Amazon Prime Will Soon Bring Booze to Certain Cities in Under an Hour
First, there was Amazon Prime, which delivered millions of items from the massive online retailer for free in just a couple of days. Then, for those who felt two days was an eternity, there was Prime Now, which delivered a fraction of those Prime items to customers day-of if you lived in certain cities. Now, in addition to expanding Prime Now to a slew of new cities, the company has announced that residents in certain zip codes "can now get one-hour delivery on tens of thousands of items like paper towels, wine, beer, chilled and frozen items like milk and ice cream, televisions and Kindle devices."
Seattle is the first city with Prime Now where users will be able to order alcohol for extra-speedy delivery from 8 a.m. to midnight seven days a week. Members of the $99 service will be able to get their items delivered for no charge if they choose two hour delivery; one hour delivery costs $7.99.
The on-demand booze represents a new market for Amazon. There's already a "pantry" feature called Amazon Fresh that allows users to order grocery staples for delivery (at a membership cost of $299 a year), but now it looks like Amazon wants to compete with meal-delivery services like Postmates and Grubhub.
Find out more about the speculative future for Amazon in the video below.
[h/t Huffington Post]