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Celebrate Orson Welles’ Birthday With a Cold Glass of Paul Masson Champagne!

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In 1941, Orson Welles—who would have turned 102 years old today—was at the top of his game. Though he was only 26 years old, Welles had managed to successfully conquer every corner of the existing entertainment world.

On the stage, he introduced groundbreaking adaptations of Shakespeare’s work, including a 1937 stage version of Julius Caesar that modernized the material with imagery more reminiscent of Nazi Germany. In 1938, Welles staged what is probably the most famous radio broadcast of all time when his reading of H. G. Wells’ The War of the Worlds was mistaken for news (though several sources claim that the “mass panic” it set off is more of a myth, as very few listeners were tuned in).

It didn’t take long for Welles’ talent for innovation to get the attention of the powers-that-be in Hollywood, who quickly came calling. In 1939, Welles signed a two-picture movie deal with RKO that granted him something truly unheard of in those days: complete artistic control. Though his budgets would be limited, Welles would be the sole decider of everything from script to cast to final cut. After toying around with other projects, including an adaptation of Joseph Conrad’s Heart of Darkness, Welles finally settled on what would be his directorial debut: Citizen Kane, the story of Charles Foster Kane, a fictional newspaper magnate-turned-lonely old man. Even today, the film is widely considered the greatest movie ever made.

Though Citizen Kane was not without its controversies (its protagonist’s similarities to real-life newspaper magnate William Randolph Hearst led to various attempts to see the movie burned and/or buried, some of them successful), it also turned Welles into Hollywood’s Golden Boy. It’s a mantle that ultimately proved a bit too overwhelming for Welles—there’s really only one direction you can go after making the greatest movie of all time.

Welles would continue to direct dozens of projects over the next several decades—many of them great (see The Stranger, Touch of Evil, and F for Fake)—but no project ever came close to achieving the critical acclaim he had received for Citizen Kane.

By the late 1970s, Welles, who had once been the voice of a generation, was simply just a voice. With a lack of movie offers, Welles capitalized on his well-known mug and famously baritone pipes as a way to make ends meet. (Before he voiced Magnum P.I.’s unseen Robin Masters or the robot Unicron on Transformers, Welles was George Lucas’ original choice to voice Darth Vader.) This is when Welles signed on as the celebrity spokesman for Paul Masson, a California winery that promised to “sell no wine before its time.”

Welles made some delightfully cheesy commercials for the company, bringing a Shakespearean feel to a mediocre vino.

He explained how he likes to cast a party the way he casts a play: with very special people—and a very special California champagne.

He also informed us that Chablis is America’s most popular wine. (Who knew?)

Most importantly, Welles proved that if you wanted to get rip-roaring drunk, Paul Masson is your man. His famously inebriated outtakes from a champagne commercial might very well be the brand’s most notable achievement.

Maaa-haaaahh—the French!

Welles didn’t give the commercial’s director a whole lot of usable footage to work with, as evidenced by the final product.

So raise a glass to Orson Welles: maker of the world’s greatest movie, and star of its most disastrous commercial.

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entertainment
12 Surprising Facts About Bela Lugosi
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On October 20, 1882—135 years ago today—one of the world's most gifted performers was born. In his heyday, Bela Lugosi was hailed as the undisputed king of horror. Eighty-five years after he first donned a vampire’s cape, Lugosi's take on Count Dracula is still widely hailed as the definitive portrayal of the legendary fiend. But who was the man behind the monster?

1. HE WORKED WITH THE NATIONAL THEATER OF HUNGARY.

To the chagrin of his biographers, the details concerning Bela Lugosi’s youth have been clouded in mystery. (In a 1929 interview, he straight-up admitted “for purposes of simplification, I have always thought it better to tell [lies] about the early years of my life.”) That said, we do know that he was born as Béla Ferenc Dezső Blaskó on October 20, 1882 in Lugoj, Hungary (now part of Romania). We also know that his professional stage debut came at some point in either 1901 or 1902. By 1903, Lugosi had begun to find steady work with traveling theater companies, through which he took part in operas, operettas, and stage plays. In 1913, Lugosi caught a major break when the most prestigious performing arts venue in his native country—the Budapest-based National Theater of Hungary—cast him in no less than 34 shows. Most of the characters that he played there were small Shakespearean roles such as Rosencrantz in Hamlet and Sir Walter Herbert in Richard III.

2. HE FOUGHT IN WORLD WAR I.

The so-called war to end all wars put Lugosi’s dramatic aspirations on hold. Although being a member of the National Theater exempted him from military service, he voluntarily enlisted in the Austro-Hungarian Army in 1914. Over the next year and a half, he fought against Russian forces as a lieutenant with the 43rd Royal Hungarian Infantry. While serving in the Carpathian mountains, Lugosi was wounded on three separate occasions. Upon healing from his injuries, he left the armed forces in 1916 and gratefully resumed his work with the National Theater.

3. WHEN HE MADE HIS BROADWAY DEBUT, LUGOSI BARELY KNEW ANY ENGLISH.

In December 1920, Lugosi boarded a cargo boat and emigrated to the United States. Two years later, audiences on the Great White Way got their first look at this charismatic stage veteran. Lugosi was cast as Fernando—a suave, Latin lover—in the 1922 Broadway stage play The Red Poppy. At the time, his grasp of the English language was practically nonexistent. Undaunted, Lugosi went over all of his lines with a tutor. Although he couldn’t comprehend their meaning, the actor managed to memorize and phonetically reproduce every single syllable that he was supposed to deliver on stage.

4. UNIVERSAL DIDN’T WANT TO CAST HIM AS COUNT DRACULA.

The year 1927 saw Bela Lugosi sink his teeth into the role of a lifetime. A play based on the novel Dracula by Bram Stoker had opened in London in 1924. Sensing its potential, Horace Liveright, an American producer, decided to create an U.S. version of the show. Over the summer of 1927, Lugosi was cast as the blood-sucking Count Dracula. For him, the part represented a real challenge. In Lugosi’s own words, “It was a complete change from the usual romantic characters I was playing, but it was a success.” It certainly was. Enhanced by his presence, the American Dracula remained on Broadway for a full year, then spent two years touring the country.

Impressed by its box office prowess, Universal decided to adapt the show into a major motion picture in 1930. Horror fans might be surprised to learn that when the studio began the process of casting this movie’s vampiric villain, Lugosi was not their first choice. At the time, Lugosi was still a relative unknown, which made director Tod Browning more than a little hesitant to offer him the job. A number of established actors were all considered before the man who’d played Dracula on Broadway was tapped to immortalize his biting performance on film.

5. MOST OF HIS DRACULA-RELATED FAN MAIL CAME FROM WOMEN.

The recent Twilight phenomenon is not without historical precedent. Lugosi estimated that, while he was playing the Count on Broadway, more than 97 percent of the fan letters he received were penned by female admirers. A 1932 Universal press book quotes him as saying, “When I was on the stage in Dracula, my audiences were composed mostly of women.” Moreover, Lugosi contended that most of the men who’d attended his show had merely been dragged there by female companions.   

6. HE TURNED DOWN THE ROLE OF FRANKENSTEIN’S MONSTER.

Released in 1931, Dracula quickly became one of the year's biggest hits for Universal (some film historians even argue that the movie single-handedly rescued the ailing studio from bankruptcy). Furthermore, its astronomical success transformed Lugosi into a household name for the first time in his career. Regrettably for him, though, he’d soon miss the chance to star in another smash. Pleased by Dracula’s box office showing, Universal green-lit a new cinematic adaptation of Mary Shelley’s Frankenstein. Lugosi seemed like the natural choice to play the monster, but because the poor brute had few lines and would be caked in layers of thick makeup, the actor rejected the job offer. As far as Lugosi was concerned, the character was better suited for some “half-wit extra” than a serious actor. Once the superstar tossed Frankenstein aside, the part was given to a little-known actor named Boris Karloff.

Moviegoers eventually did get to see Lugosi play the bolt-necked corpse in the 1943 cult classic Frankenstein Meets the Wolf Man. According to some sources, he strongly detested the guttural scream that the script forced him to emit at regular intervals. “That yell is the worst thing about the part. You feel like a big jerk every time you do it!” Lugosi allegedly complained.

7. LUGOSI’S RELATIONSHIP WITH BORIS KARLOFF WAS MORE CORDIAL THAN IT’S USUALLY MADE OUT TO BE.

It’s often reported that the two horror icons were embittered rivals. In reality, however, Karloff and Lugosi seemed to have harbored some mutual respect—and perhaps even affection for one another. The dynamic duo co-starred in five films together, the first of which was 1934’s The Black Cat; Karloff claimed that, on set, Lugosi was “Suspicious of tricks, fearful of what he regarded as scene stealing. Later on, when he realized I didn’t go in for such nonsense, we became friends.” During one of their later collaborations, Lugosi told the press “we laughed over my sad mistake and his good fortune as Frankenstein is concerned.”

That being said, Lugosi probably didn’t appreciate the fact that in every single film which featured both actors, Karloff got top billing. Also, he once privately remarked, “If it hadn’t been for Boris Karloff, I could have had a corner on the horror market.”

8. HE LOVED SOCCER.

In 1935, Lugosi was named Honorary President of the Los Angeles Soccer League. An avid fan, he was regularly seen at Loyola Stadium, where he’d occasionally kick off the first ball during games held there. Also, on top of donating funds to certain Hungarian teams, Lugosi helped finance the Los Angeles Magyar soccer club. When the team won a state championship in 1935, one newspaper wrote that the players were “headed back to Dracula’s castle with the state cup.” [PDF]

9. HE WAS A HARDCORE STAMP COLLECTOR.

Lugosi's fourth wife, Lillian Arch, claimed that Lugosi maintained a collection of more than 150,000 stamps. Once, on a 1944 trip to Boston, he told the press that he intended to visit all 18 of the city's resident philately dealers. “Stamp collecting,” Lugosi declared, “is a hobby which may cost you as much as 10 percent of your investment. You can always sell your stamps with not more than a 10 percent loss. Sometimes, you can even make money.” Fittingly enough, the image of Lugosi’s iconic Dracula appeared on a commemorative stamp issued by the post office in 1997.

10. LUGOSI ALMOST DIDN’T APPEAR IN ABBOTT AND COSTELLO MEET FRANKENSTEIN—BECAUSE THE STUDIO THOUGHT HE WAS DEAD.

The role of Count Dracula in this 1948 blockbuster was nearly given to Ian Keith—who was considered for the same role in the 1931 Dracula movie. Being a good sport, Lugosi helped promote the horror-comedy by making a special guest appearance on The Abbott and Costello Show. While playing himself in one memorable sketch, the famed actor claimed to eat rattlesnake burgers for dinner and “shrouded wheat” for breakfast.

11. A CHIROPRACTOR FILLED IN FOR HIM IN PLAN 9 FROM OUTER SPACE.

Toward the end of his life, Lugosi worked on three ultra-low-budget science fiction pictures with Ed Wood, a man who’s been posthumously embraced as the worst director of all time. In the 1953 transvestite picture Glen or Glenda?, Lugosi plays a cryptic narrator who offers such random and unsolicited bits of advice as “Beware of the big, green dragon who sits on your doorstep.” Then came 1955’s Bride of the Monster, in which Lugosi played a mad scientist who ends up doing battle with a (suspiciously limp) giant octopus.

Before long, Wood had cooked up around half a dozen concepts for new films, all starring Lugosi. At some point in the spring of 1956, the director shot some quick footage of the actor wandering around a suburban neighborhood, clad in a baggy cloak. This proved to be the last time that the star would ever appear on film. Lugosi died of a heart attack on August 16, 1956;  he was 73 years old.

Three years after Lugosi's passing, this footage was spliced into a cult classic that Wood came to regard as his “pride and joy.” Plan 9 From Outer Space tells the twisted tale of extraterrestrial environmentalists who turn newly-deceased human beings into murderous zombies. Since Lugosi could obviously no longer play his character, Wood hired a stand-in for some additional scenes. Unfortunately, the man who was given this job—California chiropractor Tom Mason—was several inches taller than Lugosi. In an attempt to hide the height difference, Wood instructed Mason to constantly hunch over. Also, Mason always kept his face hidden behind a cloak.

12. HE WAS BURIED IN HIS DRACULA CAPE.

Although Lugosi resented the years of typecasting that followed his breakout performance in Dracula, he asked to be laid to rest wearing the Count’s signature garment. Lugosi was buried under a simple tombstone at California's Holy Cross Cemetery.

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Pop Culture
LeVar Burton Is Legally Allowed to Say His Reading Rainbow Catchphrase
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Kevork Djansezian, Stringer, Getty Images

It’s hard to imagine the original Reading Rainbow without LeVar Burton, but in August, the New York public broadcasting network WNED made it very clear who owned the rights to the program. By saying his old catchphrase from his hosting days, “but you don’t have to take my word for it” on his current podcast, WNED claimed Burton was infringing on their intellectual property. Now, Vulture reports that the case has been settled and Burton is now allowed to drop the phrase when and wherever he pleases.

The news came out in an recent interview with the actor and TV personality. “All settled, but you don’t have to take my word for it,” he told Vulture. “It’s all good. It’s all good. I can say it.”

The conflict dates back to 2014, when Burton launched a Kickstarter campaign to revive the show without WNED’s consent. Prior to that, the network and Burton’s digital reading company RRKidz had made a licensing deal where they agreed to split the profits down the middle if a new show was ever produced. Burton’s unauthorized crowdfunding undid those negotiations, and tensions between the two parties have been high ever since. The situation came to a head when Burton started using his famous catchphrase on his LeVar Burton Reads podcast, which centers around him reading short fiction in the same vein as his Reading Rainbow role. By doing this, WNED alleged he was aiming to “control and reap the benefits of Reading Rainbow's substantial goodwill.”

Though he’s no longer a collaborator with WNED, Burton can at least continue to say “but you don’t have to take my word for it” without fearing legal retribution. WNED is meanwhile "working on the next chapter of Reading Rainbow" without their original star, and Burton tells Vulture he looks “forward to seeing what they do with the brand next."

[h/t Vulture]

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