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The Gobbledy Gooker: Wrestling's Most Bizarre Gimmick, 25 Years Later

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I don’t remember much about being seven years old, but I’ll never forget Thanksgiving Day, 1990, at my Uncle John’s house on Staten Island. While the adults were in the dining room drinking and laughing, I was glued to the television, watching my heroes Hulk Hogan, the Ultimate Warrior, and the Legion of Doom. It was WWF’s Survivor Series pay-per-view, and it was basically the coolest thing I’d ever seen.

But that night was memorable for another reason: It was the debut of one of the most celebrated wrestlers in history, a man who’d go on to win seven WWF (now WWE) Heavyweight Championships, as well as an unprecedented and inimitable 21 straight Wrestlemania matches. This man was not a man at all, but an undead monster. A “Phenom,” as WWE announcers would go on to call him.

Twenty-five years ago this Thanksgiving, the world got its first glimpse of the Undertaker.

This is not his story.

No, this story is about another debut from that night. One that was so perplexing that for the last 25 years it has left most fans scratching their heads.

I am talking about what is considered one of wrestling’s worst gimmicks: the Gobbledy Gooker.

WHAT'S IN THE EGG?

The Gobbledy Gooker was actually the most anticipated part of that evening, which only adds to the mystery of how this happened. For the unfamiliar, the Gobbledy Gooker started its life as an egg, hyped heavily on televised WWF broadcasts in the weeks leading up to Survivor Series. The world would find out what's in the egg, it was promised, during the big pay-per-view event on Thanksgiving.

When Survivor Series finally aired, all was revealed. “Mean” Gene Okerlund, the voice of the WWF in the 1980s and early 1990s, enhanced the drama. “Is it the playmate of the month?” Gene asked, to the cheers of men across the arena. “The way it sounds to me right now, the speculating is all over!” I couldn’t handle it anymore. Break open, already, damn it. Break!

When the egg finally did break open, few in the crowd at the Hartford Civic Center in Hartford, Connecticut could believe what was inside: a man in a giant, cartoonish turkey costume.

To say fans were unhappy is an understatement. Watching the video now, you can immediately hear the boos. As the turkey climbs off its platform, “Mean” Gene tries to sell it to the fans. “Take a look at it ladies and gentlemen!” Okerlund exclaims. “Feathers, a beak, a little rooster tail on top. You’ve got a pair of legs like my mother-in-law, pal.”

The Gooker leans in and gobbles into Okerlund's microphone.

"What is with the gobbledy?" Okerlund asks. "Don't tell me you're the Gobbledy Gooker?"

The Gooker grabs Gene, and the two walk to the ring, run the ropes, and dance the show off the air to a cheesy version of “Turkey in the Straw.”

At the time, I was confused, though not as angry as most of the fans in attendance. Looking back, I still don’t see what kind of sense it was supposed to make. After about a month or so, the Gooker was all but gone, little more than a bizarre, tryptophan-aided memory.

If he was supposed to wrestle, the entire costume seemed unreasonable. If he was meant as a mascot, who was he representing? And why did Vince McMahon, who had just hours earlier introduced the great Undertaker, follow it up with this?

I had to know.

So I asked.

THE MAN BEHIND THE BEAK

The Gobbledy Gooker, it turns out, was a wrestler named Hector Guerrero, a member of the famous Guerrero wrestling family; son of the great Gory Guerrero, brother of Chavo, Mando, and Eddie Guerrero. While not the surefire hall-of-famer Eddie was, Hector’s career was nothing to sneeze at. He won more than two dozen titles across the country, including multiple tag titles, an NWA World Junior Heavyweight Championship with Crockett Promotions, and an NWA Florida Heavyweight Championship. Most recently, he had moved into the broadcast booth, joining the Spanish commentary team for the Total Nonstop Action promotion until earlier this year.

Wikimedia Commons // CC BY-SA 3.0 

Most wrestlers have had a gimmick that doesn’t work, or one that they’re embarrassed by. For example, hard-nosed British technical wrestler William Regal was once known as “The Real Man’s Man,” a guy who chopped wood and wore a hard hat. The Undertaker’s in-character brother, a demon from hell named Kane, was previously a wrestling dentist. It’s all part of the business.

But over the phone from his Florida home, Hector doesn’t sound embarrassed. To him, the entire Gobbledy Gooker thing was a missed business opportunity, one he says could have worked if it was given the right venue. He’s vehement that, in front of the right crowd, it would have been recognized for exactly what it was: Something fun to entertain the kids. “It was always for the children,” Hector says today. He says he was not ready for the rowdy northeastern crowd he faced that night in Hartford, and thought that a more kid-friendly audience would have been more appropriate.

“It was not a kid crowd,” he laughs.

GOOKER'S ORDERS FROM THE TOP

Hector started receiving calls from the WWE in early 1990, months before Survivor Series. He was not immediately responsive. Years prior, he says, he had a brief but antagonistic encounter with one of the company’s agents, so he didn’t pay the calls much attention. He eventually relented, however, and soon he was speaking directly to the man in charge himself, current WWE Chairman and CEO Vince McMahon. The two had a cordial conversation—Vince was reaching out because wrestling legend Dusty Rhodes had vouched for Hector.

The idea, as Hector remembers, was a fun mascot for kids who would eventually start actually wrestling. Months after getting the call from Vince, Hector tried out for Gooker in person.

There was some initial hesitation about Hector's body type. The WWE was fresh off a 1980s era that prized the godlike physiques of wrestlers like Hulk Hogan. Hector, who had just gone on two tours with Ted Turner-owned World Championship Wrestling, was smaller than most of the roster.

The Guerrero family, from Mexico City, was known for melding the exciting, Mexican lucha libre style of wrestling—athletic, fast-paced, freeform, acrobatic—with a traditional American style inspired by old school wrestlers like Dory Funk Sr. Years later, when Hector’s brother Eddie and other lucha-style wrestlers became stars with the WCW, they were exclusively part of the company’s cruiserweight division—wrestling that often demanded a smaller physique.

“They had expected to see me bigger, but at this time, when this all happened, I was on a very strict diet,” Hector says. “They didn’t realize that us light guys could do things that could maybe draw money.”

Nonetheless, Hector credits his small, athletic build and quick skillset as the impetus for WWF’s call. The work he did with WCW as “High Flying” Hector Guerrero was innovative to American audiences, and despite his smaller-than-average size, Hector impressed during his WWE Survivor Series tryout—all while performing in full turkey getup.

He was asked to put on the costume and show what he could do in the ring, and he bounced from rope to rope, doing flips and cartwheels. To see, Hector had to look through two holes drilled into the giant turkey mask's bulging plastic eyeballs, which was extremely difficult. To look left or right, he had to rotate his entire head. Still, he nailed the audition and landed the gig.

Hector started to receive a stipend and began working as part of the company. When wrestler Tito Santana was to debut a new character, El Matador, WWE wanted native Spanish-speaker Hector in Mexico to help film vignettes. And having been in the business since he was a teenager, the 36-year-old Hector also knew a few friendly faces in the company. His traveling companion, Terry Szopinski—better known to wrestling fans as the Warlord—helped him bulk up on the road. Even he and the Undertaker, who would later debut on that same Thanksgiving night, shared a brief history in WCW, where Hector was impressed with the agile big man’s work.

GOBBLEDY GOOKER'S BIG NIGHT

On Thanksgiving 1990, Hector huddled in a box underneath the giant egg for four hours, enough time so no one entering the Hartford Civic Center could see him before the show. He was given a TV monitor, a light, and some drinks and snacks. The crew pranked him by pasting pornographic photos inside the box. (Hector, who says he was by then a devout Christian, was not amused.)

The night went on, and Hector waited patiently for his moment. Suddenly, Gene Okerlund began to talk about the egg, and Gobbledy Gooker knew it was time to hatch.

Sadly, it did not go well.

“As I stepped down to talk to Gene, the more boos I hear,” he says. “You know, I can’t hear the kids screaming that they like it, but I can hear the people, because there’s more adults. And they’re booing the heck out of it.”

Okerlund put the microphone down, and said to Hector, “We’re going to put it over,” meaning they were going to try to make it work. They marched to the ring and Okerlund, to his credit, did his best Charlie Chaplin routine, stumbling, tripping, and falling. Someone later told Hector that Okerlund woke up the next day with bruises all over his body from trying so hard to sell the routine.

As the Gobbledy Gooker made his way backstage after his performance, Hector felt the stares and immediately felt like a pariah. “I worked pretty hard,” he says. “I put my 110, 115 percent, like all my matches. I put all of my ability into it.”

“It was an egg,” he adds, exasperated. “What’s going to hatch out of an egg?”

THE GOBBLEDY GOOKER'S END

Hector continued touring with WWF for a month without incident, save for one. Hector was again asked to do his Gobbledy Gooke routine, this time at Madison Square Garden. The crew told him they would shine a spotlight as he approached the ring. He agreed.

When announcer Howard Finkel called out the Gooker’s name, the familiar “Turkey in the Straw” beat dropped. Hector was ushered through the curtain by stage hands. That’s when he says he knew he was in for some trouble.

Hector walked through the curtain into pitch darkness. Suddenly, he was hit with a spotlight. It shined through the large white eyeballs of the costume's mask, and he couldn’t see a thing.

In his telling, he says he was hurried down the aisle by crew members, feeling his way as he went. He eventually got to the ring, busted his knee on the steel steps, climbed to the apron, and, unable to see what he was doing, flipped over the top rope and came crashing down to the mat with a thud.

“All I can see is white,” he recalls. “I can’t see where the ground is. I can’t land on the ground, because I see white. So I landed on my butt. “

The main lights were eventually turned on, and a frazzled Hector finished up his routine. Backstage, was greeted by an upset Vince McMahon, who simply walked away from him. He was later approached by the legendary announcer “Gorilla” Monsoon.

“You couldn’t see, right?” Gorilla asked.

“Yeah,” Hector responded.

“We figured that out,” Gorilla deadpanned.

It was an impossible situation, according to Hector. About a month after his debut at Survivor Series, he was out of a job. He said there was no formal conversation. The company just stopped booking and paying him.

Now, looking back, Hector isn’t bitter about the incident. This was not always the case. Losing the WWF opportunity was tough on him and his family, and he went to work as a gymnastics coach before wrestling again for other, smaller companies. Around Survivor Series 1991, he says he was again offered the Gobbledy Gooker gig. He did not accept.

As time went on, Hector’s outlook changed. He now considers any alleged slight as “water under the bridge.” His younger brother, the late Eddie Guerrero, and his nephew, Chavo Guerrero Jr., both went on to become stars in the WWF. He’s happy with the way his family was later treated by the company, has no ill will, and characterizes most of his experiences working with Vince McMahon and others as very professional. After ending his tenure with Total Nonstop Action in early 2015, he started a wrestler consulting business and hopes to use the skills he learned under his father and through his more than 30 years in the business to help other wrestlers succeed.

In 2001, Hector even agreed to don the Gobbledy Gooker suit in Houston for Wrestlemania 17, in a “gimmick battle royal” with 18 other gimmicky wrestlers from WWE’s past. It was an over-the-top-rope elimination match, and he was eliminated by Tugboat, a heavyset wrestler known in the 1980s for dressing like a sailor.

At the 2006 WWE Hall of Fame ceremony, Hector Guerrero sat in the crowd to watch the induction of his late brother Eddie.

That same night saw the induction of “Mean” Gene Okerlund, who recounted that infamous experience he and the Gooker shared 25 years ago.

“Hector, we had a lot of fun,” Okerlund said. “But all is forgotten.”

Sorry Gene, but the Gooker lives on. And Hector wouldn’t have it any other way.

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History
The Day Notre Dame Students Pummeled the Ku Klux Klan
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At first glance, there was nothing unusual about the men who stepped off the train in South Bend, Indiana on the morning of May 17, 1924. Dapper and mannered, they drifted from the station to the downtown area. Some headed for a nearby office that sported a red cross made out of light bulbs stationed in the window. Others roamed around looking for Island Park, the site of a planned social gathering.

A closer look at these visitors revealed one common trait: Many were carrying a folded white robe under their arm. Those who had arrived earlier were fully clothed in their uniform and hood, directing automobile traffic to the park.

The Ku Klux Klan had arrived in town.

Fresh off a controversial leadership election in Indianapolis, Indiana, there was no reason for Klansmen to have any apprehension about holding a morale booster in South Bend. Indiana was Klan territory, with an estimated one in three native born white men sworn members within state lines. Just a few months later, Klansman Ed Jackson would be elected governor.

It was only when Klansmen found themselves guided into alleys and surrounded by an irate gang of Catholic students from nearby Notre Dame University that they realized mobilizing in South Bend may have been a very bad idea.

The Klan wanted a rally. What they got was a full-scale riot.

Photo of KKK Indiana Grand Dragon D.C. Stephenson
Indiana Grand Dragon D.C. Stephenson
By IndyStar, Decemeber 12, 1922 issue, Public Domain, Wikimedia Commons

Politically-endorsed prejudice was the order of the day in the early part of the 20th century, when the Klan—first created in 1866 to oppose Republican Reconstruction with violent racial enmity and then revived in 1915—expanded its tentacles to reach law enforcement and civil service. No longer targeting people of color exclusively, the KKK took issue with Catholics, the Jewish faith, and immigrants. An estimated 4 million Americans belonged to the Klan in the 1920s, all echoing the group’s philosophy that only white, God-fearing citizens were worthy of respect.

Under the guidance of Indiana's Grand Dragon D.C. Stephenson, the group had attempted to shift public perception from the lynch mobs of the past to an orderly and articulate assembly. Rallies were held in KKK-friendly areas; propaganda material was becoming an effective weapon for their cause. Acceptance of the Klan’s ideology seeped into political office; Stephenson was a prominent Indiana politician.

To help continue that indoctrination, the Klan made plans for a parade in South Bend to be held on May 17, 1924. That it would be in close proximity to the Notre Dame campus was no mistake: At the time, 75 percent of the school's nearly 2000 students were Catholic, a religion the Klan found abhorrent. By pledging allegiance to the Vatican, their reasoning went, Catholics were acknowledging a foreign power. In the fall of 1923, they had persisted in setting crosses on fire near the University of Dayton in Dayton, Ohio, a predominantly Catholic college, and were frequently chased off by angered football players. That December, the Klan set off firebombs in Dayton during Christmas break. While no one was seriously injured, the intent was to send a message—one they wanted to spread to Indiana.

In the weeks and months leading up to the parade, both students and faculty began to get a taste of that perspective. Copies of the Fiery Cross, the official Klan newspaper, circulated on campus; one Klansman showed up at an auditorium to broadcast that Catholics were not good Americans. He exited the stage when attendees began throwing potatoes at him.

If that public response was foreshadowing, the Klan either ignored or failed to heed the warning. Members began arriving the Friday evening prior to the rally and were met at the train station by irritated students, who scuffled with the early arrivals by ripping their robes. By Saturday morning, when more Klansmen arrived, hundreds of students were in town, a loosely organized anti-Klan task force.

Keystone Features/Getty Images

Klan members were used to breezing into towns without incident. Here, they were immediately confronted by young, ornery college kids proud of their Catholicism. Klansmen were led into alleys and tossed into walls; students who played for the school’s legendary football squad formed wedges, the offensive line-ups found on the field, and plowed into groups of Klan members like they were challenging for a state title.

The violence, swift and sudden, prompted the Klan to retreat to their headquarters in South Bend. The students followed, their blood pumping hot at the sight of the red cross lit in the office window. Below it stood a grocery store with barrels of fresh potatoes. The students lobbed them at the glass, smashing the bulbs inside.

The conflict had been uninterrupted by law enforcement, but not for lack of trying. Deputy Sheriff John Cully, himself a Klansman, tried to enlist the National Guard but was shot down by officials. Notre Dame president Matthew Walsh had already implored students not to go into town, but his words went unheeded.

Unencumbered by authority, the 100 or so students idling near the Klan’s office decided they wanted to seize the hideout. Dozens began running up the stairs but were greeted by a Klan member who produced a gun. Unarmed, the students backed off. Four seniors went back and came to an impromptu truce: The student body would disperse if the Klan agreed to hold their rally without weapons or their robes.

The agreement seemed to placate both sides until Stephenson finally arrived in town before the parade’s scheduled 6:30 p.m. start. Assessing the roughed-up Klansmen and their skittish behavior, he complained to the police, who posted officers on horseback around their assembly at Island Park.

But there would be no rally: A heavy downpour prompted Stephenson to call it off, although the potential for further violence likely weighed on his mind. Lingering students who still hadn’t returned to campus met departing Klansmen as they attempted to drive out of town, smashing windows and even tipping over one car.

By Sunday, things seemed to have settled down. Walsh cringed at newspaper reports of the incidents, fearing it would portray the students as thugs.

Unfortunately, neither side was done protesting. And when they met a second time, the robed men would be backed up by lawman Cully and a squad of 30 deputized Klansmen.

Denver News - The Library of Congress (American Memory Collection), Public Domain, Wikimedia Commons

Students back on campus Monday had taken to hanging up seized Klan robes and hoods on their walls like trophies. It had been a rout, with the Klan barely putting up a fight.

Now, word was spreading through the halls that the Klan had captured or perhaps had even killed a Notre Dame student. Roughly 500 students jogged the two miles back into South Bend, eager for another confrontation.

When they arrived at the Klan’s headquarters, the light bulb cross had been rebuilt. It was an act of defiance, and the students moved forward. But the Klan was prepared: Many had been deputized, and uniformed officers joined the melee. Axe handles and bottles were brandished, and blood began to stain the street. It was a clash, with parties on both sides laid out.

When he got word of the conflict, Walsh rushed to the site and climbed on top of a cannon that was part of a monument. Shouting to be heard, he implored students to return to campus. His voice cut through the sounds of breaking glass, snapping the students out of their reverie. They returned to the school.

Absent any opposition, the Klan did the same. Stragglers from out of town returned home. With bombastic prose, writers for the Fiery Cross later recapped the event by accusing Notre Dame students of “beating women and children.” Later that summer, they declared they’d be returning to South Bend in greater number.

It never happened. Although the Klan maintained an aura of strength for several more years, the conviction of Stephenson for raping and murdering a woman in November 1925 extinguished one of their most enthusiastic leaders; the Depression dampened the ability of new recruits to pay dues. By 1930, the Klan was down to an estimated 45,000 members.

While Walsh never condoned the vigilante justice exacted that weekend, he never disciplined a single student for it.

Additional Sources:
Notre Dame vs. the Klan, by Todd Tucker (Loyola Press, 2004)
"Hearing the Silence: The University of Dayton, the Ku Klux Klan, and Catholic Universities and Colleges in the 1920s" [PDF], by William Vance Trollinger

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History
Why the Berlin Wall Rose and Fell
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One of history's most notorious barriers broke ground early in the morning on August 13, 1961, when East German construction workers, guarded by soldiers and police, began tearing up the Berlin streets.

As European history professor Konrad H. Jarausch explains in this video from Ted-Ed, the roots of the Berlin Wall can be found in the period of instability that followed World War II. When the Allies couldn't decide how to govern Germany, they decided to split up the country between the Federal Republic of Germany in the West and the German Democratic Republic in the East. Eventually, citizens (especially young professionals) began fleeing the GDR for the greater freedoms—and higher salaries—of the West. The wall helped stem the tide, and stabilized the East German economy, but came at great cost to the East's reputation. In the end, the wall lasted less than three decades, as citizen pressures against it mounted.

You can learn more about exactly why the wall went up, and how it came down, in the video below.

[h/t The Kid Should See This]

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