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11 More Hidden Messages in Company Logos

As we've mentioned before, some logos like to sneak in some hidden symbols and meanings. Some might have been staring at you right in the face without you noticing. 

1. Goodwill 

The smiling face is strategically placed halfway off the page to create the shape of a “g” for Goodwill. 

2. Roxy 

The female clothing line owned by Quicksilver takes its parent company’s logo and doubles it to make a heart.

3. Hershey Kisses 

Tilt your head to the left to see this one: The brown space between the "K" and the "I" create a sideways Hershey’s kiss.

4. Yoga Australia

The negative space created by the yogi’s leg and arm makes the shape of Australia.

5. Kölner Zoo 

At first glance, this logo may seem like just an elephant, but you can see a star, rhino, and giraffe in the white space.

6. The Bronx Zoo 

The New York zoo gives a nod to their urban geography: A collection of skyscapers can be seen in the legs of the giraffes. 

7. Magic coffee 

This logo doubles as a coffee cup and a magicians top hat. Some might suggest this is more of an illusion than magic. 

8. Sony Vaio 

Sony wanted a logo that combined analog and digital technology into one, just as their product does. Designer Timothy Hanley achieved this by blending the two together: The first half of the logo (the "V" and "A") represents the analog wave, while the second half ("I" and "O") represents binary—a computing language written in ones and zeros. 

9. Northwest Airlines 

The airline played with the idea of navigation with this compass-like design. The W has a strategic line in it, creating an N and an arrow pointing northwest.

10. Hope for African Children 

This one is similar to the face/candlestick illusion. The shape of Africa is created in the negative space of a child looking up at a woman. 

11. Spartan Golf Club 

Spartan Gold Club incorporates both elements of their name. The golfer creates the face of a Spartan warrior and his swing becomes the top of the helmet.  

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History
The Secret World War II History Hidden in London's Fences

In South London, the remains of the UK’s World War II history are visible in an unlikely place—one that you might pass by regularly and never take a second look at. In a significant number of housing estates, the fences around the perimeter are actually upcycled medical stretchers from the war, as the design podcast 99% Invisible reports.

During the Blitz of 1940 and 1941, the UK’s Air Raid Precautions department worked to protect civilians from the bombings. The organization built 60,000 steel stretchers to carry injured people during attacks. The metal structures were designed to be easy to disinfect in case of a gas attack, but that design ended up making them perfect for reuse after the war.

Many London housing developments at the time had to remove their fences so that the metal could be used in the war effort, and once the war was over, they were looking to replace them. The London County Council came up with a solution that would benefit everyone: They repurposed the excess stretchers that the city no longer needed into residential railings.

You can tell a stretcher railing from a regular fence because of the curves in the poles at the top and bottom of the fence. They’re hand-holds, designed to make it easier to carry it.

Unfortunately, decades of being exposed to the elements have left some of these historic artifacts in poor shape, and some housing estates have removed them due to high levels of degradation. The Stretcher Railing Society is currently working to preserve these heritage pieces of London infrastructure.

As of right now, though, there are plenty of stretchers you can still find on the streets. If you're in the London area, this handy Google map shows where you can find the historic fencing.

[h/t 99% Invisible]

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The Force Field Cloak
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Design
This Glowing Blanket Is Designed to Ease Kids' Fear of the Dark
The Force Field Cloak
The Force Field Cloak

Many kids have a security blanket they bring to bed with them every night, but sometimes, a regular blankie is no match for the monsters that invade their imaginations once the lights are off. Now there’s a glow-in-the-dark blanket designed to make children feel safer in bed, no night light required.

Dubbed the Force Field Cloak, the fleece blanket comes in several colorful, glowing patterns that remain invisible during the day. At night, you leave the blanket under a bright light for about 10 minutes, then the shining design will reveal itself in the dark. The glow lasts 8 to 10 hours, just long enough to get a child through the night.

Inventor Terry Sachetti was inspired to create the blanket by his own experiences struggling with scary nighttime thoughts as a kid. "I remember when I was young and afraid of the dark. I would lie in my bed at night, and my imagination would start getting the best of me," he writes on the product's Kickstarter page. "I would start thinking that someone or something was going to grab my foot that was hanging over the side of the bed. When that happened, I would put my foot back under my blanket where I knew I was safe. Nothing could get me under my blanket. No boogiemen, no aliens, no monsters under my bed, nothing. Sound familiar?"

The Force Field Cloak, which has already surpassed its funding goals on both Indiegogo and Kickstarter, takes the comfort of a blanket to the next level. The glowing, non-toxic ink decorating the material acts as a gentle night light that kids can wrap around their whole body. The result, the team claims, is a secure feeling that quiets those thoughts about bad guys hiding in the shadows.

To pre-order a Force Field Cloak, you can pledge $36 or more to the product’s Indiegogo campaign. It is expected to start shipping in January 2018.

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