17 Behind-the-Scenes Secrets of Bookstores

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iStock

For book lovers, there’s no more magical place than the local bookstore. Endless shelves of stories and characters, all at your eager fingertips. And while most of us have probably spent a significant amount of time wandering the aisles, few of us know what goes on behind the scenes. Here are some insights into the life of a bookstore, gleaned from the people who keep the shelves stocked.

1. EMPLOYEES WANT YOU TO ASK THEM FOR RECOMMENDATIONS.

“A person will say, ‘I have a really strange question, I’m sorry, but can you recommend a book?’” says Phyllis Cohen, owner of Berkeley Books in Paris. “That is the most normal question. It is my favorite question in the world! Give me some clues. I’ll ask them some pointed questions and then I make a pile for them. When they discover it they’re over the moon—it’s like they have a personal shopper in the bookshop.”

2. BUT BOOKSELLERS ARE NOT MIND-READERS.

They want to help you find your book, but they can’t if you don’t know the book’s name, author, or what it was about. This happens all the time, and it drives them crazy. “Customers will say ‘I don’t remember the name or what it was about but it has a blue cover. I think it had this word in the title,’” explains Katie Orphan, manager at The Last Bookstore in Los Angeles. Sometimes the questions are so vague that no amount of Googling will help, and then the customer leaves unhappy.

Even a botched title is better than no hints at all. “One funny thing that happens with customers is they get the titles totally wrong,” says Marissa Rodriguez, who has worked in a bookstore for two years. “High school kids will say ‘I’m looking for ‘How To Kill a Mockingbird’ or ‘Angry Grapes.’”

3. THEY CAN SPOT THE BOOKWORMS FROM A MILE AWAY.

A woman browsing near a sign for half-price paperbacks at a bookstore
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Just browsing? Bookstore workers can tell. “Cookbooks is one of the sections where that happens the most,” Orphan says. “Art books and cookbooks. The people who are going to buy books, I can tell by the way they look at them, touch them, start carrying them around in a stack. I can always tell when people come up who is going to buy a book and who isn’t.”

4. THEY KNOW WHEN YOU’RE “SHOWROOMING.”

In recent years, many brick-and-mortar stores have fallen victim to online outlets like Amazon, which often offer the same books for a lower price. Some customers will browse for books they like, only to buy them later online, and they’re not very sly about it. “They’ll come in and use their phone to take a picture of the cover and barcode and just use the bookstore as the Amazon showroom,” says Keith Edmunds, a former bookstore owner. “It was awful. Seeing people do that was the height of ignorance.”

5. AND WHEN YOU’RE PLAYING THE SYSTEM.

“Some regulars would buy books one or two at a time and then within the two-week return window bring them back and be like, ‘I bought the wrong book,’” said Kat Chin, who worked at The World's Biggest Bookstore in Toronto for five years. “You’d know they read them because you could see the book was a little bit worn or the spine was cracked.”

6. THE GOAL IS TO GET BOOKS IN YOUR HANDS.

A red sign advertising bestsellers at a bookstore
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One trick to get customers to commit to a book is to physically put the book in their hands and have them flip through it. “You can direct them to a part of the store, but that’s only half of selling a book,” Rodriguez says. “It's important to get merchandise in people's hands so they feel there’s already some ownership happening. They say ‘I like the way it looks and feels in my hands and I like the way it smells.’”

7. YOU HAVE TO HUNT FOR THE COFFEE SHOP.

Many bookstores, particularly the bigger ones like Barnes & Noble, have incorporated cafes into their layout. Alex Lifschutz, a London-based architect, told The Economist that putting the coffee shop at the back of the store or, if there are multiple stories, on the top floor, “draws shoppers upwards floor-by-floor, which is bound to encourage people to linger longer and spend more.”

8. THE KIDS SECTION IS STRATEGICALLY LOCATED.

According to Edmunds, the kids books are almost always located at the back of a store. “If the parents want to get a book for the kid they have to go through the whole store,” he says. “They’re hoping the parent will see something they want.”

9. SOMEONE PAID FOR THAT PRIME SHELF REAL ESTATE.

A red sign advertising bestsellers at a bookstore
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In many big-box stores, publishers pay for good placement on “front tables, end caps and window space, in the same way General Mills and Procter and Gamble buy space for their breakfast cereals and dish detergents in the supermarkets,” Andy Ross, a literary agent, told The Book Deal.

10. AUTHORS, BEWARE THE “SOCIOLOGY” SECTION.

No author wants their book tucked away in the “sociology” section, claims veteran publishing insider Alan Rinzler. It’s “a catchall section for ambiguous titles, and the kiss of death for book sales,” he says.

11. BOOK THIEVES LOVE THE BIBLE.

At The World's Biggest Bookstore in Toronto, “the Bible was the number one stolen book of all time,” Chin says.

Other frequently stolen books? Japanese comics (a.k.a. manga), expensive medical books, and Kurt Vonnegut’s work. Chin also says Haruki Murakami books were so frequently stolen that her bookstore had to take them off the shelves, only bringing them out when they were specifically requested.

12. EMPLOYEES HATE WHEN YOU LEAVE BOOKS WHERE THEY DON’T BELONG ...

Long rows of books at a bookstore
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“Neatening up a bookstore is a daunting process,” says Demi Marshall, a bookseller in Austin, Texas. The next time you pluck a book from its designated shelf slot, put it back when you’re done. Otherwise, “it’s like if you go to a clothing store and unfold all the clothes and then put them back on the shelf but don’t fold them,” Chin says.

13. ... AND WHEN YOU TREAT THE STORE LIKE YOUR LIBRARY.

“It’s nice to be able to go in and read maybe a chapter to see if you’re gonna like the book,” Chin says. “But then when you sit and read the whole book and put it back on the shelf, it gets grubby.” You’ll know a bookstore is trying to nudge you out the door if multiple employees drop by to ask if you need any help. “We would quietly pester people,” says Caleb Saenz, who used to work at Barnes & Noble. “I was at my peak passive aggressive phase when I was working at a bookstore.”

14. THE INTERNET HAS ACTUALLY BEEN A GOOD THING.

A brick-and-mortar Amazon bookstore in Seattle
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Before the internet became ubiquitous, the process of looking up a book for a customer was daunting. “We had to look it up in 'Books In Print,’ which is a multi-volume, 4-inch thick, hardcover book,” says Liz Prouty, who owns Second Looks Books in Maryland with her husband, Richard Due. “It was a slow and cumbersome process and if anything was indexed wrong or a customer had the first word of a title wrong, you were out of luck.”

15. IT’S ALSO MADE US LOVE BOOKS MORE.

Some thought the e-book would surely spell the death of the bookstore. But many independent sellers say digitization has actually made people crave physical books more. “I’ve noticed in the last couple of years, so many people come in waxing rhapsodic about the smell of books, the feel of books,” Prouty says. “And they say it more now because the alternatives exist. People are deeply attached to the old-fashioned books.”

16. SOME BOOKSELLERS CAN IDENTIFY BOOKS BY THEIR SMELL.

Especially used booksellers. “These Penguins have their own particular odor,” Cohen says. That odor? Vanilla. Others might smell like almond or coffee.

17. BOOKSELLERS AREN’T IN IT FOR THE MONEY.

A blue sign with white letters spelling out the word "books" and a hand pointing
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In fact, most of them have second jobs or need monetary support from family members. “It is definitely a work of passion for everyone that I know,” Marshall says. “We don’t do it for the money, we don’t do it because we have any power or prestige. It’s genuinely just that we love books and we love getting them into people's hands.”

A version of this story first ran in 2016.

12 Secrets of Dollar Store Employees

A dollar store in Brooklyn
A dollar store in Brooklyn
Spencer Platt/Getty Images

Discount retailers have probably been around as long as commerce itself, but it wasn't until the 1950s that a string of stores began popping up in the South that shared a common element: Everything they sold was dirt-cheap. In recent years, the country has experienced a wave of frugal storefronts selling everything from stationary to seafood. Stores like Dollar Tree, Family Dollar, Dollar General, and a rash of independently owned stores catering to the budget-conscious now outnumber Starbucks and McDonald's in the U.S.

To get a better sense of the activity that surrounds these wallet-friendly outlets, Mental Floss spoke to three employees of Dollar Tree. Here’s what they had to say about stocking their shelves, fanatical customers, and why they spend so much time filling up balloons.

1. Paper goods are the best deal in stores.

You can find practically anything at dollar stores, including frozen food (more on that in a moment), toys, and cleaning products. Assortments can vary widely by store and by franchise, but according to Brenda, the store manager of a Dollar Tree in the Midwest, customers get the best deal sticking with paper products. At least, that's what employees buy most frequently. “The items that my employees and I purchase at Dollar Tree for value would definitely be toilet paper, paper towels, birthday cards, candy, balloons, plastic ware, paper plates, envelopes, stationary products, and the daily newspaper,” she says. At her store, toilet paper and the local newspaper are the top sellers. While the former is a pretty obvious necessity, newspapers at her location are typically cheaper than in other stores; the Sunday edition in particular is up to two or three dollars cheaper. (Like a lot of their inventory, the chain likely gets a tremendous discount for buying the papers in bulk.)

2. They know you won't be in the store for too long.

The exterior of a Dollar Tree store is shown from a low angle
Joe Raedle, Getty Images

Dollar stores typically have little signage, few frills, and a small real estate footprint (Dollar General's is around 7300 square feet, or one-tenth the size of a Walmart). But having limited space with easily accessible items is by design—the average shopping trip for a Dollar General store is just 10 minutes. “Planning the store around fast trips is one good way to improve the fast experience many customers are looking for, while also keeping sales high by allowing customers to see many products,” says Hank, an assistant Dollar Tree store manager in Canada. Customers “tend to want to get in and out fast. They are often busy and have other plans for the day and don't want to spend too much time wandering the store.”

3. They want customers to feel like they’re on a treasure hunt.

According to Moody’s, an earnings and credit analysis firm, Dollar General rotates its inventory on a regular basis to make customers feel like they need to buy items now in case they’re not around later—perpetuating what it calls a "treasure hunt" feel. That helps the stores compete with online retailers like Amazon, which typically maintains stock of popular products and may not provoke the same sense of urgency in buyers.

Dollar Tree’s approach is slightly different. While new inventory does arrive from suppliers, it’s not as frequently. “When we are doing the truck we get really excited when we see a new product,” Brenda says. “We only see maybe 10 to 15 new things per week out of 1500 items that are coming off of the truck, so when we get something new we immediately cut open the box and examine it.”

4. They catch a lot of shoplifters.

You can walk out of dollar stores with an armful of goods for $20, $10, or less, but that still doesn’t deter people from swiping even the cheapest targets. “The shoplifting is ridiculously rampant,” Brenda says. “We catch someone just about every day.”

Oddly enough, the price may help facilitate the theft. “The thing with the low prices is that there is no real deterrent from people stealing since none of the products have any security around them," Brenda says.

5. They recommend you skip the steak.

A steak sits on a grill
A steak purchased somewhere other than a dollar store.
iStock.com/NightAndDayImages

Shopping for frozen foods at the discount chains can be hit or miss. Some items might be OK: “I’ve had the little pie slices, the sausage and pancake bites, and the Cinnabon bites are amazing,” Brenda says. “The frozen dinners are good as well. People also love the frozen vegetables and fruit.”

But when it comes to unprocessed food, like meat or seafood, you should probably consider a visit to the local grocer instead. “I don’t eat any of the frozen fish or rib eyes because I don’t trust frozen seafood or meat that costs a dollar,” she says.

Nate, a Dollar Tree manager in Minnesota, agrees. “I would never buy the steak,” he says. “I’ve heard from more than one person that it doesn’t cook [well] and it feels like rubber.” In 2016, television affiliate WCPO in Cincinnati attempted a taste test, serving up the four-ounce $1 ribeye along with a butcher's and supermarket cut to some area firefighters. Among the responses: "I guess it was meat" and "It's not terrible."

6. Other stores use them to stock up.

When most everything is a dollar, it’s easy to see why discount chains find themselves acting as a warehouse for local small businesses. Hank says that he’s observed independent proprietors coming in to stock up on items. “There is one man who runs a convenience store and buys boxes of chocolate bars and bottles of soda,” he says. “We also get plenty of event organizers buying supplies in bulk, sometimes hundreds of items at a time.”

7. They dread the sight of Hot Wheels toy cars.

A Hot Wheels toy car is pictured
iStock.com/CTRPhotos

While many toys at dollar store locations are of suspect quality, there’s at least one bit of inventory that causes a lot of excitement in aisles. “We get a lot of the infamous 'Hot Wheels Hunters,'” Nate says, referring to collectors of the popular die-cast toy car line from Mattel. “I guess they scour the internet and find out when stores are getting shipments. I’ve had people show up a day after my 2000-piece truck [arrives] and demand I go find the one box of Hot Wheels I got so they can be the first to buy them.”

If they’re polite, Nate will try to accommodate them. Some of the nicer Hot Wheels fans even deputize themselves as de facto employees. “The one guy that is a frequent visitor will take the boxes I have and stock them neatly on the shelves while he looks for what he wants," Nate says.

8. They sell pregnancy tests. And they’re reliable.

A home pregnancy test shows a positive result
iStock.com/nazdravie

If you’re wary of the accuracy of a home pregnancy test kit that costs $1, well, you probably should be. But according to Nate, his store stocks a reliable brand. “The pregnancy tests we sell are the same ones used in most hospitals,” he says. Most all pregnancy tests detect a hormone called human chorionic gonadotropin, or hCG, which is produced during pregnancy. More expensive tests can detect lower levels earlier in a pregnancy, while cheaper tests—like the ones in dollar stores—might not register a positive until a woman is a little further along.

But they're still effective. And according to Brenda and Nate, they're also among the most-stolen items in their stores.

9. Balloons keep them aloft.

Most Dollar Tree and many other dollar store locations have a counter devoted to mylar balloons intended for birthday parties and other events. That’s because the low cost and easy storage of the un-inflated balloons makes them a very profitable endeavor. “Balloons do a ton of business for Dollar Tree,” Brenda says. “A ton. Especially for big events.”

In a given week, her store might sell 150 to 200 balloons: “If you think about it, every day is someone’s birthday, baby shower, graduation, or anniversary.”

10. They might warn you away from a bad deal.

Shoppers browse the aisles of a dollar store
Spencer Platt, Getty Images

If you’re on the fence about whether or not a dollar purchase is worthwhile, you can always ask an employee. They might tell you if it’s worth the cash. “I know that the quality of our products is not always the best and I obviously am not going to constantly bring this up to customers, but I am not afraid to give them a bit of heads up when I know a certain item is especially poor, or could be found much cheaper at a competitor,” Hank says. “I know that the company will survive without those couple sales, and I prefer to make customers happy over adding a few more dollars to the wallet of the company.”

11. The store manager is often overworked.

Dollar Tree, Dollar General, and other chains have come under fire in recent years for tasking store managers with a lot of responsibility in order to keep the costs of staffing low. According to Nate, that checks out. “In my district they are trial-running having the stores unload the semi-trucks instead of the drivers," he says. "But they won’t give us the hours to add an extra guy, which means I’m the manager on duty while being in the back of a semi throwing 1800 cases."

12. They can’t keep Donald Duck on the shelves.

Bottles of Donald Duck orange juice line a store shelf
Ted Eytan, Flickr // CC BY-SA 2.0

In stores filled with a lot of unfamiliar brands, customers like to see one recognizable face: Donald Duck’s. The Disney character is front and center on Dollar Tree’s orange juice, and his smiling bill is one of the most popular items in the stores. (The drink is produced by Citrus World, which owns the Florida’s Natural label and licenses the Donald imagery and name from Disney.) “The Donald Duck orange juice is our third most-sold item,” Brenda says. “To be honest, I’m not sure why it’s so popular. A lot of people stop at our store on the way to work or wherever, so it’s kind of a quick pick-up.”

11 Secrets of Hollywood Science Advisors

AMC
AMC

The work of a Hollywood science advisor can be hard to spot. Rather than shoving science in the audience’s faces, it’s their job to make the world of a movie or TV show feel believable, from the physics of fight scenes to the theories that characters scrawl on the blackboard.

Science advisors are usually regular scientists working in fields like physics, astronomy, and chemistry; the main thing that often sets them apart from their peers is a passion for film and TV. Whether they're meeting with actors, checking equations, or shaping plot points, here are some of the ways they contribute to your favorite pieces of pop culture.

1. Science advisors are usually volunteers.

Most of the Hollywood science advisors that Mental Floss spoke to were doing the work pro bono. Donna Nelson, a chemist at the University of Oklahoma, learned that Breaking Bad was looking for a science advisor while reading an interview with the show’s creator, Vince Gilligan. According to him, the series was in need of guidance from a real scientist, but there wasn’t enough room in the budget to hire one. So Nelson volunteered to lend her knowledge.

That was in Season 1, and over the next several years Breaking Bad exploded into a massive success. But even as the budget grew, Nelson never once accepted a paycheck for her advising work. “I was a volunteer from beginning to end,” she tells Mental Floss. “I was delighted to do it because my goal was to help the scientific community.”

The same usually holds true even when the advisors contributing their expertise to a high-budget Hollywood blockbuster. James Kakalios, a physicist at the University of Minnesota and science advisor on such films as Watchmen (2009) and The Amazing Spider-Man (2012), tells Mental Floss, “All the consulting that I've done has been volunteering.”

2. Geeking out gets them noticed.

Before she became advisor on the TV show 12 Monkeys, Sophia Gad-Nasr, an astroparticle physicist at UC Irvine, was just a regular viewer talking about the episodes on social media. "I really liked it and I tweeted about it, so the showrunner reached out to me and let me know they were in need of a science advisor," she says.

Meanwhile, Kakalios was a comic book fan who had literally written the book on the physics of superheroes before he was asked to work on the Watchmen movie. "[Warner Bros.] contacted me and said 'We're making a movie about a comic book. Have you ever heard of this graphic novel called Watchmen?' And if you're into comic books, it's like saying 'Have you ever heard of this movie called Citizen Kane'?" he says. "So when I was done vibrating like a gong, I said 'Yes, I've heard of Watchmen.'"

3. They're sworn to secrecy.

Sean Carroll, a theoretical physicist at the California Institute of Technology, did some consulting on the upcoming movie Avengers 4—the entire plot of which has been kept tightly under wraps. He says, “I know things about that I’m not allowed to tell anybody. And they do make sure that you understand that.”

For 12 Monkeys, Gad-Nasr was hired to help introduce the Hartle-Hawking state—physicists Stephen Hawking and James Hartle's theory that prior to the Big Bang there was only space and no time—into the show. Her work ended up being one of the biggest spoilers of the series. “[In 12 Monkeys] you keep getting hints about this 'red forest,' and that red forest was actually the Hartle-Hawking state I worked on. I had to sign an NDA.”

4. They need to be on-call 24/7.

Scientists who sign on to advise a TV show shouldn’t expect normal working hours. The makers of the show might reach out to them whenever a science question comes up during filming, which can be any time of day or night. While working on Breaking Bad, Nelson knew that being able to answer emails quickly was crucial. “I tried to put myself in [the filmmakers’] place and thought of them being on set, and you know they’re not going to hold up filming for a science advisor,” she says. “They’re very busy … so if they don’t get an answer it will be easy for them to write the science out.”

5. They sometimes meet directly with actors.

A science advisor mainly works with writers, producers, and directors, but occasionally they'll meet with members of the cast. While consulting on Watchmen, Kakalios chatted with actor Billy Crudup to help develop his character, Dr. Manhattan, who’s a nuclear physicist. "We were talking about [Dr. Manhattan's] attitudes of being cut-off from humanity and I was talking to him about how as a director of graduate studies I often saw students get overwhelmed by graduate school," he says. "They can kind of shut down but the one thing they focused on exclusively is their work—it's the one thing they have control over. Later on he said he thought that was helpful."

6. They help make fictional scientists feel human.

The makers of Breaking Bad often asked Nelson what a chemist might do in certain situations, from the words they use to the way they interact with their students and peers. One of her insights into the psychology of Walter White became a major plot point in the series. “They asked, ‘If there was a person who was working alongside another person and one man would go on to be a Nobel Prize winner and the other would go on to become a high school teacher, what is something that could happen to make them take different paths?’ And I said, ‘Is there a young woman involved? Have the successful one take the girlfriend away from the other one and that would devastate him.’ And that’s exactly what they did.”

7. If you want to spot a science advisor’s work, check the blackboard.

One of the most common tasks science advisors are given is something most viewers never notice. If a movie or TV show contains a scene with a professor (or scientist, mathematician, etc.) in front of a blackboard, it’s the science advisor's job to make sure that whatever equations are behind him or her make sense.

“I spent three days on the set of the TV show Bones because they had a long set of sequences with writing on blackboards,” Carroll says. The character writing on the chalkboard in that episode was also a theoretical physicist, and Carroll was responsible for making sure the work was accurate.

Gad-Nasr was also called to set to double-check the math she had come up with for 12 Monkeys. “It wasn’t me who wrote it on the blackboard, but I just came by to make sure everything was cool.”

A blackboard full of nonsense can also be a sign of a film or TV show that doesn’t have a science advisor. Before signing onto Breaking Bad, Nelson noticed some bogus equations on the board in Walter White’s classroom in early episodes. “There were parts that weren’t accurate and I would have stepped up and said something,” she says. But she was able to make up for it later on when the makers of the show asked her to draw some alkene structures to feature on a blackboard. “A person who’s not paying attention might not see that, but a student who’s just had alkene as an undergrad in class or as a high school student taking organic chemistry—they may feel great to be able to look at the correct structures and not see something different from what they learned in class.”

8. Their advice can lead to rewrites ...

Much of a science advisor’s work boils down to small changes in the dialogue, but occasionally their input leads to more significant cuts. When working on Thor (2011), Carroll advised against one scene that depicted a character pushing another off a disc-shaped planet. “The problem is there’s no gravitational pull to pull you off the edge of the planet,” he says. “So scientifically that doesn’t quite make sense.” (On a disc-shaped planet, gravity would actually be working to pull you back to the center.)

9. ... But they usually try to keep changes minimal.

A scientist and director may disagree over the intricacies of superhero physics, but at the end of the day, a science advisor trusts that the filmmaker knows what’s best for their movie. When looking over scripts, Nelson says she made it her mission to keep the dialogue as intact as possible. “The [writers] knew how to write a successful script and I didn’t, so the number one thing I did not do was rewrite the page. So if there’s an incorrect word that’s a three-syllable word that starts with P, I would try to correct the sentence by substituting a different three-syllable word that started with P, because they in their writing might have a certain cadence in the sentence or alliteration or something like that that other people might miss, and I would always try not to destroy any of that.”

10. Their suggestions don’t always make it in.

No matter how much a filmmaker appreciates a science advisor’s input, they rarely choose science over story. “Very few movies or TV shows in the science fiction world try to be 100 percent accurate,” Carroll says. "Really they’re trying to tell a good story more than anything else.”

Nelson experienced this first-hand when she was asked for her opinion on one of the most famous examples of inaccurate science in Breaking Bad: Walt’s blue meth. “Vince [Gilligan] came and asked me, ‘What do you think about making the meth blue?’” she recalls. “And I said I wouldn’t do it, because meth is not blue, it’s white. He said ‘Isn’t there any reason why it might be blue under some circumstances?’ I said no, it will always be white. And as you know, they went ahead and made it blue because it was necessary for them to have a trademark for his meth. It was a plot device.”

11. More filmmakers are using them.

When the makers of Breaking Bad first brought Nelson on as a science advisor in 2008, hiring her was a bit of an experiment. "When I first started working, I was told in so many words that there was a rumor in Hollywood that you couldn’t have a hit show with a science advisor," she says. Today, working with a scientist is standard even in movies and TV shows with minimal scientific themes. Part of the job's growing prevalence can be credited to the Science and Entertainment Exchange, a program that connects entertainment industry professionals to scientists.

Another explanation is that today's media consumers hold filmmakers to higher standards. "I think there’s an increasing sophistication among the audience and you can’t just have any old thing happen," Carroll says. "We live in a generation post Cosmos and Brief History of Time where there are a lot of moviegoers who are very smart about what is plausible, and they want their plots to make sense."

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