Listeners reportedly get "the tingles" when they hear certain "triggers," which may include whispers, various hand motions, and even the soothing sounds of Bob Ross's show The Joy of Painting, which has become a favorite among ASMR enthusiasts in recent years.
Both of Hulu's ASMR videos are streaming on YouTube and Hulu. One takes place in a library and features the sounds of paper tearing, pages flipping, and scissors snipping as people collaborate on a craft project. (Fair warning, though: If you have misophonia or hate the sound of chewing, you'll want to stop watching around the 11:40 mark.)
The other video, titled The Gathering, shows people partaking in various festivities. You'll hear people shaking sprinkles while making cupcakes, caressing the branches of a Christmas tree, tapping ornaments, and shaking and unwrapping presents. A boom mic was used to pick up the isolated sounds.
The streaming company spent some time researching ASMR and the triggers that people enjoy most. According to Nick Tran, Hulu's vice president of brand marketing and culture, there’s also a unique connection between ASMR and the holidays.
"That interaction [with ASMR videos] gives you that tingle in the back of your neck, which in our mind was really interesting because that emotional feeling, the connection that you see that people are basically craving from ASMR videos, the holidays tend to also give you that same feeling of emotion and spirit," Tran said. "So we were just thinking it would be fun to bridge the gap between that and the scenics and see if there was something that could be made out of it."