14 Vintage Ads Featuring Ronald Reagan

Long before Ronald Reagan became the 40th President of the United States, he was a popular actor appearing alongside Errol Flynn in Desperate Journey and co-starring with a chimpanzee in Bedtime for Bonzo. Reagan’s first film, Love Is On the Air, was released in 1937, and by 1941, a poll of movie theater owners ranked him fifth among up-and-coming movie stars. And what’s a celebrity to do but give celebrity endorsements? Enjoy these 14 vintage advertisements featuring a pre-politics Ronald Reagan.


Reagan and his first wife, actress Jane Wyman appeared in a few ads together, such as a 1941 Chesterfield cigarettes ad and the above Royal Crown Cola ad in 1947. The two met on the set of the film Brother Rat in 1938 and kindled a romance during a nine-week "Stars of Tomorrow" performance tour the next year. They married in January 1940 and starred in four movies together that year, becoming fixtures in the gossip pages of movie magazines like Modern Screen and Photoplay. Reagan and Wyman separated in 1948, divorcing in 1949, and Reagan married Nancy Davis, the future First Lady, in 1952.


"'Pipe this!' cries Ronald." Apparently, Marlboro shirts feature "Soft-as-smoke fabric," but don’t get confused: the Marlboro Shirt Company was unrelated to the Marlboro cigarette brand, which has been produced by Philip Morris since 1924. Founded in Baltimore in 1907, the clothing company still exists and now goes by the name Marlboro Originals.

The above holiday ad appeared in the December 13, 1947 issue of the Saturday Evening Post and in the January 1948 issue of Esquire.


Despite appearing in multiple Chesterfield advertisements—like this one from 1948—Reagan did not smoke cigarettes. He did smoke a pipe, writing in his autobiography, An American Life, that he took up the habit in college because he thought it looked cool: "I'd never liked cigarettes, but I was impressed by a flurry of ads in those days in which women said, 'I like a man who smokes a pipe.' I’d always liked the look of someone smoking a pipe, so I saved up and bought one. But I never inhaled. I just sucked in the smoke, tasted it, and blew it out—and I only did that during the offseason, when I wasn’t playing football."

After his brother, Neil, a two- or three-packs-a-day cigarette smoker, developed laryngeal cancer in the 1960s, Reagan quit smoking his pipe and picked up a Jelly Belly habit instead.


Reagan appeared in another advertisement for Marlboro Shirt Company in Life magazine, showing off a couple of collar styles just before Easter, 1949.


This ad was featured in the December 3, 1951 issue of Life magazine. In 1947, Chesterfield had changed their marketing strategy to heavily emphasize celebrity endorsements, and by this time, famous spokespeople for the brand had included Lucille Ball, Joan Crawford, Betty Grable, Rita Hayworth, Barbara Stanwyck, Gary Cooper, Bing Crosby, Kirk Douglas, Bob Hope, Gregory Peck, Frank Sinatra, and Jimmy Stewart.

6. V8 AD // 1951

Campbell Soup Co. purchased V8 (then styled as V-8) in 1948 and began running a series of print advertisements for the vegetable-blend juice featuring celebrities, including both Reagan and Shirley Temple.

7. JERIS AD // 1951

This advertisement appeared in the February 5, 1951 issue of Life magazine, among other places. Hair tonics—lightweight, alcohol-based hair products—were popular in the '50s and still show up in barbershops today. Men used tonics to get a crisp part and to add shine to the hair without making it greasy. And Reagan wasn’t the only celebrity singing Jeris’s praises—Kirk Douglas also endorsed the brand.


This February 1951 ad for the Cigar Institute of America suggests that Reagan's approach to cigars was the same as his approach to pipes: smoke, just don't inhale.

9. WILDROOT AD // 1950S

Dating to sometime during the 1950s, this advertisement for Wildroot Cream Oil is equipped with a cardboard easel and seems to have been designed to sit in the window of a barbershop, using Reagan’s glossy hair and confident grin to draw in customers. Infused with lanolin, Wildroot is an oil-based grooming product meant to serve the same purpose as a hair tonic, with added moisturizing properties.


Reagan would become a famous General Electric spokesman, but before taking on that role, he endorsed Westinghouse appliances in this April 1953 advertisement. According to the ad (he's third from the left along the front row), his favorite Westinghouse feature was "the Laundromat's Weigh-to-Save Door and Water Saver." Reagan would begin working with GE the next year.

11. VAN HEUSEN AD // 1953

Reagan appeared in this Van Heusen campaign in 1953, and in January 1981, the company re-ran the ad with a celebratory message in Time, Newsweek, and People magazines to congratulate Reagan on the eve of his first inauguration. Then, in 1985, Andy Warhol used this same ad as a basis for his screenprint "Van Heusen (Ronald Reagan)" in his "Ads" series.


In 1954, Reagan was hired by General Electric to host General Electric Theater, a popular CBS anthology TV show that mixed dramatic stories with advertising for GE products and the modern "electric home" more generally. It ran for two seasons without a host, then introduced Reagan in the third season to give the show a more consistent voice. At a low point in his acting career, Reagan was enticed by the offer of steady work—and a starting paycheck of $125,000.

Along with his salary, GE also turned the Reagan family’s home in the Pacific Palisades into "the most electric home in the country." In a recurring segment, the show would "check in" with the Reagans, exploring their house as the family demonstrated and praised their "electric servants," as they called their GE appliances. The tagline for these segments was "Live Better Electrically," the name of a multi-million dollar campaign co-sponsored by GE and Westinghouse that aimed to sell not just specific products but the idea of a home populated with appliances and reliant on electricity. Launched in 1956, the "Live Better Electrically" campaign marketed a vision of the modern American home as an "all-electric" home—catchy jingle and all.


In this advertisement in National Geographic from 1959, Reagan touts the luxury of train travel in a Union Pacific Domeliner, a special passenger car topped with a glass dome that offered panoramic views. The Domeliner had snagged another A-list endorsement a couple of years earlier—it got the full-episode treatment on I Love Lucy when Lucy, Desi, and company took a long trip on the luxury liner (which Lucy ruined when she kept pulling the emergency brake).


This advertisement appeared in 1961 when Reagan was still presenting General Electric Theater, which he hosted the show until the following year. With Reagan at the helm, GE Theater had become a top-10 show in the Nielsen ratings between 1956-'58, and celebrities like Fred Astaire, Bette Davis, Judy Garland, and the Marx Brothers all made guest-star appearances.

How Google Chrome’s New Built-In Ad Blocker Will Change Your Browsing Experience

If you can’t stand web ads that auto-play sound and pop up in front of what you’re trying to read, you have two options: Install an ad blocker on your browser or avoid the internet all together. Starting Thursday, February 15, Google Chrome is offering another tool to help you avoid the most annoying ads on the web, Tech Crunch reports. Here’s what Google Chrome users should expect from the new feature.

Chrome’s ad filtering has been in development for about a year, but the details of how it will work were only recently made public. “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive,” Google wrote in a blog post. “As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

That means the new feature won’t block all ads from publishers or even block most of them. Instead, it will specifically target ads that violate the Better Ad Standards that the Coalition for Better Ads recommends based on consumer data. On desktop, this includes auto-play videos with sound, sticky banners that follow you as you scroll, pop-ups, and prestitial ads that make you wait for a countdown to access the site. Mobile Chrome users will be spared these same types of ads as well as flashing animations, ads that take up more than 30 percent of the screen, and ads the fill the whole screen as you scroll past them.

These criteria still leave room for plenty of ads to show up online—the total amount of media blocked by the feature won’t even amount to 1 percent of all ads. So if web browsers are looking for an even more ad-free experience, they should use Chrome’s ad filter as a supplement to one of the many third-party ad blockers out there.

And if accessing content without navigating a digital obstacle course first doesn’t sound appealing to you, don’t worry: On sites where ads are blocked, Google Chrome will show a notification that lets you disable the feature.

[h/t Tech Crunch]

Why Subliminal Messaging Doesn't Work (Unless You Want It To)

Subliminal messages—hidden phrases in TV programs, movies, and ads—probably won't make you run out and join the Navy, appreciate a band's music, or start smoking. That's because these sneaky suggestions don't really change consumer behavior, even though many people believe otherwise, according to Sci Show Psych.

We say "don't really" because subliminal messages can sway the already motivated, research shows. For example, a 2002 study of 81 college students found that parched subjects drank more water after being subliminally primed with words like "dry" and "thirsty." (Participants who weren't already thirsty drank less.) A follow-up experiment involving 35 undergrads yielded similar results, with dehydrated students selecting sports drinks described as "thirst-quenching" over "electrolyte-restoring" after being primed for thirst. Experiments like these won't work on, say, chocolate-loving movie audiences who are subliminally instructed by advertisers to purchase popcorn instead.

Learn more about how subliminal messaging affects (or doesn't affect) our decision-making, and why you likely won't encounter ads with under-the-radar suggestions on the regular.


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