Fast food companies don't have a reputation for being eco-friendly, but through small changes made in recent years, some of the biggest names in the industry are working to reduce their environmental impact. Just a few weeks after introducing the meat-free Impossible Whopper, Burger King announced a new policy for its United Kingdom locations. As CNN reports, UK restaurants will no long include plastic toys with kids' meals.
The change comes after two sisters from the UK started a petition on Change.org calling on McDonald's and Burger King to stop distributing plastic toys with kids' meals. Ella and and Caitlin McEwan, who were 9 and 7 respectively when the petition launched this summer, wrote, “children only play with the plastic toys they give us for a few minutes before they get thrown away and harm animals and pollute the sea." They went on to say: "It’s not enough to make recyclable plastic toys—big, rich companies shouldn’t be making toys out of plastic at all." Their online petition has received more than 530,000 signatures.
By cutting plastic from kids' meals, Burger King estimates it will avoid wasting 350 tons of single-use plastic a year. The chain has also installed containers in its UK stores for collecting old plastic toys from customers, so the material can be recycled to make playgrounds. The UK represents just a fraction of Burger King's market, but according to the company, non-biodegradable plastic toys will be phased out of all locations by 2025.
McDonald's has had a different response to the McEwan sister's petition. Instead of doing away with plastic toys completely, UK restaurants will give customers the option to swap toys for fruit with their Happy Meals later this year, and then allow them to opt for books instead for a period in early 2020. Meanwhile, in Canada and Germany, some McDonald's restaurants are experimenting with going totally plastic-free. The more sustainable restaurants feature paper straws, waffle cone condiment cups, and burger wrappers made from grass.