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12 Natural and Organic Brands Owned By Big Food

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A significant (and growing) number of shoppers have spurned traditional food and drink brands in favor of “better” choices. Instead of Tropicana and Tostitos, they’re reaching for Naked Juice and Garden of Eatin’ all-natural chips. Instead of Ball Park franks, they’re opting for Applegate Farms nitrite- and nitrate-free hot dogs. These alternatives cost more but people are willing to pay, in large part because they see these brands as being smaller, healthier, more responsible choices.

What many don’t realize, though, is that a lot of these “niche” companies are owned and operated by the very corporations many shoppers are trying to avoid. Healthy, environmentally aware brands have seen huge sales growth in recent years, and big names like Coca-Cola, General Mills and Perdue all want a piece of the action. Their ownership of once-independent brands isn’t a secret—but it isn't actively promoted either.

The natural question, of course, is whether or not this actually matters. Is the integrity of a smaller brand really compromised when it is bought by a big company? On the one hand, a Coca-Cola or a Campbell’s can increase the availability of natural and organic options. On the other hand, as experts like Philip Howard at Michigan State University have noted, big companies tend to tinker with formulas to make them easier to mass-produce. And then there’s the issue of a parent company reflecting negatively on its subsidiaries, as when General Mills, Kellogg’s and others funded opposition efforts to California’s GMO labeling proposition at the same time that some of their “natural” brands were promoting the non-use of GM ingredients.

As we ponder the answer to this and other related questions (such as: why doesn’t the “natural” label mean anything?), here are some natural and organic brands that have gone big in recent years.

1. ANNIE’S HOMEGROWN

The brand best known for boxes of mac and cheese with the cute little bunny on them sold to General Mills for $820 million in 2014. Since then, Annie’s has branched out into additional product categories, including cereal, which it had struggled to develop as an independent entity. John Foraker, founder and president of Annie’s, says the company hasn’t had to compromise its values or ingredients under the new ownership. But consumers, and even some employees, are skeptical.

2. HONEST TEA

Founded in 1997 by a Yale business school grad and one of his professors, Honest Tea has surged over the past several years to become one of the leading bottled tea companies in America. That’s due in large part to a big investment from soda giant Coca-Cola. In 2008, the company bought a 40 percent stake in Honest Tea, and then completed the acquisition three years later. The sale brought some accusations of “greenwashing,” but Honest Tea founder Seth Goldman has adamantly fought the idea that “big” equals “bad” in the organic world.

3. APPLEGATE FARMS

Last summer, the natural and organic meat company—makers of preservative- and antibiotic-free deli meats, hot dogs and sausages—sold to Hormel, maker of that most unnatural of meat products: Spam. The $775 million deal incensed some customers, who regularly take to the company’s Facebook page to vent their frustrations. In response, Applegate says it operates independent from Hormel, and that its acquisition came with safeguards to maintain its focus on clean ingredients and animal welfare.

4. NAKED JUICE

In 2006, the fruit juice company known for catchy flavors like “Blue Machine” and “Mighty Mango” sold to PepsiCo for a reported $450 million price tag. Pepsi filed the acquisition under its “better-for-you” brand portfolio, but recent years have seen Naked Juice come under fire for its high sugar content and “natural” labeling. In 2013, Pepsi settled a class action lawsuit brought by consumers who contested the label’s “100% Juice” and “All Natural” claims, among others. Pepsi paid out $9 million and agreed to stop printing “All Natural” on its Naked Juice bottles.

5. KASHI

The Kellogg Company bought this pioneering natural foods brand back in 2000, well before these sorts of acquisitions were trendy. The payoff came through several years of sustained growth as Kashi rode the wave of demand for natural and organic products. But Kellogg’s faltered as competition increased, and in 2012 Kashi faced major criticism over what consumers saw as its abuse of the “natural” label. Follow that with Kellogg’s financial contributions to defeat California’s mandatory GMO-labeling law—and this after Kashi promised to remove GMOs from its products—and the company has found itself backpedaling of late.

6. FOOD SHOULD TASTE GOOD

Founded in 2006, the plainly named snack company hit a sweet spot with uniquely flavored chips like olive, sweet potato and chocolate. This success didn’t go unnoticed by General Mills, who bought FSTG in 2012. Since then, General Mills has increased its distribution to major supermarkets, club and convenience stores. Along with brands like Larabar and Cascadian Farm (yep, they’re in there too), General Mills projects its “better for you brands” could top $1 billion in sales by 2020.

7. EARTHBOUND FARMS

The country’s largest grower of organic greens began as a 2.5-acre raspberry farm in Carmel, Calif. Since then, it has grown to include more than 50,000 acres and become what food-ag guru Michael Pollan called “industrial organic farming at its best.” Two years ago, Earthbound sold to WhiteWave Foods, formerly a subsidiary of dairy giant Dean Foods, for $600 million. The acquisition brings expansion opportunities, but organic advocacy groups are worried about WhiteWave’s integrity under CEO Gregg Engles, who oversaw Dean Foods during sourcing controversies involving its Horizon and Silk brands.

8. BEAR NAKED

Two high school friends from Connecticut built up this granola company the old-fashioned way: through local sales and word-of-mouth. In 2007, Kellogg’s-owned Kashi bought them out for a cool $60 million. In the ensuing years, the brand has expanded to include energy bars, snack bars and trail mixes.

9. STONYFIELD FARM

In 2001, France’s Group Danone (now known as Danone), whose brands include Dannon and Evian, bought a 40 percent stake in organic yogurt company Stonyfield, and completed the acquisition two years later. Stonyfield founder and CEO Gary Hirshberg had actively sought an investor, and the buyout came with demands that his company stay independent. In the ensuing years Stonyfield, now the country’s leading organic yogurt company, has gotten some flack for its sugar content, but Hirshberg has remained a very public advocate of the company’s “big with a purpose” ethos.

10. BOLTHOUSE FARMS

Started in 1915 as a commercial farm in western Michigan, Bolthouse grew to prominence selling fresh carrots, including a ready-to-eat packaged variety that became incredibly popular in the ‘90s. In 2005, private equity firm Madison Dearborn Partners bought Bolthouse, then in 2012 sold the company to the Campbell Soup Company for $1.55 billion. Over the past few years, Bolthouse has expanded its lineup of fruit beverages and moved into categories like salad dressing.

11. COLEMAN NATURAL

The nation’s largest producer of organic chicken sold to Perdue back in 2011. This raised some eyebrows in industry and advocacy circles, especially considering Perdue’s checkered past with animal welfare. But Perdue, along with its main competitor, Tyson, has seen growing demand for natural, humanely raised meat. Last year, both companies agreed to severely limit or cut out the use of sub-therapeutic antibiotics on chickens. Perdue also purchased Niman Ranch, which has strict standards for animal welfare. Advocacy groups are keeping a close watch, meanwhile, and caution that the organic standard, despite its high price, is the only true, federally regulated guarantee for “better” meat.

12. GREEN & BLACK’S

In 2005, the organic chocolate company sold to UK-based Cadbury. Five years later, Cadbury was bought by Kraft, which then funneled many of its global snack brands, including Green & Black’s, into a spin-off company it called Mondelez. Confused yet? Welcome to the global packaged foods economy. In the U.S., Mondelez is best known for brands like Triscuit, Chips Ahoy!, Tang and Sour Patch Kids—all of which may seem at odds with the gourmet, ethical-sourcing image Green & Black’s has cultivated. Mondelez seems to realize this, too, and doesn’t even list the chocolate company under its portfolio of brands. The company’s founder, meanwhile, wishes he’d never sold Green & Black’s in the first place.

For a full look at who owns who in the natural and organic food industry, check out this graphic from Philip Howard of Michigan State University.

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Supermarket Introduces 'Quiet Hour' to Help Customers With Autism Feel at Ease
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For some people on the autism spectrum, a routine trip to the supermarket can quickly morph into a nightmare. It’s not just the crowds and commotion that trigger feelings of panic—sounds that many shoppers have learned to tune out, like intercom announcements or beeps from the checkout scanner, can all add up to cause sensory overload. But grocery stores don’t have to be a source of dread for people with such sensitivities. By turning down the volume for one hour each day, one supermarket is making itself more inclusive to a greater number of customers.

As Mashable reports, Australian grocery store chain Coles is partnering with the Autism Spectrum Australia (Aspect) organization to roll out "quiet hour" in two of its stores. From 10:30 to 11:30 a.m., the lights will be dimmed by 50 percent, the radio and register sounds will be turned down to their lowest volumes, and cart collection and non-emergency PA announcements will be put on hold. The changes are meant to accommodate shoppers with autism and their families, but all shoppers are welcome.

The initiative is based on research conducted by Aspect on people on the autism spectrum and those who care for them. In addition to modifying the atmosphere, Coles has taken steps to educate its staff. If someone does start to feel overwhelmed in a Coles stores, employees trained in understanding and dealing with autism symptoms will be on hand to assist them.

Coles is following the lead of several chains that have made themselves more inviting to shoppers on the spectrum. Last year, British supermarket chain Asda introduced its own quiet hour, and Toys "R" US implemented something similar in its UK stores for the holiday season.

The Coles initiative is just a trial run for now, but if the customer reaction is positive enough it may be here to stay. Visitors to their Ringwood and Balwyn East stores in Victoria will have a chance to experience it now through the end of October.

[h/t Mashable]

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10 of the Worst Jobs in the Victorian Era
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Next time you complain about your boring desk job, think back to Victorian times—an era before the concept of occupational health and safety rules—and count yourself lucky. Back then, people were forced to think of some imaginative ways to earn a living, from seeking out treasure in the sewers to literally selling excrement.

1. LEECH COLLECTOR

Leeches were once a useful commodity, with both doctors and quacks using the blood-sucking creatures to treat a number of ailments, ranging from headaches to "hysteria." But pity the poor leech collector who had to use themselves as a human trap. The job usually fell to poor country women, who would wade into dirty ponds in the hope of attracting a host of leeches. Once the critters attached to the leech collector’s legs, the individual would prise them off and collect them in a box or pot. Leeches can survive for up to a year with no food, so they could be stored at the pharmacy to be dished out as required. Unsurprisingly, leech collectors were in danger of suffering from excess blood loss and infectious diseases.

2. PURE FINDER

Despite the clean-sounding name, this job actually involved collecting dog feces from the streets of London to sell to tanners, who used it in the leather-making process. Dog poop was known as "pure" because it was used to purify the leather and make it more flexible [PDF]. Leather was in great demand in Victorian times, as it was used not only as tack for horses but for shoes, boots, bags, and in bookbinding. Pure collectors haunted the streets where stray dogs amassed, scooping up the poop and keeping it in a covered bucket before selling it on to the tanners. Some collectors wore a black glove to protect their scooping hand, but others considered it harder to keep a glove clean than a hand and eschewed the protection altogether.

3. TOSHER

A Victorian illustration of a tosher, or sewer collector
An 1851 illustration of a sewer-hunter or "tosher."
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Victorian London had a huge network of over-worked sewers under the city, washing away the effluence of the crowded metropolis. Toshers made their living down in the dark sewers, sifting through raw sewage to find any valuables that had fallen down the drain. It was extremely dangerous work: Noxious fumes formed deadly pockets, the tunnels frequently crumbled, there were swarms of rats, and at any moment the sluices might be opened and a tide of filthy water might wash the toshers away. As a result of these dangers, toshers generally worked in groups, instantly recognizable in their canvas trousers, aprons with many large pockets (in which to stash their booty), and lanterns strapped to their chests. Most toshers also carried a long pole with a hoe at the end to investigate piles of human waste for dropped treasures, or with which to steady themselves if they stumbled in the gloom. After 1840 it became illegal to enter the sewers without permission and so toshers began working late at night or early in the morning to avoid detection. Despite the stinking and dangerous conditions, it was a lucrative business for the working classes, with many a coin or silver spoon sloshing about in the quagmire.

4. MATCHSTICK MAKERS

Matchsticks are made by cutting wood into thin sticks and then dipping the ends into white phosphorus—a highly toxic chemical. In the Victorian era, this work was mainly performed by teenage girls who worked in terrible conditions, often for between 12 and 16 hours a day with few breaks. The girls were forced to eat at their work stations, meaning the toxic phosphorus got into their food, leading to some developing the dreadful condition known as “phossy jaw”—whereby the jawbone becomes infected, leading to severe disfigurement.

5. MUDLARK

Like the toshers, these workers made their meagre money from dredging through the gloop looking for items of value to sell, although in this case they were plying their messy trade on the shores of the Thames instead of mostly in the sewers. Seen as a step down from a tosher, the mudlarks were usually children, who collected anything that could be sold, including rags (for making paper), driftwood (dried out for firewood) and any coins or treasure that might find its way into the river. Not only was it a filthy job, but it was also very dangerous, since the tidal nature of the Thames meant it was easy for children to be washed away or become stuck in the soft mud.

6. CHIMNEY SWEEP

A photograph of a very happy chimney sweep
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Tiny children as young as four years old were employed as chimney sweeps, their small stature making them the perfect size to scale up the brick chimneys. All the climbing in the claustrophobic space of a chimney meant many sweeps’ elbows and knees were scraped raw, until repeated climbing covered them with calluses. Inhaling the dust and smoke from chimneys meant many chimney sweeps suffered irreversible lung damage. Smaller sweeps were the most sought-after, so many were deliberately underfed to stunt their growth and most had outgrown the profession by the age of 10. Some poor children became stuck in the chimneys or were unwilling to make the climb, and anecdotal evidence suggests their bosses might light a fire underneath to inspire the poor mite to find their way out at the top of the chimney. Fortunately, an 1840 law made it illegal for anyone under the age of 21 to climb and clean a chimney, though some unscrupulous fellows still continued the practice.

7. FUNERAL MUTE

Anyone familiar with Charles Dickens’s Oliver Twist will remember that one of the orphan’s hated early jobs was as a mute for undertaker Mr. Sowerberry. A component of the extremely complex (and lucrative) Victorian funeral practices, mutes were required to dress all in black with a sash (usually also black, but white for children), while carrying a long cloth-covered stick and standing mournfully and silently at the door of the deceased’s house before leading the coffin on its processional route to the graveyard.

8. RAT CATCHER

An illustration of a group of Victorian men watching rat-baiting.
Getty Images/Rischgitz

Rat catchers usually employed a small dog or ferret to search out the rats that infested the streets and houses of Victorian Britain. They frequently caught the rats alive, as they could sell the animal to “ratters,” who put the rats into a pit and set a terrier loose upon them while onlookers made bets about how long it would take for the dog to kill them all. Catching rats was a dangerous business—not only did the vermin harbor disease, but their bites could cause terrible infections. One of the most famous Victorian rat catchers was Jack Black, who worked for Queen Victoria herself. Black was interviewed for Henry Mayhew’s seminal tome on Britain’s working classes, London Labour and the London Poor (1851) in which he revealed that he used a cage which could store up to 1000 live rats at a time. The rats could be stored like this for days as long as Black fed them—if he forgot, the rats would begin fighting and eating each other, ruining his spoils.

9. CROSSING SWEEPER

The “job” of crossing sweeper reveals the entrepreneurial spirit of the Victorian poor. These children would claim an area of the street as their patch, and when a rich man or woman wished to exit their carriage and walk across the filth-strewn street, the sweeper would walk before them clearing the detritus from their path, ensuring their patron’s clothes and shoes stayed clean. Crossing sweepers were regarded as just a step up from beggars, and worked in the hopes of receiving a tip. Their services were no doubt sometimes appreciated: The streets during this period were mud-soaked and piled with horse manure. The poor sweepers not only had to endure the dismal conditions whatever the weather, but were also constantly dodging speeding horse-drawn cabs and omnibuses.

10. RESURRECTIONISTS

An 1840 drawing of a group of resurrectionists at work
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In the early 19th century the only cadavers available to medical schools and anatomists were those of criminals who had been sentenced to death, leading to a severe shortage of bodies to dissect. Medical schools paid a handsome fee to those delivering a body in good condition, and as a result many wily Victorians saw an opportunity to make some money by robbing recently dug graves. The problem became so severe that family members took to guarding the graves of the recently deceased to prevent the resurrectionists sneaking in and unearthing their dearly departed.

The "profession" was taken to an extreme by William Burke and William Hare who were thought to have murdered 16 unfortunates between 1827 and 1828. The pair enticed victims to their boarding house, plied them with alcohol and then suffocated them, ensuring the body stayed in good enough condition to earn the fee paid by Edinburgh University medical school for corpses. After the crimes of Burke and Hare were discovered, the Anatomy Act of 1832 finally helped bring an end to the grisly resurrectionist trade by giving doctors and anatomists greater access to cadavers and allowing people to leave their bodies to medical science.

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