groups questioned the price of our burger. "Why," they asked, "should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat at McDonald's? You're overcharging us." Honestly. People thought a third of a pound was less than a quarter of a pound. After all, three is less than four!

Not understanding that a fourth is actually smaller than a third, many consumers eschewed the better-tasting burger in favor of the one they thought was the better deal. According to Taubman, A&W recalibrated their marketing, saying, “The customer, regardless of his or her proficiency with fractions, is always right.”

Apparently undaunted by the average American’s less-than-average math skills, McDonald’s tried their own version of the bigger burger, the “Angus Third-Pounder,” in 2007.

Getty

It didn’t last, but they gave it another shot with the “Sirloin Third Pounder” just last year. That one is gone now, too, but the mighty Quarter Pounder remains a mainstay.

General Mills Is Recalling More Than 600,000 Pounds of Gold Medal Flour Over E. Coli Risk

jirkaejc/iStock via Getty Images
jirkaejc/iStock via Getty Images

The FDA recently shared news of a 2019 product recall that could impact home bakers. As CNN reports, General Mills is voluntarily recalling 600,000 pounds of its Gold Medal Unbleached All-Purpose Flour due to a possible E. coli contamination.

The decision to pull the flour from shelves was made after a routine test of the 5-pound bags. According to a company statement, "the potential presence of E. coli O26" was found in the sample, and even though no illnesses have been connected to Gold Medal flour, General Mills is recalling it to be safe.

Escherichia coli O26 is a dangerous strain of the E. coli bacterium that's often spread through commercially processed foods. Symptoms include abdominal cramps and diarrhea. Most patients recover within a week, but in people with vulnerable immune systems like young children and seniors, the complications can be deadly.

To avoid the potentially contaminated batch, look for Gold Medal flour bags with a "better if used by" date of September 6, 2020 and the package UPC 016000 196100. All other products sold under the Gold Medal label are safe to consume.

Whether or not the flour in your pantry is affected, the recall is a good reminder that consuming raw flour can be just as harmful as eating raw eggs. So when you're baking cookies, resist having a taste until after they come out of the oven—or indulge in one of the many edible cookie dough products on the market instead.

[h/t CNN]

The World's Spiciest Chip Is Sold Only One to a Customer

Paqui
Paqui

If you’ve ever wondered what it would be like to get pepper-sprayed directly in your mouth, Paqui Chips has something you can’t afford to miss. Following the success of their Carolina Reaper Madness One Chip Challenges back in 2016 and 2017, Food & Wine reports that the company has re-released the sadistic snack. Continuing their part-marketing gimmick, part-public safety effort, the Reaper chip won’t be sold in bags. You just get one chip.

That’s because Paqui dusts its chips with the Carolina Reaper Pepper, considered the world’s hottest, and most (attempted) consumers of the chip report being unable to finish even one. To drive home the point of how hot this chip is—it’s really, extremely, punishingly hot—the chip is sold in a tiny coffin-shaped box

Peppers like the Carolina Reaper are loaded with capsaicin, a compound that triggers messages of heat and pain and fiery consumption; your body can respond by vomiting or having shortness of breath. While eating the chip is not the same as consuming the bare, whole pepper, it’s still going to be a very uncomfortable experience. For a profanity-filled example, you can check out this video:

The chip will be sold only on Paqui’s website for $6.99 per chip or $59.90 for a 10-pack. The company also encourages pepper aficionados to upload photos or video of their attempts to finish the chip. If it becomes too much, try eating yogurt, honey, or milk to dampen the effects.

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