For a blissful few days this summer, traveling by bus in the Romanian city of Cluj-Napoca only cost a few minutes of reading. As part of a celebration of literature in the city in early June, anyone who got on the bus with a book (and presumably, read it) got to ride for free. 

The three-day event, from June 4 to 7, was organized by Victor Miron, a local book lover. He spent a year campaigning for the project with the city’s mayor.

Cluj-Napoca isn't the first city to experiment (however briefly) with free public transit. Tallinn, Estonia provides fare-free rides to all its residents. But the Romanian city may be the first to try to entice people to ditch their phones in favor of literature by making their commute cheaper. Sounds like a good addition to any city's summer reading challenge

[h/t: Atlas Obscura]