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Anrealage via YouTube

Flash Photography Brings Drab Clothing to Life at Paris Fashion Show

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Anrealage via YouTube

As distracting as they can be, flashing lights are as much a part of Fashion Week as street style stars and celebrities parked in the front row. With that in mind, Japanese clothiers Anrealage decided to embrace the smartphone at their Spring 2016 ready-to-wear show in Paris.

Guests at the show, which took place inside the Palais de Tokyo on September 29, were given headphones and illustrated instructions showing them how to activate the flash on their iPhone cameras. Through the headphones, a robotic voice informed them that the fashions would “only be visible using flash photography.” 

The show commenced as models in drab outfits strutted down the darkened catwalk—that is, until the first flashes revealed a split second of bright colors and whimsical designs. One gray jumpsuit flickered with fluorescent plaid, and another dress lit up with a print reminiscent of stained glass. 

Past Anrealage collections have utilized UV light as well as materials that repel phone signals. This time around, creative director Kunihiko Moringo—in collaboration with a company specializing in reflective paint—decided to put his audience's smartphones to work.

See the high-tech fashion in action below.

[h/t: Mashable]

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Big Questions
Why Do Shorts Cost as Much as Pants?
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iStock

Shorts may feel nice and breezy on your legs on a warm summer’s day, but they’re not so gentle on your wallet. In general, a pair of shorts isn’t any cheaper than a pair of pants, despite one obviously using less fabric than the other. So what gives?

It turns out clothing retailers aren’t trying to rip you off; they’re just pricing shorts according to what it costs to produce them. Extra material does go into a full pair of pants but not as much as you may think. As Esquire explains, shorts that don’t fall past your knees may contain just a fifth less fabric than ankle-length trousers. This is because most of the cloth in these items is sewn into the top half.

Those same details that end up accounting for most of the material—flies, pockets, belt loops, waist bands—also require the most human labor to make. This is where the true cost of a garment is determined. The physical cotton in blue jeans accounts for just a small fraction of its price tag. Most of that money goes to pay the people stitching it together, and they put in roughly the same amount of time whether they’re working on a pair of boot cut jeans or some Daisy Dukes.

This price trend crops up across the fashion spectrum, but it’s most apparent in pants and shorts. For example, short-sleeved shirts cost roughly the same as long-sleeved shirts, but complicated stitching in shirt cuffs that you don’t see in pant legs can throw this dynamic off. There are also numerous invisible factors that make some shorts more expensive than nearly identical pairs, like where they were made, marketing costs, and the brand on the label. If that doesn’t make spending $40 on something that covers just a sliver of leg any easier to swallow, maybe check to see what you have in your closet before going on your next shopping spree.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Musee YSL Marrakech
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Design
A Pair of New Museums Will Honor Fashion Icon Yves Saint Laurent
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Musee YSL Marrakech

In 2008, the legendary Yves Saint Laurent—the 20th century fashion luminary whose designs were inspired by fine art, menswear, Moroccan caftans, and peasant garb, among other influences—passed away at the age of 71. Now, nearly a decade after his death, fashion fans can pay homage to the iconic designer by visiting two new museums dedicated to his life and work, according to ARTnews.

Morocco's Musée Yves Saint Laurent Marrakech pays homage to the designer in a place he famously loved. (He first bought a house in the city in 1966, and his ashes were scattered there after his death.) In 1980, he and his partner Pierre Bergé bought Marrakech's Jardin Majorelle to prevent its destruction by developers, turning it into an immensely popular public garden. Located near the garden—along a street that is named after him—the new museum's permanent and temporary exhibits alike will feature clothing items like the designer's influential safari jackets and smoking suits along with sketches, accessories, and other archival items.

The Moroccan museum will serve as a sister institution to the new Musée Yves Saint Laurent Paris, which is located at the site of Saint Laurent’s historic atelier and office in France. Following an extensive renovation of the building, the Paris institution will house thousands of sketches, photos, and fashion items related to the designer. The first exhibition will be a themed retrospective, “Yves Saint Laurent’s Imaginary Asia."

Both museums are scheduled to open in October. We’re already donning our smoking jackets.

[h/t ARTnews]

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