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11 Toasted Facts about Potbelly

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Fresh, fast, friendly. That’s the promise Potbelly Sandwich Shop has been sticking to for the past three-and-a-half decades. But there’s more to the popular lunch spot than toasted fare and its eponymous stove.

1. BEFORE THEY SOLD SANDWICHES, THEY SOLD ANTIQUES.

The first Potbelly opened in Chicago in 1977—as an antiques store. But the young owners soon, er, craved a new challenge and began cooking sandwiches in their shop’s potbelly stove. Soon locals were lining up for the tasty toasted lunches and the store’s heirlooms became unique decor.

2. THE FOUNDING CHAIRMAN HAS SOME BUSINESS SAVVY.

In 1996, Chicago entrepreneur Bryant Keil discovered and purchased the quirky shop. Within a year, he’d created another. By 2003 he had been named Illinois Restaurateur of the Year. “My dad thought I was crazy,” he’s said of the venture, “but I knew there was a model for success there.”

3. ALL OF THE SHOPS HAVE A TOASTY ATMOSPHERE. 

Keeping true to its name, each of the 280-plus shops (across the U.S. and in the U.K., United Arab Emirates, Kuwait and Bahrain) has its own potbelly stove.

4. THEY HOST LOCAL MUSICIANS ALL THE TIME.

The company’s dedication to local talent means that on any given day a musician is performing live at a Potbelly somewhere in the United States. The chain has also had franchises host fundraisers for high school bands and open-mic nights, in case you wanted to bring your guitar along for dinner.

5. NO TWO SHOPS LOOK EXACTLY ALIKE.

There’s a team of artists and craftspeople at the Potbelly workshop whose job it is to decorate each store. They scour neighborhoods for artifacts and artwork that reflect the area.

6. FRESH INGREDIENTS ARE A MUST... 

According to the company website, most of their meats and cheeses are hand-sliced in shop. Their much-raved about chicken salad is also made in-store using the founder’s original five-ingredient recipe.

7. ... AS IS FAST SERVICE. 

Potbelly’s vow: they’ll move you through any line in eight minutes—max. You yell out your shake or smoothie order first so they'll have it ready when you get to the registers, and then you get to watch for your base sandwich—the bread, meat, and cheese—go through the conveyor toaster before you claim it and have condiments added. And if you want chips, you have time to browse the rack while your sammie gets toasted.

8. THEIR SIGNATURE SANDWICH IS A WRECK.

Literally, that’s what it’s called. A meat-lover’s dream, it’s a mix of roast beef, salami, turkey breast, ham and Swiss cheese. And you might as well add all the toppings, and then snap a pic for #wreckwednesday (which is almost entirely populated by sandwiches, bull-riding and motor-racing events). 

9. POTBELLY HAS MORE THAN JUST SANDWICHES.

They do have regular dessert items like fresh-baked cookies, dream bars and classic shakes, but they maintain a series of seasonal shakes and smoothies as well, like the summertime pineapple coconut smoothie or a wintertime peppermint twist shake. And, each dessert beverage is topped off with a cute mini cookie on its straw, for those who need a crunch at the end of their meal.

10. THERE'S A STARBUCKS CONNECTION.

The coffee behemoth’s founder invested in Potbelly early on through his venture-capital firm, and in 2007, Potbelly began selling Starbucks coffee at a handful of stores.

11. THEIR SOCIAL MEDIA HAS PERSONALITY.

Along with drool-worthy pictures and celebrity quotes, their Twitter account boasts corny riddles. Why did the cookie go to the doctor? Because it was feeling “crumby”, of course! They're like the Laffy Taffy of the toasted sandwich world!

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A.C. Gilbert, the Toymaker Who (Actually) Saved Christmas 
Travel Salem via Flickr // CC BY-ND 2.0
Travel Salem via Flickr // CC BY-ND 2.0

Alfred Carlton Gilbert was told he had 15 minutes to convince the United States government not to cancel Christmas.

For hours, he paced the outer hall, awaiting his turn before the Council of National Defense. With him were the tools of his trade: toy submarines, air rifles, and colorful picture books. As government personnel walked by, Gilbert, bashful about his cache of kid things, tried hiding them behind a leather satchel.

Finally, his name was called. It was 1918, the U.S. was embroiled in World War I, and the Council had made an open issue about their deliberation over whether to halt all production of toys indefinitely, turning factories into ammunition centers and even discouraging giving or receiving gifts that holiday season. Instead of toys, they argued, citizens should be spending money on war bonds. Playthings had become inconsequential.

Frantic toymakers persuaded Gilbert, founder of the A.C. Gilbert Company and creator of the popular Erector construction sets, to speak on their behalf. Toys in hand, he faced his own personal firing squad of military generals, policy advisors, and the Secretary of War.

Gilbert held up an air rifle and began to talk. What he’d say next would determine the fate of the entire toy industry.

Even if he had never had to testify on behalf of Christmas toys, A.C. Gilbert would still be remembered for living a remarkable life. Born in Oregon in 1884, Gilbert excelled at athletics, once holding the world record for consecutive chin-ups (39) and earning an Olympic gold medal in the pole vault during the 1908 Games. In 1909, he graduated from Yale School of Medicine with designs on remaining in sports as a health advisor.

But medicine wasn’t where Gilbert found his passion. A lifelong performer of magic, he set his sights on opening a business selling illusionist kits. The Mysto Manufacturing Company didn’t last long, but it proved to Gilbert that he had what it took to own and operate a small shingle. In 1916, three years after introducing the Erector sets, he renamed Mysto the A.C. Gilbert Company.

Erector was a big hit in the burgeoning American toy market, which had typically been fueled by imported toys from Germany. Kids could take the steel beams and make scaffolding, bridges, and other small-development projects. With the toy flying off shelves, Gilbert’s factory in New Haven, Connecticut grew so prosperous that he could afford to offer his employees benefits that were uncommon at the time, like maternity leave and partial medical insurance.

Gilbert’s reputation for being fair and level-headed led the growing toy industry to elect him their president for the newly created Toy Manufacturers of America, an assignment he readily accepted. But almost immediately, his position became something other than ceremonial: His peers began to grow concerned about the country’s involvement in the war and the growing belief that toys were a dispensable effort.

President Woodrow Wilson had appointed a Council of National Defense to debate these kinds of matters. The men were so preoccupied with the consequences of the U.S. marching into a European conflict that something as trivial as a pull-string toy or chemistry set seemed almost insulting to contemplate. Several toy companies agreed to convert to munitions factories, as did Gilbert. But when the Council began discussing a blanket prohibition on toymaking and even gift-giving, Gilbert was given an opportunity to defend his industry.

Before Gilbert was allowed into the Council’s chambers, a Naval guard inspected each toy for any sign of sabotage. Satisfied, he allowed Gilbert in. Among the officials sitting opposite him were Secretary of War Newton Baker and Secretary of the Navy Josephus Daniels.

“The greatest influences in the life of a boy are his toys,” Gilbert said. “Yet through the toys American manufacturers are turning out, he gets both fun and an education. The American boy is a genuine boy and wants genuine toys."

He drew an air rifle, showing the committee members how a child wielding less-than-lethal weapons could make for a better marksman when he was old enough to become a soldier. He insisted construction toys—like the A.C. Gilbert Erector Set—fostered creative thinking. He told the men that toys provided a valuable escape from the horror stories coming out of combat.

Armed with play objects, a boy’s life could be directed toward “construction, not destruction,” Gilbert said.

Gilbert then laid out his toys for the board to examine. Secretary Daniels grew absorbed with a toy submarine, marveling at the detail and asking Gilbert if it could be bought anywhere in the country. Other officials examined children’s books; one began pushing a train around the table.

The word didn’t come immediately, but the expressions on the faces of the officials told the story: Gilbert had won them over. There would be no toy or gift embargo that year.

Naturally, Gilbert still devoted his work floors to the production efforts for both the first and second world wars. By the 1950s, the A.C. Gilbert Company was dominating the toy business with products that demanded kids be engaged and attentive. Notoriously, he issued a U-238 Atomic Energy Lab, which came complete with four types of uranium ore. “Completely safe and harmless!” the box promised. A Geiger counter was included. At $50 each, Gilbert lost money on it, though his decision to produce it would earn him a certain infamy in toy circles.

“It was not suitable for the same age groups as our simpler chemistry and microscope sets, for instance,” he once said, “and you could not manufacture such a thing as a beginner’s atomic energy lab.”

Gilbert’s company reached an astounding $20 million in sales in 1953. By the mid-1960s, just a few years after Gilbert's death in 1961, it was gone, driven out of business by the apathy of new investors. No one, it seemed, had quite the same passion for play as Gilbert, who had spent over half a century providing fun and educational fare that kids were ecstatic to see under their trees.

When news of the Council’s 1918 decision reached the media, The Boston Globe's front page copy summed up Gilbert’s contribution perfectly: “The Man Who Saved Christmas.”

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Ho, No: Christmas Trees Will Be Expensive and Scarce This Year
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The annual tradition of picking out the healthiest, densest, biggest tree that you can tie to your car’s roof and stuff in your living room won’t be quite the same this year. According to The New York Times, Christmas trees will be scarce in some parts of the country and markedly more expensive overall.

The reason? Not Krampus, Belsnickel, or Scrooge, but something even more miserly: the American economy. The current situation has roots in 2008, when families were buying fewer trees due to the recession. Because more trees stayed in the ground, tree farms planted fewer seeds that year. And since firs grow in cycles of 8 to 10 years, we’re now arriving at a point where that diminished supply is beginning to impact the tree industry.

New York Times reporter Tiffany Hsu reports that 2017’s healthier holiday spending habits are set to drive up the price of trees as consumers vie for the choicest cuts on the market. In 2008, trees were just under $40 on average. Now, they’re $75 or more.

This doesn’t mean you can’t get a nice tree at a decent price—just that some farms will run out of prime selections more quickly and you might have to settle for something a little less impressive than in years past. Tree industry experts also caution that the shortages could last through 2025.

[h/t New York Times]

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