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Twitter use, @adidas

These Adidas Sneakers Are Made Out Of Ocean Trash

Twitter use, @adidas
Twitter use, @adidas

Currently, there are trillions of pieces of trash in the ocean, destroying ecosystems and claiming animal lives. Scientists are working hard to develop new forms of biodegradable plastic that will ease this issue in the future. But as for the existing trash, innovative recycling is the best way to fight the tide of plastic pollution. Environmental programs are extricating pounds of plastic waste from the oceans and now Adidas is giving some of that material new life in the form of sneakers.

Later this year, the company will release a line of shoes made from plastic collected along beaches and pulled up from the ocean floor. For now, they won't be collecting the tiny fragments of plastic that float about the water—doing so simply isn't feasible—but by pulling from the coastline, they'll prevent new plastic from entering the ocean ecosystem.

"We're saving life. Every piece of plastic that we collect, every single piece, can save a bird, a turtle, even a whale," Cyrill Gutsch, founder of Parley for the Oceans, a new Adidas-supported nonprofit, told Fast Company.

In addition to using recycled trash for the shoe's material, Adidas will employ a knitting process that virtually eliminates further waste. Unlike cutting out a pattern to sew together, a woven structure doesn't leave behind scrap material. "We use what we need for the shoe and waste nothing," said Eric Liedtke, Adidas Group executive board member of global brands.

The prototype incorporates an illegal gill net—dredged up from the ocean by the nonprofit Sea Shepard—that not only saves fish lives in its absence but also gives the shoes an interesting aesthetic. It's unclear if commercial versions of the shoes will look the same, but as Adidas gets more fluent in the process of giving trash plastic new life, they're hoping to expand beyond footwear.

"We don't have to limit ourselves," said Lietke. "We can put this in T-shirts, we can put this in shorts, we can put this in all kinds of stuff."

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Pop Chart Lab
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Comics
The Origins of 36 Marvel Characters, Illustrated
Pop Chart Lab
Pop Chart Lab

No matter what their powers, every super hero has an origin story, from Spider-Man’s radioactive bite to Iron Man’s life-threatening chest shrapnel. In their latest poster, the designers at Pop Chart Lab have taken their infographic savvy to the Marvel Universe, charting the heroic origins of 36 different Marvel characters through miniature, minimalist comics.

Without using any words, they’ve managed to illustrate Bucky Barnes's plane explosion and subsequent transformation into the Winter Soldier, Jessica Jones’s car crash, the death of the Punisher’s family, and other classic stories from the major Marvel canon while paying tribute to the comic book form.

Explore the poster below, and see a zoomable version on Pop Chart Lab’s website.

A poster featuring 36 minimalist illustrations of superhero origin stories.
Pop Chart Lab

Keep your eyes open for future Marvel-Pop Chart crossovers. The Marvel Origins: A Sequential Compendium poster is “the first release of what we hope to be a marvelous partnership,” as Pop Chart Lab’s Galvin Chow puts it. Prints are available for pre-order starting at $37 and are scheduled to start shipping on March 8.

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iStock
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technology
The Design Tricks That Make Smartphones Addictive—And How to Fight Them
iStock
iStock

Two and a half billion people worldwide—and 77 percent of Americans—have smartphones, which means you probably have plenty of company in your inability to go five minutes without checking your device. But as a new video from Vox points out, it's not that we all lack self-control: Your phone is designed down to the tiniest details to keep you as engaged as possible. Vox spoke to Tristan Harris, a former Google design ethicist, who explains how your push notifications, the "pull to refresh" feature of certain apps (inspired by slot machines), and the warm, bright colors on your phone are all meant to hook you. Fortunately, he also notes there's things you can do to lessen the hold, from the common sense (limit your notifications) to the drastic (go grayscale). Watch the whole thing to learn all the dirty details—and then see how long you can spend without looking at your phone.

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