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Countering Anti-Vaccination Beliefs May Be About Fear, Not Science

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How do you get skeptical parents to vaccinate their kids? Show them how scary getting the measles actually is. 

Thanks to larger numbers of parents ignoring scientific data in favor of paranoia over vaccine safety, preventable diseases like whooping cough and measles are making a major comeback in Europe and the U.S. But a new study in the journal PNAS finds that educating parents about the safety of vaccinations isn’t the answer. Scaring them about the risks of the diseases the vaccines can prevent is. 

More than 300 parents were randomly assigned to three groups in the study. One group read materials that challenged anti-vaccination views, like the idea that vaccines cause autism (a link disproved by a host of scientific studies), while another focused on the risks associated with disease like measles, mumps, and rubella, reading accounts of a mother with a measles-infected child and looking at pictures of children who were infected. A third read about another subject entirely, serving as the control. 

The people who read about the dangers of diseases like measles, mumps, and rubella and their associated complications were most likely to change their minds about the importance of vaccination, more so than the people who read about the safety of vaccines. Even the most skeptical participants were likely to be swayed by seeing pictures like an infant with rubella. 

"People who fear vaccines ultimately do care about the safety of their children, so our manipulation focuses on the safety of their children," study author Zachary Horne explains in a press statement

It makes sense. These days—thanks to vaccines—parents are more likely to have experiences with a child with autism than with the measles, so they may be more worried about their child getting autism from a vaccine (again, not a thing) than their child getting the measles from not being vaccinated. Reminding them that the measles is not like getting a bad cold may be the first step in directing their attention away from the minimal risks of vaccination toward the major risk of deadly disease. 

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Karen Bleier, AFP/Getty Images
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Medicine
Bill and Melinda Gates Will Repay Nigeria's $76 Million Polio-Fighting Loan
Karen Bleier, AFP/Getty Images
Karen Bleier, AFP/Getty Images

Not long after announcing a $100 million donation to find a cure for Alzheimer's disease, Bill and Melinda Gates have agreed to pay off Japan's $76 million loan to Nigeria to stamp out polio, Quartz reports.

Polio has been eradicated in most countries around the world, but it's still present in Nigeria, as well as in Afghanistan and Pakistan. In 2008, according to The Conversation, Nigeria accounted for 86 percent of all polio cases in Africa. This high number was thanks in part to low immunization rates and calls from extremists to boycott polio vaccinations out of fear that they were tainted with anti-fertility steroids.

National and international campaigns were launched to lower polio rates in Nigeria, and in 2014 the nation received the loan from Japan to boost disease-fighting efforts. Progress has been made since then, with no new cases of polio reported in Nigeria in 2017. Two children had contracted polio in 2016, two years after Nigeria's last known case.

Nigeria's loan repayments to Japan were slated to begin in 2018. The Bill & Melinda Gates Foundation agreed to cover the costs after Nigeria met its goal of "achieving more than 80 percent vaccination coverage in at least one round each year in very high risk areas across 80 percent of the country's local government areas," Quartz reports. The loan will be repaid over the next 20 years.

While the Gates Foundation is lending a hand to Nigeria, the Associated Press reports that health officials in Pakistan's eastern Punjab province recently launched a new chapter in the nation's ongoing struggle against the disease. Health workers will engage in a week-long, door-to-door vaccination campaign, though efforts like this are risky due to threats from the Taliban and other militant groups, who view vaccinations as a Western conspiracy and believe they sterilize children. Anti-polio efforts in Pakistan also suffered after the CIA used vaccinations as a cover to get DNA samples from the Bin Laden compound.

[h/t Quartz]

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George Mayerle, U.S. National Library of Medicine // Public Domain
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Design
This 1907 Vision Test Was Designed for People of All Nationalities
George Mayerle, U.S. National Library of Medicine // Public Domain
George Mayerle, U.S. National Library of Medicine // Public Domain

At the turn of the 20th century, San Francisco was a diverse place. In fact, Angel Island Immigration Station, located on an island in the San Francisco Bay, was known as the “Ellis Island of the West,” processing some 300,000 people coming to the U.S. in the early 1900s. George Mayerle, a German optometrist working in the city at the time, encountered this diversity of languages and cultures every day in his practice. So in the 1890s, Mayerle created what was billed as “the only [eye] chart published that can be used by people of any nationality,” as The Public Domain Review alerts us.

Anticipating the difficulty immigrants, like those from China or Russia, would face when trying to read a vision test made solely with Roman letters for English-speaking readers, he designed a test that included multiple scripts. For his patients that were illiterate, he included symbols. It features two different styles of Roman scripts for English-speaking and European readers, and characters in Cyrillic, Hebrew, Japanese, and Chinese scripts as well as drawings of dogs, cats, and eyes designed to test the vision of children and others who couldn't read.

The chart, published in 1907 and measuring 22 inches by 28 inches, was double-sided, featuring black text on a white background on one side and white text on a black background on the other. According to Stephen P. Rice, an American studies professor at Ramapo College of New Jersey, there are other facets of the chart designed to test for a wide range of vision issues, including astigmatism and color vision.

As he explains in the 2012 history of the National Library of Medicine’s collections, Hidden Treasure [PDF], the worldly angle was partly a marketing strategy on Mayerle’s part. (He told fellow optometrists that the design “makes a good impression and convinces the patient of your professional expertness.”)

But that doesn’t make it a less valuable historical object. As Rice writes, “the ‘international’ chart is an artifact of an immigrant nation—produced by a German optician in a polyglot city where West met East (and which was then undergoing massive rebuilding after the 1906 earthquake)—and of a globalizing economy.”

These days, you probably won’t find a doctor who still uses Mayerle’s chart. But some century-old vision tests are still in use today. Shinobu Ishihara’s design for a visual test for colorblindness—those familiar circles filled with colored dots that form numbers in the center—were first sold internationally in 1917, and they remain the most popular way to identify deficiencies in color vision.

[h/t The Public Domain Review]

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