The mid-'90s was a great time for Kermit the Frog. In 1996 alone, he led the Tournament of Roses Parade, was the face of the 40-year-old Muppet brand, and had both a movie (Muppet Treasure Island) and a television show (Muppets Live!) to promote. His career could not have been hotter, so Kermit did what any multifaceted, single-person empire does while sitting atop his or her celebrity throne: he released a fragrance.
Amphibia, produced by Jim Henson Productions, was dripping with froggy sex appeal. The unisex perfume—its slogan was "pour homme, femme, et frog"—had a clean, citrusy smell with a hint of moss to conjure up memories of the swamp. Offered exclusively at Bloomingdale's in Manhattan, it sold for $18.50 (or $32.50 for those who wanted a gift box and t-shirt).
There’s no trace of a commercial for the perfume—which is a shame, since Amphibia is a word that begs to be whispered—but a print ad and photos of the packaging still live online. The six-pack and strategically-placed towel are an apt parody ... and also deeply unsettling.
Amphibia was the most-sold fragrance at the Manhattan Bloomingdale's in the 1995 Christmas season. "Kids are buying it, grown-ups are buying it, and frogs are really hot," pitchman Max Almenas told The New York Times.
It was a hit past the Christmas season, too: The eau de Muppet was cheekily reviewed by Mary Roach—who would go on to write Stiff and Packing for Mars—in a 1996 issue of TV Guide. "I wore Amphibia on my third date ... he said he found me riveting which I heard as ribbitting, as in 'ribbit, ribbit,' and I got all defensive," she wrote. "He assured me I didn't smell like a swamp ... I stuck my tongue out at him, to which he responded that it was the wrong time of year for flies, and besides, the food would be arriving shortly."
Not to be outdone, Miss Piggy also released a fragrance a few years later. It was, naturally, called Moi.