16 Grilled-to-Order Facts About Shake Shack

Scott Olson, Getty Images
Scott Olson, Getty Images

What began as a hot dog stand in New York’s Madison Square Park (yes, a hot dog stand) has exploded into a burger empire with locations across the globe. Shake Shack, the brainchild of restaurateur Danny Meyer, has discovered a sweet spot with fast-food-weary customers, and spawned numerous imitators along the way. Here, we take a look at the company’s beginnings, where it’s headed, and whether peanut butter ShackBurgers are really a thing.

1. IT STARTED AS PART OF AN ART INSTALLATION.

Image of the original Shake Shack location in Madison Square Park
iStock

Back in summer 2001, an art show called “I  Taxi” took over Madison Square Park. In addition to all sorts of taxi-themed displays, there was a hot dog stand that quickly became a hit for its friendly service and Chicago-style dogs. Little did patrons know, it was actually run by restaurateur Danny Meyer (who headed up the Madison Square Park Conservancy) and staffed by off-season coat-check workers from his upscale restaurants. The operation lost money over the three summers it was in business, but Meyer was encouraged by the turnout. So he asked the Parks Department for a full-time business permit, pledging to donate some of the earnings to the park’s development, and they obliged. In 2004, Shake Shack opened, and notoriously long lines ensued.

2. IT GOT ITS NAME FROM THE MOVIE GREASE...

Screencap of Sandy and Danny dancing on the Shake Shack ride from the 1978 movie Grease
Paramount Pictures

Meyer told Fortune he must have come up with the name after watching Grease so many times. In the final scene, Sandy and Danny dance on an amusement park ride called the “Shake Shack” while singing “You’re the One That I Want.”

3. BUT IT WAS ALMOST CALLED "CUSTARD'S FIRST STAND."

Image of restaurateur Danny Meyer smiling proudly in front of computer screens bearing the Shake Shack logo
Spencer Platt, Getty Images

Meyer acknowledged in a 2015 interview with the New York Times that the name was “pretty bad.”

4. ITS INSPIRATION IS DISTINCTLY MIDWESTERN.

Image of crinkle cut fries fresh out of the deep fryer
iStock

The St. Louis-raised Meyer had a fondness for the burger joints and frozen custard stands he grew up with—places like Ted Drewes, Steak 'n Shake, and Fitz’s. So when the time came to develop the concept for Shake Shack, he reached back to the crinkle fries and chocolate malts of his childhood.

5. MEYER DREW UP THE MENU IN LESS THAN 10 MINUTES.

Image of Shake Shack sign
Jim Watson, Getty Images

In an interview with Bon Appetit, Meyer said he wrote down the original Shake Shack menu on a napkin in exactly nine minutes. And it proved to be eerily on-target, outlining many of today’s Shake Shack standards. The current CEO, Randy Garruti, has the menu framed in his office.

6. IT OFFERS CONCRETES CUSTOMIZED BY LOCATION.

So this is technically just an image of a scoop of vanilla custard and not a concrete, but I did my best with what I had access to. So admire this plain vanilla scoop in a small bowl.
Monica Schipper, Getty Images

Florida locations feature concretes made with key lime tarts from Palm Beach’s Sugar Monkey bakery, while Philadelphia Shake Shacks offer one made with strawberry puree, lemon ricotta, and crushed up cannoli shells from Termini Brothers bakery. At the company’s Baltimore location, there’s a custard concrete made using blueberry pancake pie from local baker Dangerously Delicious.

7. IT TOOK THE RESTAURANT EIGHT YEARS TO ADD BACON.

Image of bacon sizzling on a grill
iStock

This would seem like a no-brainer, but Shake Shack, which relies on a meticulous culinary development manager named Mark Rosati to approve new additions, isn’t afraid to take its time. Nowadays, you can get a SmokeShack, or add bacon to any burger.

8. IT'S VERY PICKY ABOUT ITS HAMBURGER MEAT.

Image of a worker shaping raw hamburger patties
iStock

It’s a custom blend of brisket, chuck, skirt steak and short rib made for the company by Pat LaFrieda. Only a few executives know the exact recipe. According to LaFrieda, back in its early days Shake Shack sampled 20 different ground beef combinations before selecting the one they currently use.

9. IT SERVES BREAKFAST, BUT ONLY AT FIVE LOCATIONS.

Shake Shack location at Grand Central Station in New York City
iStock

That would be the two locations inside New York's JFK Airport’s Terminal 4, the Shake Shack inside New York’s Grand Central Terminal, Washington D.C.’s Union Station location, and, most recently, the original Madison Square Park location. The menu is small, but who doesn't want a breakfast sandwich to help them power through that red-eye?

10. IT'S HAD SOME DELICIOUS SOUNDING MENU FLOPS.

Image of heirloom tomatoes
iStock

Like the heirloom tomato custard, or the float made with chocolate custard and stout. There was also a jalapeno and cheddar sausage, which was apparently delightful but had the unfortunate side effect of squirting hot cheese in your face. Whatever: worth it.

11. YOU CAN ORDER A PEANUT BUTTER BACON SHACKBURGER.

Image of peanut butter in a bowl with some whole peanuts artfully tossed around the bowl
iStock

The gooey, meaty concoction ran as a menu item for a short time back in 2010. Apparently it flopped, and Meyer has said there’s no chance of bringing it back (“I draw the line at peanut butter,” he told Bon Appetit). But menu hackers have discovered it exists as a secret menu item, and uses peanut butter mix-in for the shakes.

12. IT OFFERS CORN DOGS THREE TIMES A YEAR.

Image of a corn dog sitting atop some crinkle-cut fries
iStock

They’re all-beef Vienna hot dogs dipped in house-made corn batter and served with sweet relish. And they’re only available on Memorial Day, July 4th and Labor Day.

13. A SHRIMP PATTY BURGER SPARKED ITS LONGEST LINE EVER.

Image of Madison Square Park Shake Shack location at night
iStock

The line at Shake Shack’s original Madison Square Park location is long most days (you can check ahead using the nifty line cam). But on June 10th of 2014, it was egregiously long—so long, in fact, that it wound through the whole park. The reason: A limited-release David Chang “Momofuku Shrimp Stack” burger that married beef and shrimp patties and was topped with Momofuku Hozon sauce. Demand outstripped the supply of 1,000 burgers, and Shake Shack took to Twitter to apologize.

14. IT'S HUGE IN THE MIDDLE EAST.

Image of a double stack Shake Shake cheeseburger
iStock

Shake Shack has ventured abroad to countries like England, Turkey and Russia. But its most significant international investment has been in the Middle East, with 20 restaurants in states and countries like Kuwait, Lebanon and the United Arab Emirates. Locals love the stuff, apparently, but there have been supply issues.

15. IT HAS A SECRET MENU.

Image of root beer floats
iStock

Menu spotlights include a grilled cheese sandwich made with the restaurant’s famous potato buns, a protein-style burger wrapped in lettuce, and a root beer float.

16. IT HAS ITS OWN RUNNING CLUB.

Image of people running
iStock

Shack Track and Field is a free community fitness club located at Shake Shacks across the country. The running club hosts community runs on the second Tuesday of every month, the restaurant’s website says.

11 Unusual Cutting and Cheese Boards

Fred & Friends, Amazon
Fred & Friends, Amazon

Planning a wine and cheese party? Make sure what you're using to serve snacks is just as cute as your food is delicious.

1. Mouse Trap; $21

A cheese board shaped like a mouse trap

Fred & Friends, Amazon

At first glance, this item just looks like an oversized mouse trap. Ingeniously, the snapping part of the trap can be removed to reveal it's actually a cheese slicer. A chunk of cheese can be displayed and sliced on the 9-inch-long board—just don't invite any mice to the party.

Find it: Amazon

2. MOUSE BOARD; $30

A board shaped like a mouse hole with a mouse-shaped cheese cutter on top

Fred & Friends, Amazon

If a mouse trap is a little too macabre for your shindig, consider this adorable alternative. Assemble your cheeses on the 8-inch-long board and slice them up with a mouse-shaped knife that can be stored in the Tom and Jerry-esque mouse hole at the bottom.

Find it: Amazon

3. STATE SLATE; $20

Cheese and crackers arrayed on a slate cheese board

Bison Hill Stonecrafts, Amazon

Celebrate cheese from all over the United States with this patriotic slate. You can even grab a piece of chalk and write down the names of all the cheeses for hungry guests. Creator Bison Hill Stonecrafts will even personalize your board with a laser engraving, if you'd like.

Find it: Amazon

4. Log and Axe; $25

A cheese board shaped like a cut tree trunk

Fred & Friends, Amazon

Give your cheese a rustic presentation with this log and axe set-up. The solid beech cutting board is shaped like a log and comes with an axe-shaped knife to help you bring out your inner lumberjack.

Find it: Amazon

5. Mariner Wheel; $35

Invite all your sailor friends over for snacks with this nautical cheese board. When each of the four differently-shaped knives are placed into their respective holes in the board, the board looks like a ship's wheel.

Find it: UncommonGoods

6. Cheese Degrees; $20

A cutting board with a protractor design

Fred & Friends, Amazon

Make sure everyone gets an even amount of cheese with this obsessively precise cutting board. Whether you want perfect cubes or exactly portioned triangles, this cheese board can help ensure that everything is perfectly sliced.

Find it: Amazon

7. The States; $28

A cheese board in the shape of New York state

Amy Stringer-Mowat and Bill Mowat, UncommonGoods

Celebrate your home state with a bamboo cutting board created by New York-based woodworkers Amy Stringer-Mowat and Bill Mowat. You can see all the available state shapes in this PDF.

Find it: UncommonGoods

8. Voodoo Doll; $20

Pull out this voodoo doll-shaped board when you're feeling a little vindictive. You can hack away at meats and cheese and then store the knife appropriately in the wooden doll's back.

Find it: Overstock.com

9. Ampersand; $48

Delight your guests with some knowledge about where the ampersand comes from while using this board, which lets you fill a twisting line of crackers around three different cheeses.

Find it: UncommonGoods

10. Say Cheese; $19

A cheese board shaped like a smiling mouth

Fred & Friends, Amazon

Smile! It's cheese time. This mouth-shaped cheese board looks just as happy about the selection as you do. Underneath all the food, the board says "say cheese" in the center.

Find it: Amazon

11. The Obsessive Chef; $27

A cutting board with measurements on it

Fred & Friends, Amazon

This product comes with a series of lines to guide the cutter, including how to medium dice, small dice, brunoise, fine brunoise, batonnet, allumette, julienne, and fine julienne. The lines are burnished instead of printed, so they'll never get worn away.

Find it: Amazon or at one of the retailers below:

Mental Floss has affiliate relationships with certain retailers and may receive a small percentage of any sale. But we choose all products independently and only get commission on items you buy and don't return, so we're only happy if you're happy. Thanks for helping us pay the bills!

A version of this article first ran in 2017. It has been updated to reflect current availability.

A Massive Beef Recall Due to E. Coli Might Affect Your Memorial Day Meal Plans

iStock/Kameleon007
iStock/Kameleon007

If your Memorial Day weekend plans involve grilling meat, you're going to want to take some extra precautions. The U.S. Department of Agriculture announced Wednesday that 62,112 pounds of raw beef are being recalled due to possible contamination with E. coli bacteria, which causes food poisoning.

The meat originated with the Aurora Packing Company of North Aurora, Illinois on April 19. Aurora Packing is recalling the products, which have an EST. 788 number on the USDA mark of inspection found on packaging and were shipped to stores around the country. The meat was packaged in multiple cuts, including ribeye and briskets.

Escherichia coli, better known as E. coli, is bacteria that affects the gastrointestinal system, causing cramps, vomiting, diarrhea, and other serious symptoms that can derail one's celebratory mood. If you think you've purchased any of the contaminated meat, it's recommended that you immediately discard it.

[h/t USA Today]

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