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Milwaukee Man Confuses Travelers with ‘Welcome to Cleveland' Sign on His Roof

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After learning his studio was in the flight path of the local airport, Mark Gubin could have complained about it. Instead he used the situation to pull an epic prank. 

The Milwaukee artist first noticed the overhead air traffic while having lunch on the roof of his studio in 1978. His assistant suggested he paint a welcome sign, though the 6-foot-tall “Welcome to Cleveland” message he decided to go with probably wasn’t what she had in mind. The misleading greeting has been confusing passengers flying into Milwaukee’s Mitchell International Airport ever since. "It was all tongue-in-cheek, just for fun,” he told the Milwaukee Journal Sentinel. "Living in the world is not a dress rehearsal. You better have fun with it."

When it first appeared, the sign made national news and was even mentioned on The Tonight Show Starring Johnny Carson. He eventually received a letter from then-City Council President Ben E. Johnson alerting him to all the commotion he was causing with the stunt. Despite this, no serious action was taken by either the city or airline officials. Gubin decided to leave the message up and even went out of his way to retouch it whenever he had a can of paint on hand. Travelers flying into Milwaukee can still spot the cheeky message to this day.

[h/t Lost at E Minor]

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Courtesy Chronicle Books
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Design
Inside This Pop-Up Book Are a Planetarium, a Speaker, a Decoder Ring, and More
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Courtesy Chronicle Books

Designer Kelli Anderson's new book is for more than just reading. This Book Is a Planetarium is really a collection of paper gadgets. With each thick, card stock page you turn, another surprise pops out.

"This book concisely explains—and actively demonstrates with six functional pop-up paper contraptions—the science at play in our everyday world," the book's back cover explains. It turns out, there's a whole lot you can do with a few pieces of paper and a little bit of imagination.

A book is open to reveal a spiralgraph inside.
Courtesy Chronicle Books

There's the eponymous planetarium, a paper dome that you can use with your cell phone's flashlight to project constellations onto the ceiling. There's a conical speaker, which you can use to amplify a smaller music player. There's a spiralgraph you can use to make geometric designs. There's a basic cipher you can use to encode and decode secret messages, and on its reverse side, a calendar. There's a stringed musical instrument you can play on. All are miniature, functional machines that can expand your perceptions of what a simple piece of paper can become.

The cover of This Book Is a Planetarium
Courtesy Chronicle Books
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Noriyuki Saitoh
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Art
Japanese Artist Crafts Intricate Insects Using Bamboo
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Noriyuki Saitoh

Not everyone finds insects beautiful. Some people think of them as scary, disturbing, or downright disgusting. But when Japanese artist Noriyuki Saitoh looks at a discarded cicada shell or a feeding praying mantis, he sees inspiration for his next creation.

Saitoh’s sculptures, spotted over at Colossal, are crafted by hand from bamboo. He uses the natural material to make some incredibly lifelike pieces. In one example, three wasps perch on a piece of honeycomb. In another, two mating dragonflies create a heart shape with their abdomens.

The figures he creates aren’t meant to be exact replicas of real insects. Rather, Saitoh starts his process with a list of dimensions and allows room for creativity when fine-tuning the appearances. The sense of movement and level of detail he puts into each sculpture is what makes them look so convincing.

You can browse the artist’s work on his website or follow him on social media for more stunning samples from his portfolio.

Bamboo insect.

Bamboo insect.

Bamboo insect.

Bamboo insect.

Bamboo insect.

Bamboo insect.

[h/t Colossal]

All images courtesy of Noriyuki Saitoh.

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