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The Gobbledy Gooker: Wrestling's Most Bizarre Gimmick, 25 Years Later

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WWE, YouTube

I don’t remember much about being seven years old, but I’ll never forget Thanksgiving Day, 1990, at my Uncle John’s house on Staten Island. While the adults were in the dining room drinking and laughing, I was glued to the television, watching my heroes Hulk Hogan, the Ultimate Warrior, and the Legion of Doom. It was WWF’s Survivor Series pay-per-view, and it was basically the coolest thing I’d ever seen.

But that night was memorable for another reason: It was the debut of one of the most celebrated wrestlers in history, a man who’d go on to win seven WWF (now WWE) Heavyweight Championships, as well as an unprecedented and inimitable 21 straight Wrestlemania matches. This man was not a man at all, but an undead monster. A “Phenom,” as WWE announcers would go on to call him.

Twenty-five years ago this Thanksgiving, the world got its first glimpse of the Undertaker.

This is not his story.

No, this story is about another debut from that night. One that was so perplexing that for the last 25 years it has left most fans scratching their heads.

I am talking about what is considered one of wrestling’s worst gimmicks: the Gobbledy Gooker.

WHAT'S IN THE EGG?

The Gobbledy Gooker was actually the most anticipated part of that evening, which only adds to the mystery of how this happened. For the unfamiliar, the Gobbledy Gooker started its life as an egg, hyped heavily on televised WWF broadcasts in the weeks leading up to Survivor Series. The world would find out what's in the egg, it was promised, during the big pay-per-view event on Thanksgiving.

When Survivor Series finally aired, all was revealed. “Mean” Gene Okerlund, the voice of the WWF in the 1980s and early 1990s, enhanced the drama. “Is it the playmate of the month?” Gene asked, to the cheers of men across the arena. “The way it sounds to me right now, the speculating is all over!” I couldn’t handle it anymore. Break open, already, damn it. Break!

When the egg finally did break open, few in the crowd at the Hartford Civic Center in Hartford, Connecticut could believe what was inside: a man in a giant, cartoonish turkey costume.

To say fans were unhappy is an understatement. Watching the video now, you can immediately hear the boos. As the turkey climbs off its platform, “Mean” Gene tries to sell it to the fans. “Take a look at it ladies and gentlemen!” Okerlund exclaims. “Feathers, a beak, a little rooster tail on top. You’ve got a pair of legs like my mother-in-law, pal.”

The Gooker leans in and gobbles into Okerlund's microphone.

"What is with the gobbledy?" Okerlund asks. "Don't tell me you're the Gobbledy Gooker?"

The Gooker grabs Gene, and the two walk to the ring, run the ropes, and dance the show off the air to a cheesy version of “Turkey in the Straw.”

At the time, I was confused, though not as angry as most of the fans in attendance. Looking back, I still don’t see what kind of sense it was supposed to make. After about a month or so, the Gooker was all but gone, little more than a bizarre, tryptophan-aided memory.

If he was supposed to wrestle, the entire costume seemed unreasonable. If he was meant as a mascot, who was he representing? And why did Vince McMahon, who had just hours earlier introduced the great Undertaker, follow it up with this?

I had to know.

So I asked.

THE MAN BEHIND THE BEAK

The Gobbledy Gooker, it turns out, was a wrestler named Hector Guerrero, a member of the famous Guerrero wrestling family; son of the great Gory Guerrero, brother of Chavo, Mando, and Eddie Guerrero. While not the surefire hall-of-famer Eddie was, Hector’s career was nothing to sneeze at. He won more than two dozen titles across the country, including multiple tag titles, an NWA World Junior Heavyweight Championship with Crockett Promotions, and an NWA Florida Heavyweight Championship. Most recently, he had moved into the broadcast booth, joining the Spanish commentary team for the Total Nonstop Action promotion until earlier this year.

Wikimedia Commons // CC BY-SA 3.0 

Most wrestlers have had a gimmick that doesn’t work, or one that they’re embarrassed by. For example, hard-nosed British technical wrestler William Regal was once known as “The Real Man’s Man,” a guy who chopped wood and wore a hard hat. The Undertaker’s in-character brother, a demon from hell named Kane, was previously a wrestling dentist. It’s all part of the business.

But over the phone from his Florida home, Hector doesn’t sound embarrassed. To him, the entire Gobbledy Gooker thing was a missed business opportunity, one he says could have worked if it was given the right venue. He’s vehement that, in front of the right crowd, it would have been recognized for exactly what it was: Something fun to entertain the kids. “It was always for the children,” Hector says today. He says he was not ready for the rowdy northeastern crowd he faced that night in Hartford, and thought that a more kid-friendly audience would have been more appropriate.

“It was not a kid crowd,” he laughs.

GOOKER'S ORDERS FROM THE TOP

Hector started receiving calls from the WWE in early 1990, months before Survivor Series. He was not immediately responsive. Years prior, he says, he had a brief but antagonistic encounter with one of the company’s agents, so he didn’t pay the calls much attention. He eventually relented, however, and soon he was speaking directly to the man in charge himself, current WWE Chairman and CEO Vince McMahon. The two had a cordial conversation—Vince was reaching out because wrestling legend Dusty Rhodes had vouched for Hector.

The idea, as Hector remembers, was a fun mascot for kids who would eventually start actually wrestling. Months after getting the call from Vince, Hector tried out for Gooker in person.

There was some initial hesitation about Hector's body type. The WWE was fresh off a 1980s era that prized the godlike physiques of wrestlers like Hulk Hogan. Hector, who had just gone on two tours with Ted Turner-owned World Championship Wrestling, was smaller than most of the roster.

The Guerrero family, from Mexico City, was known for melding the exciting, Mexican lucha libre style of wrestling—athletic, fast-paced, freeform, acrobatic—with a traditional American style inspired by old school wrestlers like Dory Funk Sr. Years later, when Hector’s brother Eddie and other lucha-style wrestlers became stars with the WCW, they were exclusively part of the company’s cruiserweight division—wrestling that often demanded a smaller physique.

“They had expected to see me bigger, but at this time, when this all happened, I was on a very strict diet,” Hector says. “They didn’t realize that us light guys could do things that could maybe draw money.”

Nonetheless, Hector credits his small, athletic build and quick skillset as the impetus for WWF’s call. The work he did with WCW as “High Flying” Hector Guerrero was innovative to American audiences, and despite his smaller-than-average size, Hector impressed during his WWE Survivor Series tryout—all while performing in full turkey getup.

He was asked to put on the costume and show what he could do in the ring, and he bounced from rope to rope, doing flips and cartwheels. To see, Hector had to look through two holes drilled into the giant turkey mask's bulging plastic eyeballs, which was extremely difficult. To look left or right, he had to rotate his entire head. Still, he nailed the audition and landed the gig.

Hector started to receive a stipend and began working as part of the company. When wrestler Tito Santana was to debut a new character, El Matador, WWE wanted native Spanish-speaker Hector in Mexico to help film vignettes. And having been in the business since he was a teenager, the 36-year-old Hector also knew a few friendly faces in the company. His traveling companion, Terry Szopinski—better known to wrestling fans as the Warlord—helped him bulk up on the road. Even he and the Undertaker, who would later debut on that same Thanksgiving night, shared a brief history in WCW, where Hector was impressed with the agile big man’s work.

GOBBLEDY GOOKER'S BIG NIGHT

On Thanksgiving 1990, Hector huddled in a box underneath the giant egg for four hours, enough time so no one entering the Hartford Civic Center could see him before the show. He was given a TV monitor, a light, and some drinks and snacks. The crew pranked him by pasting pornographic photos inside the box. (Hector, who says he was by then a devout Christian, was not amused.)

The night went on, and Hector waited patiently for his moment. Suddenly, Gene Okerlund began to talk about the egg, and Gobbledy Gooker knew it was time to hatch.

Sadly, it did not go well.

“As I stepped down to talk to Gene, the more boos I hear,” he says. “You know, I can’t hear the kids screaming that they like it, but I can hear the people, because there’s more adults. And they’re booing the heck out of it.”

Okerlund put the microphone down, and said to Hector, “We’re going to put it over,” meaning they were going to try to make it work. They marched to the ring and Okerlund, to his credit, did his best Charlie Chaplin routine, stumbling, tripping, and falling. Someone later told Hector that Okerlund woke up the next day with bruises all over his body from trying so hard to sell the routine.

As the Gobbledy Gooker made his way backstage after his performance, Hector felt the stares and immediately felt like a pariah. “I worked pretty hard,” he says. “I put my 110, 115 percent, like all my matches. I put all of my ability into it.”

“It was an egg,” he adds, exasperated. “What’s going to hatch out of an egg?”

THE GOBBLEDY GOOKER'S END

Hector continued touring with WWF for a month without incident, save for one. Hector was again asked to do his Gobbledy Gooke routine, this time at Madison Square Garden. The crew told him they would shine a spotlight as he approached the ring. He agreed.

When announcer Howard Finkel called out the Gooker’s name, the familiar “Turkey in the Straw” beat dropped. Hector was ushered through the curtain by stage hands. That’s when he says he knew he was in for some trouble.

Hector walked through the curtain into pitch darkness. Suddenly, he was hit with a spotlight. It shined through the large white eyeballs of the costume's mask, and he couldn’t see a thing.

In his telling, he says he was hurried down the aisle by crew members, feeling his way as he went. He eventually got to the ring, busted his knee on the steel steps, climbed to the apron, and, unable to see what he was doing, flipped over the top rope and came crashing down to the mat with a thud.

“All I can see is white,” he recalls. “I can’t see where the ground is. I can’t land on the ground, because I see white. So I landed on my butt. “

The main lights were eventually turned on, and a frazzled Hector finished up his routine. Backstage, was greeted by an upset Vince McMahon, who simply walked away from him. He was later approached by the legendary announcer “Gorilla” Monsoon.

“You couldn’t see, right?” Gorilla asked.

“Yeah,” Hector responded.

“We figured that out,” Gorilla deadpanned.

It was an impossible situation, according to Hector. About a month after his debut at Survivor Series, he was out of a job. He said there was no formal conversation. The company just stopped booking and paying him.

Now, looking back, Hector isn’t bitter about the incident. This was not always the case. Losing the WWF opportunity was tough on him and his family, and he went to work as a gymnastics coach before wrestling again for other, smaller companies. Around Survivor Series 1991, he says he was again offered the Gobbledy Gooker gig. He did not accept.

As time went on, Hector’s outlook changed. He now considers any alleged slight as “water under the bridge.” His younger brother, the late Eddie Guerrero, and his nephew, Chavo Guerrero Jr., both went on to become stars in the WWF. He’s happy with the way his family was later treated by the company, has no ill will, and characterizes most of his experiences working with Vince McMahon and others as very professional. After ending his tenure with Total Nonstop Action in early 2015, he started a wrestler consulting business and hopes to use the skills he learned under his father and through his more than 30 years in the business to help other wrestlers succeed.

In 2001, Hector even agreed to don the Gobbledy Gooker suit in Houston for Wrestlemania 17, in a “gimmick battle royal” with 18 other gimmicky wrestlers from WWE’s past. It was an over-the-top-rope elimination match, and he was eliminated by Tugboat, a heavyset wrestler known in the 1980s for dressing like a sailor.

At the 2006 WWE Hall of Fame ceremony, Hector Guerrero sat in the crowd to watch the induction of his late brother Eddie.

That same night saw the induction of “Mean” Gene Okerlund, who recounted that infamous experience he and the Gooker shared 25 years ago.

“Hector, we had a lot of fun,” Okerlund said. “But all is forgotten.”

Sorry Gene, but the Gooker lives on. And Hector wouldn’t have it any other way.

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U.S. National Archives and Records Administration, Public Domain, Wikimedia Commons
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5 Things You Didn't Know About Sally Ride
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U.S. National Archives and Records Administration, Public Domain, Wikimedia Commons

You know Sally Ride as the first American woman to travel into space. But here are five things you might not know about the astronaut, who passed away five years ago today—on July 23, 2012—at the age of 61.

1. SHE PROVED THERE IS SUCH THING AS A STUPID QUESTION.

When Sally Ride made her first space flight in 1983, she was both the first American woman and the youngest American to make the journey to the final frontier. Both of those distinctions show just how qualified and devoted Ride was to her career, but they also opened her up to a slew of absurd questions from the media.

Journalist Michael Ryan recounted some of the sillier questions that had been posed to Ride in a June 1983 profile for People. Among the highlights:

Q: “Will the flight affect your reproductive organs?”
A: “There’s no evidence of that.”

Q: “Do you weep when things go wrong on the job?”
A: “How come nobody ever asks (a male fellow astronaut) those questions?"

Forget going into space; Ride’s most impressive achievement might have been maintaining her composure in the face of such offensive questions.

2. SHE MIGHT HAVE BEEN A TENNIS PRO.

When Ride was growing up near Los Angeles, she played more than a little tennis, and she was seriously good at it. She was a nationally ranked juniors player, and by the time she turned 18 in 1969, she was ranked 18th in the whole country. Tennis legend Billie Jean King personally encouraged Ride to turn pro, but she went to Swarthmore instead before eventually transferring to Stanford to finish her undergrad work, a master’s, and a PhD in physics.

King didn’t forget about the young tennis prodigy she had encouraged, though. In 1984 an interviewer playfully asked the tennis star who she’d take to the moon with her, to which King replied, “Tom Selleck, my family, and Sally Ride to get us all back.”

3. HOME ECONOMICS WAS NOT HER BEST SUBJECT.

After retiring from space flight, Ride became a vocal advocate for math and science education, particularly for girls. In 2001 she founded Sally Ride Science, a San Diego-based company that creates fun and interesting opportunities for elementary and middle school students to learn about math and science.

Though Ride was an iconic female scientist who earned her doctorate in physics, just like so many other youngsters, she did hit some academic road bumps when she was growing up. In a 2006 interview with USA Today, Ride revealed her weakest subject in school: a seventh-grade home economics class that all girls had to take. As Ride put it, "Can you imagine having to cook and eat tuna casserole at 8 a.m.?"

4. SHE HAD A STRONG TIE TO THE CHALLENGER.

Ride’s two space flights were aboard the doomed shuttle Challenger, and she was eight months deep into her training program for a third flight aboard the shuttle when it tragically exploded in 1986. Ride learned of that disaster at the worst possible time: she was on a plane when the pilot announced the news.

Ride later told AARP the Magazine that when she heard the midflight announcement, she got out her NASA badge and went to the cockpit so she could listen to radio reports about the fallen shuttle. The disaster meant that Ride wouldn’t make it back into space, but the personal toll was tough to swallow, too. Four of the lost members of Challenger’s crew had been in Ride’s astronaut training class.

5. SHE DIDN'T SELL OUT.

A 2003 profile in The New York Times called Ride one of the most famous women on Earth after her two space flights, and it was hard to argue with that statement. Ride could easily have cashed in on the slew of endorsements, movie deals, and ghostwritten book offers that came her way, but she passed on most opportunities to turn a quick buck.

Ride later made a few forays into publishing and endorsements, though. She wrote or co-wrote more than a half-dozen children’s books on scientific themes, including To Space and Back, and in 2009 she appeared in a print ad for Louis Vuitton. Even appearing in an ad wasn’t an effort to pad her bank account, though; the ad featured an Annie Leibovitz photo of Ride with fellow astronauts Buzz Aldrin and Jim Lovell gazing at the moon and stars. According to a spokesperson, all three astronauts donated a “significant portion” of their modeling fees to Al Gore’s Climate Project.

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Remembering Comet Hale-Bopp's Unlikely Discovery
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Comet Hale-Bopp was a sensation in the mid-1990s. It was visible to the naked eye for 18 months, shattering a nine-month record previously set in 1811. It inspired a doomsday cult, wild late-night radio theories about extraterrestrials, and plenty of actual science. But a year before it became visible to normal observers, two men independently and simultaneously discovered it in a coincidence of astronomical proportions.

On the night of July 22-23, 1995, Alan Hale was engaged in his favorite hobby: looking at comets. It was the first clear night in his area for about 10 days, so he decided to haul out his telescope and see what he could see. In the driveway of his New Mexico home, he set up his Meade DS-16 telescope and located Periodic Comet Clark, a known comet. He planned to wait a few hours and observe another known comet (Periodic Comet d'Arrest) when it came into view. To kill time, he pointed his telescope at M70, a globular cluster in the Sagittarius system.

Comet Hale-Bopp streaks through a starry night sky.
Comet Hale-Bopp streaks through the sky over Merrit Island, Florida, south of Kennedy Space Center.
George Shelton // AFP // Getty Images

Hale was both an amateur astronomer and a professional. His interest in spotting comets was actually the amateur part, thought it would make his name famous. Hale's day jobs included stints at JPL in Pasadena and the Southwest Institute for Space Research in Cloudcroft, New Mexico. But that night, peering at M70, he wrote, "I immediately noticed a fuzzy object in the field that hadn't been there when I had looked at M70 two weeks earlier." He double-checked that he was looking in the right place, and then started to get excited.

In order to verify that the fuzzy object wasn't something astronomers already knew about, Hale consulted his deep-sky catalogues and also ran a computer search using the International Astronomical Union's computer at Harvard University. Convinced that he had found something new, Hale fired off an email very early on the morning of July 23 to the IAU's Central Bureau for Astronomical Telegrams, telling them what he had found, along with detailed instructions on how to verify it themselves. Hale also tracked the object as it moved, until it moved out of view. It was definitely a comet, and it was definitely new.

Meanwhile, Tom Bopp was in Arizona, also hunting for comets. At the time, Bopp was working at a construction materials company in Phoenix, but he was also an accomplished amateur astronomer, with decades of experience observing deep-sky objects. That night, Bopp vas visiting the remote Vekol Ranch, 90 miles south of Phoenix, known as a great location for dark-sky viewing. He was with a group of friends, which was important because Bopp didn't actually own a telescope.

The Bopp group looked through their various telescopes, observing all sorts of deep-sky objects late into the night. Bopp's friend Jim Stevens had set up his homemade 17.5-inch Dobsonian reflector telescope and made some observations. Stevens finished an observation, then left his telescope to consult a star atlas and figure out what to aim at next. While Stevens was occupied, Bopp peered into Stevens's telescope and saw a fuzzy object enter the field of view, near M70. He called his friends over to have a look.

The Bopp group proceeded to track the fuzzy object for several hours, just as Hale was doing over in New Mexico. By tracking its movement relative to background stars, they (like Hale) concluded that it was a comet. When the comet left his view, Bopp drove to a Western Union and sent a telegram to the Central Bureau for Astronomical Telegrams. (For historical perspective, telegrams were extremely outdated in 1995, but technically they were still a thing.)

Brian Marsden at the Central Bureau received Bopp's telegram hours later, after getting a few followup emails from Hale with additional details. Comparing the times of discovery, Marsden realized that the two men had discovered the comet simultaneously. According to NASA, it was the farthest comet ever to be discovered by amateur astronomers—it was 7.15 Astronomical Units (AU) from our sun. That's 665 million miles. Not bad for a pair of amateurs, one using a homemade telescope!

The Central Bureau verified the findings and about 12 hours after the initial discovery, issued IAU Circular 6187, designating it C/1995 O1 Hale-Bopp. The circular read, in part: "All observers note the comet to be diffuse with some condensation and no tail, motion toward the west-northwest."

Four men smile, posing outdoors next to a large telescope at night.
Comet hunters (L to R): David Levy, Dr. Don Yeomans, Dr. Alan Hale and Thomas Bopp pose next to a telescope during a public viewing of the Hale-Bopp and Wild-2 comets.
Mike Nelson // AFP // Getty Images

Less than a year later, Comet Hale-Bopp came into plain view, and the rest is history. It was a thousand times brighter than Halley's Comet, which had caused a major stir in its most recent appearance in the 1980s. Comet Hale-Bopp will return, much like Halley's Comet, but it won't be until the year 4385. (And incidentally, it was previously visible circa 2200 BCE.)

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