It’s hard to remember a time when every other person wasn’t walking around with an Apple product in their pocket. Today, the brand co-founded by Steve Jobs, Steve Wozniak, and Ronald Wayne is the world’s most successful tech company, but it took most of Apple's 40-year history for them to reach that point.

As part of their Brand Evolution series, Fast Company condensed the history of the iconic company into a less-than-three-minute video. In addition to touching upon major events and product releases, they also look back at some of Apple’s more memorable marketing campaigns. From the Apple I to the Apple Watch, you can check out the highlights from the tech giant’s history in the video above.

[h/t Fast Company]