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Airbag Jacket for Motorcyclists Knows When to Deploy

By design, most motorcycles are unable to offer many of the features that car owners take for granted—including quality airbags, which can mean the difference between life and death. In an effort to make bikes safer, motorcycle gear company Dainese has recently introduced a self-deploying airbag jacket.

The idea of a motorcycle jacket with a built-in airbag was first introduced in the 1970s, but previous models depended on outside information from the vehicle in order to activate. This technology can be unreliable in certain scenarios and inconvenient for riders who own or ride multiple bikes. Dainese’s D-air Misano 1000 solves these problems by integrating the electronics, sensors, and GPS technology into the jacket itself. The sensors monitor the dynamics of a rider’s body 800 times a second, and inflate in the event of a sudden or violent change in movement. 

In 2013, motorcycle deaths were 26 times greater than deaths caused by cars. In the past, some motorcycles came with built-in airbags, but because cyclists don’t have seat-belts or a metal frame to contain them, they weren't always effective in worst-case scenarios. The Misano 1000 uses a two-inch air bladder to cushion the rider’s vital body parts, and the intelligent technology is able to perform both on and off the bike. 

The jackets, available in November, will retail for around $1,700. Although the sticker price is high, consider that airbags save the lives of thousands of car drivers and passengers each year. Now this same technology has the potential to make travel a whole lot safer on two wheels. 

[h/t: Gizmodo]

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Zillow to Introduce 3D Tours of Houses and Apartments
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Chances are you’ve been fooled by a too-good-to-be-true housing ad, from that “spacious, light-filled” abode that was actually dark and cramped to the “two-bedroom” apartment that was just a single unit with a large living room. To spare prospective homeowners and renters these types of experiences, Zillow, the online real estate database company, is working on a free app that will soon allow customers to take 3D house tours, according to Engadget.

Real estate agents with iPhones will use the Zillow Group Home Capture App to upload 360-degree pictures of rooms to Zillow Group, sans special equipment and hosting fees. The photos will then be fused together into a panoramic walk-through, and the virtual tour will be added to a Zillow listing.

About 44 percent of homebuyers and 47 percent of renters search for homes from a distance, according to data from the 2017 Zillow Group Housing Report. 3D tours “will help buyers and renters more easily visualize themselves living in the home, no matter how far away they happened to be,” said Jeremy Wacksman, Zillow Group’s chief marketing officer, in a news release. “Photos have always been vital to the home search process and now 3D tours can give buyers and renters a realistic understanding of what it would be like to live in the home."

The Zillow Group Home Capture App isn’t quite ready for release, as it’s currently being tested by a focus group in Scottsdale, Arizona. But if you live in Phoenix, you may see it hitting the iTunes store as early as 2018, with a nationwide rollout expected by the end of next year. In the meantime, you can get an online preview of Zillow’s 3D tours here.

[h/t Engadget]

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The iMac Was Almost Called the MacMan
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After breaking out with its Macintosh line of personal computers in the 1980s, Apple was in a slump. Sales had flagged as Microsoft's Windows operating system made waves. In 1998, the company was set to unveil a product that it hoped would reinvigorate its brand.

And they almost blew it.

According to Ken Segall, the advertising genius behind their "Think Different" campaign, Apple founder Steve Jobs was expecting the iMac to reverse the company's ailing fortunes. Where older Macs had been boxy, beige, and bland, the iMac came in an assortment of colors and had a transparent chassis that showed off its circuitry. The problem, as Segall writes in his new book, Insanely Simple, was that Jobs didn't want to call it the iMac. He wanted to call it the MacMan.

"While that frightening name is banging around in your head, I'd like you to think for a moment about the art of product naming," Segall writes. "Because of all the things in this world that cry out for simplicity, product naming probably contains the most glaring examples of right and wrong. From some companies, you see names like 'iPhone.' From others you see names like ‘Casio G'zOne Commando' or the ‘Sony DVP SR200P/B' DVD player."

According to Segall, Jobs liked the fact that MacMan was slightly reminiscent of Sony's Walkman branding concept for its line of cassette players. (Later, Sony had a Discman, Pressman, and Talkman.) But Segall, who named products for a living, feared the name would take away from Apple's identity as being original. It was also gender-biased, and alienating an entire demographic of consumers was never a good thing.

Instead, Segall suggested "iMac," with the "i" for internet, because the unit was designed to connect easily to the web. Jobs "hated" the idea, along with other suggestions, even though Segall felt the iMac could provide a foundation to name other devices, just as Sony's Walkman had. Segall kept suggesting it, and Jobs eventually had it printed on a prototype model to see how it would look. After encouragement from his staff, he dropped MacMan. With this key contribution, Segall made sure no one would be lining up to buy a PhoneMan 10 years later. 

[h/t FastCoDesign]

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