Shop Amazon's full Prime Day sale here. To see more of our favorite deals, check out our daily deals page.
Each July, Amazon celebrates its founding by throwing a massive sale, slashing prices to levels not seen since Black Friday. This year, Prime Day is actually two days—Monday, July 15 and Tuesday, July 16. The sheer breadth of discounted goods can be overwhelming, so we're rounding up the best ones as we find them. Peruse our favorite sales below, and don't forget to check back in with us throughout Prime Day, because we'll be updating this post with flash deals as they appear.
Up to 35 Percent Off Kindle E-Readers
Kindle e-readers don't go on sale all that often, and Prime Day has some of the best deals we've seen this year. You can get a Kindle Paperwhite—which is waterproof for reading at the pool or in the bath tub—for just $85 (a $45 discount). The most basic Kindle is just $60, while the Oasis is $175 (down from $200 last month). Right now, you can get three free months of Kindle Unlimited and a $5 credit toward an e-book with all three models.
Shop: Amazon Kindle
Big Discounts on Electric Toothbrushes
A number of high-end electric toothbrushes from both Philips Sonicare and Oral-B are on sale today, including some picks recommended by dentists Mental Floss spoke to earlier this year. The Philips Sonicare ProtectiveClean, recommended for patients with sensitive teeth, is $35 off, while you can get Sonicare's all-around powerhouse, the DiamondClean, for $84 off. The Sonicare FlexCare Platinum, which features a 3-minute timer for deep cleaning trouble spots, is $67 off. The HealthyWhite+ might represent the best deal, though—at just $49, it's almost 60 percent off list price right now.
Shop: Philips Sonicare, Oral-B
Almost 40 Percent Off Roomba Robot Vacuums
Prime Day is a great time to buy big-ticket gadgets and home appliances, so if you've been on the fence about buying a robot vacuum, go ahead and splurge today. The Roomba 891 vacuum features a 90-minute runtime, app-based controls, and the ability to tackle both hardwood and carpets with ease. Normally $450, it's just $300 today. The newer Roomba 980 is just $550, a $350 discount off list price.
20 Percent Off Neato Botvac Robot Vacuums
In one of Monday's Lightning Deals, the Neato D7 robot vacuum is on sale for 20 percent off from 1:15 p.m. Eastern Time/10:15 a.m. Pacific to 7:15 p.m. Eastern/4:15 p.m. Pacific on Monday, July 15. It's now just $530, or $300 off the retail price. Note: This deal has now expired.
Update: Now, the Neato D4 is on sale as well: For Monday night, it's 20 percent off from 6:35 p.m. Eastern/3:35 p.m. Pacific to 12:35 a.m Eastern/9:35 p.m. Pacific. It's $320, compared to a retail price of $530.
$20 Off Animal-Shaped Pool Toys
There's plenty of summer left to spend lounging in the pool. Poolcandy's 48-inch, animal-shaped rafts are all on sale for just $20. Get an oversized floating narwhal, llama, giraffe, or unicorn.
$75 Off the Gravity Blanket
Though many people find weighted blankets to be a calming respite for anxiety and sleeplessness, the hefty comforters usually come with a hefty price tag. Amazon doesn't usually have many weighted blankets on sale, which makes today's Gravity Blanket deal particularly exciting. You can get the 15-pound, 20-pound, and 25-pound versions of the Kickstarter favorite for just $175 today—a $75 discount. The upgraded cooling version (in 15-pound, 20-pound and 25-pound options) is also discounted at $187.
Shop: Gravity Products
Up to 38 Percent Off SodaStream Bundles
SodaStream is offering discounts on several of its models for Prime Day. You can get the most basic SodaStream, the Jet, for $50, or upgrade to a bundle with three carbonating bottles, two carbon dioxide cannisters, and two Fruit Drops flavor bottles for $80. You can get SodaStream Fizzi electric sparkling water maker with three carbonating bottles, two carbon dioxide cannisters, and two Fruit Drops flavors for $120. Meanwhile, outside of the Amazon ecosystem, Target is offering its own limited-time SodaStream deal: You can get a Fizzi with one carbonating bottle and one carbon dioxide cannister for $90, a discount of 25 percent. (Note: The Mental Floss office in New York City has its own Fizzi, and it's well worth the upgrade for the one-touch electric carbonation.)
20 Percent Off Just the Cheese Snacks
Crunchy cheese? Yes please. Just the Cheese (which makes 100-percent cheese snacks, as the name implies) is knocking 20 percent off the price of its variety packs, which come with 12 packs in four different flavors. Each pack comes with two bars, so technically you get 24 crunchy cheese snacks with each order. For your $22 sale price, you get four packs each of aged cheddar, mild cheddar, grilled cheese, and jalapeño cheese flavors.
Shop: Just the Cheese
35 Percent Off KIND Bars
You can get 35 percent off boxes of KIND snack bars today. That includes 32-count boxes of KIND's new nut-butter-filled bars—available in almond butter or peanut butter—as well as 12-count boxes of classics like the Dark Chocolate Nuts and Sea Salt bars and Peanut Butter Dark Chocolate bars.
50 Percent Off One Item From Amazing Baby
If you're in the market for a swaddle, plush toys, or other baby product, Amazing Baby is offering first-time customers half off any one item with the promo code 50Welcome. If you're buying for someone else, go with the three-piece gift set.
Shop: Amazing Baby
Competing Deals From Other Retailers
Amazon's competitors are determined to get in on the Prime Day shopping madness, so you can get big discounts at other retailers right now, too.
At Macy's, you'll want to use the code SHOPIT to get 25 percent off Black Friday in July deals. You'll also want to check in on Target's daily deals for July 15 and 16, because they're sure to be more dramatic than usual right now—especially on Target-exclusive brands and products.
If you're heading to the great outdoors this summer, pop into Igloo's cooler sale: You can get 50 percent off the brand's Sportsman waterproof coolers (they come in bag or backpack form) with the code SPORT50.
And if you're in the market for a new mattress, Allswell's wildly popular bedding options are 15 percent off through Wednesday with the code JULY15.
To see all of Amazon's current deals, head to the site's Prime Day landing page.
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