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atrefact

Futuristic Locket Gives You Access to Unlimited Pictures

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atrefact

As wearables continue to grow in popularity, the desire for more sleek and stylish gadgets increases. Purple by Artefact is a contemporary spin on the classic locket that allows its owner to see endless pictures from friends and family with the flick of a finger.

The high-tech pendant connects to your social media wirelessly so you can import pictures and messages shared by your friends. Along with the necklace, Purple has a companion app that lets you customize what shows up on your locket. The library allows you to organize your media and pick what you share and what can be shared. You can even put a personal spin on the pictures by adding filters, graphics, and effects.

Considered fashion first and technology second, Purple is truly a gorgeous piece. Its simplistic design comes from materials like platinum, silver, gold, and brushed brass. To keep the pendant looking minimalistic, there is no USB port; users simply drop it into its ceramic charging box to recharge the battery. The black back allows for inductive charging.

The invention has been designed to capture the nostalgic feeling of classic lockets, but with modern technology. Purple can still be worn and cradled like a regular locket and has been made to resemble an heirloom.

"Purple invites you to take a peek at what’s inside, pause from your hectic daily life and smile at a moment you share with the people who matter most," the website says.

While this delightful necklace is not available for purchase yet, you can monitor the progress here

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Zillow to Introduce 3D Tours of Houses and Apartments
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Chances are you’ve been fooled by a too-good-to-be-true housing ad, from that “spacious, light-filled” abode that was actually dark and cramped to the “two-bedroom” apartment that was just a single unit with a large living room. To spare prospective homeowners and renters these types of experiences, Zillow, the online real estate database company, is working on a free app that will soon allow customers to take 3D house tours, according to Engadget.

Real estate agents with iPhones will use the Zillow Group Home Capture App to upload 360-degree pictures of rooms to Zillow Group, sans special equipment and hosting fees. The photos will then be fused together into a panoramic walk-through, and the virtual tour will be added to a Zillow listing.

About 44 percent of homebuyers and 47 percent of renters search for homes from a distance, according to data from the 2017 Zillow Group Housing Report. 3D tours “will help buyers and renters more easily visualize themselves living in the home, no matter how far away they happened to be,” said Jeremy Wacksman, Zillow Group’s chief marketing officer, in a news release. “Photos have always been vital to the home search process and now 3D tours can give buyers and renters a realistic understanding of what it would be like to live in the home."

The Zillow Group Home Capture App isn’t quite ready for release, as it’s currently being tested by a focus group in Scottsdale, Arizona. But if you live in Phoenix, you may see it hitting the iTunes store as early as 2018, with a nationwide rollout expected by the end of next year. In the meantime, you can get an online preview of Zillow’s 3D tours here.

[h/t Engadget]

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technology
The iMac Was Almost Called the MacMan
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John G. Mabanglo/Getty Images

After breaking out with its Macintosh line of personal computers in the 1980s, Apple was in a slump. Sales had flagged as Microsoft's Windows operating system made waves. In 1998, the company was set to unveil a product that it hoped would reinvigorate its brand.

And they almost blew it.

According to Ken Segall, the advertising genius behind their "Think Different" campaign, Apple founder Steve Jobs was expecting the iMac to reverse the company's ailing fortunes. Where older Macs had been boxy, beige, and bland, the iMac came in an assortment of colors and had a transparent chassis that showed off its circuitry. The problem, as Segall writes in his new book, Insanely Simple, was that Jobs didn't want to call it the iMac. He wanted to call it the MacMan.

"While that frightening name is banging around in your head, I'd like you to think for a moment about the art of product naming," Segall writes. "Because of all the things in this world that cry out for simplicity, product naming probably contains the most glaring examples of right and wrong. From some companies, you see names like 'iPhone.' From others you see names like ‘Casio G'zOne Commando' or the ‘Sony DVP SR200P/B' DVD player."

According to Segall, Jobs liked the fact that MacMan was slightly reminiscent of Sony's Walkman branding concept for its line of cassette players. (Later, Sony had a Discman, Pressman, and Talkman.) But Segall, who named products for a living, feared the name would take away from Apple's identity as being original. It was also gender-biased, and alienating an entire demographic of consumers was never a good thing.

Instead, Segall suggested "iMac," with the "i" for internet, because the unit was designed to connect easily to the web. Jobs "hated" the idea, along with other suggestions, even though Segall felt the iMac could provide a foundation to name other devices, just as Sony's Walkman had. Segall kept suggesting it, and Jobs eventually had it printed on a prototype model to see how it would look. After encouragement from his staff, he dropped MacMan. With this key contribution, Segall made sure no one would be lining up to buy a PhoneMan 10 years later. 

[h/t FastCoDesign]

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