14 Hot and Juicy Facts About Nathan's Famous

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iStock

Even if you've never been to the sprawling stand on Coney Island, you likely still know about Nathan's Famous hot dogs—whether from the grocery store or the company's restaurants, or from watching people willingly stuff their faces full of them every year on national television. The company is a bona fide empire these days, but success didn't come easily. Here are a few facts about the company's rise from single stand to iconic brand.

1. IT ALL STARTED WITH FIVE-CENT HOT DOGS.

Image of the original Nathan's Famous location in Coney Island
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In 1912, Nathan Handwerker immigrated from Poland to the U.S. and took a job in the kitchen at Feltman's restaurant on Coney Island. Convinced he could serve up a better hot dog than the ones Feltman's made, Handwerker took out a $300 loan and set up a stand serving five-cent dogs—half the price of Feltman's.

2. NATHAN USED A RECIPE FROM THE OLD COUNTRY.

Image of hot dogs being cooked on a grill
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To make his hot dogs stand out from the competition, Nathan seasoned them using a secret blend of spices handed down from his wife Ida's grandmother. The result: great success. By 1920, when the subway was extended out to Coney Island, Nathan's Famous was selling 75,000 hot dogs each weekend.

3. NATHAN HAD AN INGENIOUS METHOD FOR PROMOTING FOOD SAFETY.

Image of a man in a white shirt holding four hot dogs
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To convince customers his hot dogs weren't a health hazard, Handwerker handed out flyers offering free samples to hospital workers, who showed up wearing their protective smocks. Because if doctors are eating there, it must be safe, right?

4. PARKING WAS INSANE, BUT NOBODY EVER GOT A TICKET.


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When Nathan's Famous was hopping, cars would often be double- and triple-parked along Surf Avenue. But nobody ever got a ticket because Nathan had local policemen on the dole. According to the documentary Famous Nathan (filmed by Nathan's grandson, Lloyd), Handwerker paid officers $2 a day to give people a break, and to only step in if things got rowdy.

5. EXPANSION TOOK 50 YEARS TO HAPPEN.

Image of a Nathan's Famous food cart on a street in New York City
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Nathan's original stand grew and grew, until it took up almost the entire block. But it wasn't until his son, Murray, took over the business in 1968 that Nathan's Famous began to extend the brand. A shrewd businessman, Murray established a chain of restaurants along with the packaged hot dog business. Today, there are more than 300 Nathan's Famous restaurants, and the hot dogs appear in supermarkets in all 50 states.

6. CRIMINALS AND CELEBRITIES ALIKE WERE BIG FANS.

Vintage photograph of Al Capone standing next to some other unknown nameless guy in a fedora. Or maybe a bowler hat.
Keystone/Staff, Getty Images

Frequent patrons to the Coney Island stand included Al Capone and Cary Grant (presumably not together), and President Franklin D. Roosevelt, who managed to serve Nathan's hot dogs to the King and Queen of England in 1939 as well as Winston Churchill and Joseph Stalin. Modern-day stars have continued the love. Barbra Streisand, for one, had them shipped to London for a dinner party.

7. IT USED TO OWN KENNY ROGERS ROASTERS.

Image of Kenny Rogers, a country singer and fast food chicken afficiando
Terry Wyatt/Stringer, Getty Images

Nathan's Famous bought the chicken joint in 1998 after it went bankrupt (Kenny's still sad about that). Ten years later, Nathan's sold it to a Malaysian franchiser, and now the chain is enjoying a profitable second life in Asia.

8. WALTER MATTHAU REQUESTED THEM AT HIS FUNERAL.

Image of actor Walter Matthau
Staff, Getty Images

Although he died in California, the Grumpy Old Men star stayed loyal to his New York roots, requesting Nathan's hot dogs by name in his will. There were also fortune cookies, celebrating his Oscar-winning turn in Billy Wilder's The Fortune Cookie.

9. THE COMPANY ALMOST WENT UNDER IN THE '80S.

Image of Original Nathan's Famous Frankfurters sign
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After soaring through the '70s, when the company stock hit a high of $41 per share, the market for hot dogs grew stale, and Nathan's stock dwindled to $1 in 1981. Despite calls to further diversify the menu, Murray Handwerker stuck with the original hot dog, and slowly the company improved. In 1986, it sold its 20 stores and packaged products business to investment firm Equicorp for $19 million.

10. A FAMILY BUSINESS MEANS THERE'S FAMILY DRAMA.

Image of New York City signs for the cross street between East 34th Street and 5th Avenue
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Nathan's two sons, Murray and Sol, didn't see eye to eye on how to run the business. So in 1963, Sol broke away from Nathan's Famous and started his own hot dog shop, Snacktime, on 34th Street in Manhattan. It closed in 1977—three years after Nathan passed away. "My father could not handle the conflict between Murray and myself," Sol tells his son Lloyd in Famous Nathan.

11. IT REOPENED AFTER HURRICANE SANDY IN TRUE NEW YORK STYLE.

Image of the original Nathan's Famous Coney Island location at night
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Less than six months after Hurricane Sandy flooded the Coney Island location, Nathan's Famous was back in business, and better than ever. The multimillion-dollar renovation allowed the company to add some upscale flourishes, including an oyster bar and a selection of beer and wine.

12. THE HISTORY OF THE HOT DOG EATING CONTEST IS SHROUDED IN MYSTERY—AND DECEPTION.

Image of competitors at the Nathan's Famous hot dog eating competition in 2017 (I think)
Alex Wroblewski/Stringer, Getty Images

According to legend (and the company), the first ever hot dog eating contest took place on July 4, 1916 between four men arguing over who was the most patriotic. They set to scarfing down Nathan's hot dogs, with the winner, James Mullen, eating 13 hot dogs in 12 minutes.

The true story, however, is a little harder to pin down. According to Insider, there's no evidence of a hot dog competition being held before 1972. Mortimer Matz, a public relations professional who worked with Nathan's Famous, told The New York Times in 2010 that the legend was a fabrication intended to improve sales.

"In Coney Island pitchman style, we made it up," Matz told the paper.

13. THE CURRENT HOT DOG EATING CHAMP IS A ONE-MAN DYNASTY.

Image of Joey Chestnut standing on a scale and holding the prize-winning mustard yellow bet for winning the hot dog eating competition
Andrew Burton, Getty Images

Since 2007, Joey Chestnut has won the Mustard Yellow Belt, the top prize at Nathan's hot dog eating competition, a whopping 10 times. In 2015, the Californian briefly lost his title to Matt Stonie, who beat him 62 hot dogs to 60. Chestnut holds the world hot-dog eating record—he consumed 73.5 Nathan's Famous hot dogs and buns in 10 minutes. Ranked the No. 1 competitive eater in the world, Chestnut holds a slew of nauseating 10-minute records, including nearly 13 pounds of deep-fried asparagus, 47 grilled cheese sandwiches, 25.5 pounds of poutine, and a whole turkey.

14. BUSINESS IS BOOMING THESE DAYS.

Image of people sitting under umbrellas at the original Nathan's Famous location
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Nathan’s $1-a-share days are well in the past, with sales and revenue up year over year. The company has stayed in the high-margin businesses of franchising and brand licensing, and its iconic hot dogs are sold in restaurants and stadiums around the country. It's also gone international, with locations in Russia, Mexico and Malaysia. How do you say "pass the mustard" in Malay?

This story originally ran in 2016.

This Indoor Garden Grows Up to 30 Fruits and Vegetables With Little Maintenance Required

IGWorks
IGWorks

If you want to always have fresh tomatoes and basil on hand without having to visit your nearest farmers' market or devote multiple hours each week to gardening, there's an easier option—no green thumb required!

The iHarvest is a hydroponic gardening system that lets you grow up to 30 varieties of fruits and veggies—including tomatoes, bell peppers, zucchini, watermelon, and various herbs—right in your kitchen. Powered by 72 watts of low-energy LEDs, the system's lighting and watering functions are fully automated, which keeps maintenance to a minimum.

All you have to do is plant a seed in an apparatus called the media, place the media in a pod, and add water to the iHarvest. The built-in timers do the rest of the work, ensuring that your plants are adequately fed and nourished each day, regardless of the season. After water is pumped to the plant's roots, it runs through a filter and returns to the bottom reservoir of the iHarvest device. The water and nutrients only need replenished once every two weeks, on average.

It's quick, too. Tomatoes are estimated to reach their full size in 10 days, and everything that you harvest will be free of herbicides and pesticides. Hanging plants and fruits like squash and cucumber can be suspended from the iHarvest's trellis, and the vertical design also makes it ideal for people in tight living quarters. The entire system takes up just 2.5 square feet of space, measuring 2 feet, 8 inches wide.

Order the iHarvest now on Kickstarter to get 35 percent off the retail price, which lowers the total cost to $549. And if you want to do some comparison shopping, you may also like the OGarden Smart—an indoor garden that lets you grow up to 90 fruits and vegetables.

17 Delicious Facts About Peeps

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Getty Images

You know whether you prefer chicks to bunnies, fresh to stale, or plain to chocolate-covered. But there’s a lot you may not know about Peeps, everyone’s favorite (non-chocolate) Easter candy.

1. It used to take 27 hours to make a Peep.

A candy Peep being made
Getty Images

That was in 1953, when Sam Born acquired the Rodda Candy Company and its line of marshmallow chicks. Back then, each chick was handmade with a pastry tube. Just Born quickly set about automating the process, so that it now takes just six minutes to make a Peep.

2. An average of 5.5 million Peeps are made every day.

Peeps candies being made
Getty Images

All of them at the Just Born factory in Bethlehem, Pennsylvania. In one year, the company makes enough peeps to circle the earth—twice!

3. Yellow chicks are the original Peep, and still the favorite.

Boxes of yellow chick Peeps
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Yellow bunnies are the second most popular color/shape combination. Pink is the second best-selling color.

4. The recipe has stayed pretty much the same.

Cooking up a batch of Peeps
Getty Images

The recipe begins with a boiling batch of granulated sugar, liquid sugar, and corn syrup, to which gelatin and vanilla extract are later added. 

5. The equipment has also (mostly) stayed the same.

Peeps candies being made
Getty Images

Since Just Born turned Peeps-making into an automated process, the chicks have been carefully formed by a top-secret machine known as The Depositor. Created by Sam Born’s son, Bob, The Depositor could manufacture six rows of five Peeps apiece in a fraction of the time it took workers to form them by hand. And that same machine that Bob built has been keeping the Peeps flowing ever since. Until rather recently …

In 2014, the company announced that it was planning to renovate its manufacturing plant, including The Depositor. “It’s a little sad,” vice president of sales and marketing Matthew Pye told Candy Industry Magazine at the time. “Bob Born made it from scratch in 1954 and it allowed us to distribute and grow the brand nationally." 

6. The updated equipment means new Peeps innovations could be coming.

Making Peeps at the Just Born factory
Getty Images

“The investment in our marshmallow making process will allow for more efficiency, more consistency, improved quality, and additional innovation capabilities,” co-CEO Ross Born told Candy Industry magazine about the new depositor, which will be able to produce a wider variety of Peeps in all sizes. “The [old] Peeps line did one thing and one thing very well—cranking out chicks day in and day out. Five clusters, just in different colors,” Born said.

7. Peeps used to have wings.

They were clipped in 1955, two years after the first marshmallow chicks hatched, to give the candy a sleeker, more “modern” look.

8. The eyes are the final touch.

A close up of a yellow chick Peep
Getty Images

The final flourish for all of these squishy balls of sweetness is adding the eyes, which are made of carnauba—a non-toxic edible wax (that is also found in some shoe polishes and car waxes, plus many other candies).

9. Peeps may be destructible, but their eyes are not.

Making Peeps at the Just Born factory
Getty Images

In 1999, a pair of scientists at Emory University—dubbed “Peeps Investigators”—decided to test the theory that Peeps are an indestructible food. In addition to a microwave, the pair tested the candy’s vulnerability to tap water, boiling water, acetone, and sulfuric acid (they survived them all). When they upped the ante with some Phenol, the only things that didn’t disappear were the eyes. 

10. They really are everyone's favorite non-chocolate Easter candy.

For more than 20 years now, no other non-chocolate Easter candy has been able to compete with the power of Peeps. With more than 1.5 billion of them consumed each spring, Peeps have topped the list of most popular Easter treats for more than two decades.

11. There are sugar-free Peeps.

Counterintuitive, we know. But in 2007, the first line of sugar-free Peeps hit store shelves.

12. There are also chocolate-covered Peeps.

Chocolate-covered Peeps hit the market in 2010. Today there’s a full line of them for every occasion.

13. Peeps come in a variety of flavors.

Color and shape (i.e. yellow chick) are no longer the only ways to categorize a Peep. They now come in an array of flavors, including fruit punch, sour watermelon, lemon sherbet, blueberry, and pancakes and syrup.

14. Peeps lip balm is a thing.

Yep.

15. On New Year's Eve, a giant Peep is dropped in Bethlehem, Pennsylvania.


PEEPS®

The drop is done with a traditional chick that flashes different colors at midnight.

16. Believe it or not, Peeps are not Just Born's best-selling brand.

That honor belongs to Mike and Ike. (Sorry, Peepsters.)

17. They're a boon to a creativity.

Blue chick Peeps
Getty Images

All over the country, Peeps have become the preferred media for a number of highly anticipated annual art contests. (You can check out some of the coolest creations from Westminster, Maryland's PEEPshow here.)

Updated for 2019.

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