Why No One Wanted A&W's Third-Pound Burger

Getty
Getty

Americans have loved McDonald’s Quarter Pounder ever since a franchisee introduced the iconic burger to the country in 1972. In the 1980s, A&W attempted to capitalize on the success of the Quarter Pounder—and drum up a little competition for Ronald and friends—by introducing a third-pound burger. The bigger burger gave consumers more bang for their collective buck. It was priced the same as the Quarter Pounder but delivered more meat. It even outperformed McDonald’s in blind taste tests, with consumers preferring the flavor of A&W’s burger.

But when it came down to actually purchasing the third-pound burgers, most Americans simply would not do it. Baffled, A&W ordered more tests and focus groups. After chatting with people who snubbed the A&W burger for the smaller Quarter Pounder, the reason became clear: Americans suck at fractions. Alfred Taubman, who owned A&W at the time, wrote about the confusion in his book Threshold Resistance:

More than half of the participants in the Yankelovich focus groups questioned the price of our burger. "Why," they asked, "should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat at McDonald's? You're overcharging us." Honestly. People thought a third of a pound was less than a quarter of a pound. After all, three is less than four!

Not understanding that a fourth is actually smaller than a third, many consumers eschewed the better-tasting burger in favor of the one they thought was the better deal. According to Taubman, A&W recalibrated their marketing, saying, “The customer, regardless of his or her proficiency with fractions, is always right.”

Apparently undaunted by the average American’s less-than-average math skills, McDonald’s tried their own version of the bigger burger, the “Angus Third-Pounder,” in 2007.

Getty

It didn’t last, but they gave it another shot with the “Sirloin Third Pounder” just last year. That one is gone now, too, but the mighty Quarter Pounder remains a mainstay.

Oscar Mayer Is Renting Out the Wienermobile on Airbnb For Overnight Stays

Airbnb
Airbnb

Oscar Mayer is about to make all of your hot dog dreams come true. To celebrate National Hot Dog Day (today), the meat-industry titan has listed its legendary Wienermobile on Airbnb for overnight stays. Mark your calendars for July 24, when reservation opportunities will go live throughout the day, with prices starting at $136 per night.

Oscar Mayer Wienermobile on Airbnb
Airbnb

The 27-foot-long locomotive hot dog, parked in Chicago, can accommodate two people and includes a sofa bed, sitting area, and outdoor space with a bathroom and “hot dog picnic zone” where you can lounge in Adirondack chairs while enjoying a savory snack. The 'mobile will also be packed with all the hot dog amenities you didn’t know you needed: Highlights include a mini fridge stocked with hot dogs and Chicago-style fixings, a custom Wienermobile art piece by Chicago artist Laura Kiro, and an Oscar Mayer roller grill that you get to keep forever. And that’s not the only souvenir: each guest will also receive a welcome kit with as-yet-unidentified “hot dog-inspired accessories.”

Other features include air conditioning, free parking, breakfast, a hair dryer, and the essentials: towels, bed sheets, soap, shampoo, and toilet paper.

Interior of Wienermobile on Airbnb
Airbnb

Interior of Wienermobile on Airbnb
Airbnb

The booking dates overlap with Chicago’s famed Grant Park music festival Lollapalooza, which takes place from August 1 through 4. The lineup this year includes Ariana Grande, Childish Gambino, Tame Impala, The Strokes, and Kacey Musgraves, to name a few. What better way to stay nourished and well-rested after a musical marathon than in a cozy, oblong automobile filled with meat?

If you can't book a Wienermobile getaway, you can still celebrate July as National Hot Dog Month by hosting your own hot dog picnic wherever you are (just make sure you know the proper way to plate, dress, serve, and chow down on a plate full of frankfurters).

Check out the full listing on Airbnb.

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Why Are There 10 Hot Dogs to a Pack But Only 8 Buns?

tacar/iStock via Getty Images
tacar/iStock via Getty Images

Watching competitive eating champion Joey Chestnut cram dozens of hot dogs down his throat would make anyone crave a grilled log of processed meat this summer. But shopping for hot dogs can be a confusing experience. The dogs are typically sold in packs of 10, but the buns are sold in packs of eight. What's behind this strange dog and bun inequality?

According to the National Hot Dog and Sausage Council—yes, there is a National Hot Dog and Sausage Council—there’s a good reason for the discrepancy. For starters, distributors of hot dogs are almost always different from manufacturers of baked goods like rolls. The hot dogs are sold in packs of 10 because producers of meat (or meat-like) products selected that quantity when hot dogs started to sell at retail grocery stores in the 1940s. Oscar Mayer, which led the charge into direct-to-consumer hot dog packaging, sold hot dogs by the pound in accordance with how meat is typically priced. Having 10 dogs that weighed 1.6 ounces each seemed like the ideal distribution of weight.

Bakeries, meanwhile, have standards of their own. Buns and sandwich rolls are usually sold eight to a pack because the baking trays for the elongated buns are typically sized to fit that number. Two sets of four buns come off the tray, which is the reason why buns are often still attached to one another when you open a bag.

These standards were created independently of one another: Bakeries weren’t too preoccupied with hot dogs when they were settling on a four-roll tray standard, and hot dog manufacturers weren’t thinking about how difficult it would be for bakeries to break from their conveyor system to offer 10 buns to a pack.

It can be frustrating if you buy just one or two packages of each, but if you’re hosting a big enough party, the uneven number doesn’t matter. You just need to buy five packages of buns and four packages of hot dogs to have 40 matching pairs. No complicated calculations required.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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