Agreeing Armageddon – The Somme

The First World War was an unprecedented catastrophe that shaped our modern world. Erik Sass is covering the events of the war exactly 100 years after they happened. This is the 213th installment in the series.

December 8, 1915: Agreeing Armageddon – The Somme 

After the twin disasters of the Second Battle of Champagne and Loos, the French Army and British Expeditionary Force paused to regroup, resupply, bring up fresh troops and prepare for a second winter in the trenches. But the failure of these offensives did nothing to alter the strategic outlook of the men directing the war on the Western Front, and from December 6-8, 1915, top Allied commanders meeting behind closed doors agreed to a plan that would result in one of the bloodiest battles in history – the Somme. 

As representatives from France, Britain, Russia, Italy, and Serbia gathered at the Paris suburb of Chantilly for the Second Inter-Allied Conference (top; the first was in August), the situation was looking grim. Russia was temporarily out of the game following huge losses of men, material, and territory during the Central Powers’ successful summer offensive; Serbia was being crushed; Italy had achieved nothing in multiple attacks on the Isonzo front; and the British and French were just about to throw in the towel at Gallipoli.   

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To turn the situation around, French chief of the general staff Joseph Joffre proposed a bold plan involving simultaneous attacks on all fronts in order to cancel out the strategic advantage conferred by the enemy’s central position; by hitting Germany, Austria-Hungary, and the Ottoman Empire from every side at once, they would (hopefully) prevent them from shuttling troops back and forth between the different fronts to see off threats one by one, finally allowing the Allies to exploit their advantage in manpower. 

The memorandum presented by the French to the other Allies at Chantilly summarized the threat posed by the enemy’s central position: 

In the present situation the Germans are able to add 10 divisions, no longer required in Serbia, to their forces in reserve - about 12 divisions - on the French front.  Combined with the troops which could with safety be withdrawn from the Russian front, a mass of 25 to 30 divisions could be assembled.  If the enemy is permitted to carry out these movements, he will employ this force, acting on interior lines, on each front in succession… 

To prevent this, the memorandum advised, “The Allied armies ought to resume the general offensive on the Franco-British, Italian and Russian fronts as soon as they are in a state to do so. All the efforts of the Coalition must be exerted in the preparation and execution of this decisive action, which will only produce its full effect as a co-ordination of offensives.” 

In various theatres, the coordinated campaigns would eventually include Russia’s failed Lake Naroch Offensive on the Eastern Front in March 1916, followed by the stunning success of the Brusilov Offensive that summer; a Russian advance into eastern Anatolia on the Caucasian front; the Fifth Battle of the Isonzo, resulting in predictable failure, on the Italian front; and subsidiary campaigns by Britain against the Turks in the Sinai and Arabia (the Mesopotamian theatre was about to take a disastrous turn with the siege of Kut). The French also managed to persuade the reluctant British to keep the recently occupied position in Salonika in northern Greece, which would now be reinforced with the Mediterranean Expeditionary Force from Gallipoli, thus threatening Bulgaria and maybe even encouraging Romania to join the Allies. 

However the main effort would fall to Britain and France on the Western Front, where Joffre contemplated a giant combined offensive against the German salient in northern France sometime in the spring or summer of 1916, focusing on the enemy’s defensive positions on both sides of the Somme River in Picardy. Joffre and BEF commander Sir John French (who was about to be replaced by Sir Douglas Haig) believed that concentrated, overwhelming artillery firepower, combined with control of the skies and huge numerical superiority on the ground, would allow them to shatter the German Second Army and threaten all the enemy armies to the southeast with encirclement, forcing the Germans into a general retreat. 

The Allies were prepared to commit phenomenal numbers of men and guns to this incredibly ambitious plan, calling for an attack on a 60-mile-long front: indeed, in addition to the British Fourth Army and French Sixth Army, the British were prepared to set aside an entire, new “Reserve Army” (later the Fifth Army) to exploit the hoped-for breakthrough. Altogether the British would advance with 400,000 men; to support this huge effort they would build new roads, railroads, and power stations, collect a fleet of thousands of trucks and other vehicles, and create a network of hundreds of miles of telephone wire.   

With the shell shortages of 1914-1915 finally easing, the Allies would for the first time have firepower to match the Germans: with over 1,500 guns and howitzers amassed, the preliminary bombardment at the Somme would last a week and consume 1.6 million shells, with virtually continuous firing during this period to pulverize German trenches and strongholds. To finish it off the British would tunnel 19 giant mines under the German positions, including one with 27 tons of high explosives, which together generated the largest man-made explosion in history up to that point. 

On paper the plan of attack looked invincible – but reality failed to live up to expectations. For one thing, many of the British troops were fresh recruits in Secretary of State for War Lord Kitchener’s “New Army,” with plenty of enthusiasm but no combat experience. Furthermore the “creeping barrage” of artillery, meant to clear the way for the advancing infantry, was a mostly untested technique, and aerial observation failed to deliver the precise targeting of German artillery hoped for. Meanwhile, in addition to building a second line of defenses and starting a third, the Germans had also built deep dugouts, tunneled 40 feet or more below the surface, capable of sheltering entire battalions through the most punishing bombardments, to reemerge when the British and French infantry began their advance. 

The most important factor by far, however, was something none of the Allied commanders could have known – a plan already germinating in the mind of the German chief of the general staff Erich von Falkenhayn, who was also contemplating a mighty battle to end the war. As it happened the German blow would fall first, at a place called Verdun. 

“In Flanders Fields” 

On May 3, 1915, amidst the chaos of the Second Battle of Ypres, Lieutenant Colonel John McCrae, a Canadian medical officer, wrote a few short verses that were fated to become the iconic poem of the First World War. Wildly popular following its publication by the British magazine Punch on December 8, 1915, “In Flanders Fields” would go on to be used for propaganda purposes (especially in support of recruiting efforts) but is today appreciated more for its simple, lyrical encapsulation of the tragedy of the First World War. It also led to the adoption of the red poppy as a symbol of memory and support for veterans, especially in Britain. 

In Flanders Fields 

In Flanders Fields the poppies blow

Between the crosses row on row,

That mark our place; and in the sky

The larks, still bravely singing, fly

Scarce heard amid the guns below. 

We are the Dead. Short days ago

We lived, felt dawn, saw sunset glow,

Loved and were loved, and now we lie

In Flanders fields. 

Take up our quarrel with the foe:

To you from failing hands we throw

The torch; be yours to hold it high.

If ye break faith with us who die

We shall not sleep, though poppies grow

In Flanders fields.

See the previous installment or all entries.

The Psychology Behind Kids' L.O.L. Surprise! Doll Obsession

Jack Taylor, Getty Images
Jack Taylor, Getty Images

Isaac Larian, the founder and CEO of toymaker MGA Entertainment, is an insomniac. Fortunately for him, that inability to sleep forced him to get up out of bed one night—a move that ended up being worth $4 billion.

Larian’s company is the architect of L.O.L. Surprise!, a line of dolls with a clever conceit. The product, which retails for about $10 to $20, is encased in a ball-shaped plastic shell and buried under layers of packaging, forcing children to tear through a gauntlet of wrapping before they’re able to see it. The inspiration came on that highly profitable sleepless night, which Larian spent watching unboxing videos on YouTube. It resulted in the first toy made for a generation wired for delayed gratification.

The dolls first went on sale in test markets at select Target stores in late 2016. MGA shipped out 500,000 of them, all of which sold out within two months. A Cabbage Patch Kid-esque frenzy came the following year. By late 2018, L.O.L. Surprise! (the acronym stands for the fancifully redundant Little Outrageous Little) had moved 800 million units, accounted for seven of the top 10 toys sold in the U.S., and was named Toy of the Year by the Toy Association. Videos of kids and adults unboxing them garner millions of views on YouTube, which is precisely where Larian knew his marketing would be most effective.

A woman holds a L.O.L. Surprise doll and packaging in her hand
Cindy Ord, Getty Images for MGA Entertainment

The dolls themselves are nothing revolutionary. Once freed from their plastic prisons, they stare at their owner with doe-eyed expressions. Some “tinkle,” while others change color in water. They can be dressed in accessories found in the balls or paired with tiny pets (which also must be "unboxed"). Larger bundles, like last year’s $89.99 L.O.L. Bigger Surprise! capsule, feature a plethora of items, each individually wrapped. It took a writer from The New York Times 59 minutes to uncover everything inside.

This methodical excavation is what makes L.O.L. Surprise! so appealing to its pint-sized target audience. Though MGA was advised that kids wouldn’t want to buy something they couldn’t see, Larian and his executives had an instinctual understanding of what child development experts already knew: Kids like looking forward to things.

Dr. Rachel Barr, director of Georgetown University’s Early Learning Project, told The Atlantic that unboxing videos tickle the part of a child’s brain that enjoys anticipation. By age 4 or 5, they have a concept of “the future,” or events that will unfold somewhere other than the present. However, Barr said, they’re also wary of being scared by an unforeseen outcome. In an unboxing video, they know the payoff will be positive and not, say, a live tarantula.

L.O.L. Surprise! is engineered to prolong that anticipatory joy, with kids peeling away wrapping like an onion for up to 20 minutes at a time. The effect is not entirely novel—baseball card collectors have been buying and unwrapping card packs without knowing exactly what’s inside for decades—but paired with social media, MGA was able to strike oil. The dolls now have 350 licensees making everything from bed sheets to apparel. Collectors—or their parents—can buy a $199.99 doll house. So-called “boy toys” are now lurking inside the wrappers, with one, the mohawk-sporting Punk Boi, causing a mild stir for being what MGA calls “anatomically correct.” His tiny plastic genital area facilitates a peeing function.

Whether L.O.L. Surprise! bucks conventional toy trends and continues its popularity beyond a handful of holiday seasons remains to be seen. Already, MGA is pushing alternative products like Poopsie Slime Surprise, a unicorn that can be fed glitter and poops a viscous green slime. An official unboxing video has been viewed 4.2 million times and counting.

The 8 Most Anticipated Horror Movies of 2019

Jessica Rothe in Happy Death Day 2U (2019)
Jessica Rothe in Happy Death Day 2U (2019)
Michele K. Short, Universal Pictures

Between Hereditary, A Quiet Place, and Halloween, 2018 was a killer year for horror moviesand 2019 is shaping up to be just as impressive. While remakes seem to be dominating the schedule in the coming months, there are plenty of sequels, adaptations, and even a few promising original titles coming out as well. Here are some of the scary movies we're most looking forward to seeing this year.

1. Us

In 2017, Jordan Peele revolutionized the horror genre with Get Out. The Academy Award-winning filmmaker plans to do the same again with Us, which features a predominantly black cast—a rarity for a horror movie. "I dedicated a lot of myself to creating a new horror mythology and a new monster," Peele said of the film. "I think that monsters and stories about monsters are our best ways of getting at deeper truths and facing our fears as a society ... It’s also important to note that this movie, unlike Get Out, is not about race. It is instead about something I feel has become an undeniable truth. That is the simple fact that we are our own worst enemies." Us, which stars Elisabeth Moss and Lupita Nyong'o, arrives in theaters on March 22, 2019.

2. IT: Chapter 2

Stephen King fans were thrilled with 2017's IT, the second adaptation of the horror master's beloved 1986 novel. Andy Muschietti is sitting in the director's chair again for the second chapter, which will follow the Losers Club as they return to Derry, Maine in their adult years. While Bill Skarsgård will reprise his role as Pennywise, impressive new additions to the cast include Jessica Chastain, Bill Hader, and James McAvoy. The film debuts on September 6, 2019.

3. Scary Stories to Tell in the Dark

If you’ve been a horror fiend since childhood, you’ll no doubt remember Alvin Schwartz's Scary Stories to Tell in the Dark book series. The books included memorable illustrations by Stephen Gammell, some of which no doubt haunted many children’s nightmares. The film adaptation will be released on August 9, 2019.

4. Zombieland 2

Venom director Ruben Fleischer's feature debut, 2009's Zombieland, was an instant hit with both horror and comedy fans. And they've been waiting 10 years for a sequel. Finally, we’ll be getting a second film this year with Fleischer directing and Emma Stone, Woody Harrelson, Jesse Eisenberg, Abigail Breslin, and even Bill Murray all confirmed to return. Zombieland 2 is set to hit theaters on October 11, 2019.

5. Happy Death Day 2U

The hilariously bad-but-fun Happy Death Day (2017) surprised audiences with how flat-out entertaining it was, so much so that fans were thrilled to hear there were plans for a sequel. Much like the original movie, the second film will follow protagonist Tree Gelbman (Jessica Rothe) as she’s killed every single day. But this time, the killer is coming for her friends, too. Happy Death Day 2U premieres on February 14, 2019.

6. Pet Sematary

Though Mary Lambert's original Pet Sematary (1989) was not met with much critical acclaim, fans of the Stephen King novel were pleased with the adaptation, and are excited to see the story come to life again. The remake, which is directed by Kevin Kölsch and Dennis Widmyer and stars John Lithgow and Jason Clarke, debuts on April 5, 2019.

7. Child’s Play

When rumors began swirling that there was going to be another Chucky movie, and that it would be a remake of the original Child’s Play at that, people—including the original series creator Don Mancini—didn't initially seem too excited.

But as more details—including a cast list that includes Aubrey Plaza and Brian Tyree Henry—were made public, interest in the project seemed to grow. Child’s Play hits theaters June 21, 2019.

8. The Prodigy

Creepy kids will never fail to make terrifying horror movie villains. In The Prodigy, Taylor Schilling’s character discovers something supernatural might be happening to her son when he starts acting as if he’s possessed. (Spoiler alert: He probably is). The film will be released on February 8, 2019.

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