15 Scientific Tricks to Make Waiting Easier

istock
istock

Waiting in line is a miserable experience in most situations, but it’s a boon for social psychologists who want to study group dynamics. A bunch of strangers in a stressful, annoying situation trapped for long periods of time are great for data collection. Scientists haven’t figured out how to eliminate long lines entirely, but they have spent many decades figuring out what makes the experience slightly more bearable. Here are 15 scientific tricks that might make your wait a little easier. 

1. Turn on some music. 

Several studies find that listening to music can reduce the stress of waiting, whether you’re stuck in line or anxious to hear your name called in a hospital waiting room. Even if the music isn’t necessarily your favorite band, it can make the experience more bearable. In one study, callers who listened to panpipe music were willing to wait on hold for 20 percent longer than people who only heard a verbal message warning them that there was a wait. 

2. Bring a friend. 

In a 1992 study, participants who socialized during a 10-minute wait did not find the interval stressful. In comparison, people who waited with strangers and kept to themselves experienced stress (which was then alleviated by listening to music). The same rationale can apply to waiting for longer periods of time, like anticipating an upcoming trip. Fill your downtime with social events and the wait won’t feel as long. 

3. Be mindful. 

Scientists find that mindfulness can help ease anxiety and stress—feelings that can kick into overdrive during a wait. When you’re stuck behind a dozen families trying to mail that package at the post office on the Saturday before Christmas, try a little mindfulness meditation. Focus on your breathing and the present moment, and try to let go of any thoughts that pop into your head. 

4. Think about that money-back guarantee. 

When companies guarantee to serve their customers within a certain amount of time—like with a 30-minutes-or-less pizza delivery—making good on that guarantee makes customers feel more satisfied with their experience than they would be if they had not been quoted a maximum time. So if you’re promised a 30-minute wait for your pizza but you get it in 25, you’ll be happier. 

5. Accept that waiting is unavoidable. 

People need to feel that waiting is fair and equitable, or it feels even more intolerable. (Think about any time you’ve been at the back of a long line only to see someone cut to the front.) When waiting is seen as unavoidable (such as when a flight gets snowed in or when a crowded restaurant has a wait for a table), it’s more tolerable than when there’s no discernible reason for the wait or when it seems like it could be easily avoided (like when there’s a crowd waiting at a checkout with no cashiers). It may not be pleasant, but people generally feel more at peace with a long wait if they know why it’s happening and feel that it’s an inexorable part of the experience. 

6. Take a deep breath. 

You don’t have to go fully into meditation mode to calm down. Try just breathing. Take slow, deep, even breaths from your abdomen. This lowers the amount of oxygen in the blood and kicks off the body’s relaxation response, lowering blood pressure and anxiety levels and making you feel calm. 

7. Think of it as practice. 

Patience is related to self-control, which some studies have found can be bolstered by practice. For instance, in one study of smokers, people who exercised self-control regularly for two weeks by avoiding desserts were more successful at quitting tobacco than people who didn’t practice self-control. So think of exercising patience as being kind of like going out for a run. It’s unpleasant, but the next time you need to run up the stairs or deal with a truly frustrating situation, the training might come in handy.

8. Remember that the wait feels longer than it is. 

Uncertainty, anxiety, and boredom all make waiting feel even longer. Not having anything to do while you wait in line for an unknown amount of time (except wonder if you’ll be late to work) will make your wait feel eternal. Psychology studies regularly find that people overestimate the time they spend waiting. Just remember that it’s not as bad as you think it is. 

9. If there’s a way to estimate your wait time, do it. 

People who look at real-time information about when buses are arriving do not perceive their wait time to be as long as those who have no idea when the bus will come. In one study, Seattle bus riders who used a real-time transit information app that kept them apprised of how many minutes away the bus was estimated their wait time to be 30 percent shorter than people who used traditional bus schedules (which don’t take delays into account). 

10. Admire the efficiency of the waiting experience. 

Fast food restaurants are very deliberate in the way they design their drive-thru windows. The customer orders at one window, then has to drive around the building to pay and pick up food (sometimes at separate windows). This means that different customers can be ordering, paying for, and receiving their orders all at the same time at various points in the line, reducing the backup created when people are fumbling for change or are slow in taking their food and driving away. Having to drive from one window to the other fills the wait time between ordering and receiving your food, too. 

11. Look for single lines that feed into multiple counters. 

One of the things that annoys people most about waiting is the perception that the line is not fair—that you won’t be served in the order you arrived. Feeling that a wait is unfair makes the time pass even slower. However, single lines that feed into multiple counters (like at the check-in counter at an airport or at a bank, where everyone waits in the same place for their turn with one of several available clerks) are perceived as significantly more fair. No one has to worry about whether they accidentally chose the wrong checkout line and got stuck behind that one slow person counting out pennies on the counter.  

12. Practice anxiety reduction. 

Anxiety is one of the key emotions that makes waiting feel even longer. If you’re anxiously awaiting some future event, try an anxiety management technique like deep muscle relaxation. In this exercise, you sit or lie in a quiet space, close your eyes, and focus on tightening and relaxing all the muscles in your body, one by one. Regular practice will help you get the most out of this stress reduction activity. 

13. Imagine the experience you’re about to have. 

Waiting is more pleasurable when you’re anticipating a coming event than when you’re waiting to make a purchase, psychologists find. Part of this may be because when anticipating an experience, you think about it in abstract terms: You can imagine all the possibilities of your upcoming vacation, while you know exactly what you’ll do with your new pair of pants. Being able to visualize the different scenarios and feelings that will arise makes waiting more pleasurable. 

14. Pay attention to anything but the wait. 

Studies find that watching the clock makes a wait feel longer. When waiting is the primary task, people estimate the time period to be longer than when they’re doing something else. So try to concentrate on something—anything—else. 

15. Think about it in terms of delayed gratification. 

While people like anticipating experiences more than anticipating buying products, waiting to buy something can still be enjoyable. All that waiting can make a purchase feel more valuable and important. Instead of thinking about being at the end of a long checkout line or not being able to buy that new phone until next year, think about all the enjoyment you’ll experience once you finally have it in your possession. 

8 Haunting Horror Movie Gimmicks

Universal Pictures Home Entertainment
Universal Pictures Home Entertainment

In the 1950s and 1960s, horror movies were making studios huge profits on shoestring budgets. But after the market hit horror overload, directors and studios had to be extra creative to get people to flock to theaters. That's when a flood of different gimmicks were introduced at movie theaters across the country to make a film stand out from the crowd. From hypnotists to life insurance policies and free vomit bags, here's a brief history of some of the most memorable horror movie gimmicks.

1. PSYCHO-RAMA // MY WORLD DIES SCREAMING (1958)

In order to truly become a classic, a horror movie can't just work on the surface; it has to get deep inside of your head. That's what Psycho-Rama tried to achieve when it was first conceived for My World Dies Screaming, later renamed Terror in the Haunted House. Psycho-Rama introduced audiences to subliminal imagery in order to let the scares sink in more than any traditional film could.

Skulls, snakes, ghoulish faces, and the word "Death" would all appear onscreen for a fraction of a second—not long enough for an audience member to consciously notice it, but it was enough to get them uneasy. Obviously Psycho-Rama didn't really catch on with the public or the film industry, but horror directors, like William Friedkin in The Exorcist, have since gone on to use this quick imagery technique to enhance their own movies.

2. FRIGHT INSURANCE // MACABRE (1958)

Director William Castle didn't make a name for himself in the film industry by directing cinematic classics; instead, he relied on shock and schlock to help fill movie theater seats. His movies were full of what audiences craved at the time: horror, gore, terror, suspense, and a heaping helping of camp. But his true genius came from marketing—and the gimmicks he brought to every movie, which have since become legendary among horrorphiles.

His most famous stunt was the life insurance policy he purchased for every member of an audience that paid to see Macabre. This was a real policy backed by Lloyd's of London, so if you died of fright in your seat, your family would receive $1000. Now who wouldn't want to roll the dice on that type of deal? Of course, the policy didn't cover anyone with a preexisting medical condition or an audience member who committed suicide during the screening. Lloyd's had to draw the line somewhere, right?

3. HYPNO-VISTA // HORRORS OF THE BLACK MUSEUM (1959)

How do you make your routine horror movie stand out from the crowd? Hypnotize your audience, of course. Thus Hypno-Vista was born. For this gimmick, James Nicholson, president of American International Pictures, suggested that a lecture by a hypnotist, Dr. Emile Franchel, should precede Horrors of the Black Museum, which had a plot focusing on a hypnotizing killer.

For 13 minutes, Dr. Franchel talked to the audience about the science behind hypnotism, before attempting to hypnotize them himself in order to feel more immersed in the story. Nowadays it comes off as overlong and dry, but it was a gimmick that got people into theaters back in 1959. Plus, writer Herman Cohen said that eventually the lecture had to be removed whenever the movie re-aired on TV because it did, in fact, hypnotize some people.

4. NO LATE ADMISSION // PSYCHO (1960)

Though this isn't the most gimmickiest of gimmicks, Alfred Hitchcock's insistence that no audience member be admitted into Psycho once the movie started got a lot of publicity at the time. The Master of Suspense's reasoning is less about drumming up publicity and more about audience satisfaction, though. Because Janet Leigh gets killed so early into the movie, he didn't want people to miss her part and feel misled by the movie's marketing.

This publicity tactic wasn't completely novel, though, as the groundbreaking French horror movie Les Diaboliques (1955) had a similar policy in place. This was at a time when people would simply stroll into movie screenings whenever they wanted, so to see a director—especially one so masterful at the art of publicity—who was adamant about showing up on time was a great way to pique some interest.

5. FRIGHT BREAK // HOMICIDAL (1961)

Another classic William Castle gimmick was the "fright break" he offered to audience members during his 1961 movie, Homicidal. Here, a timer would appear on the screen just as the film was hurtling toward its gruesome climax. Frightened audience members had 45 seconds to leave the theater and still get a full refund on their ticket. There was a catch, though.

Frightened audience members who decided to take the easy way out were shamed into the "coward's corner," which was a yellow cardboard booth supervised by some poor sap theater employee. Then, they were forced to sign a paper reading "I'm a bona-fide coward," before getting their money back. Obviously, at the risk of such humiliation, most people decided to just grit their teeth and experience the horror on the screen instead.

6. THE PUNISHMENT POLL // MR. SARDONICUS (1961)

The most interactive of William Castle's schlocky horror gimmicks put the fate of the film itself into the hands of the audience. Dubbed the "punishment poll," Castle devised a way to let viewers vote on the fate of the characters in the movie Mr. Sardonicus. Upon entering the theater, people were given a card with a picture of a thumb on it that would glow when a special light was placed on it. "Thumbs up" meant that Mr. Sardonicus would be given mercy, and "thumbs down" meant … well, you get the idea.

Apparently audiences never gave ol' Sardonicus the thumbs up, despite Castle's claims that the happier ending was filmed and ready to go. However, no alternative ending has ever surfaced, leaving many to doubt his claims. Chances are, there was only one way out for Mr. Sardonicus.

7. FREE VOMIT BAGS // MARK OF THE DEVIL (1970)

Horror fans are mostly masochists at heart. They don't want to be entertained—they want to be terrified. So when the folks behind 1970's Mark of the Devil gave out free vomit bags to the audience due to the film's grotesque nature, how could any self-respecting horror fan not be intrigued? It wasn't just the bags that the studio was advertising; it also claimed the film was rated V, for violence—and maybe some vomit?

8. DUO-VISION // WICKED, WICKED (1973)

Duo-Vision was hyped as the new storytelling technique in cinema—offering two times the terror for the price of one ticket. Of course Duo-Vision is just fancy marketing lingo for split-screen, meaning audiences see a film from two completely different perspectives side-by-side. In the 1973 horror film Wicked, Wicked, that meant watching the movie from the points of view of both the killer and his victims.

Seems like a perfect concept for the horror genre, right? Well, Duo-Vision wasn't just employed during the movie's most horrific moments; it was used for the movie's entire 95-minute runtime. The technique had been used sparingly in other films—most notably in Brian De Palma's much better film Sisters (1973)—but it had never been implemented to this extent. A little bit of Duo-Vision apparently goes a long way, because it fell out of favor soon after.

9 People Who Have Been Called America's Sweetheart

Fox Photos/Getty Images
Fox Photos/Getty Images

The term “America’s Sweetheart” first appeared in the early 1900s, back when motion pictures were still a novelty. Over the years, it’s been applied to a vast number of celebrities—largely young, bubbly, wholesome-seeming ladies who women want to be and men want to introduce to their mothers. (The occasional man has been dubbed America's sweetheart, too, but the moniker has never quite defined famous men the way it has defined a certain genre of female celebrity.) Here are nine people who have been called "America's sweetheart" in the past.

1. THE ORIGINAL: MARY PICKFORD

Mary Pickford circa 1910
Hulton Archive, Getty Images

Mary Pickford—perhaps the most iconic actress of the Silent Era and a founder of Hollywood institutions like the United Artists studio and the Academy of Motion Picture Arts and Sciences—was the first to hold the unofficial title of "America's Sweetheart," a nickname reportedly given to her by influential theater owner David Grauman. The title would later be used in ad copy for her films and by magazines writing about her work. In a 1918 feature in Photoplay magazine called "Women I Have Loved," actor Elliott Dexter, in enumerating all of the actresses who had served as his on-screen love interests, wrote that "Mary Pickford absolutely captivated me as she does everyone who goes near her. Her genius, her brilliancy, her charm, her beauty—oh, what's the use? All of that has only been said two or three thousand times more or less and all of it is true." Dexter played opposite Pickford in A Romance of the Redwoods, a 1917 silent Western. (To give you an idea of her comparative clout, she received top billing, while his name didn't appear on the film's poster at all.)

"In more than 200 films, including 52 full-length features, she was the brave little girl whose hair hung down in golden ringlets," The Washington Post described in her obituary in 1979. "She was scarcely 5 feet tall, but she never gave up when times got bad. She was funny and sad, tough and vulnerable, innocent and ingenious, and she always won out in the end."

Oddly enough, Pickford proved that you didn't need to be from the U.S. to become America’s sweetheart—she was Canadian.

2. SHIRLEY TEMPLE

Shirley Temple, circa 1934.
Hulton Archive, Getty Images

Several decades after Pickford pioneered the name, Shirley Temple took over as "America’s Sweetheart," so effectively embodying the title that many have mistakenly called her America's first sweetheart. The dimpled, ringlet-sporting Depression-era child actor was famous by the time she was 6, singing and tap-dancing her way through more than 40 films before she retired from the pictures at the ripe age of 22 and selling millions of dolls in her likeness to American children in the process. As an adult, she went on to become a U.S. delegate to the U.N. and ambassador to Ghana and Czechoslovakia.

The title of America's sweetheart stuck with Temple throughout her life. When Fox released box sets of her complete works on DVD in the early 2000s, the studio called them the America's Sweetheart collection.

3. DEBBIE REYNOLDS

Debbie Reynolds circa 1955
Keystone, Getty Images

Debbie Reynolds became America's latest sweetheart in the 1950s, starting with her star turn in Singin’ in the Rain, which debuted in 1952 when she was 20 years old. She went on to appear in multiple movies a year throughout the 1950s and had several hit songs on the Billboard charts. "Her girl-next-door looks, bouncy personality and energy in a string of comedies and musicals quickly earned her the title of America's Sweetheart," The Times of Shreveport, Louisiana explained in 1988.

Unfortunately, Reynolds's position as America's sweetheart was often juxtaposed with the sex-symbol status of her close friend Elizabeth Taylor. Reynolds's husband Eddie Fisher (himself an American sweetheart) divorced her to marry Taylor in 1959, a scandal that garnered tremendous media coverage at the time and still appears in headlines today. Reynolds died in late 2016, and nearly every obituary referenced her years as America's sweetheart.

4. MARY TYLER MOORE

Mary Tyler Moore, circa 1969
E Milsom, Getty Images

In the 1970s, Mary Tyler Moore took over the title of America's sweetheart—though there was often a caveat. "Just as surely as Mary Pickford was America's sweetheart, Mary Tyler Moore is the viewers' sweetheart," a UPI newswire story about The Mary Tyler Moore Show declared in 1972, not quite giving her the full title. Moore became a household name in the early 1960s while playing Laura Petrie on The Dick Van Dyke Show and went on to star in her own eponymous show between 1970 and 1977. In 1977, the New York Daily News called her "America's TV sweetheart." But in other publications, there was no descriptor required. Both Esquire and Rolling Stone labeled her "America's sweetheart' in cover stories in 1977 and 1980, respectively.

And yet, America can't focus on one sweetheart for too long. Already, her title was already at risk of being passed off to someone else. In 1979, The Pittsburgh Press wrote that Donna Pescow of Saturday Night Fever, who was then starring in the ABC show Angie, "may replace Mary Tyler Moore as America's sweetheart." (That one didn't quite come to fruition.)

5. MARY LOU RETTON … AND NUMEROUS OTHER FEMALE OLYMPIANS OF THE 1980s

Mary Lou Retton at the 1984 Olympics.
STAFF/AFP, GettyImages

Not all of America's sweethearts have been actresses. Walter Cronkite bestowed the honorary on gymnast Mary Lou Retton following her wins at the 1984 Olympics in Los Angeles. Olympic runner Mary Decker occasionally donned the label in the 1980s, too, as did tennis star Chris Evert and swimmer Janet Evans. Just about every successful female athlete of the 1980s was at one point deemed to be America's sweetheart. The trope continues today, too—more recent Olympic gymnasts like Simone Biles, Gabby Douglas, and Aly Raisman have all been called America's sweethearts, too.

6. MEG RYAN

Meg Ryan circa 1993.
MYCHELE DANIAU, AFP/Getty Images

Meg Ryan became America’s sweetheart thanks to roles in a string of romantic comedies, starting with When Harry Met Sally… in 1989 and continuing throughout the 1990s. In one typical article of the time, a Detroit Free Press story in 1996 called Ryan "she of the giggle in the voice and the sparkle in the eye." Another, published by The Age in Australia, called her "cinema's intoxicating, decent-hearted sprite." But she fell out of Hollywood favor in the early 2000s after an affair with Russell Crowe brought about the end of her marriage to Dennis Quaid, a scandal that captivated the tabloids. If there's one rule to being America's sweetheart, it's that you have to keep your image scandal free—extramarital affairs are definitely not allowed.

Though she has been out of the spotlight for several years, Ryan recently discussed her time as America's sweetheart with Gwyneth Paltrow at a Goop conference, saying she never liked the title. "When you get labeled anything, like America's sweetheart—I didn't even know what that meant," she told Paltrow. "I remember thinking, 'Is that good?'" She went on to say, "It doesn't necessarily imply that you're smart or sexual or complicated or anything. It's a label. And what can a label do but guess at you?"

7. JULIA ROBERTS

Julia Roberts in ‘Runaway Bride,’ 1999
Getty Images

Julia Roberts got her start in Hollywood with films like Mystic Pizza (1988) and Steel Magnolias (1989) and became a true international star when Pretty Woman came out in 1990. In 1993, The Boston Globe called her "the closest thing there is to America's Sweetheart." Throughout the '90s, both she and fellow sweetheart Meg Ryan regularly made the top of lists like Harlequin's Top 10 Most Desirable Women and Men's Health's list of the top stars to "take home to Mom." And yet by the mid-1990s, some writers were already moving on to someone else. "Sandra Bullock emerged as the likely successor to the fading Julia Roberts as America's Sweetheart," the South Florida Sun-Sentinel announced in its end-of-year coverage for 1995. But she was soon back on top—after My Best Friend's Wedding came out in 1997, the Orlando Sentinel wrote that she "hardly seems ready to relinquish her title as America's Sweetheart." In 2003, National Enquirer released a biography of the star called Julia Roberts: America's Sweetheart.

8. SANDRA BULLOCK

Sandra Bullock talks on a cell phone while shopping for laundry detergent in 1999’s ’Forces of Nature.'
Getty Images

Anyone with a few hit romantic comedies under their belt is sure to become America's sweetheart, and Sandra Bullock was no exception. Bullock made her name starring as the plucky heroine in movies like While You Were Sleeping (1995), but when she tried to stretch her dramatic legs, she wasn't quite so beloved. "Sandra Bullock and Clint Eastwood are popular because of their personalities and looks, not necessarily because we want to see them perform," a Knight Ridder newspaper critic snarked in 1999. Bullock wasn't particularly invested in being America's sweetheart, however, and she certainly understood the rules of the game. "There's a different 'America's Sweetheart' every time they have to promote another romantic comedy," she told The Orange County Register in 2005.

9. JENNIFER ANISTON

A promotional image of Jennifer Aniston with her arms crossed, 1995
NBC Television/Getty Images

Even more fool-proof than romantic comedies, the quickest way to become America's sweetheart is to link up with another all-American celebrity. While Jennifer Aniston hit sweetheart status thanks to the massive popularity of her character on Friends—one Entertainment Weekly labeled as a Top 10 greatest pop-culture characters of the last 20 years in 2010—her romance with noted Hollywood heartthrob Brad Pitt definitely sealed the deal. When that ended in 2005, she got to keep the title, except she became "America's jilted sweetheart" (compared to the "superhumanly sensual" Angelina Jolie), as a writer from The Arizona Republic called her in 2005. (Another rule for these superfluous titles? Women must be pitted against each other, whether they like it or not.)

Even though Aniston no longer appears in our homes every Thursday night as she did during her run on Friends, she'll always be the country's sweetheart for many. "Look at Jennifer Aniston: she's America's sweetheart for a reason," fellow actress Allison Williams observed while talking about red carpet styles in Elle's 2014 Women in TV issue. "You know what she's going to look like when she shows up to something, and there's something so comfortable in that."

Maybe that's the key. If America's sweetheart is anything, it's comforting.

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