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Netflix Knows When You’ll Go From Browsing to Binge Watching

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Did you get to the second episode of Breaking Bad? How about the third episode of Orange Is The New Black? Chances are you then devoured the entire series.

Netflix has crunched the numbers to determine when, exactly, people go from casually trying out a new show to binge-watching it to the detriment of whatever other social obligations they might have had. As it happens, that point almost never happens during the pilot episode. For some shows, it’s the second episode. For others, it might take as many as eight episodes for viewers to get hooked. 


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To figure out who binge-watched, Netflix analyzed data from popular shows like Dexter and Mad Men, determining which episode served as the deciding factor for viewers torn between giving up on a new show and committing to a whole season. If 70 percent of people watched the entirety of season one (and beyond) after completing a certain episode, that’s what the company considers the “hook” episode. So, for instant-binge shows like Breaking Bad, most people either quit after the pilot, or watch the second and then rush through the whole series. Shows like How I Met Your Mother are more of a slow burn—people didn’t get hooked until the eighth episode. Mad Men took six episodes to get viewers attached to its characters and story arcs.  

There were also some regional differences. People in Australia and New Zealand tended to hold out longer, starting their full-out binge two episodes later than other countries for most shows. Viewers in the Netherlands, by contrast, seemed to get hooked before viewers in other countries.  

The data came from viewers watching season one of these shows in the first half of 2015, so they may not represent the most avid television consumers (Breaking Bad ended two years ago). The data might look a little different for the TV-obsessed Netflixer watching a buzzy new show right when it comes out. 

[h/t: Fast Company]

All images courtesy Netflix

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National Geographic Ranks The 25 Happiest Cities in the Country
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Feeling unhappy? Maybe it's time to move. National Geographic recently released rankings of the 25 happiest cities in the U.S. The results: Eight of the 25 locations are in the Golden State, but the honor of No. 1 happiest city goes to Boulder, Colorado.

The rankings are based on 250,000 interviews conducted in 190 metropolitan areas between 2014 and 2015. The survey—developed by Dan Buettner, author of the new book The Blue Zones of Happiness, and Dan Witters, a senior scientist at Gallup—looked for data points that are correlated with life satisfaction and happiness, like whether or not you exercise, if you feel safe in your community, whether you feel like you live within your means, and whether you feel like you are reaching your goals.

A map of the U.S. showing which cities made the top 25 happiest cities index.
Courtesy National Geographic

Of course, all that isn’t necessarily the result of your geographical location. But you don’t see cities like Los Angeles or New York—where wealth is also clustered—on the list, so presumably San Franciscans are doing something a little differently.

Take a look for yourself. Here are the 25 happiest places in the U.S., according to the results.

1. Boulder, Colorado
2. Santa Cruz-Watsonville, California
3. Charlottesville, Virginia
4. Fort Collins, Colorado
5. San Luis Obispo-Paso Robles-Arroyo Grande, California
6. San Jose-Sunnyvale-Santa Clara, California
7. Provo-Orem, Utah
8. Bridgeport-Stamford, Connecticut
9. Barnstable Town, Massachusetts
10. Anchorage, Alaska
11. Naples-Immokalee-Marco Island, Florida
12. Santa Maria-Santa Barbara, California
13. Salinas, California
14. North Port-Sarasota-Bradenton, Florida
15. Urban Honolulu, Hawaii
16. Ann Arbor, Michigan
17. San Francisco-Oakland-Hayward, California
18. Colorado Springs, Colorado
19. Manchester-Nashua, New Hampshire
20. Oxnard-Thousand Oaks-Ventura, California
21. Washington, D.C.-Arlington-Alexandria, Virginia/Maryland/West Virginia
22. Minneapolis-St. Paul-Bloomington, Minnesota/Wisconsin
23. San Diego-Carlsbad, California
24. Portland-South Portland, Maine
25. Austin-Round Rock, Texas

You can grab a copy of November’s National Geographic to read more about the world’s happiest places.

The cover of Dan Buettner’s The Blue Zones of Happiness and the cover of November 2017’s National Geographic.
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Here's How to Turn an IKEA Box Into a Spaceship
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Since IKEA boxes are designed to contain entire furniture items, they could probably fit a small child once they’re emptied of any flat-packed component pieces. This means they have great potential as makeshift forts—or even as play spaceships, according to one of the Swedish furniture brand’s print ads, which was spotted by Design Taxi.

First highlighted by Ads of the World, the advertisement—which was created by Miami Ad School, New York—shows that IKEA is helping customers transform used boxes into build-it-yourself “SPÄCE SHIPS” for children. The company provides play kits, which come with both an instruction manual and cardboard "tools" for tiny builders to wield during the construction process.

As for the furniture boxes themselves, they're emblazoned with the words “You see a box, they see a spaceship." As if you won't be climbing into the completed product along with the kids …

Check out the ad below:

[h/t Design Taxi]

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