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8 Things You Might Not Know About Cheerios

Manufactured by General Mills, Cheerios is one of the bestselling brands of breakfast cereal. The puffed oats have been around for more than 75 years, and millions of people start their day with a bowl of the cereal.

1. CHEERIOS ENTERED THE WORLD IN 1941, BUT THEY WERE CALLED CHEERIOATS.

In 1941, Lester Borchardt was a physicist working for General Mills in Minnesota. He and his team invented Cheerios by developing a puffing gun machine that puffed oats into a small "o" shape. Quaker Oats, however, claimed that the "oats" in the name Cheerioats was a trademark infringement, so General Mills changed the name to Cheerios in 1945.

2. CHEERI O'LEARY AND THE CHEERIOS KID STARRED IN EARLY CHEERIOS COMMERCIALS.

Cheerios’ first mascot, a little girl named Cheeri O’Leary, appeared in printed Cheerios ads in the 1940s. In the 1950s (and again in the 1980s), televised commercials featured the animated Cheerios Kid and his sidekick, Sue. In these commercials, the Cheerios Kid gained the power to solve problems and save the day after eating Cheerios. In 2012, Cheerios revived these characters in a commercial to explain how Cheerios can lower cholesterol.

3. THE OTHER POPULAR ANIMATED CHARACTERS BEGAN APPEARING IN THE 1960S.

In the 1960s, popular animated characters that appealed to children appeared in Cheerios commercials. The infamous moose and squirrel, Rocky and Bullwinkle, appeared in a number of Cheerios commercials (though Bullwinkle did most of the heavy lifting). Hoppity Hooper, the animated frog, also advertised games and other kid-friendly activities on the cereal boxes.

4. CHEERIOS BOXES WERE EARLY EXAMPLES OF EFFECTIVE CROSS-MARKETING CAMPAIGNS.

General Mills partnered with Disney to co-brand Cheerios boxes with comic books and the Mickey Mouse Club. Action figures of the Lone Ranger as well as small toys were also packaged inside Cheerios boxes.

5. CINNAMON NUT CHEERIOS WERE THE FIRST FLAVOR VARIATION.

For the first 30 or so years, eating a bowl of Cheerios meant eating the original, classic recipe. But in 1976, Cinnamon Nut Cheerios came on the market, followed by Honey Nut Cheerios three years later. Honey Nut Cheerios were instantly popular, and the bumblebee (named BuzzBee) that appeared on each box became a recognizable mascot for Cheerios. Honey Nut Cheerios has become such a favorite, in fact, that not only does it outsell the original Cheerios flavor, it has been the No. 1 cereal in America every year since 2009.

6. OTHER CHEERIOS VARIETIES CONTINUE TO BE INTRODUCED.

After the success of Honey Nut Cheerios, General Mills consistently introduced new flavors, like Apple Cinnamon in 1988, Multigrain in 1992, Frosted in 1995, Fruity in 2006, Banana Nut in 2009, and Chocolate in 2010. Most recently, 2015 saw the arrival of Cheerios + Ancient Grains, which contains oats, spelt, and quinoa. But for all of the flavors that did catch on, Berry Burst and Dulce de Leche were both discontinued shortly after they were introduced.

7. THE FDA ACCUSED GENERAL MILLS OF MISLEADING CUSTOMERS ABOUT CHEERIOS' ABILITY TO LOWER CHOLESTEROL.

In 2009, the FDA took issue with the claim on Cheerios boxes that Cheerios can lower bad cholesterol by four percent in six weeks. In a letter, the FDA told General Mills that it either needed to change the print on Cheerios boxes or apply to get Cheerios classified as a cholesterol-lowering drug. The label on all Cheerios boxes changed to clarify that eating Cheerios as part of a healthy diet may help lower cholesterol and the risk of heart disease.

8. CHEERIOS ARE NOW GMO-FREE AND GLUTEN-FREE.

In the last couple years, Cheerios have made strides to be even more healthy. In 2014, General Mills revealed that Cheerios would no longer contain any genetically modified ingredients. The next year, Cheerios became gluten-free after General Mills removed cross-contamination (which occurs during the manufacturing process) between wheat and the oats used to make Cheerios, though that hasn't been without incident. It has, however, helped the bottom line. Reports indicated that going gluten-free improved first quarter cereal sales by six percent last year.

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Here's the Right Way to Pronounce Kitchenware Brand Le Creuset

If you were never quite sure how to pronounce the name of beloved French kitchenware brand Le Creuset, don't fret: For the longest time, southern chef, author, and PBS personality Vivian Howard wasn't sure either.

In this video from Le Creuset, shared by Food & Wine, Howard prepares to sear some meat in her bright orange Le Creuset pot and explains, "For the longest time I had such a crush on them but I could never verbalize it because I didn’t know how to say it and I was so afraid of sounding like a big old redneck." Listen closely as she demonstrates the official, Le Creuset-endorsed pronunciation at 0:51.

Le Creuset is known for its colorful, cast-iron cookware, which is revered by pro chefs and home cooks everywhere. The company first introduced their durable pots to the world in 1925. Especially popular are their Dutch ovens, which are thick cast-iron pots that have been around since the 18th century and are used for slow-cooking dishes like roasts, stews, and casseroles.

[h/t Food & Wine]

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Amazon Will Now Deliver Whole Foods Groceries To Your Door
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Since its acquisition of Whole Foods for $13.7 billion in 2017, Amazon has slowly been ramping up synergy between the two brands. An Amazon Go concept convenience store in Seattle allows customers to enter, scan their cell phone, and walk out with groceries without having to stand in line; select Amazon products, like their Echo devices, have made their way onto retail shelves.

Now, consumers in Austin, Dallas, Cincinnati, and Virginia Beach can use their status as an Amazon Prime customer to get free home delivery of their Whole Foods groceries. Beginning Thursday, February 8, the market will drop off orders within two hours. (One-hour delivery carries a $7.99 charge.)

“We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” Whole Foods Market co-founder and CEO John Mackey said in a statement. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Most everything in the store is eligible for delivery, though we’re not certain they’d deliver a live lobster. “Select” alcohol is also available. You can visit primenow.com to see if you’re in their delivery region. Keep checking, as they plan to expand throughout 2018.

If you’re not near a Whole Foods at all, other regional grocery chains like Wegman’s also offer home delivery on a subscription-based pricing structure.

[h/t The Verge]

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