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11 More Hidden Messages in Company Logos

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As we've mentioned before, some logos like to sneak in some hidden symbols and meanings. Some might have been staring at you right in the face without you noticing. 

1. Goodwill 

The smiling face is strategically placed halfway off the page to create the shape of a “g” for Goodwill. 

2. Roxy 

The female clothing line owned by Quicksilver takes its parent company’s logo and doubles it to make a heart.

3. Hershey Kisses 

Tilt your head to the left to see this one: The brown space between the "K" and the "I" create a sideways Hershey’s kiss.

4. Yoga Australia

The negative space created by the yogi’s leg and arm makes the shape of Australia.

5. Kölner Zoo 

At first glance, this logo may seem like just an elephant, but you can see a star, rhino, and giraffe in the white space.

6. The Bronx Zoo 

The New York zoo gives a nod to their urban geography: A collection of skyscapers can be seen in the legs of the giraffes. 

7. Magic coffee 

This logo doubles as a coffee cup and a magicians top hat. Some might suggest this is more of an illusion than magic. 

8. Sony Vaio 

Sony wanted a logo that combined analog and digital technology into one, just as their product does. Designer Timothy Hanley achieved this by blending the two together: The first half of the logo (the "V" and "A") represents the analog wave, while the second half ("I" and "O") represents binary—a computing language written in ones and zeros. 

9. Northwest Airlines 

The airline played with the idea of navigation with this compass-like design. The W has a strategic line in it, creating an N and an arrow pointing northwest.

10. Hope for African Children 

This one is similar to the face/candlestick illusion. The shape of Africa is created in the negative space of a child looking up at a woman. 

11. Spartan Golf Club 

Spartan Gold Club incorporates both elements of their name. The golfer creates the face of a Spartan warrior and his swing becomes the top of the helmet.  

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Courtesy Umbrellium
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Design
These LED Crosswalks Adapt to Whoever Is Crossing
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Courtesy Umbrellium

Crosswalks are an often-neglected part of urban design; they’re usually just white stripes on dark asphalt. But recently, they’re getting more exciting—and safer—makeovers. In the Netherlands, there is a glow-in-the-dark crosswalk. In western India, there is a 3D crosswalk. And now, in London, there’s an interactive LED crosswalk that changes its configuration based on the situation, as Fast Company reports.

Created by the London-based design studio Umbrellium, the Starling Crossing (short for the much more tongue-twisting STigmergic Adaptive Responsive LearnING Crossing) changes its layout, size, configuration, and other design factors based on who’s waiting to cross and where they’re going.

“The Starling Crossing is a pedestrian crossing, built on today’s technology, that puts people first, enabling them to cross safely the way they want to cross, rather than one that tells them they can only cross in one place or a fixed way,” the company writes. That means that the system—which relies on cameras and artificial intelligence to monitor both pedestrian and vehicle traffic—adapts based on road conditions and where it thinks a pedestrian is going to go.

Starling Crossing - overview from Umbrellium on Vimeo.

If a bike is coming down the street, for example, it will project a place for the cyclist to wait for the light in the crosswalk. If the person is veering left like they’re going to cross diagonally, it will move the light-up crosswalk that way. During rush hour, when there are more pedestrians trying to get across the street, it will widen to accommodate them. It can also detect wet or dark conditions, making the crosswalk path wider to give pedestrians more of a buffer zone. Though the neural network can calculate people’s trajectories and velocity, it can also trigger a pattern of warning lights to alert people that they’re about to walk right into an oncoming bike or other unexpected hazard.

All this is to say that the system adapts to the reality of the road and traffic patterns, rather than forcing pedestrians to stay within the confines of a crosswalk system that was designed for car traffic.

The prototype is currently installed on a TV studio set in London, not a real road, and it still has plenty of safety testing to go through before it will appear on a road near you. But hopefully this is the kind of road infrastructure we’ll soon be able to see out in the real world.

[h/t Fast Company]

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iStock
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fun
Here's How to Turn an IKEA Box Into a Spaceship
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iStock

Since IKEA boxes are designed to contain entire furniture items, they could probably fit a small child once they’re emptied of any flat-packed component pieces. This means they have great potential as makeshift forts—or even as play spaceships, according to one of the Swedish furniture brand’s print ads, which was spotted by Design Taxi.

First highlighted by Ads of the World, the advertisement—which was created by Miami Ad School, New York—shows that IKEA is helping customers transform used boxes into build-it-yourself “SPÄCE SHIPS” for children. The company provides play kits, which come with both an instruction manual and cardboard "tools" for tiny builders to wield during the construction process.

As for the furniture boxes themselves, they're emblazoned with the words “You see a box, they see a spaceship." As if you won't be climbing into the completed product along with the kids …

Check out the ad below:

[h/t Design Taxi]

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