CLOSE

McDonald's to Start Serving Kale

Aol.com screenshot

Just a few short months after mocking the leafy stuff (and the foodies who partake) in a Big Mac commercial that features the voiceover proclaiming their lettuce "will never be kale," McDonald's announced that they will roll out a new breakfast bowl that blends kale and spinach with turkey sausage and egg whites.

The announcement comes on the heels of other health-conscious changes made at the fast food chain, like sourcing chickens raised without antibiotics and adding clementines to Kids Meals while in season. The sudden concern for things like nutrients follows disappointing sales numbers in 2014, which may have encouraged the company to announce their plans to become a more "modern, progressive burger company." But will that work?

"They've got to recognize there are a lot of people who really don't see themselves as the mainline McDonald's customer at this point, and don't want that style of food," David Just, a professor of behavioral economics at Cornell University, told NPR's The Salt.

But there's hope the incongruous pairing will introduce kale to a new audience. "At the end of the day, if kale is at McDonald's, more people are going to be exposed to it and more people are going to try it," says Columbia University's Drew Ramsey, a psychiatrist who launched National Kale Day several years back. "And that's a good thing for health."

If you're interested in checking out the $4 McDonald's kale bowls, they'll be available at nine locations in southern California.

nextArticle.image_alt|e
iStock
arrow
quiz
Multi-Category Television Blitz
iStock
iStock
nextArticle.image_alt|e
Pop Chart Lab
arrow
Comics
The Origins of 36 Marvel Characters, Illustrated
Pop Chart Lab
Pop Chart Lab

No matter what their powers, every super hero has an origin story, from Spider-Man’s radioactive bite to Iron Man’s life-threatening chest shrapnel. In their latest poster, the designers at Pop Chart Lab have taken their infographic savvy to the Marvel Universe, charting the heroic origins of 36 different Marvel characters through miniature, minimalist comics.

Without using any words, they’ve managed to illustrate Bucky Barnes's plane explosion and subsequent transformation into the Winter Soldier, Jessica Jones’s car crash, the death of the Punisher’s family, and other classic stories from the major Marvel canon while paying tribute to the comic book form.

Explore the poster below, and see a zoomable version on Pop Chart Lab’s website.

A poster featuring 36 minimalist illustrations of superhero origin stories.
Pop Chart Lab

Keep your eyes open for future Marvel-Pop Chart crossovers. The Marvel Origins: A Sequential Compendium poster is “the first release of what we hope to be a marvelous partnership,” as Pop Chart Lab’s Galvin Chow puts it. Prints are available for pre-order starting at $37 and are scheduled to start shipping on March 8.

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios