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19 Behind-the-Scenes Secrets of IKEA Employees

Stephen Chernin/Getty Images
Stephen Chernin/Getty Images

Chances are good you have a piece of IKEA furniture in your home. Perhaps you’re even sitting on an IKEA couch, reading at an IKEA desk, or lying in an IKEA bed right now. The Swedish company is the world’s largest furniture retailer, selling billions of dollars worth of goods each year, from BILLY bookcases to GLIMMA tealights. Its massive blue-and-yellow stores are kept well-stocked and running smoothly thanks to the efforts of more than 150,000 employees (or as IKEA calls them, “coworkers”) across the globe. We spoke with a few of them about what it’s like to work for one of the world’s most recognizable retail stores: 

1. THE IKEA PATHWAY HAS A CODE NAME.

It’s no secret IKEA’s maze-like showrooms are designed to take shoppers through every department, from the kitchen to the textiles, making sure they lay eyes on as many goods as possible. "One could describe it as if IKEA grabs you by the hand and consciously guides you through the store in order to make you buy as much as possible," Johan Stenebo, an IKEA veteran, wrote in his book, The Truth About Ikea

The winding walkway is known lovingly among employees as the “Long Natural Path” or the “Long Natural Way.” According to a 2011 New Yorker article by Lauren Collins, the pathway is supposed to curve every 50 feet to prevent shoppers from getting bored. 

2. THERE ARE SECRET SHORTCUTS.

Need to get to bedding but don’t want to walk through textiles, bathroom, and living room first? Stuck on the top floor but need a quick way to ground level? Take a shortcut.

There are multiple quick routes through the store, both for safety reasons and stocking reasons, and they’re open to the public. But they’re not advertised, so you’ll need a keen eye for secret passageways. Often they take the form of unmarked service doors. 

“If you know where to look, you’ll find them,” says Paula, who worked at an IKEA store in Houston for a year. At her store, there was a shortcut route that started with an unmarked door near the escalators. “Nobody’s going to stop you unless it explicitly says ‘employees only,’ but other than that you can open doors and you’d be amazed,” she says. 

“I love IKEA, but sometimes you just need to get in and out in like 20 minutes,” says Marie, who worked at IKEA for 11 years. If that’s the case, just ask an employee to give you the quickest route to your destination and they’ll point you to the nearest shortcut. 

3. BUT DON’T GET TOO USED TO THOSE SHORTCUTS.

“They’re always changing,” says Paul Robertson, who worked for 10 years at IKEA Canada. “They used to change them fairly frequently because we had a lot of repeat business, so customers would get familiar with the shortcuts and know how to zip through. After a while they would change the shortcuts to force people to go around the long way again.” 

4. THE WALLS MOVE.

According to Paula, the partitions that enclose IKEA’s various showrooms are on rollers and can be moved. “They have a lock on them so people can’t randomly move them,” Paula says. “At the end of the night we move all the walls out of the way so we have a straight shot to where the trash is.” This also makes it easier to remodel the display rooms. 

5. PEOPLE BUY THE ROOMS THAT ARE ON DISPLAY.

Speaking of the display rooms, occasionally customers will decide they like an entire room so much, they’ll order it as-is. “There have been people that come in and see a room and like everything there and they take it,” Paula says. 

6. THE “OPEN THE WALLET” SECTION

IKEA stores are littered with piles of small, practical items that are so cheap they’re hard to pass up. These areas are called the “Open The Wallet” sections. “There, an abundance of cheap goods—flowerpots, slippers, lint rollers—encourages the customer to make a purchase, any purchase, the thinking being that IKEA shoppers buy either nothing or a lot,” Collins writes in the New Yorker

According to Rob, a two-year IKEA veteran, this area was located at the bottom of the stairs on the second floor at his store. “It’s basically impulse buys,” he says. “It’s a lot of very cheap items, things that look practical, useful, something you didn’t realize you wanted.” The next thing you know you’re shoving five packs of tea candles and a bunch of plastic hangers into your yellow shopping bag, when all you really came in for was a desk lamp.  

7. BULLA BULLA

Another method for getting people to add things to their bags is known internally as the “bulla bulla” technique. Big bins are stuffed to the point of overflowing with hundreds of items “to create the impression of volume and, therefore, inexpensiveness,” Collins writes

“One of the big things is the sort of jumbo bin, they love that,” says Robertson. “If stock starts running low there, fill it back up. Pile it high. Customers think they’re getting a deal.” 

8. YES, YOU CAN NAP ON THE FURNITURE ...

The displays are meant to be touched, tested, and experienced. If you want to curl up on an IKEA couch or sprawl out on the bed, go for it. “You are allowed to sit on the beds,” says Paula, “but if you’ve been there for two or three hours, we have to wake you up.” 

This is a particularly well-documented phenomenon in China, where shoppers have been photographed snoozing all over the showroom. “We don’t see it as a problem,” IKEA spokesman Josefin Thorell told the Wall Street Journal. “We’re happy people feel at home in our stores. Certainly, it entails a little extra work for the staff, purely practically. But on the other hand, if customers try out our furniture and like it, we can sell an extra mattress or two.”

9. ... BUT YOU PROBABLY DON’T WANT TO.

According to Jana, an IKEA employee in Texas, the pillows on the display beds get swapped out once a month at her store, and the pillowcases only get changed when they are visibly dirty. The same goes for blankets and duvet covers. “I changed a bunch of duvet covers yesterday because from people touching the same corner every day, it looked dingy,” she says. “If we see something and think it looks gross, it needs to be changed.” 

10. THEY WISH YOU’D STOP OPENING THINGS.

“Customers will open anything and everything,” says Jana. “Everything in that store, we have on display. You can touch it, feel it, lay your face on it, but for some reason they’ll open the package and then leave it there. What they don’t understand is when they open certain things, we can’t resell them, so we have to scan them out.” 

11. THEY’RE TRAINED NOT TO OFFER HELP.

If you’re the passive-aggressive type of shopper, you’re bound to be disappointed at IKEA. Employees are given specific instructions to let the customers come to them if they need assistance. “You were supposed to only help customers if they asked you for it,” says Rob. “We were told that’s a very Scandinavian way of how stores work.” The same rule applies in the warehouse, where customers are expected to find and lift their own items unless it’s obvious they need assistance.  

12. THE BOOKS IN THE SHOWROOM OFTEN COME FROM EMPLOYEES’ OWN LIBRARIES.

IKEA’s sample rooms often feature towering bookshelves, but empty shelves aren’t particularly inviting. So, employees are asked to bring books from their own collection to fill the blank space. “All of that was stuff we owned,” Rob says. Usually they were asked to bring books that matched a certain color scheme. And you couldn’t bring in anything racy. “You had to use your common sense,” Rob says. “Nothing pornographic or anything.” 

13. THE MOST POPULAR ITEMS ARE …

The BILLY bookcase and the LACK table.

14. THE SERIAL NUMBERS CAN TELL YOU A LOT.

According to Robertson, there’s some rhyme and reason to the eight-digit code linked to each IKEA item. “While I was there, it was that the last two numbers would tell you what color the item was. So let’s say it ended in 40, it was blue. That would mean the 4 range was blue, so 41 might be light blue and 42 would be dark blue.” 

Many of the names have meaning, too. According to Collins at the New Yorker, “traditionally, the names of IKEA’s bookcases derive from different occupations; curtains are given names from mathematics; and bathroom products are named for lakes and rivers.”  

15. THEY WITNESS A LOT OF ARGUMENTS.

“If you really wanna test your relationship, go through IKEA and buy something,” says Jana. “I guess they just get stressed and overwhelmed that the store’s so big. I had a couple trying to make a decision on a rug and he was mad and she was on verge of tears. Then we were out of the rug they wanted, which made it even worse.”

Lovers' quarrels are so common in the store that at least one psychologist told the Wall Street Journal she has her bickering clients construct the Nornäs coffee table as a relationship-building exercise. Janice Simonsen, design spokeswoman for IKEA U.S., also told the paper she spent five years as a furnishings consultant and created a list of guidelines specifically for couples planning a trip to the store. 

16. THEY SPEAK IN CODE.

When “Code 22” comes over the intercom, it’s a distress call from the cash lanes. “We usually hear it around rush hour or on weekends,” says Jana. “It means the cash lanes are backed up into the warehouse. Anyone in the store who is register-trained has to go to the front and help.” 

If a lost kid is wandering the store (which happens a lot), Jana says managers use “Code 99” to put all employees on alert. “There are so many wardrobes to hide in or bed skirts to hide under,” says Marie. “If a kid really wanted to be hidden it would not be too hard.” 

17. THINGS GET WILD AFTER HOURS.

“At the end of night, they’d open all the walls and we’d have a big empty space and there would be pallet jack races,” Paula recalls. 

And there’s perhaps no better place to play hide-and-seek than in a massive, multiple-story maze stuffed with nooks and crannies. “On closing shifts, one guy I worked with would always manage to have me distracted, then he’d go hide in the store,” says Robertson. “So I would have to finish up tasks, walk through the store knowing somewhere along the way he would jump out at me, and he got me all the time.” 

18. THEY GET GREAT CHRISTMAS GIFTS.

IKEA is pretty well-known for having good employee perks, including its end-of-year gifts, which range from electronics to plane tickets. “The first year I worked there they gave out bikes,” says Rob. “This year they gave out Rokus.” Paula says her store gave employees who had been specially recognized by their coworkers the chance to win plane tickets to anywhere in the world.

19. PINTEREST DRIVES SALES.

Pinterest Screenshot

Employees can tell when an item has been featured in a viral Pinterest project because it sells out quickly. “There was one specific spice rack we were constantly sold out of,” says Paula. “Someone had gone on Pinterest and said you can paint it and make it a bookshelf for picture books for toddlers. We had to tell people, ‘If you’re here for the spice rack, we don’t have it.’” 

(For reference, it’s called the BEKVÄM spice rack.) 

All images courtesy of Getty Images unless otherwise noted.

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Christine Colby
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13 Secrets From the Ravenmaster at the Tower of London
Christine Colby
Christine Colby

Christopher Skaife is a Yeoman Warder at the Tower of London, an ancient fortress that has been used as a jail, royal residence, and more. There are 37 Yeoman Warders, popularly known as Beefeaters, but Skaife has what might be the coolest title of them all: He is the Ravenmaster. His job is to maintain the health and safety of the flock of ravens (also called an “unkindness” or a “conspiracy”) that live within the Tower walls. According to a foreboding legend with many variations, if there aren’t at least six ravens living within the Tower, both the Tower and the monarchy will fall. (No pressure, Chris!)

Skaife has worked at the Tower for 11 years, and has many stories to tell. Recently, Mental Floss visited him to learn more about his life in service of the ravens.

1. MILITARY SERVICE IS REQUIRED.

All Yeoman Warders must have at least 22 years of military service to qualify for the position and have earned a good-conduct medal. Skaife served for 24 years—he was a machine-gun specialist and is an expert in survival and interrogation resistance. He is also a qualified falconer.

Skaife started out as a regular Yeoman Warder who had no particular experience with birds. The Ravenmaster at the time "saw something in him," Skaife says, and introduced him to the ravens, who apparently liked him—and the rest is history. He did, however, have to complete a five-year apprenticeship with the previous Ravenmaster.

2. HE LIVES ON-SITE.

The Tower of London photographed at night
Christine Colby

As tradition going back 700 years, all Yeoman Warders and their families live within the Tower walls. Right now about 150 people, including a doctor and a chaplain, claim the Tower of London as their home address.

3. BUT HE’S HAD TO MOVE.

Skaife used to live next to the Bloody Tower, but had to move to a different apartment within the grounds because his first one was “too haunted.” He doesn’t really believe in ghosts, he says, but does put stock in “echoes of the past.” He once spoke to a little girl who was sitting near the raven cages, and when he turned around, she had disappeared. He also claims that things in his apartment inexplicably move around, particularly Christmas-related items.

4. THE RAVENS ENJOY SOME UNUSUAL SNACKS.

The Ravenmaster at the Tower of London bending down to feed one of his ravens
Christine Colby

The birds are fed nuts, berries, fruit, mice, rats, chicken, and blood-soaked biscuits. (“And what they nick off the tourists,” Skaife says.) He has also seen a raven attack and kill a pigeon in three minutes.

5. THEY GET A LULLABY.

Each evening, Skaife whistles a special tone to call the ravens to bed—they’re tucked into spacious, airy cages to protect them from predators such as foxes.

6. THERE’S A DIVA.

One of the ravens doesn’t join the others in their nighttime lodgings. Merlina, the star raven, is a bit friendlier to humans but doesn’t get on with the rest of the birds. She has her own private box inside the Queen’s House, which she reaches by climbing a tiny ladder.

7. ONE OF THEM HAS EARNED THE NICKNAME “THE BLACK WIDOW.”

Ravens normally pair off for life, but one of the birds at the Tower, Munin, has managed to get her first two mates killed. With both, she lured them high atop the White Tower, higher than they were capable of flying down from, since their wings are kept trimmed. Husband #1 fell to his death. The second one had better luck coasting down on his wings, but went too far and fell into the Thames, where he drowned. Munin is now partnered with a much younger male.

8. THERE IS A SECRET PUB INSIDE THE TOWER.

Only the Yeoman Warders, their families, and invited guests can go inside a secret pub on the Tower grounds. Naturally, the Yeoman Warder’s Club offers Beefeater Bitter beer and Beefeater gin. It’s lavishly decorated in police and military memorabilia, such as patches from U.S. police departments. There is also an area by the bar where a section of the wall has been dug into and encased in glass, showing items found in an archaeological excavation of the moat, such as soldiers’ discarded clay pipes, a cannonball, and some mouse skeletons.

9. … AND A SECRET HAND.

The Byward Tower, which was built in the 13th century by King Henry III, is now used as the main entrance to the Tower for visitors. It has a secret glass brick set into the wall that most people don’t notice. When you peer inside, you’ll see it contains a human hand (presumably fake). It was put in there at some point as a bit of a joke to scare children, but ended up being walled in from the other side, so is now in there permanently.

10. HE HAS A SIDE PROJECT.

Skaife considers himself primarily a storyteller, and loves sharing tales of what he calls “Victorian melodrama.” In addition to his work at the Tower, he also runs Grave Matters, a Facebook page and a blog, as a collaboration with medical historian and writer Dr. Lindsey Fitzharris. Together they post about the history of executions, torture, and punishment.

11. THE TOWER IS MUPPET-FAMOUS.

2013’s Muppets Most Wanted was the first major film to shoot inside the Tower walls. At the Yeoman Warder’s Club, you can still sit in the same booth the Muppets occupied while they were in the pub.

12. IF YOU VISIT, KEEP AN EYE ON YOUR MONEY.

Ravens are very clever and known for stealing things from tourists, especially coins. They will strut around with the coin in their beak and then bury it, while trying to hide the site from the other birds.

13. … AND ON YOUR EYES.

Skaife, who’s covered in scars from raven bites, says, “They don’t like humans at all unless they’re dying or dead. Although they do love eyes.” He once had a Twitter follower, who is an organ donor, offer his eyes to the ravens after his death. Skaife declined.

This story first ran in 2015.

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11 Behind-the-Scenes Secrets of TV Meteorologists
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The first weather forecast to hit national network television was given in 1949 by legendary weatherman Clint Youle. To illustrate weather systems, Youle covered a paper map of the U.S. in plexiglass and drew on it with a marker. A lot has changed in the world of meteorology since then, but every day, millions of families invite their local weatherman or weatherwoman into their living room to hear the forecast. Here are a few things you might not know about being a TV meteorologist.

1. SOME PEOPLE JUST NEVER MASTER THE GREEN SCREEN.

A view of a meteorologist as seen on-screen and in the studio against a green screen
iStock

On-camera meteorologists might look as if they’re standing in front of a moving weather map, but in reality, there’s nothing except a blank green wall behind them. Thanks to the wonders of special effects, a digital map can be superimposed onto the green screen for viewers at home. TV monitors situated just off-camera show the meteorologist what viewers at home are seeing, which is how he or she knows where to stand and point. It’s harder than it looks, and for some rookie meteorologists, the learning curve can be steep.

“Some people never learn it,” says Gary England, legendary weatherman and former chief meteorologist for Oklahoma’s KWTV (England was also the first person to use Doppler radar to warn viewers about incoming systems). “For some it comes easily, but I’ve seen people never get used to it.”

Stephanie Abrams, meteorologist and co-host of The Weather Channel’s AMHQ, credits her green screen skills to long hours spent playing Nintendo and tennis as a kid. “You’ve gotta have good hand-eye coordination,” she says.

2. THEY HAVE A STRICT DRESS CODE.

Green is out of the question for on-air meteorologists, unless they want to blend into the map, but the list of prohibited wardrobe items doesn’t stop there. “Distracting prints are a no-no,” Jennifer Myers, Dallas-based meteorologist for KDFW FOX 4 writes on Reddit. “Cleavage angers viewers over 40 something fierce, so we stay away from that. There's no length rule on skirts/dresses but if you wouldn't wear it to a family event, you probably shouldn't wear it on TV. Nothing reflective. Nothing that makes sound.”

Myers says she has enough dresses to go five weeks without having to wear a dress twice. But all the limitations can make it difficult to find work attire that’s fashionable, looks good on-screen, and affordable. This is especially true for women, which is why when they find a garment that works, word spreads quickly. For example, this dress, which sold for $23 on Amazon, was shared in a private Facebook group for female meteorologists and quickly sold out in every color but green.

3. BUT IT’S CASUAL BELOW THE KNEE.

Since their feet rarely appear on camera, some meteorologists take to wearing casual, comfortable footwear, especially on long days. For example, England told the New York Times that during storm season, he was often on his feet for 12 straight hours. So, “he wears Mizuno running shoes, which look ridiculous with his suit and tie but provide a bit of extra cushioning,” Sam Anderson writes.

And occasionally female meteorologists will strap their mic pack to their calves or thighs rather than the more unpleasant option of stuffing it into their waistband or strapping it onto their bra.

4. THERE ARE TRICKS TO STAYING WARM IN A SNOWSTORM.

A young TV weatherperson in a snowy scene
iStock

“In the field when I’m covering snow storms, I go to any pharmacy and get those back patches people wear, those heat wraps, and stick them all over my body,” explains Abrams. “Then I put on a wet suit. When you’re out for as long as we are, that helps you stay dry. I have to be really hot when I go out for winter storms.”

5. THERE’S NO SCRIPT.

Your local TV weather forecaster is ad-libbing from start to finish. “Our scripts are the graphics we create,” says Jacob Wycoff, a meteorologist with Western Mass News. “Generally speaking we’re using the graphics to talk through our stories, but everything we say is ad-libbed. Sometimes you can fumble the words you want to say, and sometimes you may miss a beat, but I think what that allows you to do is have a little off-the-cuff moment, which I think the viewers enjoy.”

6. MOM’S THE AUDIENCE.

Part of a meteorologist’s job is to break down very complicated scientific terminology and phenomena into something the general public can not only stomach, but crave. “The trick is … to approach the weather as if you're telling a story: Who are the main actors? Where is the conflict? What happens next?” explains Bob Henson, a Weather Underground meteorologist. “Along the way, you have the opportunity to do a bit of teaching. Weathercasters are often the only scientists that a member of the public will encounter on a regular basis on TV.”

Wycoff’s method for keeping it simple is to pretend like he’s having a conversation with his mom. “I’d pretend like I was giving her the forecast,” he says. “If my mom could understand it, I felt confident the general audience could as well. Part of that is also not using completely science-y terms that go over your audience’s head.”

7. SOCIAL MEDIA HAS MADE THEIR JOBS MORE DIFFICULT.

Professional meteorologists spend a lot of time debunking bogus forecasts spreading like wildfire across Twitter. “We have a lot of social media meteorologists that don’t have necessarily the background or training to create great forecasts,” Wycoff says. “We have to educate our viewers that they should know the source they’re getting information from.”

“People think it’s as easy as reading a chart,” says Scott Sistek, a meteorologist and weather blogger for KOMO TV in Seattle. “A lot of armchair meteorologists at home can look at a chart and go ok, half an inch of rain. But we take the public front when it’s wrong.”

8. THEY MAKE LIFE-OR-DEATH DECISIONS.

A meteorologist forecasting a hurricane
iStock

People plan their lives around the weather forecast, and when a storm rolls in, locals look to their meteorologist for guidance on what to do. If he or she gets the path of a tornado wrong, or downplays its severity, people’s lives are in danger. “If you miss a severe weather forecast and someone’s out on the ball field and gets stuck, someone could get injured,” says Wycoff. “It is a great responsibility that we have.”

Conversely, England says when things get dangerous, some people are reluctant to listen to a forecaster’s advice because they don’t like being told what to do. He relies on a little bit of psychological maneuvering to get people to take cover. “You suggest, you don’t tell,” he says. “You issue instructions but in a way where they feel like they’re making up their own minds.”

9. DON’T BANK ON THOSE SEVEN-DAY FORECASTS.

“I would say that within three days, meteorologists are about 90 percent accurate,” Wycoff says. “Then at five days we’re at about 60 percent to 75 percent and then after seven days it becomes a bit more wishy-washy.”

10. THEY’RE FRENEMIES.

The competition for viewers is fierce, and local meteorologists are all rivals in the same race. “When you’re in TV, all meteorologists at other competitors are the enemy,” England says. “You’re not good friends with them. They try to steal the shoes off your children and food off your plate. If they get higher ratings, they get more money.”

11. THEY’RE TIRED OF HEARING THE SAME JOKE OVER AND OVER.

“There’s always the running joke: ‘I wish I could be paid a million dollars to be wrong 80 percent of the time,’” Sistek says. “I wanted to have a contest for who can come up with the best weatherman insult, because we need something new! Let’s get creative here.”

A version of this story originally ran in 2015.

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