What Dress Size Was Marilyn Monroe, Actually?

Getty
Getty

In 1945, a 19-year-old Norma Jeane signed up with modeling agency Blue Book. The receptionist wrote down her measurements as 36-24-34, which at 5’5” and 118 pounds would be considered, by today’s BMI standards, a completely healthy, average size. But even then, the head of the company referred to her as "too plump, but in a beautiful way." Another note from the receptionist: "Size 12."

Marilyn Monroe's figure has been discussed almost as much since her death in 1962 as it was when she was stunning on screen and at parties during Hollywood's Golden Age. From the '50s hourglass ideal that she embodied to her enduring sex symbol status, the desire to channel Marilyn's look continues. And with that, a debate on her actual size comes up time and time again. "The myth that Marilyn would be considered near plus-size today has become a battle cry in the culture wars over female body image," NPR's Jessica Seigel has reported. "The truism that the world's sexiest woman would be fat by today's glamour standards has been repeated unattributed in hundreds of articles and books."

But part of the confusion—and the reason this myth perpetuates—stems from the fact that as retail fashion changes, clothing sizes change as well. Sizing during Marilyn's day was not the same as today's market sizing: A woman who wears a modern size 8 cannot shop for size 8 vintage clothing. The fit would be completely off.

When discussing vintage clothing sizes, we have to keep in mind that dresses and pants were cut slim because they were intended to be worn with structured bras and girdles, and more recent vanity sizing has skewed our notion of clothing and body sizes. The market for ready-to-wear women's clothing consistently changes, and with that, the standards for production.

Before World War II, women's clothing was mass-produced with the same sizing mindset as men's—the only measurement taken into account was the chest. While an assessment of the chest measurement can roughly deduce the proportions of the rest of the body for menswear, that obviously doesn't hold true for women. Following the war, more standard measurements were put in place for womenswear, and in the 1950s, a commercial standard was set. Women's clothing for off-the-rack production would range from 8 to 38 based first on bust, and then height, hips, and girth. There was no such thing as a sizes 0 through 6.

This sizing was standard through the early 1980s when it was withdrawn—companies noticed that appealing to one's vanity helped with sales (which still holds true today). The private standards organization ASTM International, which publishes annual updates for clothing manufactures, regularly accommodates for this size inflation. As the size and shape of the average American woman began to change, so did the vanity sizing aimed at soothing egos. While a size 8 was considered the smallest available in 1958 when the initial sizing standards were put into effect, an 8 corresponded to roughly a 31-24-33 body. By 2008, a size 8 had increased by five to six inches for each of those measurements. By 2011, the ASTM even had a standard size 00. 

Though Marilyn's weight and sizing obviously fluctuated over the course of her career, her standard measurements, according to her dressmaker, were roughly 35-22-35. This accounts for why her pant and dress sizes were often listed as an 8 and 12, respectively—a dress would also need to accommodate her bust, while pants could be sized smaller based on her slimmer hips. She is often cited as having been a size 16—and she was! Kind of. But only based on British vintage sizing (a U.K. size 16 was a rough equivalent to a U.S. size 12 in the '50s). But according to today's sizing guides—which is what people generally have in mind as a reference when discussing her measurements—Marilyn would be roughly a U.S. size 6 or 8. She'd likely need an 8 for her bust, but with forgiving fabric, a 4 or a 6 would easily fit her hips. And of course, her tiny waist would certainly need a belt. 

Hard Sell: A History of the Pet Rock

Amazon
Amazon

You may have heard the story of the Pet Rock, the Mexican beach stone that could be purchased in bulk for less than a penny, retailed for $3.95, and made inventor Gary Dahl a millionaire during a kind of novelty gift hysteria in late 1975. But Dahl didn’t really get rich off of the rock.

He got rich off of a cardboard box.

Dahl was working as a freelance advertising copywriter in California that year when, while having drinks at a bar with friends, the conversation turned to the destructive nature of pets. Dogs and cats ruined furniture. Worse, they required constant attention, from being walked to being fed to cleaning up after them. Dahl said that he didn’t have to worry about any of that because he had a “pet rock.”

It was, of course, a joke. And it got a laugh. But Dahl decided there could be more to it than that. He went home and began writing an owner’s manual for this hypothetical pet rock, which detailed how best to handle it, the tricks it could perform (“play dead” being the most popular), and how it could remain a faithful companion due to its “long life span.” The gag was not so much the rock itself but the way it was presented. In addition to the manual, Dahl conceived of a cardboard box with air holes that resembled the kind used by pet shops. It also bore a passing resemblance to a McDonald's Happy Meal container.

 

Dahl's motivation in making a serious effort to monetize his pet rock idea was due in large part to his precarious financial situation at the time—he was struggling to keep up with his bills. He recruited George Coakley and John Heagerty, two colleagues, to come on as investors. They both signed on, with Coakley investing $10,000—a not-inconsiderable sum in 1975, especially when the intention was to sell virtually worthless rocks.

The Pet Rock packaging is pictured
Wikimedia Commons // Public Domain

Dahl, however, knew what he was marketing. Like chattering teeth, the Hula Hoop, and other fads, the Pet Rock was the beneficiary of good timing. Vietnam had ended but Watergate was still fresh; the country’s mood was slightly downcast, and Dahl believed people would see the inane nature of the Pet Rock and recognize the humor of it. He boxed the rocks with the manual and packed them in excelsior, which may be best known as comic book legend Stan Lee’s catchphrase but also means a softwood shaving pile meant for protecting fragile items. The rocks were purchased from a local sand and gravel company, which sourced them from Mexico’s Rosarita Beach. Dahl debuted the rock at a gift show in San Francisco in August of 1975, then waited for a reaction.

He got one. People understood the appeal right away and he began taking orders. Neiman Marcus wanted 1000 rocks. Bloomingdale’s later signed on. Newsweek did a story with a picture, which spread the word. Dahl had retail and media credibility for what was superficially a nonsense product. His bar joke was turning into a national phenomenon.

When the holiday season arrived, Dahl estimated he was selling up to 100,000 Pet Rocks a day. Ultimately, he would sell between 1.3 and 1.5 million of them within a period of just a few months. Coakley made $200,000 back on his initial $10,000 investment. Dahl gifted both Coakley and Heagerty with Mercedes. Making 95 cents in profit on each Pet Rock sold, Dahl earned over $1 million. He launched his own firm, Rock Bottom Productions, which was itself another joke. “You’ve reached Rock Bottom” is how the receptionist answered their phone.

 

The fad did not last—by definition, they’re not designed to—but Dahl was satisfied. His two investors were not; they "claimed they had received too small a share of the profits" and later sued Dahl for more revenue. After a judgment in the investors' favor, Dahl wrote them a six-figure check.

The Pet Rock is pictured
Amazon

There were attempts to prolong the life of the rock by offering a Bicentennial version in 1976—it had the American flag painted on it—and mail-order college degrees for them. Dahl sold Pet Rock T-shirts and Pet Rock shampoo. There were also copycat gifts, since Dahl could not really patent a rock. (He might have been able to obtain a utility patent because of the rock’s particular purpose as a companion, but he did not.) The humor was transient, however, and people had moved on.

Dahl had other ideas. There was the Official Sand Breeding Kit, which claimed to provide guidance on growing sand, and Canned Earthquake, which consisted of a coffee can that had a wind-up mechanism that caused it to jump around on a table. Neither was particularly successful. Dahl’s real passion, though, was buying and renovating a bar in Los Gatos, which he named Carrie Nation’s Saloon.

This was not without its problems, as people who believed they had the next Pet Rock would often stop by the bar to try and secure an audience with Dahl for his insight. Many times, their idea consisted of packaging bull or elephant excrement. There were also proposals to market a pet stick. Dahl had no patience for these inventors, believing the Pet Rock could not be duplicated. Later, he went back to advertising after taking what he described as an “eight-year vacation” following the success of his project.

The Pet Rock can still be found online, though it’s no longer Dahl’s business. He died in 2015. Of the unsold rocks he had left over at the end of the fad, he was indifferent. If they didn’t sell, he said, he would just use them to repave his driveway.

Submarine Expedition Reveals Parts of the Titanic Have Fully Decayed

NOAA/Institute for Exploration/University of Rhode Island
NOAA/Institute for Exploration/University of Rhode Island

In 1985, oceanographers Robert Ballard, Jean-Louis Michel, and their crew located the wreck of the RMS Titanic at the bottom of the Atlantic Ocean. Images of the shipwreck have since become as iconic as photographs of the ocean liner taken before the 1912 tragedy. But the ruin's time in the ocean is limited. As part of an upcoming documentary, a crew of scientists carried out the first manned expedition to the wreck in 14 years and discovered the Titanic is rapidly decaying, BBC reports.

After it sank, the Titanic settled in two parts on the seafloor about 370 miles off the coast of Newfoundland, Canada. Most of the wreck is still intact, but a lot has changed since 2005, when it was last visited by a human-occupied submersible.

While working on a film for Atlantic Productions London, an exploration team from Triton Submarines visited the wreck five times over eight days and discovered that entire sections of the ship have disappeared. The starboard side of the officer's quarters has deteriorated, and the captain's bathtub is totally gone. The deck house on the same side and the sloping lounge roof of the bow are also on the brink of collapse, according to the crew.

Unlike other artifacts and historic sites, there's no way to preserve the wreckage of the Titanic for future generations. Churning ocean currents, corrosive salt, and metal-eating bacteria will continue to break down the steel behemoth until it becomes part of the sea. Some experts estimate that by 2030, it's likely that no part of the wreck will remain.

Whether that projection is off by years or decades, these findings suggest that every new team that visits the Titanic may find something different than the team before them. On this most recent expedition, the Triton Submarines exploration team was able to film the wreck in 4K for the first time. That footage may end up being some of the last ever captured of many elements of the ship.

[h/t BBC]

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