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How 15 Breweries Got Their Names

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edwin, Flickr (cropped) // CC BY 2.0

As these brewers have learned, a great name can make marketing a great beer that much easier. Crack open your favorite ale or lager and learn about how some of the American brewing scene’s heavyweights got their names.

1. Founders 

One of Michigan’s most beloved breweries, Founders was originally called "Canal Street Brewing Company" when it opened in 1996. The brewery was named after an area in Grand Rapids where many breweries were located in the 19th century, and since Canal Street’s labels featured images of these breweries’ founders, the upstart was soon nicknamed "Founders."

2. New Belgium 

Quan Ha, Flickr // CC BY 2.0

The brewery, located in Fort Collins, Colorado is well known for its flagship beer, Fat Tire. The story behind that beer’s name is intertwined with the naming of the brewery itself. In 1989, co-founder Jeff Lebesch was biking around Belgium, sampling the local brews. He returned home with an idea to open a brewery, and to pay homage to the European nation that inspired him, he named it New Belgium

3. Sierra Nevada 

Founded in 1979, Sierra Nevada is the second best-selling craft brewery in the U.S., behind only the Boston Beer Company. Its name came from founder Ken Grossman’s favorite outdoor playground: the Sierra Nevada mountain range. 

4. Dogfish Head 

Founded in 1995 by brewer Sam Calagione, Dogfish Head is famous for their inventive beers and wide range of IPAs. Calagione's dad suggested the name—which comes from a street in Southport, Maine called Dogfish Head Roadas they jogged past the street sign near the family's summer home.

5. Lagunitas

Founded in 1993 by Tony Magee, Lagunitas is famous for its hop-centric, west coast IPAs. Although it is located in Petaluma, Calif., the brewery is named after its original home base of Lagunitas, Calif. Since the company already had a following when it moved, it stuck with the original geographic moniker. 

6. Goose Island 

Based in Chicago, Goose Island started by brewing out of the Clybourn Brewpub back in 1988. The brewery is named for nearby Goose Island, an artificial island in the middle of the Chicago River.

7. Avery 

The well-respected brewery in Boulder, Colo. has been crafting high-quality libations since 1993. The brewery was named after founder and avid home brewer Adam Avery

8. Deschutes 

Founded in 1988 in Bend, Oreg., Deschutes is widely known for its inventive offerings such as Black Butte Porter, Mirror Pond Pale Ale and Inversion IPA. When Gary Fish founded the brewpub that would eventually become the brewery, he named it in honor of the nearby Deschutes River. 

9. Flying Dog 

The Frederick, Md. brewery was originally located in the beer mecca of Colorado and was named after a 1983 mountain climbing expedition in which founder George Stranahan and friends climbed K2 (the second-highest summit in the world). After the climb, the pals were enjoying a drink at a bar in Pakistan when they noticed a painting of a pack of dogs that appeared to be flying. Stranahan named the brewery to pay tribute to that expedition and to his relationship with his fellow climbers.

10. Abita 

Famous for their Purple Haze that is brewed with real raspberries, Abita is a brewery that sits 30 miles north of New Orleans. The brewery gets its name from the town of Abita Springs, which was originally a Choctaw Indian village. The etymology of the word "Abita," however, is unclear.

11. Ommegang 

The brewery has been crafting authentic Belgian-style beer since beer importers Wendy Littlefield and Don Feinberg opened its doors in 1997. This brewery, located a few miles south of Cooperstown, N.Y. gets its name from the Dutch. "Ommegang" means "walk around" or "to walk." An annual festival of the same name in Brussels has been commemorating the first visit of Emperor Charles V to the city since 1549. 

12. Boulevard 

Located in Kansas City, Mo., Boulevard was founded in 1988 by John McDonald, who invested his entire savings and inheritance into starting the brand. The name comes from the area where the brewery is located, along Kansas City’s Southwest Boulevard.

13. Shiner 

Shiner is the brand name for the beer produced at the Spoetzl Brewery. Famous for their Shiner Bock, the brewery is owned by the Gambrinus family and is the oldest independent brewery in Texas (founded in 1909). It got its name simply because the brewery is located in Shiner, Texas. 

14. Smuttynose 

This Portsmouth, N.H. brewery was founded in 1994 and takes its name from Smuttynose Island, one of the Isle of Shoals that sit between coastal New Hampshire and Maine.  

15. 21st Amendment 

Bob, Flickr // CC BY-ND 2.0

Shaun O’Sullivan and Nico Freccia named their San Francisco-based brewery 21st Amendment in a nod to the constitutional amendment that repealed prohibition and kick-started the local bars' slow climb back to being the neighborhood gathering place.

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Pop Chart Lab
New Pop Chart Lab Poster Is a Boozy Blueprint For Making Classic Cocktails
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Pop Chart Lab

Pop Chart Lab's posters combine design with data, and their latest offering—a full breakdown of the ingredients in 60 classic cocktails—is no exception. From the exact ratio of gin and tonic that should go into a G & T (2 ounces and 4 ounces, respectively) to the garnishes you'll need to make a proper Tom Collins (a maraschino cherry and a lemon twist), the 3-foot-by-2-foot "Constitutions of Classic Cocktails" artwork teaches mixology basics you'd typically learn in bartending school, sans tuition fee.

In addition to mainstays like the Negroni and the Whiskey Sour, the poster also includes relatively obscure drinks (ever heard of the Golden Dawn, or the Journalist?), which you can attempt after drinking your way through your favorite concoctions. Before you know it, you'll be explaining to your friends the intricacies of why you should stir martinis instead of shaking them (sorry, James Bond), or the difference between a highball and a Collins glass. Bottoms up!

"Constitutions of Classic Cocktails" costs $37, and is currently available for pre-order. Shipping begins on Friday, October 20, 2017. (To see the poster's details up close, visit Pop Chart Lab's website and click on the diagram.)

Pop Chart Lab

Pop Chart Lab's
Pop Chart Lab
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Attention Beer Lovers: A London Brewery Is Hiring a Professional Taste-Tester
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Beer lovers aren’t given many chances to discuss their passion for imbibing at job interviews. But a new open position at London's Meantime Brewing Company lists that expertise as one of the top qualifications. As Fortune reports, the brewery is seeking a professional beer taster to help improve its products.

The brewery’s part-time employee will “join the panel brewers as they taste, discuss, and pass opinion on a range of different beers,” according to the job listing on LinkedIn. On top of steady access to free booze three hours a week, the taster will receive a competitive salary “with beer benefits.” As the description reads: “Yes, this could just be the best job in the world.”

Meantime isn’t just considering any casual beer drinker for the role. Their ideal candidate will have a precise palate that can distinguish “chocolate malt from dark malt” and “Fuggles from Cascade hops.” They will also have an understanding of global consumer markets, a functioning knowledge of English, and an extensive beer vocabulary. The brewery is located in the London borough of Greenwich, so applicants who aren’t local should be willing to relocate.

Founded in 1999, the Meantime Brewing Company made its name on the beer scene with signature beverages like their London Lager, London Pale Ale, and Yakima Red. If you’re interested in joining the team, post 30 words on your LinkedIn profile explaining why you deserve the gig, along with any photos or videos that may help your case, with the hashtag #pickmemeantime. The company will narrow down the pool to three candidates for an in-person beer tasting before deciding their top pick. Meanwhile, you can prepare for the job by brushing up on your beer facts.

[h/t Fortune]


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