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8 Brand Names With Punctuation Problems

Punctuation can be a headache, even when it's just inside a name. Here are eight brand names with problems caused by those important little marks.

1. MINI MOO'S 

Mini Moo’s are little cartons of half and half … wait that’s not right…Mini Moo’s is a coffee creamer product packaged in an individual serving size. There, I guess that’s how the company wants you to say it. Why else would it have an apostrophe before the s? Who is this Mini Moo that the creamer belongs to? Is she a tiny cow that doles out her milk in tiny portions? Even if we generously assume that was the intended reading, it is too tempting for people to think of a collection of separately packaged individual servings in the plural. Even the official product description says “Land O Lakes Mini Moo’s Half & Half don’t [emphasis added] require refrigeration.”  

2. LAND O LAKES

Land O’Lakes, the maker of Mini Moo’s, has other kinds of apostrophe problems too. While the name of the corporation is Land O’Lakes, with the apostrophe, the brand name on products is Land O Lakes, without the apostrophe. So Land O Lakes Mini Moo’s is (are?) made by Land O’Lakes, Inc. 

3. FILET-O-FISH

Like the o in Land O’Lakes, the o in McDonald’s Filet-O-Fish properly stands for of. In other words that shorten of in this way, like Will-o’-the-wisp, Jack-o’-lantern, cat o’ nine tails, and man-o’-war, an apostrophe stands for the missing letter f. So is there an of in Filet-O-Fish? Is a Filet-O-Fish actually a filet of fish? The only time McDonald’s has used an apostrophe in connection with the Filet-O-Fish was in the name of the sandwich’s (now retired) mascot, Phil A. O’Fish. In that case it looks like the O’ of Irish surnames, which doesn’t come from the word of, but from an Irish word meaning “descended from.”

4. Beef ‘O’ Brady’s

Are there two letters missing from the name of the Beef ‘O’ Brady’s sports bar franchise? “Beef [F]o[r] Brady’s”? “Beef [N]o[t] Brady’s”? Wait, no. When a letter is dropped from the beginning of a word, there should be a left-facing apostrophe, like the ones in tis or get em, not a right-facing opening single quote. So what we have here is an O in single quotes. It’s like the O is being used not for its meaning, but as an example of something. Perhaps an example of a symbol of Irish bar themeyness.

5. Lands’ End

Land’s End, with the apostrophe before the s, refers to the tip of a peninsula, as far out as you can go before there’s no more land. But what is Lands’ End supposed to be? The end of a bunch of different lands? Turns out, it’s just an old mistake that never got righted. Founder Gary Comer explained, “it was a typo in our first printed piece, and we couldn’t afford to reprint and correct it.” 

6. Ruth’s Chris Steakhouse

Whose steakhouse is it anyway? In 1965 a Louisiana woman named Ruth Fertel bought a restaurant called Chris Steak House. She got to keep the original name, which was already well-established, on the condition that she stay at the original location. So when she moved to a new location after a fire in 1974, she had to change the name, and it became the complicated mouthful that is Ruth’s Chris Steakhouse. 

7. Toys “R” Us

The backwards R on the Toys “R” Us sign is a noticeable part of the brand, but it’s not a punctuation problem. The scare quotes around the R, however, are punctuation, and they do make things difficult. Though the quotes don’t appear on every sign, the official corporate name is Toys “R” Us Inc. Why the scare quotes? Do they think we might not realize that they are fully aware that R is not how you spell are? Most style guides advise ditching the quotes when writing about the company.  In fact, most style guides recommend avoiding scare quotes altogether. The Chicago Manual of Style notes that they can “irritate readers if overused.” 

8. Yahoo!

Style guides also advise against using the exclamation point when writing about Yahoo, which, like a few other brands (Chips Ahoy! and Oh Henry! among them) include the exclamation point as an official part of the name. But not all publications follow that advice, which can lead to excitingly misleading headlines like “Yahoo! Investors Don’t Need to Worry About the IRS.”

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Echo Bridge Home Entertainment
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15 Must-See Holiday Horror Movies
Echo Bridge Home Entertainment
Echo Bridge Home Entertainment

Families often use the holidays as an excuse to indulge in repeat viewings of Planes, Trains and Automobiles and Elf. But for a certain section of the population, the yuletide is all about horror. Although it didn’t truly emerge until the mid-1970s, “holiday horror” is a thriving subgenre that often combines comedy to tell stories of demented Saint Nicks and lethal gingerbread men. If you’ve never seen Santa slash someone, here are 15 movies to get you started.

1. THANKSKILLING (2009)

Most holiday horror movies concern Christmas, so ThanksKilling is a bit of an anomaly. Another reason it’s an anomaly? It opens in 1621, with an axe-wielding turkey murdering a topless pilgrim woman. The movie continues on to the present-day, where a group of college friends are terrorized by that same demon bird during Thanksgiving break. It’s pretty schlocky, but if Turkey Day-themed terror is your bag, make sure to check out the sequel: ThanksKilling 3. (No one really knows what happened to ThanksKilling 2.)

2. BLACK CHRISTMAS (1974)

Fittingly, the same man who brought us A Christmas Story also brought us its twisted cousin. Before Bob Clark co-wrote and directed the 1983 saga of Ralphie Parker, he helmed Black Christmas. It concerns a group of sorority sisters who are systematically picked off by a man who keeps making threatening phone calls to their house. Oh, and it all happens during the holidays. Black Christmas is often considered the godfather of holiday horror, but it was also pretty early on the slasher scene, too. It opened the same year as The Texas Chainsaw Massacre and beat Halloween by a full four years.

3. SILENT NIGHT, DEADLY NIGHT (1984)

This movie isn’t about Santa Claus himself going berserk and slaughtering a bunch of people. But it is about a troubled teen who does just that in a Santa suit. Billy Chapman starts Silent Night, Deadly Night as a happy little kid, only to witness a man dressed as St. Nick murder his parents in cold blood. Years later, after he has grown up and gotten a job at a toy store, he conducts a killing spree in his own red-and-white suit. The PTA and plenty of critics condemned the film for demonizing a kiddie icon, but it turned into a bona fide franchise with four sequels and a 2012 remake.

4. RARE EXPORTS: A CHRISTMAS TALE (2010)

This Finnish flick dismantles Santa lore in truly bizarre fashion, and it’s not easy to explain in a quick plot summary. But Rare Exports involves a small community living at the base of Korvatunturi mountain, a major excavation project, a bunch of dead reindeer, and a creepy old naked dude who may or may not be Santa Claus. Thanks to its snowy backdrop, the movie scored some comparisons to The Thing, but the hero here isn’t some Kurt Russell clone with equally feathered hair. It’s a bunch of earnest kids and their skeptical dads, who all want to survive the holidays in one piece.

5. TO ALL A GOODNIGHT (1980)

To All a Goodnight follows a by-now familiar recipe: Add a bunch of young women to one psycho dressed as Santa Claus and you get a healthy dose of murder and this 1980 slasher flick. Only this one takes place at a finishing school. So it’s fancier.

6. KRAMPUS (2015)

Although many Americans are blissfully unaware of him, Krampus has terrorized German-speaking kids for centuries. According to folklore, he’s a yuletide demon who punishes naughty children. (He’s also part-goat.) That’s some solid horror movie material, so naturally Krampus earned his own feature film. In the movie, he’s summoned because a large suburban family loses its Christmas cheer. That family has an Austrian grandma who had encounters with Krampus as a kid, so he returns to punish her descendants. He also animates one truly awful Jack-in-the-Box.

7. THE GINGERDEAD MAN (2005)

“Eat me, you punk b*tch!” That’s one of the many corny catchphrases spouted by the Gingerdead Man, an evil cookie possessed by the spirit of a convicted killer (played by Gary Busey). The lesson here, obviously, is to never bake.

8. JACK FROST (1997)

No, this isn’t the Michael Keaton snowman movie. It’s actually a holiday horror movie that beat that family film by a year. In this version, Jack Frost is a serial killer on death row who escapes prison and then, through a freak accident, becomes a snowman. He embarks on a murder spree that’s often played for laughs—for instance, the cops threaten him with hairdryers. But the comedy is pretty questionable in the infamous, and quite controversial, Shannon Elizabeth shower scene.

9. ELVES (1989)

Based on the tagline—“They’re not working for Santa anymore”—you’d assume this is your standard evil elves movie. But Elves weaves Nazis, bathtub electrocutions, and a solitary, super grotesque elf into its utterly absurd plot. Watch at your own risk.

10. SINT (2010)

The Dutch have their own take on Santa, and his name is Sinterklaas. Sinterklaas travels to the Netherlands via steamship each year with his racist sidekick Zwarte Piet. But otherwise, he’s pretty similar to Santa. And if Santa can be evil, so can Sinterklaas. According to the backstory in Sint (or Saint), the townspeople burned their malevolent bishop alive on December 5, 1492. But Sinterklaas returns from the grave on that date whenever there’s a full moon to continue dropping bodies. In keeping with his olden origins, he rides around on a white horse wielding a golden staff … that he can use to murder you.

11. SANTA’S SLAY (2005)

Ever wonder where Santa came from? This horror-comedy claims he comes from the worst possible person: Satan. The devil’s kid lost a bet many years ago and had to pretend to be a jolly gift-giver. But now the terms of the bet are up and he’s out to act like a true demon. That includes killing Fran Drescher and James Caan, obviously.

12. ALL THROUGH THE HOUSE (2015)

Another Santa slasher is on the loose in All Through the House, but the big mystery here is who it is. This villain dons a mask during his/her streak through suburbia—and, as the genre dictates, offs a bunch of promiscuous young couples along the way. The riddle is all tied up in the disappearance of a little girl, who vanished several years earlier.

13. CHRISTMAS EVIL (1980)

Several years before Silent Night, Deadly Night garnered protests for its anti-Kringle stance, Christmas Evil put a radicalized Santa at the center of its story. The movie’s protagonist, Harry Stadling, first starts to get weird thoughts in his head as a kid when he sees “Santa” (really his dad in the costume) groping his mom. Then, he becomes unhealthily obsessed with the holiday season, deludes himself into thinking he’s Santa, and goes on a rampage. The movie is mostly notable for its superfan John Waters, who lent commentary to the DVD and gave Christmas Evil some serious cult cred.

14. SANTA CLAWS (1996)

If you thought this was the holiday version of Pet Sematary, guess again. The culprit here isn’t a demon cat in a Santa hat, but a creepy next-door neighbor. Santa Claws stars B-movie icon Debbie Rochon as Raven Quinn, an actress going through a divorce right in the middle of the holidays. She needs some help caring for her two girls, so she seeks out Wayne, her neighbor who has an obsessive crush on her. He eventually snaps and dresses up as Santa Claus in a ski mask. Mayhem ensues.

15. NEW YEAR’S EVIL (1980)

Because the holidays aren’t over until everyone’s sung “Auld Lang Syne,” we can’t count out New Year’s Eve horror. In New Year’s Evil, lady rocker Blaze is hosting a live NYE show. Everything is going well, until a man calls in promising to kill at midnight. The cops write it off as a prank call, but soon, Blaze’s friends start dropping like flies. Just to tie it all together, the mysterious murderer refers to himself as … “EVIL.”

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The American Museum of Natural History
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10 Surprising Ways Senses Shape Perception
The American Museum of Natural History
The American Museum of Natural History

Every bit of information we know about the world we gathered with one of our five senses. But even with perfect pitch or 20/20 vision, our perceptions don’t always reflect an accurate picture of our surroundings. Our brain is constantly filling in gaps and taking shortcuts, which can result in some pretty wild illusions.

That’s the subject of “Our Senses: An Immersive Experience,” a new exhibition at the American Museum of Natural History in New York City. Mental Floss recently took a tour of the sensory funhouse to learn more about how the brain and the senses interact.

1. LIGHTING REVEALS HIDDEN IMAGES.

Woman and child looking at pictures on a wall

Under normal lighting, the walls of the first room of “Our Senses” look like abstract art. But when the lights change color, hidden illustrations are revealed. The three lights—blue, red, and green—used in the room activate the three cone cells in our eyes, and each color highlights a different set of animal illustrations, giving the viewers the impression of switching between three separate rooms while standing still.

2. CERTAIN SOUNDS TAKE PRIORITY ...

We can “hear” many different sounds at once, but we can only listen to a couple at a time. The AMNH exhibit demonstrates this with an audio collage of competing recordings. Our ears automatically pick out noises we’re conditioned to react to, like an ambulance siren or a baby’s cry. Other sounds, like individual voices and musical instruments, require more effort to detect.

3. ... AS DO CERTAIN IMAGES.

When looking at a painting, most people’s eyes are drawn to the same spots. The first things we look for in an image are human faces. So after staring at an artwork for five seconds, you may be able to say how many people are in it and what they look like, but would likely come up short when asked to list the inanimate object in the scene.

4. PAST IMAGES AFFECT PRESENT PERCEPTION.

Our senses often are more suggestible than we would like. Check out the video above. After seeing the first sequence of animal drawings, do you see a rat or a man’s face in the last image? The answer is likely a rat. Now watch the next round—after being shown pictures of faces, you might see a man’s face instead even though the final image hasn’t changed.

5. COLOR INFLUENCES TASTE ...

Every cooking show you’ve watched is right—presentation really is important. One look at something can dictate your expectations for how it should taste. Researchers have found that we perceive red food and drinks to taste sweeter and green food and drinks to taste less sweet regardless of chemical composition. Even the color of the cup we drink from can influence our perception of taste.

6. ... AND SO DOES SOUND

Sight isn’t the only sense that plays a part in how we taste. According to one study, listening to crunching noises while snacking on chips makes them taste fresher. Remember that trick before tossing out a bag of stale junk food.

7. BEING HYPER-FOCUSED HAS DRAWBACKS.

Have you ever been so focused on something that the world around you seemed to disappear? If you can’t recall the feeling, watch the video above. The instructions say to keep track of every time a ball is passed. If you’re totally absorbed, you may not notice anything peculiar, but watch it a second time without paying attention to anything in particular and you’ll see a person in a gorilla suit walk into the middle of the screen. The phenomenon that allows us to tune out big details like this is called selective attention. If you devote all your mental energy to one task, your brain puts up blinders that block out irrelevant information without you realizing it.

8. THINGS GET WEIRD WHEN SENSES CONTRADICT EACH OTHER.

Girl standing in optical illusion room.

The most mind-bending room in the "Our Senses" exhibit is practically empty. The illusion comes from the black grid pattern painted onto the white wall in such a way that straight planes appear to curve. The shapes tell our eyes we’re walking on uneven ground while our inner ear tells us the floor is stable. It’s like getting seasick in reverse: This conflicting sensory information can make us feel dizzy and even nauseous.

9. WE SEE SHADOWS THAT AREN’T THERE.

If our brains didn’t know how to adjust for lighting, we’d see every shadow as part of the object it falls on. But we can recognize that the half of a street that’s covered in shade isn’t actually darker in color than the half that sits in the sun. It’s a pretty useful adaptation—except when it’s hijacked for optical illusions. Look at the image above: The squares marked A and B are actually the same shade of gray. Because the pillar appears to cast a shadow over square B, our brain assumes it’s really lighter in color than what we’re shown.

10. WE SEE FACES EVERYWHERE.

The human brain is really good at recognizing human faces—so good it can make us see things that aren’t there. This is apparent in the Einstein hollow head illusion. When looking at the mold of Albert Einstein’s face straight on, the features appear to pop out rather than sink in. Our brain knows we’re looking at something similar to a human face, and it knows what human faces are shaped like, so it automatically corrects the image that it’s given.

All images courtesy of the American Museum of Natural History unless otherwise noted.

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