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See How Disney Uses Software to Change an Actor's Emotions

A director's job is to get the best performance out of his/her actors, which often requires several takes. After shooting has wrapped, filmmakers choose the best takes and stitch them together to form a movie. Sometimes even the best takes aren't quite perfect enough, and that's where Disney's new FaceDirector software comes in handy. Disney's Research Hub recently posted a video to YouTube showing how the software can blend different takes together to produce a range of emotional performances.

In addition to mixing different emotions together, the software synchronizes audio and video so that the change in emotion feels natural. In a paper about FaceDirector posted alongside the video [PDF], the Disney team explains that there are challenges to synchronizing takes because of the many variables at play during a human performance. "Difference of head pose, emotion, expression intensity, as well as pitch, accentuation and potentially even wording of the speech are just a few of the many difficulties. We present an automatic, joint audio-visual synchronization approach that first analyzes both facial expression and audio cues and then robustly determines a dense set of frame correspondences between takes using a graph-based framework."

While the report dives deep into exactly how the software works with various equations, the video does a great job of illustrating the magic of it all and puts things into terms that everyone can understand.

Header image via YouTube.

[h/t The Verge]

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Paul Hiffmeyer, Disneyland Resort via Getty Images
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Big Questions
How Did the Super Bowl's 'I'm Going to Disney World' Slogan Originate?
Paul Hiffmeyer, Disneyland Resort via Getty Images
Paul Hiffmeyer, Disneyland Resort via Getty Images

It’s a Super Bowl tradition as recognizable as catchy commercials, lengthy halftime shows, and mounds of leftover guacamole, but how did the famous "I'm going to Disney World" and "I'm going to Disneyland" slogans make their way to (almost) every big game since 1987?

The idea for the slogan itself can be credited to Jane Eisner, the wife of former Disney CEO Michael Eisner. In 2015, he recounted the story behind the tagline to Sports Illustrated:

"In January 1987, we were launching Disneyland’s Star Tours, an attraction based on Star Wars. After the ribbon-cutting ceremony, my wife, Jane, and I had dinner with George Lucas, as well as Dick Rutan and Jeana Yeager, who had just become the first people to fly around the world without stopping. It was late and the conversation hit a lull as we waited for our food. So I asked Dick and Jeana, 'Well, now that you’ve accomplished the pinnacle of your aspirations, what could you possibly do next?' Rutan responded, without hesitation, 'I’m going to Disneyland.' And of course I go, 'Wow, that’s cool! You made the right choice.' But my wife interjects: 'You know, that’s a good slogan.'"

Around this time, the NFL playoffs were well underway, with the New York Giants and Denver Broncos set to face each other at Super Bowl XXI. What better time to unveil this new marketing slogan than at the biggest TV event of the year? Once Eisner decided on a time and place to debut the phrase, the teams’ two quarterbacks, Phil Simms and John Elway, both received identical offers: $75,000 for the winner to say "I’m going to Disney World" and "I’m going to Disneyland" to a Disney camera as they ran off the field after the game. This would then be used in a commercial with Disney World or Disneyland being shown depending on where it aired. (This is then oftentimes followed by an actual trip to a Disney park within the next few days, where the spokesperson takes part in a parade in his team's honor). 

Simms was hesitant at first, but once he heard Elway agreed to it, he was on board. The NFL also signed off on Disney’s plan, so now it was up to the company to find a way to get their cameras on the field before all-out madness could erupt. Tom Elrod, Disney’s president of marketing and entertainment in 1987, told Sports Illustrated:

"We wanted it to be authentic, but that meant being the first camera on the field, in the most frenetic environment you could possibly imagine. We’d be competing with broadcast crews and journalists and hangers-on and teammates, just to have some guy look into a camera and say, 'I’m going to Disney World.' It’s wild if you think about it. That first year, I don’t think anyone thought that was achievable."

It’s a good thing the reluctant Simms changed his tune about Disney’s offer, because his Giants beat Elway’s Broncos 39-20. Not only was Simms awarded his first Super Bowl win and the game’s MVP award, he also got a cool $75,000 for uttering two simple sentences (though he had to say both sentences three times each, just to be sure). 

The tradition has carried on ever since, except in 2005 for Super Bowl XXXIX and in 2016 for Super Bowl 50, when no commercials aired (though Super Bowl 50's winning quarterback, Peyton Manning, went to Disneyland anyway).

The slogan now extends beyond football, having been uttered by everyone from NBA players to Olympians and American Idol contestants. And even if they don't wind up in a commercial, chances are a championship team will still be greeted by a Disney park parade, like the one thrown for the Chicago Cubs in 2016. 

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Disney/Pixar
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entertainment
Watch a Screenplay Go from Script to Screen in This Clip From Inside Out
Disney/Pixar
Disney/Pixar

If a movie were a person, its script would be the skeleton. The essentials—narrative, protagonists, dialogue, etc.—are all there, but they need to be fleshed out to fully come to life. Enter characters (either played by actors or animated), music, and special effects, and suddenly simple words on a page have transformed into a motion picture.

In the new Pixar-produced video below, which was first spotted by Gizmodo, you can compare the screenplay of 2015's Inside Out with the theatrical version released in theaters. The text scrolls down the screen's bottom half as a corresponding scene from the film progresses, allowing viewers to juxtapose what they're watching with what they're reading. This way, aspiring screenwriters and Pixar fans alike can see firsthand how a movie moves from a bare-bones script to a fully realized film.

[h/t Gizmodo]

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