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The Postal Service Wants to Send You Mail Via Email

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We’re still a ways off before paper mail disappears for good, but you may soon be receiving more of your deliveries on the computer. The U.S. Postal Service is testing a new feature called Informed Delivery that emails recipients black-and-white photos of their letter-size mail each morning.

If you’ve received letters that day, the USPS sends you an email by 11 a.m. that includes pictures of any envelopes that were processed. The service allows users to "check their mail" when they’re away on vacation, or when they’re home and don’t feel like walking outside. Up to 10 parcels can be viewed in an email message and additional items can be checked on the same online dashboard where users track packages. After testing the service in Northern Virginia starting in 2014, the Postal Service is now expanding Informed Delivery to the New York metro area. They’re considering introducing it to even more places next year, but until then the rest of the country will be stuck checking their mailboxes as well as their inboxes every morning.

[h/t: Vanity Fair]

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Zillow to Introduce 3D Tours of Houses and Apartments
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Chances are you’ve been fooled by a too-good-to-be-true housing ad, from that “spacious, light-filled” abode that was actually dark and cramped to the “two-bedroom” apartment that was just a single unit with a large living room. To spare prospective homeowners and renters these types of experiences, Zillow, the online real estate database company, is working on a free app that will soon allow customers to take 3D house tours, according to Engadget.

Real estate agents with iPhones will use the Zillow Group Home Capture App to upload 360-degree pictures of rooms to Zillow Group, sans special equipment and hosting fees. The photos will then be fused together into a panoramic walk-through, and the virtual tour will be added to a Zillow listing.

About 44 percent of homebuyers and 47 percent of renters search for homes from a distance, according to data from the 2017 Zillow Group Housing Report. 3D tours “will help buyers and renters more easily visualize themselves living in the home, no matter how far away they happened to be,” said Jeremy Wacksman, Zillow Group’s chief marketing officer, in a news release. “Photos have always been vital to the home search process and now 3D tours can give buyers and renters a realistic understanding of what it would be like to live in the home."

The Zillow Group Home Capture App isn’t quite ready for release, as it’s currently being tested by a focus group in Scottsdale, Arizona. But if you live in Phoenix, you may see it hitting the iTunes store as early as 2018, with a nationwide rollout expected by the end of next year. In the meantime, you can get an online preview of Zillow’s 3D tours here.

[h/t Engadget]

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The iMac Was Almost Called the MacMan
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After breaking out with its Macintosh line of personal computers in the 1980s, Apple was in a slump. Sales had flagged as Microsoft's Windows operating system made waves. In 1998, the company was set to unveil a product that it hoped would reinvigorate its brand.

And they almost blew it.

According to Ken Segall, the advertising genius behind their "Think Different" campaign, Apple founder Steve Jobs was expecting the iMac to reverse the company's ailing fortunes. Where older Macs had been boxy, beige, and bland, the iMac came in an assortment of colors and had a transparent chassis that showed off its circuitry. The problem, as Segall writes in his new book, Insanely Simple, was that Jobs didn't want to call it the iMac. He wanted to call it the MacMan.

"While that frightening name is banging around in your head, I'd like you to think for a moment about the art of product naming," Segall writes. "Because of all the things in this world that cry out for simplicity, product naming probably contains the most glaring examples of right and wrong. From some companies, you see names like 'iPhone.' From others you see names like ‘Casio G'zOne Commando' or the ‘Sony DVP SR200P/B' DVD player."

According to Segall, Jobs liked the fact that MacMan was slightly reminiscent of Sony's Walkman branding concept for its line of cassette players. (Later, Sony had a Discman, Pressman, and Talkman.) But Segall, who named products for a living, feared the name would take away from Apple's identity as being original. It was also gender-biased, and alienating an entire demographic of consumers was never a good thing.

Instead, Segall suggested "iMac," with the "i" for internet, because the unit was designed to connect easily to the web. Jobs "hated" the idea, along with other suggestions, even though Segall felt the iMac could provide a foundation to name other devices, just as Sony's Walkman had. Segall kept suggesting it, and Jobs eventually had it printed on a prototype model to see how it would look. After encouragement from his staff, he dropped MacMan. With this key contribution, Segall made sure no one would be lining up to buy a PhoneMan 10 years later. 

[h/t FastCoDesign]

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