14 Single-Scoops You Didn't Know About Baskin-Robbins

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iStock

Even if you've sampled all 31 flavors at Baskin-Robbins, there are probably a few things you don’t know about the franchise.

1. BASKIN AND ROBBINS WERE IN-LAWS.

image of the balloons outside a Baskin Robbins restaurant celebrating its 70th anniversary
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Irv Robbins grew up working in his dad’s ice cream shop, The Olympic Store. After he got out of the military in 1945, he opened a store of his own—Snowbird Ice Cream store in Glendale, California. When his brother-in-law Burt Baskin got out of the military shortly thereafter, he also decided to try his hand in the ice cream biz, and opened Burton's Ice Cream in Pasadena. They had eight stores between them just eight years later, and decided to combine forces into a single chain.

2. THEY FLIPPED A COIN TO SEE WHOSE NAME WOULD COME FIRST.

image of a hand flipping a coin
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Despite the Burton's Ice Cream and Snowbird Ice Cream merger, the franchise didn't become Baskin-Robbins until 1953. The brothers-in-law flipped a coin to see whose name would come first in the company. It just as easily could have been Robbins-Baskin.

3. THERE ARE WAY MORE THAN 31 FLAVORS.

image of a child looking at the flavors inside an ice cream counter
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It may be famous for its "31 Flavors," which is intended to represent a flavor for every day of the month, but the company has actually featured more than 1000 flavors over the years. Their top sellers, however, remain pretty basic: vanilla, chocolate, mint chocolate chip, pralines and cream, and chocolate chip.

4. AND SPEAKING OF PRALINES AND CREAM …

image of someone scooping from a vat of praline dessert
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The company claims Irv and Irma Robbins invented the now-classic flavor. They had just returned from a New Orleans vacation and were snacking on some souvenir pralines when a light bulb went off. They mixed the nuts in with vanilla ice cream, then added a drizzle of caramel. The flavor was so good that they put it in stores, and it became one of their all-time best-selling flavors. They even ran out at some stores, prompting ice cream-addicted Americans to send petitions to the Baskin-Robbins headquarters. In 1985, the company sued Häagen-Dazs for adding pralines and cream to their lineup.

5. ROBBINS CAME UP WITH A BEATLE-THEMED FLAVOR ON THE SPOT.

image of the Beatles (the musical group, not the insect)
William Lovelace/Stringer, Getty Images

Just before the Beatles came to the U.S. for their first big tour, a Washington Post reporter called Robbins to ask what special promotion he had cooked up for the occasion. "Nothing," was the real answer, but Robbins quickly improvised, telling the reporter that "Beatle Nut" was on the way. The company scrambled to get the flavor created, made, and delivered in five days.

6. THAT'S NOT THE ONLY SPECIAL-EVENT FLAVOR.

image of President Gerald Ford standing in front of an American flag and pointing toward an audience
AFP/Stringer, Getty Images

Other special-occasion flavors include Baseball Nut, invented when the Dodgers moved to L.A.; 0031 Secret Bonded during the James Bond craze; and Lunar Cheesecake for the 1969 moon landing. For America's bicentennial in 1976, the company produced Valley Forge Fudge for President Ford to enjoy.

7. NOT ALL FLAVORS MAKE IT TO CONSUMERS.

image of a bowl of ketchup next to some tomatoes
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Among the flavors that were tested but never mass-produced: Ketchup, Grape Britain, and Lox and Bagels.

8. IRV ROBBINS WAS REALLY INTO ICE CREAM.

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Not only did he have an ice cream cone-shaped swimming pool, he also named his boat "32nd Flavor." And it was easy to spot Robbins driving around L.A.—his vanity plates read "31BR." He said people would occasionally spot the plates and stop him to ask for ice cream.

9. ROBBINS ALSO LIKED EATING ICE CREAM.

image of vanilla ice cream sitting on top of a bowl of what could be cereal, but probably isn't
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He liked to "douse" his morning bowl of cereal with banana ice cream and went through a quart every few days. The Robbins house in Rancho Mirage, California, came equipped with a six-flavor ice cream dispenser.

10. SOMETIMES IN-STORE PROMOTIONS AREN'T ALL THEY'RE "QUACKED" UP TO BE.

image of wine glasses filled with red champagne
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Robbins was particularly fond of a refreshing "Cold Duck" ice cream flavor, which tasted similar to cold duck sparkling wine. It had to be scrapped, however, when Japanese stores promoted it by hanging dead ducks from the ceiling. "We almost collapsed," Robbins said.

11. LOTS OF CELEBRITIES HAVE BEEN EMPLOYED BY BASKIN-ROBBINS.

image of a plaque marking Michelle and Barack Obama's first kiss at a Baskin Robbins
Scott Olson, Getty Images

Plenty of people scooped ice cream at BR before they went on to bigger and better things. The illustrious lineup has included Barack Obama, Julia Roberts, Taryn Manning, and Eric Dane. Obama has quite a history with Baskin-Robbins—he and Michelle experienced both their first date and their first kiss at a store in Chicago (which has since been commemorated with a historical marker-esque plaque).

12. HOWARD HUGHES WAS BRIEFLY OBSESSED WITH THE BANANA NUT FLAVOR.

image of Howard Hughes standing next to some other guy
Hulton Archive, Getty Images

Howard Hughes, as we know now, was practically the poster child for OCD. So it's not terribly surprising to learn that when he developed a liking for a certain Baskin-Robbins ice cream flavor, he really developed a liking for it. When the billionaire found out Baskin-Robbins had discontinued his favorite flavor, banana nut, he ordered 100 gallons. The ice cream had to be stored down in the kitchens of the Desert Inn (the hotel where he was living)—and it was a real hassle when Hughes decided he preferred French Vanilla just a few months later. "Somewhere at the D.I., they still might have old gallons of unopened banana nut," ex-Desert Inn president Burton Cohen said in 2000.

13. BURT BASKIN DIED OF A HEART ATTACK IN 1967.

image of the exterior of a Baskin Robbins restaurant
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You've probably noticed that all of these stories center around Robbins, not Baskin. That's because Baskin passed away at the age of 54, just six months after selling the company to United Fruit Co. for $12 million.

14. IRV'S SON JOHN WALKED AWAY FROM THE BASKIN-ROBBINS EMPIRE.

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Not only did Irv's son refuse to be groomed for the position of Baskin-Robbins heir, he actively lobbies against the dairy industry. "My father told me he believed that I was very intelligent, very sincere, and very crazy," John Robbins has said. Once, when his father sought out medical help for health problems like diabetes and heart disease later in his life, his doctors unwittingly handed him a copy of Diet for a New America—a book on healthy eating written by John.

A version of this list first ran in 2016.

17 Delicious Facts About Peeps

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Getty Images

You know whether you prefer chicks to bunnies, fresh to stale, or plain to chocolate-covered. But there’s a lot you may not know about Peeps, everyone’s favorite (non-chocolate) Easter candy.

1. It used to take 27 hours to make a Peep.

A candy Peep being made
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That was in 1953, when Sam Born acquired the Rodda Candy Company and its line of marshmallow chicks. Back then, each chick was handmade with a pastry tube. Just Born quickly set about automating the process, so that it now takes just six minutes to make a Peep.

2. An average of 5.5 million Peeps are made every day.

Peeps candies being made
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All of them at the Just Born factory in Bethlehem, Pennsylvania. In one year, the company makes enough peeps to circle the earth—twice!

3. Yellow chicks are the original Peep, and still the favorite.

Boxes of yellow chick Peeps
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Yellow bunnies are the second most popular color/shape combination. Pink is the second best-selling color.

4. The recipe has stayed pretty much the same.

Cooking up a batch of Peeps
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The recipe begins with a boiling batch of granulated sugar, liquid sugar, and corn syrup, to which gelatin and vanilla extract are later added. 

5. The equipment has also (mostly) stayed the same.

Peeps candies being made
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Since Just Born turned Peeps-making into an automated process, the chicks have been carefully formed by a top-secret machine known as The Depositor. Created by Sam Born’s son, Bob, The Depositor could manufacture six rows of five Peeps apiece in a fraction of the time it took workers to form them by hand. And that same machine that Bob built has been keeping the Peeps flowing ever since. Until rather recently …

In 2014, the company announced that it was planning to renovate its manufacturing plant, including The Depositor. “It’s a little sad,” vice president of sales and marketing Matthew Pye told Candy Industry Magazine at the time. “Bob Born made it from scratch in 1954 and it allowed us to distribute and grow the brand nationally." 

6. The updated equipment means new Peeps innovations could be coming.

Making Peeps at the Just Born factory
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“The investment in our marshmallow making process will allow for more efficiency, more consistency, improved quality, and additional innovation capabilities,” co-CEO Ross Born told Candy Industry magazine about the new depositor, which will be able to produce a wider variety of Peeps in all sizes. “The [old] Peeps line did one thing and one thing very well—cranking out chicks day in and day out. Five clusters, just in different colors,” Born said.

7. Peeps used to have wings.

They were clipped in 1955, two years after the first marshmallow chicks hatched, to give the candy a sleeker, more “modern” look.

8. The eyes are the final touch.

A close up of a yellow chick Peep
Getty Images

The final flourish for all of these squishy balls of sweetness is adding the eyes, which are made of carnauba—a non-toxic edible wax (that is also found in some shoe polishes and car waxes, plus many other candies).

9. Peeps may be destructible, but their eyes are not.

Making Peeps at the Just Born factory
Getty Images

In 1999, a pair of scientists at Emory University—dubbed “Peeps Investigators”—decided to test the theory that Peeps are an indestructible food. In addition to a microwave, the pair tested the candy’s vulnerability to tap water, boiling water, acetone, and sulfuric acid (they survived them all). When they upped the ante with some Phenol, the only things that didn’t disappear were the eyes. 

10. They really are everyone's favorite non-chocolate Easter candy.

For more than 20 years now, no other non-chocolate Easter candy has been able to compete with the power of Peeps. With more than 1.5 billion of them consumed each spring, Peeps have topped the list of most popular Easter treats for more than two decades.

11. There are sugar-free Peeps.

Counterintuitive, we know. But in 2007, the first line of sugar-free Peeps hit store shelves.

12. There are also chocolate-covered Peeps.

Chocolate-covered Peeps hit the market in 2010. Today there’s a full line of them for every occasion.

13. Peeps come in a variety of flavors.

Color and shape (i.e. yellow chick) are no longer the only ways to categorize a Peep. They now come in an array of flavors, including fruit punch, sour watermelon, lemon sherbet, blueberry, and pancakes and syrup.

14. Peeps lip balm is a thing.

Yep.

15. On New Year's Eve, a giant Peep is dropped in Bethlehem, Pennsylvania.


PEEPS®

The drop is done with a traditional chick that flashes different colors at midnight.

16. Believe it or not, Peeps are not Just Born's best-selling brand.

That honor belongs to Mike and Ike. (Sorry, Peepsters.)

17. They're a boon to a creativity.

Blue chick Peeps
Getty Images

All over the country, Peeps have become the preferred media for a number of highly anticipated annual art contests. (You can check out some of the coolest creations from Westminster, Maryland's PEEPshow here.)

Updated for 2019.

10 Amazing Pieces of Peeps Art

“Edgar Allan Peep” by Christian Twamley / Courtesy of the Carroll County Arts Council
“Edgar Allan Peep” by Christian Twamley / Courtesy of the Carroll County Arts Council

Some people paint, some scrapbook, and others create Game of Thrones-inspired dragon sculptures made of 5000 marshmallow Peeps. Candy art may seem like an unusual form of craftsmanship, but it’s more common than you might expect in the lead-up to Easter, when organizations around the country host Peeps art contests.

The aforementioned dragon, as well as the artworks pictured below, were all submitted to the “PEEPshow” contest—a fundraiser for the Carroll County Arts Council in Westminster, Maryland. According to event organizers, the event became the first exhibition of Peeps art when it debuted 12 years ago.

Keep scrolling to see some of the best Peeps sculptures from recent years (2017-2019), and visit the Art Council’s website to see all of this year's participants. (As of Friday afternoon, a Warhol-inspired artwork of "Marilyn Peeproe" appears to be in the lead.)

A space-themed Peeps display
“First Peeps in Space” by International Delight / Courtesy of the Carroll County Arts Council

A samurai sculpture
"Sugar Samurai" by Tristar Martial Arts / Courtesy of the Carroll County Arts Council

The rabbit from Alice in Wonderland
“I’m Late, I’m Late (for the PEEPshow)” by Vivian Davis / Courtesy of the Carroll County Arts Council

A caterpillar sculpture
“The Very Hungry Caterpeeper” by Lia Finch and M / Courtesy of the Carroll County Arts Council

A sculpture inspired by a painting
“Peep with the Pearl Earring” by Sandy Oxx / Courtesy of the Carroll County Arts Council


“Edgar Allan Peep” by Christian Twamley / Courtesy of the Carroll County Arts Council

A Belle sculpture
“Beauty and the Peep” by Candace Birger, Westminster Cake Studio / Courtesy of the Carroll County Arts Council

Fish sculpture
“The Rainbow Fish” by Jen, Justin, Connor, and Jacob Myers / Courtesy of the Carroll County Arts Council

A Gumby sculpture
“Just Gumby” by Sydney Blacksten / Courtesy of the Carroll County Arts Council

A sculpture of a monster
“Percy the Purple Peeple Eater” by the Koontz Family / Courtesy of the Carroll County Arts Council

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