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Take Perfect Dog Selfies With This Genius Smartphone Attachment

No matter how hard we try to explain the concept, most pets just don’t get the art of selfies. For every good pet selfie, there's a gallery of failed attempts featuring turned heads, blinking eyes, and general disinterest. One crafty dog owner has developed a smartphone attachment that makes photos with your best friend a much smoother process, and it’s called the Pooch Selfie.

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We’ve seen selfie machines that double as food dispensers to reward dogs for being photogenic, but the Pooch Selfie is not nearly as complex. The invention is literally a plastic holder and a squeaker tennis ball that goes onto a smartphone or tablet to hold your dog’s attention long enough for you to get a shot. You can, of course, also use the rear-facing camera to take a photo of just your dog—which isn't by definition a selfie, but “Pet Picture Taking Distraction Device” is not nearly as catchy. As a member of the Clever Dog Products team explains in the Kickstarter video, the holder was designed not to obstruct either the front-facing or the rear-facing camera, so really this simple tool is a two-fer.

At the time of this post, nearly 900 backers have pledged a total of $21,500 to make the Pooch Selfie a reality, three times what the company needed. There is still time to make a pledge of $13 in exchange for one of the attachments, or you can just risk not having an Instagram-famous pet.

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IKEA
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Animals
Get IKEA's New Pet Furniture Collection for Not a Lot of Scratch
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IKEA

The biggest surprise about IKEA's newest product line is that it has taken this long to debut. This week, the North American arm of the Swedish furniture giant unveiled a new assortment of furniture designed specifically for four-legged customers. Dubbed LURVIG (Swedish for “hairy”), pet owners can now browse IKEA aisles for everything from dog beds to cat scratching posts—many of which have a distinct IKEA twist.

Their pet couch ($49.95), for example, folds out into a bed; another bed is small enough to slide under a human-sized mattress. Their “cat house on legs” ($54.95) looks like a retro TV and allows space for a cat to stalk you from behind a screen.

An assortment of IKEA pet furniture
IKEA

The retailer solicited advice from veterinarians on product design that would be functional while sitting comfortably within the IKEA aesthetic. “It is quite important for IKEA to have a pet range that fits into our normal furniture range,” Barbara Schäfer, IKEA’s product risk assessment leader, told Curbed. “As a pet owner I can say, so far, the normal pet products are quite ugly.” (Don't hold back, Barbara.)

The LURVIG line is currently being rolled out to IKEA stores, but you’ll have to be willing to be your furry pal’s personal shopper; the company doesn’t allow pets in their stores, save for service animals.

[h/t Curbed]

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Mark Imhof
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Animals
Meet the New York City Groomer Giving Free Haircuts to Help Shelter Dogs Get Adopted
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Mark Imhof

Mark “The Dog Guy” Imhof works as an animal groomer in New York City, but his job entails more than just making pets look good on the outside. For the dogs that need his services most, a bath and a haircut can do wonders for their mood and potentially change their lives. That’s why when Imhof isn’t primping pets for his business, he’s offering his services for free to shelter dogs who are looking to get adopted.

The idea to start grooming rescue dogs struck Imhof when he adopted his first pit bull Cleo with his fiancée. “[She] was so utterly defeated when we brought her home,” he tells Mental Floss. “A simple shower just lifted her spirits and we thought, wouldn’t it be great if someone could go groom shelter animals? And it became me.”

Since then, Imhof has done pro bono work for dozens of adoptable pups in the New York City area, and of those dapper dogs many have gone home to loving families. Most of those who are still waiting to get adopted can be found at the Animal Care Centers of New York City.

The project has been ongoing for two years, and the demand for canine makeovers doesn’t look to be slowing down anytime soon. “The shelter workers and other incredible volunteers and foster parents of the animals all love to help get the animal looking better so it can find its furever (forever) home,” Imhof says.

Check out some of the before and after images from his Instagram below.

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