In 1938, The New York Times Thought Cheeseburgers Were a Weird New Fad
People love to make fun of The New York Times's trend section: Their umpteen pieces on the Millennial craze have been called "hate-reads," and their dissection of cultural norms such as oversharing, defriending people in real life, and chopped salad at lunch as "trends" can be hilarious and infuriatingly obvious.
But while their pieces aren't always exactly timely, they will certainly make for interesting reads in a few decades—just like this throwback piece on a California fad called "cheeseburgers" from 1938.
When "cheeseburger" was first mentioned in the October 1938 article, it was in a long list about the "whimsy" of California eateries. Then, nine years later in May 1947, the Times revisited the fad, writing, "At first, the combination of beef with cheese and tomatoes, which sometimes are used, may seem bizarre." Fortunately, their intrepid reporter could see the bigger picture. "If you reflect a bit, you’ll understand the combination is sound gastronomically."
Now, 70 years later, you can not only ask for gourmet cheeses like brie, goat, or gorgonzola on your burger—or spend upwards of $300 on one—there are multiple burger chains where you can order stacks on stacks on stacks of cheeseburger patties. That weird little West Coast fad has become a multibillion dollar industry, and cheeseburgers are practically our national food (arguably in hot contention with apple pie). Congratulations, America! We did it!