11 Well-Drawn Facts About The Etch A Sketch
Even if you didn’t grow up to become an artist, chances are you honed your childhood drawing skills on an Etch A Sketch. Here are 11 nostalgia-inducing facts about the classic toy, in honor of National Etch A Sketch Day.
1. IT’S A PRODUCT OF FRANCE.
While the Etch A Sketch seems as American as apple pie, it’s actually a French invention. According to lore, an electrician named Andre Cassagnes was installing a light fixture in a factory during the 1950s. The factory produced an ornate embossed wall covering called Lincrusta. Aluminum powder used in the manufacturing process made its way onto a light-switch plate that Cassagnes was installing, and he noticed that when he made pencil marks on the plate’s translucent protective decal, they showed up on its other side. Turns out, Cassagnes’s pencil had raked a line through the metallic powder, displacing the particles that had clung to the decal thanks to an electrostatic charge. Observing this phenomenon inspired Cassagnes to create his own drawing toy using a plotter and aluminum powder.
2. CREDIT IS OFTEN GIVEN TO THE WRONG INVENTOR.
Cassagnes perfected his design and he soon won a prize in a French invention competition. However, he didn’t have enough money to patent it so he teamed up with an investor named Paul Chaze. Chaze’s accountant, Arthur Granjean, helped the duo receive patents for the Etch A Sketch in both France and America. Since Granjean filed and paid for the patents, he was mistakenly referred to as the toy’s inventor for years.
3. THE ETCH A SKETCH ORIGINALLY HAD A JOYSTICK.
This was present in Cassagnes’s original designs. He later re-designed the toy to have two knobs.
4. TOY MANUFACTURERS ORIGINALLY REJECTED THE ETCH A SKETCH.
The Etch A Sketch was showcased at the 1959 Nuremberg Toy Fair, but toy companies didn’t want to pay a steep fee for the rights. Eventually, Ohio Art—who is said to have also passed on the Etch A Sketch—reconsidered and acquired the invention.
5. IT ALSO HAD A DIFFERENT NAME.
The toy was originally marketed as the “Télécran" in France, but was later called the “L’Ecran Magique,” or Magic Screen. It was eventually re-named the Etch A Sketch by the Ohio Art Company.
6. IT WORKS AS A PLOTTER.
Although the Etch A Sketch’s inner workings might seem like a mystery, they’re actually pretty straightforward. The inside of the toy’s glass screen is covered with aluminum powder, which has tiny beads mixed in to keep it from clumping. A stylus is connected to a pulley system, which, in turn, is attached to the horizontal and vertical metal rods. These rods are affixed to two knobs. When you move the knobs, the stylus is dragged through the powder, creating a line. Not happy with your drawing? All you have to do is shake the toy, and the aluminum powder will re-coat the screen and erase the markings.
7. IT FOUND A MARKET VIA TELEVISION.
Production of the Etch A Sketch began on July 12, 1960. America soon caught wind of the toy thanks to a televised marketed campaign featuring a little girl named Pernella who hides underneath a basket with her Etch A Sketch because everyone wants to play with it. She eventually emerges and announces that her favorite toy “is magic!" The ads were such a hit that, come holiday season, Ohio Art was hard-pressed to fill orders.
8. IT’S A BEST-SELLER.
In 1998, the Etch A Sketch was inducted into the National Toy Hall of Fame, cementing its place in history alongside inventions like the Slinky, the skateboard, and Silly Putty. In 2003, the Toy Industry Association ranked it as one of the 20th century’s hundred best toys. According to CNBC, more than 100 million Etch A Sketches have been sold since its introduction in 1960.
9. IT’S SOMETIMES TRANSFORMED INTO PERMANENT ART.
While Etch A Sketch drawings aren’t meant to be permanent, some people use the toy to create professional works of art. One particular artist, Nicole Falzone, has been referred to as the “Monet of the Magic Screen” for her detailed Etch A Sketch portraits of celebrities like Jim Carrey, Stevie Wonder, and Bill Gates. The secret to creating long-lasting drawings, she says, is to drill holes in the back of the casing and drain the Etch A Sketch of its aluminum powder. That way, the lines won’t be erased. Other notable Etch A Sketchers include George Vlosich, who drew an Etch A Sketch portrait of President Barack Obama prior to his inauguration, and Christoph Brown, who refers to himself as the “World’s Fastest Etch A Sketch Artist."
10. IT’S A POP CULTURE—AND POLITICAL—PHENOMENON.
Over the decades, the Etch A Sketch leapt from children’s toy boxes onto TV and movie screens across the world. Pixar’s Toy Story franchise features an Etch A Sketch named “Etch” who’s described by Woody as having the “fastest knobs in the West.” In the first season finale of the AMC series Breaking Bad, protaganist Walter White uses the aluminum powder inside several Etch A Sketches to create thermite. He then uses the corrosive substance to melt the lock off a door.
During the 2012 presidential campaign, Republican candidate Mitt Romney’s campaign advisor Eric Fehrnstrom compared Romney's politics to playing with an Etch A Sketch. “You hit a reset button for the fall campaign. Everything changes. It's almost like an Etch A Sketch. You can kind of shake it up, and we start all over again,” he said. Thanks to Fehrnstrom’s comment, Etch A Sketch sales rose by 30 percent. Etch A Sketch responded by releasing limited-edition election versions of the toy in red and blue. Each came with a sticker depicting a donkey and an elephant playing tug-of-war on the White House lawn
11. IT’S BEEN MANUFACTURED IN RED, PINK, SILVER, AND BLUE.
The Etch A Sketch is known for its iconic red frame. However, if you purchased one in 1971, it might have came in “Cool Blue” or “Hot Pink.” For the toy’s 25th anniversary in 1985, Ohio Art released a silver model with bejeweled knobs and a hand-carved signature (the flashy toy reportedly cost a cool $3,750).