Americans have loved McDonald’s Quarter Pounder ever since a franchisee introduced the iconic burger to the country in 1972. In the 1980s, A&W attempted to capitalize on the success of the Quarter Pounder—and drum up a little competition for Ronald and friends—by introducing a third-pound burger. The bigger burger gave consumers more bang for their collective buck. It was priced the same as the Quarter Pounder but delivered more meat. It even outperformed McDonald’s in blind taste tests, with consumers preferring the flavor of A&W’s burger.
But when it came down to actually purchasing the third-pound burgers, most Americans simply would not do it. Baffled, A&W ordered more tests and focus groups. After chatting with people who snubbed the A&W burger for the smaller Quarter Pounder, the reason became clear: Americans suck at fractions. Alfred Taubman, who owned A&W at the time, wrote about the confusion in his book Threshold Resistance:
More than half of the participants in the Yankelovich focus groups questioned the price of our burger. "Why," they asked, "should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat at McDonald's? You're overcharging us." Honestly. People thought a third of a pound was less than a quarter of a pound. After all, three is less than four!
Not understanding that a fourth is actually smaller than a third, many consumers eschewed the better-tasting burger in favor of the one they thought was the better deal. According to Taubman, A&W recalibrated their marketing, saying, “The customer, regardless of his or her proficiency with fractions, is always right.”
Apparently undaunted by the average American’s less-than-average math skills, McDonald’s tried their own version of the bigger burger, the “Angus Third-Pounder,” in 2007.
It didn’t last, but they gave it another shot with the “Sirloin Third Pounder” just last year. That one is gone now, too, but the mighty Quarter Pounder remains a mainstay.
Food waste costs us a whole lot, both in terms of money and environmental impact. The USDA estimates that American families could each save about $1500 a year if they just ate all the food they bought. Sure, you could eat ice cream made of food waste from your local farmers market, but a more effective solution would be to cut back on the amount of food you personally waste every week.
A smart fridge can help, and you don’t have to buy an entirely new appliance to get one, according to Inhabitat. Smarter’s FridgeCam turns any refrigerator into a smart appliance, and all for just $127. Smarter, a British company that also makes smart teakettles and coffeemakers that hook up to your phone, designed the wireless FridgeCam to fit into any fridge.
Once installed, you can peer inside your fridge from your phone, no matter where you are. (Which saves energy, too.) You can set the app to ping you when it senses you’re near a convenience store or grocery store to remind you to pick something up, or you can set it to autopopulate an online shopping cart of necessities.
In addition to letting you see your food with your own eyes, the camera tracks expiration dates in order to remind you when it's time to buy more milk and what food needs to be eaten ASAP. The Smarter Chef feature even suggests recipes based on what you have at home, including the stuff that you’ll need to throw out if you don’t use it up soon.
It’s unclear exactly how the camera tracks expiration dates, since presumably it might be hard for a camera to see an expiration date listed on the bottom of a jar, for instance. You might have to scan or input them yourself. Either way, a single camera that costs less than $200 is a whole lot cheaper than buying a new fridge. A futuristic kitchen just became a whole lot more affordable.
From 1946 to 1956, Dean Martin and Jerry Lewis were show business supernovas. With an act that combined singing, slapstick, and spontaneous hijinks, the duo sold out nightclubs coast to coast, then went on to conquer radio, television, and film. Long before Elvis and The Beatles came along, Dean and Jerry were rock stars of comedy.
Offstage, there was a cordial but cool friendship between the laidback Martin and the more neurotic Lewis. But as the pressures of their success increased, so did the tensions between them. Martin grew tired of playing the bland romantic straight man to Lewis’s manic monkey boy. And when Lewis started to grab more headlines and write himself bigger parts in their movies, Martin decided to quit the act. In an angry moment, he told Lewis that he was “nothing to me but a f**king dollar sign.”
After the split, both men went on with their individual careers, though it took Martin a few years before he regained his footing. One of his ventures during that transitional period was a Hollywood eatery called Dino’s Lodge.
In the summer of 1958, Martin and his business partner, Maury Samuels, bought a controlling interest in a restaurant called The Alpine Lodge, at 8524 Sunset Boulevard. They hired Dean’s brother Bill to manage the place, and renamed it Dino’s Lodge.
Outside they put up a large neon sign, a likeness of Dean’s face. The sign turned into a national symbol of hip and cool, thanks to appearances on TV shows like Dragnet, The Andy Griffith Show, and most prominently, in the opening credits of 77 Sunset Strip.
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Dino’s Lodge was popular from the get-go, serving home-style Italian food and steaks in an intimate, candlelit, wood-paneled room meant to replicate Martin’s own den. In the first year, Dean himself frequented the place, signing autographs and posing for photos with starstruck diners. He also occasionally brought along famous friends like Frank Sinatra and Shirley MacLaine. To promote the idea of the swingin’ lifestyle that Martin often sang about, Dino’s served “an early morning breakfast from 1 to 5 a.m.” The restaurant also had a lounge that featured singers, though only females. Dean apparently didn’t want any male vocalists encroaching on his turf.
But as with many a celebrity venture into the food business, this one soon turned sour. And most of that was due to the jealousy of Jerry Lewis.
In late 1961, Lewis wooed Martin’s business partner Maury Samuels away, ponied up some $350,000, and opened his own copycat restaurant three blocks down Sunset. It was called Jerry’s. To make it clear he was out for top billing, Lewis had his own likeness rendered in neon, then mounted it on a revolving pole 100 feet above his restaurant. In contrast to Dino’s Italian-based menu, Jerry’s would serve “American and Hebrew viands.” Lewis didn’t stop there. Within a few months, he’d hired away Dino’s top two chefs, his maître d', and half his waitstaff.
When Lewis was in Los Angeles, he made of point of table-hopping and schmoozing with his guests at his restaurant, and he occasionally brought in a few of his celebrity friends, like Peggy Lee and Steve McQueen.
FOOD FOR THOUGHT
By the following year, a disgusted Dean Martin was fed up with the restaurant business and cut ties with Dino’s Lodge. Much to his aggravation, he lost a motion in court to have his likeness and name removed from the sign. So the new owners carried on as Dino’s Lodge, with the big neon head staring down on Sunset for another decade before the place finally went bust.
Jerry’s lost steam long before that, folding in the mid-1960s.
For the rest of the 1960s and the early 1970s, Martin and Lewis avoided each other. “Jerry’s trying hard to be a director,” Dean once told a reporter. “He couldn’t even direct traffic.”
In 1976, Frank Sinatra famously engineered an onstage reunion of the pair during The Jerry Lewis Telethon. While the audience roared their approval, Sinatra said, “I think it’s about time, don’t you?” And to Sinatra, Lewis said under his breath, “You son of a bitch.”
What followed was an awkward few moments of shtick between the former partners. Reportedly, Martin was drunk and Lewis was doped up on painkillers. There was a quick embrace, Martin sang with Sinatra, then blew Lewis a kiss and disappeared from his life for good. Martin died in 1995. Lewis passed away today, at the age of 91.