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The Surprisingly Scientific Origins of Your Car’s Air Freshener

It’s easy to overlook the things we see every day. How often do we stop and think about the decisions and thought processes that led to toothpaste, or duct tape, or those little tree-shaped air fresheners?

The history of Little Trees (their brand name) is indeed worth a second look. The car air fresheners have grown from their humble origins in Watertown, New York, to become a worldwide phenomenon. Known abroad as Magic Trees, Wunder-Baum, Boyut Promosyon, and Arbre Magique, the ubiquitous dangling trees have moved far beyond pine tree aromas. The trees were first patented in 1959. Today, the most popular fragrances are “Black Ice,” “Vanillaroma,” and “New Car Scent,” although “Royal Pine” is hanging in there. 

As the video from Great Big Story above shows, Little Trees can trace their roots to a grumbling milkman, a thoughtful chemist, and a whole lot of Canadian conifers. 

Header image from YouTube // Great Big Story 

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Afternoon Map
The Richest Person of All Time From Each State


Looking for inspiration in your quest to become a billionaire? This map from cost information website HowMuch.net, spotted by Digg, highlights the richest person in history who hails from each of the 50 states.

More billionaires live in the U.S. than in any other country, but not every state has produced a member of the Three Comma Club (seven states can only lay claim to millionaires). The map spans U.S. history, with numbers adjusted for inflation. One key finding: The group is overwhelmingly male, with only three women represented.

The richest American by far was John D. Rockefeller, repping New York with $257.25 billion to his name. Amazon's Jeff Bezos and Microsoft's Bill Gates clock in at the third and fifth richest, respectively. While today they both make their homes in the exclusive waterfront city of Medina, Washington, this map is all about birthplace. Since Gates, who is worth $90.54 billion, was born in Seattle, he wins top billing in the Evergreen State, while Albuquerque-born Bezos's $116.57 billion fortune puts New Mexico on the map.

The richest woman is South Carolina's Anita Zucker ($3.83 billion), the CEO of InterTech Group, a private, family-owned chemicals manufacturer based in Charleston. Clocking in at number 50 is the late, great socialite Brooke Astor—who, though a legend of the New York City social scene, was a native of New Hampshire—with $150 million.

[h/t Digg]

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Gergely Dudás - Dudolf, Facebook
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There’s a Ghost Hiding in This Illustration—Can You Find It?
Gergely Dudás - Dudolf, Facebook
Gergely Dudás - Dudolf, Facebook

A hidden image illustration by Gergely Dudás, a.k.a. Dudolf
Gergely Dudás - Dudolf, Facebook

Gergely Dudás is at it again. The Hungarian illustrator, who is known to his fans as “Dudolf,” has spent the past several years delighting the internet with his hidden image illustrations, going back to the time he hid a single panda bear in a sea of snowmen in 2015. In the years since, he has played optical tricks with a variety of other figures, including sheep and Santa Claus and hearts and snails. For his latest brainteaser, which he posted to both his Facebook page and his blog, Dudolf is asking fans to find a pet ghost named Sheet in a field of white bunny rabbits.

As we’ve learned from his past creations, what makes this hidden image difficult to find is that it looks so similar to the objects surrounding it that our brains just sort of group it in as being “the same.” So you’d better concentrate.

If you’ve scanned the landscape again and again and can’t find Sheet to save your life, go ahead and click here to see where he’s hiding.

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