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12 Behind-the-Scenes Secrets of the Gym

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Gyms and the people who work for them have a nearly impossible mission. Think about it: First they have to get you in the door. Then they have to convince you to shell out money for a membership you almost certainly won’t use enough to justify its cost. Finally, they have to make you feel comfortable with the inherently uncomfortable situation of looking sweaty and disgusting in front of strangers. And yet somehow, they manage to do it.

Still, big-box gyms are having an identity crisis. Smaller studios catering to niche preferences are elbowing into their territory. More than 40 percent of gym members dump their full-service membership every year, according to the International Health, Racquet & Sportsclub Association. Meanwhile, boutique studios like SoulCycle or Pure Barre are the fastest-growing part of the fitness industry, leaving the chain gyms shaking in their boots. 

“All major chains are in major financial disruption,” says Thomas Plummer, author of How to Make More Money in the Fitness Industry. “They know what they do is not working but many are afraid to go to the next step.” While they figure out their next move, here are a few behind-the-scenes insights into how the big gyms work. 

1. THEY COUNT ON YOU NOT SHOWING UP.

“If you are not going to the gym, you are actually the gym's best customer,” writes Planet Money’s Stacey Vanek Smith at NPR. Many big clubs make their money by recruiting as many members as possible, which ends up being far more than they can actually accommodate. So they’re banking on you slacking on your workout goals. According to Smith, Planet Fitness has about 6500 members per gym but can only hold about 300 people at a time, max. 

Kevin Fowler, who directs a relatively small 400-member gym in Mississippi, says “if I had all of them in here even just through the day we wouldn’t be able to keep up with everything. We want the memberships and we want them to pay but we don’t necessarily want them to all come at one time.” 

2. THEY PUT THE CARDIO EQUIPMENT WHERE YOU CAN SEE IT ...

It’s in the big box gyms’ best interest to attract people who want easier, less frequent workouts rather than those with serious fitness goals. One way to do this is by hiding the equipment to avoid intimidating potential new customers. “Instead of displaying challenging equipment like weight benches and climbing machines in plain view, gyms will often hide weight rooms and other equipment in the back,” writes Smith. 

If they show any equipment at all, it’s usually the cardio machines. Ellipticals are the most popular machines because they’re easy to use, but they’re arguably not very efficient at getting your heart rate up. “Sure, the gliding motion of the elliptical burns calories, but that’s about it,” says fitness guru Jennifer Cohen. “It is also easy to slack off on the elliptical.” And who do the big gyms want to attract? Slackers. 

3. ... AND THEY PACK IN AS MUCH EQUIPMENT AS POSSIBLE.

Many large franchise operations get a cut of whatever equipment their franchisees buy—so the more equipment a gym is required to have, the more money the parent company gets. Rudy Fabiano, an architect who designs gyms through his firm, Fabiano Designs, uses the example of Planet Fitness: “They get maybe 10 percent to 15 percent of that package and the typical Planet buys half a million worth of equipment if not more. That’s $75,000 in profits. So it’s a little self-serving.” 

4. THOSE SIGN-UP FEES? YOU DON'T HAVE TO PAY THEM.

A lot of gyms have a one-time fee that comes with a new membership—and those fees are often negotiable. “The gym I worked at before this had a $200 sign-up fee, but I’m not sure anybody actually paid that $200 sign up fee,” Fowler says. Aside from extra money in the gym owner’s pocket, those fees exist mainly as a way of running promotions. If a gym wants to get a bunch of new members, it uses the rule of scarcity and drops the fee for a short amount of time to make new members feel like they're getting a bargain. 

If the only thing preventing you from signing up is that one-time fee, the salesperson will often lower the fee or skip it completely. They’re salespeople, after all, and they’d rather lose that fee and gain a year-long paying member than get nothing at all. “If that fee was a deal-breaker, I would wave it,” says Mo Hall, who spent six months doing membership sales at a fitness chain on Long Island. “If you say you’re not gonna pay it, they’re not gonna let you walk out the door.” 

Also, you’re more likely to get a bargain near the end of the month. “Salespeople work on commission,” one gym employee said on Reddit. “Therefore, they are much more likely to give you a better deal at the end of the month, when they may be below goal or getting a big commission from your sale.” 

5. GROUP EXERCISE RETAINS MEMBERS.

According to Plummer, fitness clubs lose about 50 percent of their members on a year-to-year basis. “In the past, club operators have resorted to fairly sleazy tactics to keep these people going, such as letting the members slip from a contractual obligation at the end of the first year into a month-to-month option with the hopes that he won’t notice and will just keep making those payments or just let the club keep drafting his credit card or checking account,” he writes in How to Make More Money in the Fitness Industry. 

There’s no doubt many clubs still use shady practices to retain members (the Better Business Bureau received more than 6000 complaints about gyms last year, many citing such practices), but other clubs realize there’s an easier way to keep members: get them involved in group exercise like yoga, spin classes or kickboxing.

“I have seen group exercise become very attractive to a large number of people because it offers accountability,” says Jeff Presley, a fitness instructor in Kentucky. “If I don’t show up, people are gonna miss me. If I do, I’m gonna be challenged because I’m working out with other people.” 

According to a Nielsen Global Consumer Exercise survey, gym members who participate in group exercise stay longer and are more likely to recommend their gym to family and friends. 

“You wanna encourage people to interact,” Fabiano says. He incorporates areas for socialization into his gym designs, whether that’s in the lobby, outside the locker rooms, or even on staircases where people have a tendency to gather anyway: “Those social engagements become important in terms of why you would keep going back.” 

6. THE YOGA MATS ARE PROBABLY FILTHY. 

Nothing turns off a customer like filth, and most clubs are aware of this. “Dirty clubs cost you more female members than any other issue,” Plummer writes. He even recommends owners hire “ghost shoppers” to visit the gym and report back on cleanliness. At Hall’s gym, one of the biggest recurring complaints was the strong smell of bleach in the air. 

But, according to Kim, a former fitness instructor in Alabama, the yoga mats are bacteria breeding grounds: “Even if the gym cleans the equipment ‘regularly,’ the regular cleaning may have been a week ago. At our gym, the mats were cleaned once a week. Yuck. Someone else's bare feet and sweaty back has been on that mat.” 

7. YOUR INSTRUCTOR MIGHT NOT BE CERTIFIED. 

When Kim became a group fitness instructor, all that was required of her was a three-day training course. “Personally, I have no background in any kind of physical education, fitness, or health,” she says. “Don't get me wrong—we do genuinely care about helping you get in better shape and keeping you from injuring yourself, but just because I can show you how to do a move doesn't mean it's a good move for you to be doing. Remember that the contract you signed when you joined the gym almost certainly released both the facility and its employees from any liability at all if you get hurt.”

8. PERSONAL TRAINERS KNOW WAY MORE THAN THEY WANT TO ABOUT THEIR CLIENTS. 

“You’re also their life coach and psychologist,” Fowler says. “When they get to know you, they’ll start telling you a lot. They’ll open up to you about their family, their kids, even their bathroom situations. It’s fine with me. I just listen to them and that’s all they want I guess.” 

9. EVERYONE WANTS BETTER ABS.

“The most popular thing people want to know when they come in is how to lose their stomach,” Fowler says. “Probably 90 percent of the people who come in want to know how to lose their stomach. But I’m always the bad guy because I have to tell them you can’t just do sit ups.” 

10. THE SAUNA IS PRIME REAL ESTATE.

“A lot of the older clientele, especially men, love the sauna, and God forbid that thing goes down for even one day,” says Patrick Miller, a former gym employee. Inevitably, though, the sauna does go down because it gets abused. “Whether it's from pouring water on the rock, which you are not supposed to do, to peeing on the rocks, when that sauna does go down, you may as well have just kidnapped their first born child,” Miller says.  

11. GYMRATS LOVE CRIME SHOWS.

For some reason, people tend to watch crime TV when they’re working out. “It’s lot of Law and Order,” Fowler says. “I haven’t quite figured it out yet.” Someone even created a Law & Order: SVU workout. It calls for 10 squats every time Elliot loses his cool. 

Even Emily Nussbaum, the TV critic for the New Yorker, likes watching crime shows on the treadmill. And this is a woman who watches TV (often really good TV) for a living. “Generally, this lineup consists of reruns of Law & Order: SVU and NCIS, which is a show I have actually never watched outside of the gym,” she writes. “I watch using captions, with headphones plugged into Pandora, and since I don’t follow the plot closely, watching the show has evolved into an experimental and soothing experience, all about people glaring and breaking down doors. It’s nearly avant-garde, or like one of those meditation DVDs.” 

12. YES, THE EMPLOYEES ARE WATCHING YOU.

Work in a gym and you’ll notice all kinds of human quirks that go way beyond just grunting and excessive sweating. For example, there are some members who show up regularly but don’t use the gym to work out at all. 

“There was this really sweet lady who would come in and shower at the gym and then leave,” Presley says. “No one would see her work out. It was really strange.” 

Others drop in just to please their employers. “There are still members to this day who come in, scan their cards, and leave five minutes later just so their employer can see they hit their quota for the month and pay for their membership,” Miller says. 

And the locker rooms are like treasure troves of strange human behavior. Presley tells the story of a regular at his gym who everyone called "the ladies man." “He would flirt with all the women and the front desk workers,” he says. “I walked into the men’s locker room one day and he had his toupee off and was combing it and blow drying it.”

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10 Things We Know About The Handmaid’s Tale Season 2
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Though Hulu has been producing original content for more than five years now, 2017 turned out to be a banner year for the streaming network with the debut of The Handmaid’s Tale on April 26, 2017. The dystopian drama, based on Margaret Atwood’s 1985 book, imagines a future in which a theocratic regime known as Gilead has taken over the United States and enslaved fertile women so that the group’s most powerful couples can procreate.

If it all sounds rather bleak, that’s because it is—but it’s also one of the most impressive new series to arrive in years (as evidenced by the slew of awards it has won, including eight Emmy and two Golden Globe Awards). Fortunately, fans left wanting more don’t have that much longer to wait, as season two will premiere on Hulu in April. In the meantime, here’s everything we know about The Handmaid’s Tale’s second season.

1. IT WILL PREMIERE WITH TWO EPISODES.

When The Handmaid’s Tale returns on April 25, 2018, Hulu will release the first two of its 13 new episodes on premiere night, then drop another new episode every Wednesday.

2. MARGARET ATWOOD WILL CONTINUE TO HELP SHAPE THE NARRATIVE.

Fans of Atwood’s novel who didn’t like that season one went beyond the original source material are in for some more disappointment in season two, as the narrative will again go beyond the scope of what Atwood covered. But creator/showrunner Bruce Miller doesn’t necessarily agree with the criticism they received in season one.

“People talk about how we're beyond the book, but we're not really," Miller told Newsweek. "The book starts, then jumps 200 years with an academic discussion at the end of it, about what's happened in those intervening 200 years. We're not going beyond the novel. We're just covering territory [Atwood] covered quickly, a bit more slowly.”

Even more importantly, Miller's got Atwood on his side. The author serves as a consulting producer on the show, and the title isn’t an honorary one. For Miller, Atwood’s input is essential to shaping the show, particularly as it veers off into new territories. And they were already thinking about season two while shooting season one. “Margaret and I had started to talk about the shape of season two halfway through the first [season],” he told Entertainment Weekly.

In fact, Miller said that when he first began working on the show, he sketched out a full 10 seasons worth of storylines. “That’s what you have to do when you’re taking on a project like this,” he said.

3. MOTHERHOOD WILL BE A CENTRAL THEME.

As with season one, motherhood is a key theme in the series. And June/Offred’s pregnancy will be one of the main plotlines. “So much of [Season 2] is about motherhood,” Elisabeth Moss said during the Television Critics Association press tour. “Bruce and I always talked about the impending birth of this child that’s growing inside her as a bit of a ticking time bomb, and the complications of that are really wonderful to explore. It’s a wonderful thing to have a baby, but she’s having it potentially in this world that she may not want to bring it into. And then, you know, if she does have the baby, the baby gets taken away from her and she can’t be its mother. So, obviously, it’s very complicated and makes for good drama. But, it’s a very big part of this season, and it gets bigger and bigger as the show goes on.”

4. THE RESISTANCE IS COMING.

Just because June is pregnant, don’t expect her to sit on the sidelines as the resistance to Gilead continues. “There is more than one way to resist," Moss said. “There is resistance within [June], and that is a big part of this season.”

5. WE’LL GET TO SEE THE COLONIES.

A scene from 'The Handmaid's Tale'
Hulu

Miller, understandably, isn’t eager to share too many details about the new season. “I’m not being cagey!” he swore to Entertainment Weekly. “I just want the viewers to experience it for themselves!” What he did confirm is that the new season will bring us to the colonies—reportedly in episode two—and show what life is like for those who have been sent there.

It will also delve further into what life is like for the refugees who managed to escape Gilead, like Luke and Moira.

6. MARISA TOMEI WILL APPEAR IN AN EPISODE.

Though she won’t be a regular cast member, Miller recently announced that Oscar winner Marisa Tomei will make a guest appearance in the new season’s second episode. Yes, the one that will show us the Colonies. In fact, that’s where we’ll meet her; Tomei is playing the wife of a Commander.

7. WE’LL LEARN MORE ABOUT THE ORIGINS OF GILEAD.

As a group shrouded in secrecy, we still don’t know much about how and where Gilead began. That will change a bit in season two. When discussing some of the questions viewers will have answered, executive producer Warren Littlefield promised that, "How did Gilead come about? How did this happen?” would be two of them. “We get to follow the historical creation of this world,” he said.

8. THERE WILL BE AT LEAST ONE HANDMAID FUNERAL.

A scene from 'The Handmaid's Tale'
Hulu

While Miller wouldn’t talk about who the handmaids are mourning in a teaser shot from season two that shows a handmaid’s funeral, he was excited to talk about creating the look for the scene. “Everything from the design of their costumes to the way they look is so chilling,” Miller told Entertainment Weekly. “These scenes that are so beautiful, while set in such a terrible place, provide the kind of contrast that makes me happy.”

9. ELISABETH MOSS SAYS THE TONE WILL BE DARKER.

Like season one, Miller says that The Handmaid’s Tale's second season will again balance its darker, dystopian themes with glimpses of hopefulness. “I think the first season had very difficult things, and very hopeful things, and I think this season is exactly the same way,” he told the Los Angeles Times. “There come some surprising moments of real hope and victory, and strength, that come from surprising places.”

Moss, however, has a different opinion. “It's a dark season,” she told reporters at TCA. “I would say arguably it's darker than Season 1—if that's possible.”

10. IT WILL ALSO BE BLOODIER.

A scene from 'The Handmaid's Tale'
Hulu

When pressed about how the teaser images for the new season seemed to feature a lot of blood, Miller conceded: “Oh gosh, yeah. There may be a little more blood this season.”

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6 Surprising Facts About Nintendo's Animal Crossing

by Ryan Lambie

Animal Crossing is one of the most unusual series of games Nintendo has ever produced. Casting you as a newcomer in a woodland town populated by garrulous and sometimes eccentric creatures, Animal Crossing is about conversation, friendship, and collecting things rather than competition or shooting enemies. It’s a formula that has grown over successive generations, with the 3DS version now one of the most popular games available for that system—which is all the more impressive, given the game’s obscure origins almost 15 years ago. Here are a few things you might not have known about the video game.

1. ITS INSPIRATION CAME FROM AN UNLIKELY PLACE.

By the late 1990s, Katsuya Eguchi had already worked on some of Nintendo’s greatest games. He’d designed the levels for the classic Super Mario Bros 3. He was the director of Star Fox (or Star Wing, as it was known in the UK), and the designer behind the adorable Yoshi’s Story. But Animal Crossing was inspired by Eguchi’s experiences from his earlier days, when he was a 21-year-old graduate who’d taken the decisive step of moving from Chiba Prefecture, Japan, where he’d grown up and studied, to Nintendo’s headquarters in Kyoto.

Eguchi wanted to recreate the feeling of being alone in a new town, away from friends and family. “I wondered for a long time if there would be a way to recreate that feeling, and that was the impetus behind Animal Crossing,” Eguchi told Edge magazine in 2008. Receiving letters from your mother, getting a job (from the game’s resident raccoon capitalist, Tom Nook), and gradually filling your empty house with furniture and collectibles all sprang from Eguchi’s memories of first moving to Kyoto.

2. IT WAS ORIGINALLY DEVELOPED FOR THE N64.

Although Animal Crossing would eventually become best known as a GameCube title—to the point where many assume that this is where the series began—the game actually appeared first on the N64. First developed for the ill-fated 64DD add-on, Animal Crossing (or Doubutsu no Mori, which translates to Animal Forest) was ultimately released as a standard cartridge. But by the time Animal Crossing emerged in Japan in 2001, the N64 was already nearing the end of its lifespan, and was never localized for a worldwide release.

3. TRANSLATING THE GAME FOR AN INTERNATIONAL AUDIENCE WAS A DIFFICULT TASK.

The GameCube version of Animal Crossing was released in Japan in December 2001, about eight months after the N64 edition. Thanks to the added capacity of the console’s discs, they could include characters like Tortimer or Blathers that weren’t in the N64 iteration, and Animal Crossing soon became a hit with Japanese critics and players alike.

Porting Animal Crossing for an international audience would prove to be a considerable task, however, with the game’s reams of dialogue and cultural references all requiring careful translation. But the effort that writers Nate Bihldorff and Rich Amtower put into the English-language version would soon pay off; Nintendo’s bosses in Japan were so impressed with the additional festivals and sheer personality present in the western version of Animal Crossing that they decided to have that version of the game translated back into Japanese. This new version of the game, called Doubutsu no Mori e+, was released in 2003.

4. K.K. SLIDER IS BASED ON ON THE GAME'S COMPOSER.

One of Animal Crossing’s most recognizable and popular characters is K.K. Slider, the laidback canine musician. He’s said to be based, both in looks and name, on Kazumi Totaka, the prolific composer and voice actor who co-wrote Animal Crossing’s music. In the Japanese version of Animal Crossing, K.K. Slider is called Totakeke—a play on the real musician’s name. K.K. Slider’s almost as prolific as Totaka, too: Animal Crossing: New Leaf on the Nintendo 3DS contains a total of 91 tracks performed by the character.

5. ONE CHARACTER HAS BEEN KNOWN TO MAKE PLAYERS CRY.

A more controversial character than K.K. Slider, Mr. Resetti is an angry mole created to remind players to save the game before switching off their console. And the more often players forget to save their game, the angrier Mr. Resetti gets. Mr. Resetti’s anger apparently disturbed some younger players, though, as Animal Crossing: New Leaf’s project leader Aya Kyogoku revealed in an interview with Nintendo's former president, the late Satoru Iwata.

“We really weren't sure about Mr. Resetti, as he really divides people," Kyogoku said. “Some people love him, of course, but there are others who don't like being shouted at in his rough accent.”

“It seems like younger female players, in particular, are scared,” Iwata agreed. “I've heard that some of them have even cried.”

To avoid the tears, Mr. Resetti plays a less prominent role in Animal Crossing: New Leaf, and only appears if the player first builds a Reset Surveillance Centre. Divisive though he is, Mr. Resetti’s been designed and written with as much care as any of the other characters in Animal Crossing; his first name’s Sonny, he has a brother called Don and a cousin called Vinnie, and he prefers his coffee black with no sugar.

6. THE SERIES IS STILL EVOLVING.

Since its first appearance in 2001, the quirky and disarming Animal Crossing has grown to encompass toys, a movie, and no fewer than four main games (or five if you count the version released for the N64 as a separate entry). All told, the Animal Crossing games have sold more than 30 million copies, and the series is still growing. In late 2017, the mobile title Animal Crossing: Pocket Camp was released for iOS and Android. It's a big step for the franchise, as Nintendo is famously selective about which of its series get a mobile makeover. A game once inspired by the loneliness of moving to a new town has now become one of Nintendo’s most successful and beloved franchises.

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