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17 Behind-the-Scenes Secrets of Bookstores

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For book lovers, there’s no more magical place than the local bookstore. Endless shelves of stories and characters, all at your eager fingertips. And while most of us have probably spent a significant amount of time wandering the aisles, few of us know what goes on behind the scenes. Here, some insights into the life of a bookstore, gleaned from the people who keep the shelves stocked. 

1. Employees want you to ask them for recommendations.

“A person will say, ‘I have a really strange question, I’m sorry, but can you recommend a book?’” says Phyllis Cohen, owner of Berkeley Books in Paris. “That is the most normal question. It is my favorite question in the world! Give me some clues. I’ll ask them some pointed questions and then I make a pile for them. When they discover it they’re over the moon—it’s like they have a personal shopper in the bookshop.”

 2. But booksellers are not mindreaders.

They want to help you find your book, but they can’t if you don’t know the book’s name, author, or what it was about. This happens all the time, and it drives them crazy. “Customers will say ‘I don’t remember the name or what it was about but it has a blue cover. I think it had this word in the title,’” explains Katie Orphan, manager at The Last Bookstore in Los Angeles. Sometimes the questions are so vague that no amount of Googling will help, and then the customer leaves unhappy. 

Even a botched title is better than no hints at all. “One funny thing that happens with customers is they get the titles totally wrong,” says Marissa Rodriguez, who has worked in a bookstore for two years. “High school kids will say ‘I’m looking for ‘How To Kill a Mockingbird’ or ‘Angry Grapes.’”

3. They can spot the bookworms from a mile away.

Just browsing? Bookstore workers can tell. “Cookbooks is one of the sections where that happens the most,” says Orphan. “Art books and cookbooks. The people who are going to buy books, I can tell by the way they look at them, touch them, start carrying them around in a stack. I can always tell when people come up who is going to buy a book and who isn’t.” 

4. They know when you’re “showrooming.”

In recent years, some brick-and-mortar stores have fallen victim to online outlets like Amazon which often offer the same books for a lower price. Some customers will browse for books they like, only to buy it later online, and they’re not very sly about it. “They’ll come in and use their phone to take a picture of the cover and barcode and just use the bookstore as the Amazon showroom,” says Keith Edmunds, a former bookstore owner. “It was awful. Seeing people do that was the height of ignorance.” 

5. And when you’re playing the system.

“Some regulars would buy books one or two at a time and then within the two-week return window bring them back and be like, ‘I bought the wrong book,’” said Kat Chin, who worked at The World's Biggest Bookstore in Toronto for five years. “You’d know they read them because you could see the book was a little bit worn or the spine was cracked.” 

6. The goal is to get books in your hands.

One trick to get customers to commit to a book is to physically put the book in their hands and have them flip through it. “You can direct them to a part of the store, but that’s only half of selling a book,” Rodriguez says. “It's important to get merchandise in people's hands so they feel there’s already some ownership happening. They say ‘I like the way it looks and feels in my hands and i like the way it smells.’” 

7. You have to hunt for the coffee shop.

Many bookstores, particularly the bigger ones like Barnes & Noble, have incorporated cafes into their layout. Alex Lifschutz, a London-based architect, told the Economist that putting the coffee shop at the back of the store or, if there are multiple stories, on the top floor, “draws shoppers upwards floor-by-floor, which is bound to encourage people to linger longer and spend more.”

8. The kids section is strategically located.

According to Edmunds, the kids books are almost always located at the back of a store. “If the parents want to get a book for the kid they have to go through the whole store,” he says. “They’re hoping the parent will see something they want.” 

9. Someone paid for that prime shelf real estate.

In many big-box stores, publishers pay for good placement on “front tables, end caps and window space, in the same way General Mills and Procter and Gamble buy space for their breakfast cereals and dish detergents in the supermarkets,” Andy Ross, a literary agent, told The Book Deal.

10. Authors, beware the “sociology” section.

No author wants their book tucked away in the “sociology” section, claims veteran publishing insider Alan Rinzler. It’s “a catchall section for ambiguous titles, and the kiss of death for book sales,” he says.

11. Book thieves love the Bible.

At The World's Biggest Bookstore in Toronto, “the Bible was the number one stolen book of all time,” says Chin.

Other frequently stolen books? Japanese comics (called Manga), expensive medical books, and Kurt Vonnegut’s work. Chin also says Haruki Murakami books were so frequently stolen that her bookstore had to take them off the shelves, only bringing them out when they were specifically requested. 

12. Employees hate when you leave books where they don’t belong.

“Neatening up a bookstore is a daunting process,” says Demi Marshall, a bookseller in Austin, Texas. The next time you pluck a book from its designated shelf slot, put it back when you’re done. Otherwise, “it’s like if you go to a clothing store and unfold all the clothes and then put them back on the shelf but don’t fold them,” Chin says. 

13. And when you treat the store like your library.

“It’s nice to be able to go in and read maybe a chapter to see if you’re gonna like the book,” Chin says. “But then when you sit and read the whole book and put it back on the shelf, it gets grubby.” You’ll know a bookstore is trying to nudge you out the door if multiple employees drop by to ask if you need any help. “We would quietly pester people,” says Caleb Saenz, who used to work at Barnes & Noble. “I was at my peak passive aggressive phase when I was working at a bookstore.” 

14. The Internet has actually been a good thing.

Before the Internet became ubiquitous, the process of looking up a book for a customer was daunting. “We had to look it up in ‘Books In Print’ which is a multi-volume, 4-inch thick, hardcover book,” says Liz Prouty, who owns Second Looks Books in Maryland with her husband, Richard Due. “It was a slow and cumbersome process and if anything was indexed wrong or a customer had the first word of a title wrong, you were out of luck.” 

15. It’s also made us love books more.

Some thought the e-book would surely spell the death of the bookstore. But many independent sellers say digitization has actually made people crave physical books more. “I’ve noticed in the last couple of years, so many people come in waxing rhapsodic about the smell of books, the feel of books,” says Prouty. “And they say it more now because the alternatives exist. People are deeply attached to the old-fashioned books.” 

16. Some booksellers can identify books by their smell.

Especially used booksellers. “These Penguins have their own particular odor,” Cohen says. That odor? Vanilla. Others might smell like almond or coffee. 

17. Booksellers aren’t in it for the money.

In fact, most of them have second jobs or need monetary support from family members. “It is definitely a work of passion for everyone that I know,” Marshall says. “We don’t do it for the money, we don’t do it because we have any power or prestige. It’s genuinely just that we love books and we love getting them into people's hands.”

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13 Secrets of Halloween Costume Designers
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For consumers, Halloween may be all about scares, but for businesses, it’s all about profits. According to the National Retail Federation, consumers will spend $9.1 billion this year on spooky goods, including a record $3.4 billion on costumes. “It’s an opportunity to be something you’re not the other 364 days of the year,” Jonathan Weeks, CEO of Costumeish.com, tells Mental Floss. “It feels like anything goes.”

To get a better sense of what goes into those lurid, funny, and occasionally outrageous disguises, we spoke to a number of designers who are constantly trying to react to an evolving seasonal market. Here’s what we learned about what sells, what doesn’t, and why adding a “sexy” adjective to a costume doesn’t always work.

1. SOME COSTUMES ARE JUST TOO OUTRAGEOUS FOR RETAIL

A woman models a scary nun costume for Halloween
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For kids, Halloween is a time to look adorable in exchange for candy. For adults, it’s a time to push the envelope. Sometimes that means provocative, revealing costumes; other times, it means going for shock value. “You get looks at a party dressed as an Ebola worker,” Weeks says. “We have pregnant nun costumes, baby cigarette costumes.” The catch: You won’t be finding these at Walmart. “They’re meant for online, not Spencer’s or Party City.”

2. … BUT THERE ARE SOME LINES THEY WON’T CROSS.

Homeowners are scared by trick-or-treaters on Halloween
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Although Halloween is the one day of the year people can deploy a dark sense of humor without inviting personal or professional disaster, some costume makers draw their own line when it comes to how far to exceed the boundaries of good taste. “We’ve never done a child pimp costume, but someone else has,” says Robert Berman, co-founder of Rasta Imposta, a business that broke into the industry on the strength of their fake dreadlock wig in 1992. Weeks says some questionable ideas that have been brought to the discussion table have stayed there. “There’s no toddler KKK costume or baby Nazi costume,” he says. “There is a line.”

3. THEY CAN DESIGN AND PRODUCE A COSTUME IN A MATTER OF DAYS.

A man models a costume in front of a mirror
Rob Stothard/Getty Images

A lot of costume interest comes from what’s been making headlines in the fall: Costumers have to be ready to meet that demand. “We’re pretty good at being able to react quickly,” says Pilar Quintana, vice-president of merchandising for Yandy.com. “Something happening in April may not be strong enough to stick around for Halloween.”

Because the mail-order site has in-house models and isn’t beholden to approval from big box vendors, Quintana can design and photograph a costume so it’s available within 72 hours. If it's more elaborate, it can take a little longer: Both Yandy and Weeks had costumes inspired by the Cecil the Lion story that broke in July 2015 (in which a trophy hunter from Minnesota killed an African lion) on their sites in a matter of weeks.

4. BEYONCE CAN HELP MOVE STALE INVENTORY.

A screen shot from Formation, a music video featuring Beyonce
beyonceVEVO, YouTube

Extravagant custom tailoring jobs aside, Halloween costumes are a business of instant demand and instant gratification—inventory needs to be plentiful in order to fill the deluge of orders that come in a short frame of time. If a business miscalculates the popularity of a given theme, they might be stuck with overstock until they can find a better idea to hang on it. “Last year, we had 400 or 500 Zorro costumes that we couldn’t sell for $10,” Weeks says. “It had a big black hat that came with it, and I thought, ‘That looks familiar.’ It turned out it looked a lot like the one Beyonce wore in her ‘Lemonade’ video.” Remarketed as a "Formation" hat for Beyonce cosplayers, Weeks moved his stock.

5. WOMEN DON’T USUALLY WEAR MASKS.

A man tries on a Joker mask at a retail store
Rhona Wise/Getty Images

Curiously, there’s a large gender gap when it comes to the sculpted latex monster masks offered by Halloween vendors: They’re sold almost exclusively to men. “There just aren’t a lot of masks with female characters,” Weeks says. “I don’t know why that is. Maybe it’s because men in general like gory, scary costumes.” One exception: Hillary Clinton masks, which were all the rage last year.

6. FOOD COSTUMES ARE ALWAYS A HIT.

A dog wears a hot dog costume for Halloween
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At Rasta Imposta, Berman says political and pop culture trends can shift their plans, but one theme is a constant: People love to dress up as food. “We’ve had big success with food items. Bananas, pickles. We did an avocado.” Demand for these faux-edible costumes can occasionally get ugly: Rasta is currently suing Sears and Kmart for selling a banana costume that they allege infringes on Rasta’s copyrighted version, which has blackened ends and a vertical stripe.

7. ADDING ”SEXY” TO EVERYTHING DOESN’T ALWAYS WORK.

A packaged Halloween costume hangs on a store rack
Saul Loeb/Getty Images

It’s a recurring joke that some costume makers only need to add a “sexy” adjective to a design concept in order to make it marketable. While there’s some truth to that—Quintana references Yandy’s “sexy poop emoji” costume—it’s no guarantee of success. “We had a concept for ‘sexy cheese’ that was a no-go,” she says. “'Sexy corn’ didn’t really work at all. ‘Sexy anti-fascist’ didn’t make the cut this year.”

8. PEOPLE ASK FOR SOME WEIRD STUFF.

A person appears in a skull costume with glowing eyes for Halloween
Drew Angerer/Getty Images

In addition to monitoring social media for memes and trends, designers can get an idea of what consumers are looking for by shadowing their online searches. Costumeish.com monitors what people are typing into their search bar to see if they’re missing out on a potential hit. “People search for odd things sometimes,” Weeks says. “People want to be a cactus, a palm tree, they’re looking for a priest and a boy costume. People can be weird.”

9. THEY HAVE WORKAROUNDS FOR BIG PROPERTIES.

Go out to a party this year and you’re almost guaranteed to run into the Queen of the North. But not every costume maker has the official license for Game of Thrones. What are other companies to do? Come up with a design that sparks recognition without sparking a lawsuit. “Our biggest seller right now is Sexy Northern Queen,” Quintana says. “It’s inspired by a TV show.” But she won’t say which one.

10. PEOPLE LOVE SHARKS.

Singer Katy Perry appears on stage with two dancing sharks
Andy Lyons/Getty Images

From the clunky Ben Cooper plastic costume from 1975’s Jaws to today, people can’t seem to get enough of shark-themed outfits. “We do a lot of sharks,” Berman says. “Maybe it’s because of Shark Week in the summertime, but sharks always tend to trend. People just like the idea of sharks.”

11. DEAD CELEBRITIES MEAN SALES.

A portrait of Hugh Hefner hangs in the Playboy Mansion
Hector Mata/Getty Images

It may be morbid, but it’s a reality: The high-profile passing of celebrities, especially close to Halloween, can trigger a surge in sales. “Before Robin Williams died, I couldn’t sell a Mork costume for a dollar,” Weeks says. “After he died, I couldn’t not sell it for less than $100.” This year, designers expect Hugh Hefner to fuel costume ideas—unless something else pops up suddenly to grab their attention. “Last year, when Prince died, that was almost trumped by [presidential debate audience member] Ken Bone,” Berman says. “He became almost more popular than Prince.”

12. THEY PROFIT FROM PEOPLE SHOPPING AT THE LAST MINUTE.

A man shops for Halloween costumes in a retail store
Frederic J. Brown/Getty Images

Ever wonder why food and other novelty costumes tend to outsell traditional garb like pirates and witches? Because costume shopping for adults is usually done frantically and they don’t have time to compare 25 different Redbeards. “People tend to do it at the very last minute, so we want something that pops out at them,” Berman says. “Like, ‘Oh, I want to be a crab.’”

Weeks agrees that procrastination is profitable. “We make a lot of money on shipping,” he says. “Some people get party invites on the 25th and so they’re paying for next-day air.”

13. IT’S NOT ACTUALLY A SEASONAL BUSINESS.

A woman shops for costumes in a retail store
Rhona Wise/Getty Images

Everyone we spoke to agreed that the most surprising thing about the Halloween business is that it’s not really seasonal on their end. Costumes are designed year-round, and planning can take between 12 and 18 months. “It’s 365 days a year,” Quintana says. “We’ll start thinking about next Halloween in December.” Weeks says he'll begin planning in May 2018—for Halloween 2019.

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17 Behind-the-Scenes Secrets of Funeral Directors
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Despite the fact that almost everyone will need the services of the "dismal trade" at some point in their lives, the specific job duties of funeral directors often remain shrouded in mystery. Mental Floss talked to several to learn some little-known facts about the profession, from what happens behind the doors of the embalming room to the real reason you might want to think twice about that “protective” casket.

1. THEY DRIVE MINIVANS.

“The reason you don't see the dead being picked up in your daily life is because we're stealth like that,” Jeff Jorgenson of Elemental Cremation & Burial in Seattle tells Mental Floss. “We are soccer moms and we are legion! Actually, we just use soccer-mom vehicles: Minivans are the transportation of the dead. We rarely drive hearses—those are ceremonial vehicles only.”

2. THAT SWEET LOOK ON THE DECEASED’S FACE TOOK SOME WORK.

Funeral directors say that the most important part of preparing a body for a viewing is the “setting of the features”—creating a peaceful facial expression with a pleasant smile. But while it might look nice at the end, the work creating that appearance can be grisly. Morticians stuff the throat and nose with cotton and then suture the mouth shut, either using a curved needle and thread to stitch between the jawbone and nasal cavity or using a needle injector machine to accomplish a similar job more quickly. Small spiked cups are also inserted under the eyelids to keep the lids closed and the eyes from caving in.

Of course, some bodies take more restoration than others. One mortician says that to prepare a decapitated corpse for an open-casket viewing, he uses a wooden dowel to rejoin the head and body, then sutures the neck back together.

3. THEY MIGHT MAKE A TRIP TO THE DRUGSTORE. 

In her best-selling book Smoke Gets In Your Eyes, mortician Caitlin Doughty says: “If the usual methods of setting the features aren’t sufficient to keep the eyes closed or the mouth shut, superglue is a secret weapon.” In Grave Matters, author Mark Harris points out that superglue can also be used to close up any puncture marks from needles on a corpse. Brooklyn funeral director Amy Cunningham of Fitting Tribute Funeral Services tells Mental Floss: “If you need to keep a deceased person’s hands folded neatly at their abdomen, but their arms keep falling down into the sides of the casket, you can gently bind their thumbs with a ponytail tie.”

4. COMPARISON SHOPPING IS KEY.

Sixth-generation funeral director Caleb Wilde, known for his popular blog Confessions of a Funeral Director, shares this story with us: “About a year ago, a husband and wife died about four months apart. The wife knew us, so we buried her, and the husband knew the funeral home in a neighboring town, so they buried him. They both had the same funeral, same casket, vault, etc. The family called us to let us know that the other funeral home charged $3000 more. Same value, different cost. Call around to different funeral homes. Shop. Ask for the GPL [General Price List]. Remember, cost doesn’t always equal value.”

5. YOU MIGHT WANT TO THINK TWICE ABOUT “PROTECTIVE” CASKETS.

Some caskets that have vacuum-seal rubber gaskets are marketed as “protective” or resistant to the “entry of outside elements.” As Harris details in Grave Matters, this creates conditions that encourage the growth of anaerobic bacteria, which break the body down by putrefying it, “turning soft body parts to mush and bloating the corpse with foul-smelling gas … Inside the sealed casket, the result is a funereal version of the decay that’s found in swamp bottoms and the bowels of unturned compost piles.”

6. SOMETIMES CASKETS EXPLODE.

In fact, the aforementioned buildup of methane gas can cause what people in the industry call “exploding casket syndrome,” where the gas will literally blow the lids off of caskets and doors off of crypts. Some casket makers have added Tupperware-style “burping” features to their sealer models to release the accumulated gases. Harris spoke with a former cemetery owner who told him that those “protective” sealer caskets are “routinely unsealed after the family leaves … to relieve the inevitable buildup of gases within the casket.” Staff may also just leave the caskets unlocked, not engaging the seal to begin with, in an attempt to avoid those “fetid conditions inside the casket.”

7. SOMETIMES PACEMAKERS EXPLODE, TOO.

If a pacemaker is left in a body when cremated, “it can explode and can cause upward of $10,000 of damage to the retort [cremation machine],” Wilde says. “So, pacemakers need to be removed before cremation. And don’t worry, the funeral directors/cremationists will do the removal for you.”

8. SOME FUNERAL DIRECTORS RARELY SEE THE DEAD.

Jorgenson says, “The bulk of what funeral directors do is paper-pushing—filing death certificates, getting permits, editing obituaries, and sending them to the paper. [Some] will only see a dead person when they are delivered for a service. In the case of some funeral homes, a [corporate] funeral director could literally go years without seeing a dead person.”

9. THEY SEE THINGS THROUGH ROSE-COLORED LIGHT BULBS.

While the formaldehyde embalmers use does contain a rosy dye to restore color to graying, lifeless flesh, it’s not always sufficient. According to Cunningham, “mortuary schools teach color theory and stage lighting—how to use colored gels over the ceiling lights.” Doughty also mentions that bodies are often set out for visitation displayed under rose-colored light bulbs.

10. IT ALL GOES RIGHT DOWN THE DRAIN.

You’d think all the chemicals and body fluids involved in embalming would be disposed of like biohazard, but it’s industry practice to just wash it all off the table, right into the drain. Harris points out that just one embalming can generate 120 gallons of “funeral waste”—blood, fecal matter, and the former contents of internal organs, in addition to any chemicals in the preservation fluid itself—and it all ends up in the public sewer system, to be eventually released into waterways. Although, as Wilde points out, “Blood isn’t any worse than the other things that go down the loo.”

11. FORMALDEHYDE MIGHT BE DYING A SLOW DEATH.

In addition to causing relatively minor problems, such as sinus issues and rashes (including one called “embalmer’s eczema”), formaldehyde is a carcinogen. The U.S. National Toxicology Program, among other groups, has said that people with high levels of exposure—such as embalmers—are at a higher risk for nasopharyngeal cancer, myeloid leukemia, and other forms of cancer.

Usually, criticism comes from outside the death-care industry, but that’s starting to change. In the May 2016 issue of The Director, the official publication of the National Funeral Directors Association, Carol Lynn Green, the NFDA’s environmental-compliance counsel, writes, “there is no dispute that formaldehyde poses a health risk.” She says that the Occupational Safety and Health Administration is gearing up to make their workplace regulations stricter, and recommends that funeral homes start to transition to preservation products that don’t use the dangerous gas.

12. YOU CAN’T REALLY BE BURIED UNDER A TREE.

Some consumers who dislike the idea of embalming, or have environmental concerns, choose a “green” burial. Alongside that often comes a romantic idea about being buried beneath a favorite tree—perhaps a stately oak, for example. Sarah Wambold, an Austin funeral director and green burial expert, tells Mental Floss: “A body must be buried at least four feet from a tree to protect its root system. It’s a bit of an adjustment for people who are committed to the image of being buried under a tree, but that’s not always the most green option for the tree. Wouldn't they rather allow the tree to continue to live?” You can, however, plant new trees or shrubs atop a grave after a burial, and the roots will grow down over the body.

13. AT LEAST ONE FUNERAL DIRECTOR WANTS TO TEACH YOU TO PREPARE DEAD BODIES YOURSELF.

Caitlin Doughty

Doughty, who runs a funeral home called Undertaking LA, told WIRED“I’m a licensed mortician, but I want to teach people that they don’t need me.” She advocates people learning to take care of their own dead at home, and says she wants the public to become comfortable with the way death looks naturally: “A chemically preserved body looks like a wax replica of a person. Bodies are supposed to be drooping and turning very pale and sinking in while decomposing. Within a day or so after they’ve died, you should be able to see that this person has very much left the building. That’s the point. I think dead bodies should look dead. It helps with the grieving process.”

Doughty encourages the idea of home funerals, which are legal in all 50 states (although 10 states require the involvement of a funeral director). For more information, check out the Home Funeral Alliance.

14. IT’S HARD TO BE THEIR FRIEND.

Any friend might disappoint you once in a while, but funeral directors will probably do it more often, according to Wilde. “We might miss your birthday party; we might have to leave in the middle of dinner. Death has this way of keeping an untimely schedule, and as death’s minions, we’re tied to that schedule. Whether it be in the middle of the night, or in the middle of your wedding, when death calls, we have to respond.”

15. NO ONE WANTS TO PROFIT FROM THE DEATHS OF CHILDREN.

“It is a tradition in the funeral industry to provide funerals to the families of stillborn babies and very young infants at cost,” Cunningham says. “Funeral directors do not care to make a profit on the deaths of children, and in fact, the death of a young child saddens the whole firm more than almost anything else.”

The funeral industry also includes a number of charitable projects devoted to helping parents after a child’s death. A volunteer group called Little Angel Gowns makes burial garments for babies out of donated wedding dresses, and provides them at no cost to hospitals and funeral homes. The Tears Foundation assists grieving parents in paying for burial or cremation expenses after losing a baby. Eloise Woods, a natural burial ground in Texas, will bury infants at no charge.

16. YOUR GRANDFATHER’S HIP JOINT MIGHT BECOME A NEW ROAD SIGN.

According to Doughty, families can ask for replacement medical parts back after a cremation, but most do not. Hip and knee implants are often melted down and recycled for road signs and car parts, among other things. Unfortunately, she says, breast implants usually melt all over the cremation machine.

17. SOME FUNERAL HOMES EMPLOY THERAPY DOGS.

A large part of a funeral director’s job is comforting the bereaved. Some use grief-therapy dogs to give the families a furry shoulder to cry on. For one example, check out Lulu the golden doodle.

All photos courtesy iStock unless otherwise noted.

This story originally ran in 2016.

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