John Patrick Thomas
John Patrick Thomas

What’s With The New Yawk Accent?

John Patrick Thomas
John Patrick Thomas

In the 1960s, Columbia University graduate student William Labov headed into New York City’s department stores in search of something. He scoured Saks, Macy’s, and S. Klein, asking all the employees he encountered a single question. He’d ask things like, “Where are women’s shoes?” and “Where is sportswear?” but he wasn’t really looking for either. Labov already knew the answer—those items were on the fourth floor—but he wanted to hear the salesperson say it. He was hunting for something more elusive: the New York r.

The r-less New “Yawk” accent is as classic as “Rockefella Centa” or the East “Rivva,” but when linguists tried to study r-dropping among native New Yorkers, the results were inconsistent. The r showed up in some words but not others—even for the same person, even for the same word. Its appearance, or lack thereof, seemed a matter of chance.

R-dropping had once been a mark of upper-class prestige along the East Coast, a connection to the “veddy propuh” British habit. But at the beginning of the 20th century, as it mixed into the rough-and-ready developing dialect of arriving New York immigrants, its status changed. By the 1960s it had become the opposite of prestigious. Labov thought the missing r might be better explained by social factors, which is why he picked Saks (a luxury store), Macy’s (a mid-range store), and S. Klein (a bargain store) for his investigation. As it turned out, employees at Saks pronounced the r in “fourth floor” more often than those at Macy’s, and much more often than those at S. Klein. The classier the joint, the more common the r.

After Labov got the “fourth floor” response he was looking for, he would say, “Excuse me?” The employee would then repeat the phrase, more slowly and carefully. At all three stores, fewer r’s were dropped the second time around. This was especially true at Macy’s, where employees presumably had a bit more status anxiety, being close to, but not quite in, the truly high-status group.

Shifts in the perception of “good speech” can cause language to change from generation to generation. Every decade since Labov’s study has seen more r’s make their way into the average New Yorker’s speech. Even so, when the study was repeated in 1986 by Joy Fowler, with May department store standing in for S. Klein (which had closed), and in 2009 by Patrick-André Mather, with Loehmann’s and Filene’s Basement taking May’s place, everyone used more r’s overall, but the same difference between the stores persisted. More prestige? More r.

If New Yorkers associate r’s with prestige, why are any dropped at all? Recently, Maeve Eberhardt and Corinne Downs studied r-dropping on the TV show Say Yes to the Dress—and they may have found an answer. Sales staff at New York’s bridal salon Kleinfeld, where the show is filmed, are well aware of the prestige factor (the higher the client’s budget, the more likely the salesperson is to retain the r). However, they drop the r when providing emotional support. For example, when a sales associate comforted a bride who was upset about her dead sister’s absence, the difference was pronounced: “She’s theah though. Just always remembah that.” Dialect is solidarity, and solidarity is comfort. Prestige ain’t always the most important thing.

A New App Interprets Sign Language for the Amazon Echo

The convenience of the Amazon Echo smart speaker only goes so far. Without any sort of visual interface, the voice-activated home assistant isn't very useful for deaf people—Alexa only understands three languages, none of which are American Sign Language. But Fast Company reports that one programmer has invented an ingenious system that allows the Echo to communicate visually.

Abhishek Singh's new artificial intelligence app acts as an interpreter between deaf people and Alexa. For it to work, users must sign at a web cam that's connected to a computer. The app translates the ASL signs from the webcam into text and reads it aloud for Alexa to hear. When Alexa talks back, the app generates a text version of the response for the user to read.

Singh had to teach his system ASL himself by signing various words at his web cam repeatedly. Working within the machine-learning platform Tensorflow, the AI program eventually collected enough data to recognize the meaning of certain gestures automatically.

While Amazon does have two smart home devices with screens—the Echo Show and Echo Spot—for now, Singh's app is one of the best options out there for signers using voice assistants that don't have visual components. He plans to make the code open-source and share his full methodology in order to make it accessible to as many people as possible.

Watch his demo in the video below.

[h/t Fast Company]

How to Craft the Perfect Comeback, According to Experts

In a 1997 episode of Seinfeld called “The Comeback,” George Costanza is merrily stuffing himself with free shrimp at a meeting. His coworker mocks him: “Hey, George, the ocean called. They’re running out of shrimp.” George stands humiliated as laughter fills the room, his mind searching frantically for the perfect riposte.

It’s only later, on the drive home, that he thinks of the comeback. But the moment has passed.

The common human experience of thinking of the perfect response too late—l’esprit de l’escalier, or "the wit of the staircase"—was identified by French philosopher Denis Diderot when he was so overwhelmed by an argument at a party that he could only think clearly again once he’d gotten to the bottom of the stairs.

We've all been there. Freestyle rappers, improv comedians, and others who rely on witty rejoinders for a living say their jobs make them better equipped to seize the opportunity for clever retorts in everyday life. They use a combination of timing, listening, and gagging their inner critics. Here are their insights for crafting the perfect comeback.


The next time you’re in a heated conversation, be less focused on what you're about to say and more attentive to what you're actually responding to. When you spend more time considering what your sparring partner is saying, “you’re deferring your response until you’ve fully heard the other person," Jim Tosone, a technology executive-turned-improv coach who developed the Improv Means Business program, tells Mental Floss. Your retorts may be more accurate, and therefore more successful, when you’re fully engaged with the other person’s thoughts.


According to Belina Raffy, the CEO of the Berlin-based company Maffick—which also uses improv skills in business—not overthinking the situation is key. “You’re taking yourself out of unfolding reality if you think too much,” she tells Mental Floss. It’s important to be in the moment, and to deliver your response to reflect that moment.


History’s most skilled comeback artists stored witticisms away for later use, and were able to pull them out of their memory at the critical time.

Winston Churchill was known for his comebacks, but Tim Riley, director and chief curator at the National Churchill Museum in Fulton, Missouri, tells Mental Floss that many of his burns were borrowed. One of his most famous lines was in response to politician Bessie Braddock’s jab, “Sir, you are drunk.” The prime minister replied, “And you, Bessie, are ugly. But I shall be sober in the morning, and you will still be ugly.”

Riley says this line was copied from comic W.C. Fields. Nevertheless, it took quick thinking to remember and reshape the quote in the moment, which is why Churchill was thought of as a master of timing. “It was an off-the-cuff recall of something he had synthesized, composed earlier, and that he was waiting to perform,” Riley says.

But in some situations, the retort must be created entirely in the moment. Training for spontaneity on stage also helps with being quicker-witted in social situations, New York City battle rap emcee iLLspokinn tells Mental Floss. It’s like working a spontaneous muscle that builds with each flex, so, you’re incrementally better each time at seizing that witty opportunity.


Anyone who has been in the audience for an improv show has seen how rapidly performers respond to every situation. Improv teaches you to release your inhibitions and say what drops into your mind: “It’s about letting go of the need to judge ourselves,” Raffy explains.

One way to break free of your internal editor might be to imagine yourself on stage. In improv theater, the funniest responses occur in the spur of the moment, says Douglas Widick, an improv performer who trained with Chicago’s Upright Citizens Brigade. By not letting one’s conscience be one’s guide, actors can give into their “deepest fantasies” and say the things they wouldn’t say in real life.


The German version of Diderot’s term is Treppenwitz, also meaning the wit of the stairs. But the German phrase has evolved to mean the opposite: Something said that, in retrospect, was a bad joke. When squaring up to your rival, the high you get from spearing your opponent with a deadly verbal thrust can be shadowed by its opposite, the low that comes from blurting out a lame response that lands like a lead balloon.

That's a feeling that freestyle rapper Lex Rush hopes to avoid. “In the heat of the battle, you just go for it,” she tells Mental Floss. She likens the fight to a “stream of consciousness” that unfolds into the mic, which leaves her with little control over what she’s projecting into the crowd.

It may help to mull over your retort if you have a few extra seconds—especially if you’re the extroverted type. “Introverts may walk out of a meeting thinking, ‘Why didn’t I say that?’ while extroverts think, ‘Why did I say that?’” Tosone, the improv coach, says. Thinking before you speak, even just briefly, will help you deploy a successful comeback.

And if it doesn’t go your way, iLLspokinn advises brushing off your missed opportunity rather than dwelling on your error: “It can be toxic to hold onto it."


Texting and social media, as opposed to face-to-face contact, give you a few extra minutes to think through your responses. That could improve the quality of your zinger. “We’re still human beings, even on screens. And we prefer something that is well-stated and has a fun energy and wit about it," Scott Talan, a social media expert at American University, tells Mental Floss.

But don't wait too long: Replies lose their punch after a day or so. “Speed is integral to wit, whether in real life or screen life,” Talan says. “If you’re trying to be witty and have that reputation, then speed will help you."

Some companies have excelled in deploying savage social media burns as marketing strategies, winning viral retweets and recognition. The Wendy’s Twitter account has become so well known for its sassy replies that users often provoke it. “Bet you won’t follow me @Wendys,” a user challenged. “You won that bet,” Wendy’s immediately shot back.

George Costanza learns that lesson when he uses his rehearsed comeback at the next meeting. After his colleague repeats his shrimp insult, George stands and proudly announces, “Oh yeah? Well, the jerk store called, and they’re running out of you!”

There’s silence—until his nemesis comes back with a lethal move: “What’s the difference? You’re their all-time best-seller.”