8 Pull 'n' Peel Facts About Twizzlers

Whether you’re snapping off bites, peeling them apart, or classing them up with a glass of champagne (it’s a thing), you can always make room for a few facts about Twizzlers. There might even something for you, Red Vines devotees.



The history of Twizzlers stretches all the way back to before the Civil War. In 1845, the Young & Smylie firm set up shop in Brooklyn and began making licorice candies—everything from licorice root to lozenges to 5-pound tins of licorice pellets. In 1902, Y&S Candies, as it was known by then, merged with two other companies to form the National Licorice Company (it adopted the Y&S Candies name in 1968). In 1929, the company came out with Twizzlers, which weren’t available mainstream until the '60s. In 1977, Hershey’s bought Y&S Candies and molded Twizzlers into the soft, twisty brand it is today.


Shocking, we know: Despite Hershey’s calling them “licorice candy” (though not on packaging, mind you), Twizzlers are mostly absent that main ingredient. Instead, they’re made primarily with corn syrup, enriched wheat flour and artificial flavoring. Only the black licorice flavor contains licorice extract. From a health perspective, that may be a good thing, as the Food and Drug Administration once warned consumers about the dangers of eating too much licorice. From a taste perspective—well, nobody likes licorice candy, anyway.


North vs. South. Republican vs. Democrat. Red Vines vs. Twizzlers. Even though they’re made from essentially the same ingredients, both brands have fiercely loyal followings that tend to think the other side is completely nuts. You’re for either one or the other; you cannot be for both. A geographic divide between the west coast roots of Red Vines and the east coast beginnings of Twizzlers may account for some of the animosity. It also seems to be a matter of which brand people grew up eating. As each side lobs insults like “waxy,” “flavorless,” “disgusting” and “OMG what is wrong with you?!” at the other, America descends further into chaos.


It turns out America’s best foreign policy minds have the eating habits of a college senior cramming for midterms. Over the course of a month during this year’s tense nuclear talks with Iran, the American diplomatic team consumed 10 pounds of strawberry Twizzlers, along with 20 pounds of string cheese and more than 200 Rice Krispies treats. No word on whether their moms also sent them cases of Arizona Iced Tea to wash it all down.



Hershey’s recently did some retail recon and found that Utah residents consume candy at twice the national rate. And Twizzlers are a favorite choice. The reason: More than 60 percent of the state is Mormon. “We don’t drink alcohol, we don’t smoke, we avoid coffee—but we certainly do sugar,” one resident told Bloomberg News. Utah also has a lot of kids, with 31 percent of the population under the age of 18, compared to the 23% national average.


Huffington Post UK ran an amusing taste test that subjected South Koreans to American junk food. To them, eating Twizzlers amounted to eating rubber, and one of them wondered if the candy was “something that grandmas eat to practice chewing.” Ouch. Still, that’s not as bad as the criticism reserved for Pop Tarts (“It tastes like a candle”) and Goldfish (“It kind of feels like I’m eating belly fat”).


They’re part of Floyd Mayweather’s pre-fight diet, and U.S. women’s soccer star Sydney Leroux has a thing for them, too. They’re also a favorite with long-distance runners as a quick source of energy.


That’s enough to circle the globe 40 times and still have room to stretch across America. 

Travel Salem via Flickr // CC BY-ND 2.0
A.C. Gilbert, the Toymaker Who (Actually) Saved Christmas 
Travel Salem via Flickr // CC BY-ND 2.0
Travel Salem via Flickr // CC BY-ND 2.0

Alfred Carlton Gilbert was told he had 15 minutes to convince the United States government not to cancel Christmas.

For hours, he paced the outer hall, awaiting his turn before the Council of National Defense. With him were the tools of his trade: toy submarines, air rifles, and colorful picture books. As government personnel walked by, Gilbert, bashful about his cache of kid things, tried hiding them behind a leather satchel.

Finally, his name was called. It was 1918, the U.S. was embroiled in World War I, and the Council had made an open issue about their deliberation over whether to halt all production of toys indefinitely, turning factories into ammunition centers and even discouraging giving or receiving gifts that holiday season. Instead of toys, they argued, citizens should be spending money on war bonds. Playthings had become inconsequential.

Frantic toymakers persuaded Gilbert, founder of the A.C. Gilbert Company and creator of the popular Erector construction sets, to speak on their behalf. Toys in hand, he faced his own personal firing squad of military generals, policy advisors, and the Secretary of War.

Gilbert held up an air rifle and began to talk. What he’d say next would determine the fate of the entire toy industry.

Even if he had never had to testify on behalf of Christmas toys, A.C. Gilbert would still be remembered for living a remarkable life. Born in Oregon in 1884, Gilbert excelled at athletics, once holding the world record for consecutive chin-ups (39) and earning an Olympic gold medal in the pole vault during the 1908 Games. In 1909, he graduated from Yale School of Medicine with designs on remaining in sports as a health advisor.

But medicine wasn’t where Gilbert found his passion. A lifelong performer of magic, he set his sights on opening a business selling illusionist kits. The Mysto Manufacturing Company didn’t last long, but it proved to Gilbert that he had what it took to own and operate a small shingle. In 1916, three years after introducing the Erector sets, he renamed Mysto the A.C. Gilbert Company.

Erector was a big hit in the burgeoning American toy market, which had typically been fueled by imported toys from Germany. Kids could take the steel beams and make scaffolding, bridges, and other small-development projects. With the toy flying off shelves, Gilbert’s factory in New Haven, Connecticut grew so prosperous that he could afford to offer his employees benefits that were uncommon at the time, like maternity leave and partial medical insurance.

Gilbert’s reputation for being fair and level-headed led the growing toy industry to elect him their president for the newly created Toy Manufacturers of America, an assignment he readily accepted. But almost immediately, his position became something other than ceremonial: His peers began to grow concerned about the country’s involvement in the war and the growing belief that toys were a dispensable effort.

President Woodrow Wilson had appointed a Council of National Defense to debate these kinds of matters. The men were so preoccupied with the consequences of the U.S. marching into a European conflict that something as trivial as a pull-string toy or chemistry set seemed almost insulting to contemplate. Several toy companies agreed to convert to munitions factories, as did Gilbert. But when the Council began discussing a blanket prohibition on toymaking and even gift-giving, Gilbert was given an opportunity to defend his industry.

Before Gilbert was allowed into the Council’s chambers, a Naval guard inspected each toy for any sign of sabotage. Satisfied, he allowed Gilbert in. Among the officials sitting opposite him were Secretary of War Newton Baker and Secretary of the Navy Josephus Daniels.

“The greatest influences in the life of a boy are his toys,” Gilbert said. “Yet through the toys American manufacturers are turning out, he gets both fun and an education. The American boy is a genuine boy and wants genuine toys."

He drew an air rifle, showing the committee members how a child wielding less-than-lethal weapons could make for a better marksman when he was old enough to become a soldier. He insisted construction toys—like the A.C. Gilbert Erector Set—fostered creative thinking. He told the men that toys provided a valuable escape from the horror stories coming out of combat.

Armed with play objects, a boy’s life could be directed toward “construction, not destruction,” Gilbert said.

Gilbert then laid out his toys for the board to examine. Secretary Daniels grew absorbed with a toy submarine, marveling at the detail and asking Gilbert if it could be bought anywhere in the country. Other officials examined children’s books; one began pushing a train around the table.

The word didn’t come immediately, but the expressions on the faces of the officials told the story: Gilbert had won them over. There would be no toy or gift embargo that year.

Naturally, Gilbert still devoted his work floors to the production efforts for both the first and second world wars. By the 1950s, the A.C. Gilbert Company was dominating the toy business with products that demanded kids be engaged and attentive. Notoriously, he issued a U-238 Atomic Energy Lab, which came complete with four types of uranium ore. “Completely safe and harmless!” the box promised. A Geiger counter was included. At $50 each, Gilbert lost money on it, though his decision to produce it would earn him a certain infamy in toy circles.

“It was not suitable for the same age groups as our simpler chemistry and microscope sets, for instance,” he once said, “and you could not manufacture such a thing as a beginner’s atomic energy lab.”

Gilbert’s company reached an astounding $20 million in sales in 1953. By the mid-1960s, just a few years after Gilbert's death in 1961, it was gone, driven out of business by the apathy of new investors. No one, it seemed, had quite the same passion for play as Gilbert, who had spent over half a century providing fun and educational fare that kids were ecstatic to see under their trees.

When news of the Council’s 1918 decision reached the media, The Boston Globe's front page copy summed up Gilbert’s contribution perfectly: “The Man Who Saved Christmas.”

Ho, No: Christmas Trees Will Be Expensive and Scarce This Year

The annual tradition of picking out the healthiest, densest, biggest tree that you can tie to your car’s roof and stuff in your living room won’t be quite the same this year. According to The New York Times, Christmas trees will be scarce in some parts of the country and markedly more expensive overall.

The reason? Not Krampus, Belsnickel, or Scrooge, but something even more miserly: the American economy. The current situation has roots in 2008, when families were buying fewer trees due to the recession. Because more trees stayed in the ground, tree farms planted fewer seeds that year. And since firs grow in cycles of 8 to 10 years, we’re now arriving at a point where that diminished supply is beginning to impact the tree industry.

New York Times reporter Tiffany Hsu reports that 2017’s healthier holiday spending habits are set to drive up the price of trees as consumers vie for the choicest cuts on the market. In 2008, trees were just under $40 on average. Now, they’re $75 or more.

This doesn’t mean you can’t get a nice tree at a decent price—just that some farms will run out of prime selections more quickly and you might have to settle for something a little less impressive than in years past. Tree industry experts also caution that the shortages could last through 2025.

[h/t New York Times]


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