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This '50s Flowchart Reveals Disney's Strategy for Corporate Domination

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How did Disney get to be one of the biggest media companies in the world? One word: franchises. This flowchart from 1957 shows Disney’s strategy for corporate growth—a.k.a., how the company rakes in the dough. The answer? Disney, everywhere. In the movie theater, on your TV, on your radio, on your vacation, in your newspaper comic section. 

Almost 50 years later, this kind of thinking still works—that's why they'll be milking Elsa and “Let it Go” for years, via every platform imaginable. 

Image Credit: Disney

The films provide the characters, the music promotes them, the parks sell the merchandise based on them, and it all funnels back into a dizzying maze of Disney fandom. Some of the labels might have changed (16 mm films are no longer very relevant to the company’s strategy), but the underlying concept is the same. All the branches of the Disney tree promote each other, from Disney Channel stars launching music careers to Disneyland selling posters that remind kids they want to see Frozen yet another time. 

[h/t: Kottke via Co.Design]

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Why a Readily Available Used Paperback Is Selling for Thousands of Dollars on Amazon
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At first glance, getting ahold of a copy of One Snowy Knight, a historical romance novel by Deborah MacGillivray, isn't hard at all. You can get the book, which originally came out in 2009, for a few bucks on Amazon. And yet according to one seller, a used copy of the book is worth more than $2600. Why? As The New York Times reports, this price disparity has more to do with the marketing techniques of Amazon's third-party sellers than it does the market value of the book.

As of June 5, a copy of One Snowy Knight was listed by a third-party seller on Amazon for $2630.52. By the time the Times wrote about it on July 15, the price had jumped to $2800. That listing has since disappeared, but a seller called Supersonic Truck still has a used copy available for $1558.33 (plus shipping!). And it's not even a rare book—it was reprinted in July.

The Times found similar listings for secondhand books that cost hundreds if not thousands of dollars more than their market price. Those retailers might not even have the book on hand—but if someone is crazy enough to pay $1500 for a mass-market paperback that sells for only a few dollars elsewhere, that retailer can make a killing by simply snapping it up from somewhere else and passing it on to the chump who placed an order with them.

Not all the prices for used books on Amazon are so exorbitant, but many still defy conventional economic wisdom, offering used copies of books that are cheaper to buy new. You can get a new copy of the latest edition of One Snowy Knight for $16.99 from Amazon with Prime shipping, but there are third-party sellers asking $24 to $28 for used copies. If you're not careful, how much you pay can just depend on which listing you click first, thinking that there's not much difference in the price of used books. In the case of One Snowy Knight, there are different listings for different editions of the book, so you might not realize that there's a cheaper version available elsewhere on the site.

An Amazon product listing offers a mass-market paperback book for $1558.33.
Screenshot, Amazon

Even looking at reviews might not help you find the best listing for your money. People tend to buy products with the most reviews, rather than the best reviews, according to recent research, but the site is notorious for retailers gaming the system with fraudulent reviews to attract more buyers and make their way up the Amazon rankings. (There are now several services that will help you suss out whether the reviews on a product you're looking at are legitimate.)

For more on how Amazon's marketplace works—and why its listings can sometimes be misleading—we recommend listening to this episode of the podcast Reply All, which has a fascinating dive into the site's third-party seller system.

[h/t The New York Times]

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Elsie Hui, Flickr // CC BY 2.0
Sam's Club Brings $.99 Polish Hot Dogs to All Stores After They're Cut From Costco's Food Courts
Elsie Hui, Flickr // CC BY 2.0
Elsie Hui, Flickr // CC BY 2.0

In early July, Costco angered many customers with the announcement that its beloved Polish hot dog was being removed from the food court menu. If you're someone who believes cheap meat tastes best when eaten in a bulk retail warehouse, Sam's Club has good news: The competing big box chain has responded to Costco's news by promising to roll out Polish hot dogs in all its stores later this month, Business Insider reports.

The Polish hot dog has long been a staple at Costco. Like Costco's classic hot dog, the Polish dog was part of the food court's famously affordable $1.50 hot dog and a soda package. The company says the item is being cut in favor of healthier offerings, like açai bowls, organic burgers, and plant-based protein salads.

The standard hot dog and the special deal will continue to be available in stores, but customers who prefer the meatier Polish dog aren't satisfied. Fans immediately took their gripes to the internet—there's even a petition on Change.org to "Bring Back the Polish Dog!" with more than 6500 signatures.

Now Sam's Clubs are looking to draw in some of those spurned customers. Its version of the Polish dog will be sold for just $.99 at all stores starting Monday, July 23. Until now, the chain's Polish hot dogs had only been available in about 200 Sam's Club cafés.

It's hard to imagine the Costco food court will lose too many of its loyal followers from the menu change. Polish hot dogs may be getting axed, but the popular rotisserie chicken and robot-prepared pizza will remain.

[h/t Business Insider]

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