The digital dating scene is all about finding people with shared interests. There are mobile apps—everything from Tinder to the SWEATT app for gym enthusiasts—and websites—Christian Mingle and Farmers Only, to name just two—that cater to specific crowds. Now, Mashable reports that there's a new website, Mouse Mingle, designed to help Disney fans find love.
The Walt Disney Company has been around since the 1920s, and millions have grown up watching the cartoons and movies and visiting the theme parks. Mouse Mingle is hoping to tap into the part of that population that sees Disney as a part of their identities, writing on its website that "traditional Internet dating sites don't understand the passion people have for all things Disney. But we do." When they sign up, Mouse Minglers are asked to note their favorite Disney songs, identify their favorite characters, and share their favorite memories from visiting the parks.
In an email to Mashable, creator Dave Tavres explained that the website was born out of his own frustrations with dating sites. "There was no way to narrow down the searches to find women in the right distance and age range who loved Disney," Tavres said. "My hope is that people literally around the world will find the site useful."
The gallery of photos from users who have already created profiles on Mouse Mingle are filled with selfies taken at various Disney parks and in branded Disney apparel. There doesn't appear to be a fee to create a profile, but according to Mashable, users have to pay $12.55 per month to send private messages and join chats.
Since opening in U.S. theaters on February 16, Blank Panther has already defied industry expectations more than once. The blockbuster now holds the records for biggest February opening, biggest standalone Marvel Cinematic Universe movie, and highest-grossing film featuring a black cast. To celebrate the film's groundbreaking success, Disney is donating $1 million to the Boys & Girls Clubs of America, Fortune reports.
The Boys & Girls Clubs of America is a nonprofit organization that provides after-school programs to young people from low-income households. They offer kids a place to build their athletic, artistic, and leadership skills, but Disney's donation will go specifically toward funding STEM programs (science, technology, engineering, and mathematics).
The technology of the fictional African nation of Wakanda plays a central role in Black Panther. Shuri, T'Challa's sister and the head of all things tech in the film, has been praised for potentially inspiring young women to take an interest in STEM. "It is thrilling to see how inspired young audiences were by the spectacular technology in the film," Robert A. Iger, Disney's chairman and CEO, said in a statement. "So it’s fitting that we show our appreciation by helping advance STEM programs for youth, especially in underserved areas of the country, to give them the knowledge and tools to build the future they want.”
The Boys & Girls Clubs of America will use Disney's generous donation to help establish STEM Centers of Innovation in cities across the U.S., including Atlanta, where much of the movie was shot, and Oakland, California, the hometown of Black Panther director Ryan Coogler. Ten additional cities, from New Orleans to Chicago, will also be getting STEM centers of their own.
The donation is sure to make a huge impact on communities around the country, but it's just a fraction of what Disney is set to make from the film. According to some projections, it won't be long before film surpasses the $1 billion mark at the global box office.
Paul Hiffmeyer, Disneyland Resort via Getty Images
How Did the Super Bowl's 'I'm Going to Disney World' Slogan Originate?
BY Jay Serafino
February 2, 2018
Paul Hiffmeyer, Disneyland Resort via Getty Images
It’s a Super Bowl tradition as recognizable as catchy commercials, lengthy halftime shows, and mounds of leftover guacamole, but how did the famous "I'm going to Disney World" and "I'm going to Disneyland" slogans make their way to (almost) every big game since 1987?
The idea for the slogan itself can be credited to Jane Eisner, the wife of former Disney CEO Michael Eisner. In 2015, he recounted the story behind the tagline to Sports Illustrated:
"In January 1987, we were launching Disneyland’s Star Tours, an attraction based on Star Wars. After the ribbon-cutting ceremony, my wife, Jane, and I had dinner with George Lucas, as well as Dick Rutan and Jeana Yeager, who had just become the first people to fly around the world without stopping. It was late and the conversation hit a lull as we waited for our food. So I asked Dick and Jeana, 'Well, now that you’ve accomplished the pinnacle of your aspirations, what could you possibly do next?' Rutan responded, without hesitation, 'I’m going to Disneyland.' And of course I go, 'Wow, that’s cool! You made the right choice.' But my wife interjects: 'You know, that’s a good slogan.'"
Around this time, the NFL playoffs were well underway, with the New York Giants and Denver Broncos set to face each other at Super Bowl XXI. What better time to unveil this new marketing slogan than at the biggest TV event of the year? Once Eisner decided on a time and place to debut the phrase, the teams’ two quarterbacks, Phil Simms and John Elway, both received identical offers: $75,000 for the winner to say "I’m going to Disney World" and "I’m going to Disneyland" to a Disney camera as they ran off the field after the game. This would then be used in a commercial with Disney World or Disneyland being shown depending on where it aired. (This is then oftentimes followed by an actual trip to a Disney park within the next few days, where the spokesperson takes part in a parade in his team's honor).
Simms was hesitant at first, but once he heard Elway agreed to it, he was on board. The NFL also signed off on Disney’s plan, so now it was up to the company to find a way to get their cameras on the field before all-out madness could erupt. Tom Elrod, Disney’s president of marketing and entertainment in 1987, told Sports Illustrated:
"We wanted it to be authentic, but that meant being the first camera on the field, in the most frenetic environment you could possibly imagine. We’d be competing with broadcast crews and journalists and hangers-on and teammates, just to have some guy look into a camera and say, 'I’m going to Disney World.' It’s wild if you think about it. That first year, I don’t think anyone thought that was achievable."
It’s a good thing the reluctant Simms changed his tune about Disney’s offer, because his Giants beat Elway’s Broncos 39-20. Not only was Simms awarded his first Super Bowl win and the game’s MVP award, he also got a cool $75,000 for uttering two simple sentences (though he had to say both sentences three times each, just to be sure).
The tradition has carried on ever since, except in 2005 for Super Bowl XXXIX and in 2016 for Super Bowl 50, when no commercials aired (though Super Bowl 50's winning quarterback, Peyton Manning, went to Disneyland anyway).
The slogan now extends beyond football, having been uttered by everyone from NBA players to Olympians and American Idol contestants. And even if they don't wind up in a commercial, chances are a championship team will still be greeted by a Disney park parade, like the one thrown for the Chicago Cubs in 2016.