CLOSE
Original image
Getty

20 Things You Didn't Know About Dairy Queen

Original image
Getty

Whether you're craving a plain vanilla cone or an elaborate banana split, your local Dairy Queen has been the go-to spot for summertime soft-serve since 1940.

1. The first DQ was located in Joliet, Illinois.

To promote the new soft-serve store, founder Sherb Noble suggested an "all you can eat for 10 cents" sale. The promotion was so popular, Noble worried that the stampede of customers would break the glass windows of the store front.

2. A "Brazier" Dairy Queen is one that serves hot food in addition to ice cream.

A "brazier," by the way, is another word for a charcoal grill.

3. There's a rhyme and reason to the company's name.

The original store was deemed "Dairy Queen" because Jack "Grandpa" McCullough, the "driving force" behind DQ’s soft serve, said his creation was a queen among dairy products.

4. Dairy Queen's soft serve recipe is a highly guarded trade secret.

And just like KFC and Coke, they'll never reveal the ingredients. "[The formula] is kept in a safe deposit box and there are only a few keys to it," DQ's chief branding officer, Michael Keller, has said.

5. No Doubt formed at a Dairy Queen in 1986.

Gwen Stefani and her brother Eric worked with other founding member John Spence at an Anaheim store, where they discussed forming a band. Other celebrity DQ employees include former Attorney General John Ashcroft, actress Bonnie Hunt, and singer Martina McBride.

6. Though Dairy Queen has been around since 1940, they didn't invent their trademark Blizzards until 1985.

They sold more than 175 million Blizzards in the very first year.

7. Many franchises turn Blizzards upside down in front of customers before serving.

It’s proof of how thick and delicious their soft-serve is—but it’s also a total marketing gimmick. Some stores offer the treat for free if the employee fails to perform the trick.

8. The Green Tea Blizzard is the #1 seller in China.

In the U.S., the most popular Blizzard is Oreo.

9. Warren Buffett loves Dairy Queen.

Of course, he owns it—at least, Berkshire Hathaway does—but he really supports the product. Once, while dining at the Four Seasons in New York, he asked staff to pick him up some DQ ice cream for dessert. Unfortunately, the city didn’t have a DQ location at the time, so he had to settle for some cookies.

10. DQ sold a frozen yogurt option in the '90s, but it didn't catch on.

You may remember the Breeze, a lower-calorie Blizzard alternative that was made with frozen yogurt. It was around for about a decade before the company pulled it from the menu, saying demand was so low that the frozen yogurt would often go bad before it could be used.

11. Dallas Mavericks owner Mark Cuban angered Dairy Queen employees across the nation in 2002.

Cuban suggested that Ed Rush, the NBA’s head of officiating, wasn’t even capable of managing a Dairy Queen. In response, the company invited the billionaire to give it a shot himself—and he accepted their offer. Wearing a "Tony" nametag, Cuban spent two hours serving customers at a Dairy Queen in Coppell, Texas, in 2002. He had trouble perfecting the trademark “Q” swirl at the top of soft-serve cones.

12. Technically, when you order a cone or cup at Dairy Queen, you’re not getting ice cream.

According to the company, "Our soft-serve does not qualify to be called ice cream. To be categorized as ice cream, the minimum butterfat content must be 10 percent, and our soft-serve has only 5 percent butterfat."

13. The Dilly Bar was invented in 1955.

The soft-serve round coated in chocolate and finished with that signature Dairy Queen swirl was introduced to the franchise by Robert Litherland, the co-owner of a store in Moorhead, Minn. Employees of an ice cream distributor in Minneapolis showed up at Litherland’s door to demonstrate the technique, and finished by holding up the completed bar and saying, “Now, isn’t that a dilly!” The name stuck, though Litherland had one regret: "We weren’t smart enough to copyright that name."

14. The "MooLatte" coffee ice cream treat generated some controversy.

When DQ rolled out the MooLatte frozen coffee drink in 2004, more than a few eyebrows were raised at the made-up word’s similarity to the slur "mulatto." The controversy wasn’t enough to squash the product; it’s still around today.

15. Dennis the Menace was the company spokestoon until 2002.

When the copyright license expired, Dairy Queen chose not to renew it. It’s been speculated that company execs felt Dennis was no longer a character kids related to.

16. There was once a "Little Miss Dairy Queen."

Clad in a Dutch-style cap, dress, and shoes, Little Miss Dairy Queen was featured as a 5-foot weather vane in a select few locations. Most are gone now, but see if you can spot one on your next road trip.

17. The world’s largest Blizzard weighed 8,260.85 pounds.

It was made in 2001 in Springfield, Mass. Guinness doesn’t specify the flavor, but if we had to guess, we'd say it was Oreo.

18. Dairy Queen also holds the record for world’s largest ice cream cake.

Made of sponge cake and vanilla ice cream, the dessert was constructed in Toronto in 2011. It weighed more than 10 tons and was topped with a ridiculous amount of crushed Oreo cookies.

19. Saudi Arabia really loves Dairy Queen.

It must, anyway—otherwise, Berkshire Hathaway wouldn’t have opened the world’s largest Dairy Queen in Riyadh. The two-level restaurant is 7500 square feet and can seat 240 customers.

20. The Blizzardmobile was a thing.

To celebrate the 25th anniversary of the Blizzard in 2010, DQ took a cue from Oscar Mayer and rolled out the Blizzardmobile, a large truck that stopped at 25 cities in the U.S. and Canada. The truck distributed free mini Blizzards and conducted various games for coupons and prizes.

All images courtesy of Getty 

arrow
Stones, Bones, and Wrecks
A Chinese Museum Is Offering Cash to Whoever Can Decipher These 3000-Year-Old Inscriptions

During the 19th century, farmers in China’s Henan Province began discovering oracle bones—engraved ox scapulae and tortoise shells used by Shang Dynasty leaders for record-keeping and divination purposes—while plowing their fields. More bones were excavated in subsequent years, and their inscriptions were revealed to be the earliest known form of systematic writing in East Asia. But over the decades, scholars still haven’t come close to cracking half of the mysterious script’s roughly 5000 characters—which is why one Chinese museum is asking member of the public for help, in exchange for a generous cash reward.

As Atlas Obscura reports, the National Museum of Chinese Writing in Anyang, Henan Province has offered to pay citizen researchers about $15,000 for each unknown character translated, and $7500 if they provide a disputed character’s definitive meaning. Submissions must be supported with evidence, and reviewed by at least two language specialists.

The museum began farming out their oracle bone translation efforts in Fall 2016. The costly ongoing project has hit a stalemate, and scholars hope that the public’s collective smarts—combined with new advances in technology, including cloud computing and big data—will yield new information and save them research money.

As of today, more than 200,000 oracle bones have been discovered—around 50,000 of which bear text—so scholars still have a lot to learn about the Shang Dynasty. Many of the ancient script's characters are difficult to verify, as they represent places and people from long ago. However, decoding even just one character could lead to a substantial breakthrough, experts say: "If we interpret a noun or a verb, it can bring many scripts on oracle bones to life, and we can understand ancient history better,” Chinese history professor Zhu Yanmin told the South China Morning Post.

[h/t Atlas Obscura]

arrow
language
6 Eponyms Named After the Wrong Person
Original image
Salmonella species growing on agar.

Having something named after you is the ultimate accomplishment for any inventor, mathematician, scientist, or researcher. Unfortunately, the credit for an invention or discovery does not always go to the correct person—senior colleagues sometimes snatch the glory, fakers pull the wool over people's eyes, or the fickle general public just latches onto the wrong name.

1. SALMONELLA (OR SMITHELLA?)

In 1885, while investigating common livestock diseases at the Bureau of Animal Industry in Washington, D.C., pathologist Theobald Smith first isolated the salmonella bacteria in pigs suffering from hog cholera. Smith’s research finally identified the bacteria responsible for one of the most common causes of food poisoning in humans. Unfortunately, Smith’s limelight-grabbing supervisor, Daniel E. Salmon, insisted on taking sole credit for the discovery. As a result, the bacteria was named after him. Don’t feel too sorry for Theobald Smith, though: He soon emerged from Salmon’s shadow, going on to make the important discovery that ticks could be a vector in the spread of disease, among other achievements.

2. AMERICA (OR COLUMBIANA?)

An etching of Amerigo Vespucci
Henry Guttmann/Getty Images

Florentine explorer Amerigo Vespucci (1451–1512) claimed to have made numerous voyages to the New World, the first in 1497, before Columbus. Textual evidence suggests Vespucci did take part in a number of expeditions across the Atlantic, but generally does not support the idea that he set eyes on the New World before Columbus. Nevertheless, Vespucci’s accounts of his voyages—which today read as far-fetched—were hugely popular and translated into many languages. As a result, when German cartographer Martin Waldseemüller was drawing his map of the Novus Mundi (or New World) in 1507 he marked it with the name "America" in Vespucci’s honor. He later regretted the choice, omitting the name from future maps, but it was too late, and the name stuck.

3. BLOOMERS (OR MILLERS?)

A black and white image of young women wearing bloomers
Hulton Archive/Getty Images

Dress reform became a big issue in mid-19th century America, when women were restricted by long, heavy skirts that dragged in the mud and made any sort of physical activity difficult. Women’s rights activist Elizabeth Smith Miller was inspired by traditional Turkish dress to begin wearing loose trousers gathered at the ankle underneath a shorter skirt. Miller’s new outfit immediately caused a splash, with some decrying it as scandalous and others inspired to adopt the garb.

Amelia Jenks Bloomer was editor of the women’s temperance journal The Lily, and she took to copying Miller’s style of dress. She was so impressed with the new freedom it gave her that she began promoting the “reform dress” in her magazine, printing patterns so others might make their own. Bloomer sported the dress when she spoke at events and soon the press began to associate the outfit with her, dubbing it “Bloomer’s costume.” The name stuck.

4. GUILLOTINE (OR LOUISETTE?)

Execution machines had been known prior to the French Revolution, but they were refined after Paris physician and politician Dr. Joseph-Ignace Guillotin suggested they might be a more humane form of execution than the usual methods (hanging, burning alive, etc.). The first guillotine was actually designed by Dr. Antoine Louis, Secretary of the Academy of Surgery, and was known as a louisette. The quick and efficient machine was quickly adopted as the main method of execution in revolutionary France, and as the bodies piled up the public began to refer to it as la guillotine, for the man who first suggested its use. Guillotin was very distressed at the association, and when he died in 1814 his family asked the French government to change the name of the hated machine. The government refused and so the family changed their name instead to escape the dreadful association.

5. BECHDEL TEST (OR WALLACE TEST?)

Alison Bechdel
Alison Bechdel
Steve Jennings/Getty Images

The Bechdel Test is a tool to highlight gender inequality in film, television, and fiction. The idea is that in order to pass the test, the movie, show, or book in question must include at least one scene in which two women have a conversation that isn’t about a man. The test was popularized by the cartoonist Alison Bechdel in 1985 in her comic strip “Dykes to Watch Out For,” and has since become known by her name. However, Bechdel asserts that the idea originated with her friend Lisa Wallace (and was also inspired by the writer Virginia Woolf), and she would prefer for it to be known as the Bechdel-Wallace test.

6. STIGLER’S LAW OF EPONYMY (OR MERTON’S LAW?)

Influential sociologist Robert K. Merton suggested the idea of the “Matthew Effect” in a 1968 paper noting that senior colleagues who are already famous tend to get the credit for their junior colleagues’ discoveries. (Merton named his phenomenon [PDF] after the parable of talents in the Gospel of Matthew, in which wise servants invest money their master has given them.)

Merton was a well-respected academic, and when he was due to retire in 1979, a book of essays celebrating his work was proposed. One person who contributed an essay was University of Chicago professor of statistics Stephen Stigler, who had corresponded with Merton about his ideas. Stigler decided to pen an essay that celebrated and proved Merton’s theory. As a result, he took Merton’s idea and created Stigler’s Law of Eponymy, which states that “No scientific discovery is named after its original discoverer”—the joke being that Stigler himself was taking Merton’s own theory and naming it after himself. To further prove the rule, the “new” law has been adopted by the academic community, and a number of papers and articles have since been written on "Stigler’s Law."

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios